2017 National Sponsorship OpportunitieS

Transcription

1 2017 National Sponsorship OpportunitieS <<City, State>> FAREWALK.ORG Food Allergy Research & Education (FARE) foodallergy.org

2 FARE s FOOD ALLERGY HEROES WALK Food Allergy Research & Education (FARE) s Food Allergy Heroes Walk celebrates the individuals, families and communities who work together to help make life healthy and happy for individuals who live with food allergies and the potential of life-threatening anaphylaxis. As a local supporter of a FARE Walk in your community, your efforts will make a significant impact by helping to grow awareness and further our education, research and advocacy efforts. Your company will be a true hero to the food allergy community! FOOD ALLERGY ESSENTIALS Approximately 15 million people in the United States have food allergies. Food allergy now affects 1 in 13 children, or roughly two in every classroom. The Centers for Disease Control estimate that the prevalence of food allergy has increased among children by 50% over the past 20 years. Every three minutes, a food allergy reaction sends someone to the emergency room. Food allergies can be life threatening and there is no cure. FARE FIGHTS FOR A BETTER FUTURE, POWERED BY LIFE, HEALTH & HOPE!! FARE s mission is to improve the quality of life and the health of individuals with food allergies, and provide them hope through the promise of new treatments. Our work is organized around three core tenets: LIFE. Support the ability of individuals with food allergies to live safe, productive lives with the respect of others through our education and advocacy initiatives. HEALTH. Enhance the healthcare access of individuals with food allergies to state-of-the-art diagnosis and treatment. HOPE. Encourage and fund research in both industry and academia that promises new therapies to improve the allergic condition. 5 SUPER FACTS ABOUT FARE S FOOD ALLERGY HEROES WALK In 2017 we ll have 39 Walks across the country and host tens of thousands of food allergy heroes who are raising money and awareness to support FARE s mission to improve the quality of life and health for those living with food allergy and to provide HOPE through the promise of new treatments! Our Walks are family-focused and offer a safe, spirited day of fun activities for all ages. There are multiple ways your company can activate at the Walk and engage with attendees. Our attendees are loyal, brand-conscious consumers who place a high priority on identifying trustworthy, allergen-friendly products that they can adopt into their lives and routines. Our exhibitor showcase is one of the most popular and heavily trafficked areas of our Walks. (Please note, our Walks are peanut and tree-nut-free.) We support our Food Allergy Heroes Walk with online and digital promotional support to provide great local exposure for your brand, beyond our day-of-event activities. By participating in FARE s Food Allergy Heroes Walk, you are aligning your brand with the world s leading organization dedicated to representing the voice of the food allergy community and advancing research, education, advocacy and awareness.

3 Heroes Come in All Shapes & Sizes National Sponsorship Levels Platinum SPONSOR: $60,000 Platinum sponsors receive the most comprehensive level of benefits to maximize your brand s exposure to the food allergy community. With the launch of the new Walk brand, this sponsorship level offers an excellent opportunity to reach a loyal customer base through an integrated, multi-channel program that spans FARE s far reaching web, social and community-based programs. New for 2017, Platinum sponsors will enjoy additional exposure via exclusive social media posts; naming rights for the Food Allergy Heroes Walk registration table at all 39 events and logo placement on a number of event-day giveaways! Gold Sponsor: $40,000 Gold sponsors enjoy tremendous reach through a multi-channel, integrated marketing and promotional plan across FARE s national platforms that will be stepped up in 2017 in support of the new Food Allergy Heroes Walk Brand. This sponsorship level offers an excellent opportunity to reach a loyal customer base through proven FARE channels including a newly updated website, social media, corporate communications and day-of-event at all 39 walk events! Silver sponsor: $25,000 The Silver sponsorship level offers a great value for those who prioritize the opportunity to engage with a targeted demographic of consumers impacted by food allergies at all 2017 walk events across the country. Favorably position your brand as being committed to serving people with food allergies while leveraging the credibility of aligning yourself with FARE, the most trusted source of information and support for people with food allergies. As a Silver sponsor, you will benefit from added promotional support through exposure on local walk webpages and communications. BRONze sponsor: $15,000 A Bronze sponsorship is the most economical way to get your products in the hands of our loyal event participants. With this costeffective option, you will enjoy the benefits of our popular day-ofevent EXPO at 10 Food Allergy Heroes Walk events, plus additional visibility on local webpages and communications vehicles. This is an outstanding option for companies focused on a dynamic opportunity to interact with the food allergy community to promote your company, products and services across a limited number of markets.

