The UK s leading showcase of fine food and drink. SPECIALITY & FINE FOOD FAIR POST SHOW REPORT

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Baldric Sims
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1 The UK s leading showcase of fine food and drink. SPECIALITY & FINE FOOD FAIR POST SHOW REPORT

Our 9424 visitors were of similar quality. This report shares with you the highlights of the 2017 Fair. Fantastic show to launch at!

2 It s all about quality! Whichever aisle you went down at Speciality & Fine Food Fair 2017, you came across the quality of the event. Whether it was the craft and artisan products on display from our 687 producers, or the Chefs and speakers providing free-to-attend content. Our 9424 visitors were of similar quality. This report shares with you the highlights of the 2017 Fair. Fantastic show to launch at! We met Sainsbury s, Ocado, Selfridges, Compass Group, Sodexo and Harrods. Couldn t be happier with the Speciality & Fine Food Fair - see you in Jessica Barac, Revolicious

3 Your Audience 75% PURCHASING AUTHORITY: We don t allow students at the Fair and ask for proof of business from our attendees. 93% OF THE AUDIENCE IS FROM THE UK: Set in Central London to capture a top end audience, the Fair creates a centre of excellence for the food and drink world. 21% RETAIL BUYERS: Multiples, Delicatessens, Food Halls & Independent Retailers. 33% HOSPITALITY BUYERS: Caterers, Restaurants, Hoteliers, Cafes, Pubs & Bars 18% WHOLESALE BUYERS: Importers, Distributors and Wholesalers of Speciality products. Our visitors also include Chefs, Government Bodies, Trade Press and National Journalists.

International Flavour As well as being a beacon of outstanding British produce, Speciality & Fine Food Fair bought together examples of fine food from abroad too.

4 International Flavour As well as being a beacon of outstanding British produce, Speciality & Fine Food Fair bought together examples of fine food from abroad too. Lord Mayor of Armagh City, Banbridge and Craigavon, Gareth Wilson visited the Fair to meet producers on the Taste of Ulster stand. Giovanni Fava, Lombardy Minister of Agriculture, attended to watch Italian chefs whip up a storm using ingredients from the Lombardy Region on the demo stage. We had pavilions showcasing produce from: Lombardy, China, Spain, Japan, Portugal, Hungary, and France, as well as dedicated areas for Scotland, Wales and Ireland.

5 Most Sought After Products: BISCUITS & SNACKS ALCHOLIC BEVERAGES CHOCOLATE + CONFECTIONARY BREAD + BAKED GOODS INGREDIENTS PUDDING + DESSERTS

Look Who Was There Morrison's Claridges Baxterstorey WHSmith Firmdale Hotels Harvey & Brockless Carluccio's Compass Group Ocado Virgin Atlantic Bayley & Sage Hakkasan Group Fortnum and Mason Booths

6 Look Who Was There Morrison's Claridges Baxterstorey WHSmith Firmdale Hotels Harvey & Brockless Carluccio's Compass Group Ocado Virgin Atlantic Bayley & Sage Hakkasan Group Fortnum and Mason Booths Selfridges Keelham Farm Shop Marks and Spencer Sainsburys Marriott Hotels Hilton Hotels Nobu Restaurants Amazon National Trust GBK Benugo Jamie Oliver Limited InterContinental Hotels LEON Daylesford Waitrose Dobbies Garden Centres Savoy Hotel Park Plaza Hotels & Resorts Harvey Nichols John Lewis Sodexo Whole Foods Market Firebox.com St Pancras Hotels Group Costa Coffee Harrods Champneys Spas

7 plus hundreds of quality exhibitors. Ten Acre Bean & Pod Divine Chocolate Nicholas Vahe Willies Cacao Rombouts Chase Distillery Joe & Sephs Suma Wholefoods The Fine Cheese Co Cotswold Fayre Pieminister Diverse Fine Food Limited House of Dorchester Revolicious Guidetti Devon Distillery Handmade by Van Strien Fairfields Farm Crisps Olly s Olives Great British Biscotti Co. The Artisan Bakery Nordisk - The Nordic Pantry Hawkshead Relish Riverside Spirits Noble AliveBiome KÖLD Group The Fudge Kitchen Cottage Delight (All of the above companies have already rebooked for 2018!)

8 Pre-Fair Marketing SOCIAL MEDIA: Our social channels have a combined reach of 21,000 contacts. In 2017, the Fair trended on Twitter for a third year running thanks to an active audience of over 12,000 food and drink professionals. A targeted campaign highlighted the innovative products buyers could expect to find at the Fair and was received by 80,000 contacts from retail, hospitality and wholesale. ONLINE: Our website receives a steady stream of traffic, with an average of 63,000 unique visits a month, thanks to online ads, our blog content and partner s. The exhibitor list ranks as the highest viewed page throughout the campaign. PRINT: We also ran a comprehensive offline campaign, include a curated Fair Preview that is mailed to 10,000 qualified buyers. PRESS: We placed articles in over 40 trade media outlets including The Caterer, Speciality Food Magazine, Independent Retail News and Fine Food Digest reaching a total circulation of 463,294.

What the Industry Says Really enjoyed Speciality & Fine Food Fair this year, absolutely loved the Discovery Zone and already looking forward to 2018 - Adrian Boswell, Fresh Food Buyer, Selfridges &

9 What the Industry Says Really enjoyed Speciality & Fine Food Fair this year, absolutely loved the Discovery Zone and already looking forward to Adrian Boswell, Fresh Food Buyer, Selfridges & Co This is our second year attending Speciality & Fine Food Fair. Last year we were pleased with our ROI having generated some good business and came back to further build on that success - Sam Feller, Popcorn Shed It s the food version of Aladdin s cave! - Chef Steve Walpole, Head of Food, Ugo Food As a new company we have chosen Speciality & Fine Food Fair as our first trade show based on reputation and recommendation. The quality of visitors and leads has exceeded our expectations. Really enjoyed the show. - Alison Lilly, Lilly Puds.

10 Join us for 2018 Our event team is committed to helping you explore new markets and discover potential customers. We d love to tell you more about the Fair and how it could help you grow your business. For more information, please contact: Andy Burman International Sales Manager andrew.burman@freshmontgomery.co.uk +44 (0)

11 Thank You

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