4 Specialty National Sponsorships Food Allergy Heroes Gallery $20,000 (discounted pricing available when purchased as part of a larger sponsorship package) At the Food Allergy Heroes Walk, we recognize that heroes come in all shapes and sizes and from all parts of the community, and what better place to celebrate that than FARE s Food Allergy Heroes Walk? Throughout the year, FARE will reach out to the community across its various channels to request nominations for food allergy heroes. These individuals can be family members, friends, teachers, doctors, and neighbors anyone who has personally been a hero to someone living with a food allergy. FARE will showcase these heroes in a special section of our Food Allergy Heroes Walk website, and also pay tribute to them Food Allergy Heroes Walks across the country. Sponsor benefits: Logo recognition on the online Heroes Gallery web page Logo recognition on Food Allergy Heroes hand out to be distributed to all walk attendees Sponsor recognition in 4 social media posts during 2017 highlighting the program. Also available Customized specialty opportunities Customized media sponsorships Individual event sponsorships Snap heroes $20,000 (discounted pricing available when purchased as part of a larger sponsorship package) At all Food Allergy Heroes walks across the country, FARE staff and volunteers will encourage walkers to take selfies and photos and post to social media using the hashtag #foodallergyheroes. A special backdrop and props will be provided at the designated selfie station to encourage people to engage. After the walk, FARE will aggregate all tagged photos and curate them into an online snap gallery and promote/share the galleries via Facebook, Twitter and Instagram. Sponsorship Benefits: Logo recognition on the Snap Heroes online gallery Logo recognition at the Selfie Station Sponsor recognition on 4 social media post event to promote link to the Snap Gallery Healthy Hand wash Station SOLD Clean hands and surfaces are always a priority for food allergy families, no matter the location, and our Food Allergy Heroes Walk events are no different. This is a tremendous opportunity to interact with our brand loyal event attendees and create new customers. Sponsor benefits: Table and sampling at all Walk events nationwide Sponsor recognition from the stage Special logo placement on farewalk.org

5 FARE S FOOD ALLERGY HEROES WALK SPONSORSHIP Levels at a Glance Food Allergy Heroes Walk Benefits Summary Platinum gold silver bronze ON-SITE ACTIVATION $60,000 $40,000 $25,00 $15,000 Vendor table at all events 10 Walks Volunteer support for table (if needed) Verbal recognition from stage NEW in 2017! Logo recognition on Start/Finish arch Logo recognition at registration table NEW in 2017! Logo recognition on Walk event swag (string backpack, water bottles, other) PROMOTIONAL BENEFITS Logo on all pages of foodallergywalk.org Logo on all national and local communications Logo on all adult-sized event t-shirts at all walks Logo on all printed promotional materials (post cards, brochures, posters, etc.) NEW in 2017! Recognition in national social media posts about Walk (Facebook and Twitter) Exclusive recognition in 2 additional posts (5 total) Shared recognition in 3 posts Local event pages Local communications adult t-shirts promotional materials Recognition on one local walk page posting Local event pages Local communications adult t-shirts promotional materials Logo on Participant Resources (Team Captain s Guide, Fundraising Guide) NEW in 2017! Recognition in national Walk Press Release RECOGNITION IN FARE CORPORATE COMMUNICATIONS Recognition on FARE s website as a national partner Advertising space in the bi-monthly e-newsletter 2 ads in ad in 2017 Logo included in FARE s annual give thanks enewsletter Recognition in FARE s annual Report PROUD SUPPORTER LOGO Rights to use special Proud Supporter of FARE logo on corporate website and in corporate communications (pending FARE approval) Please contact Isabel Monteiro Caliva, National Manager, Corporate Relations, at imonteiro@foodallergy.org. foodallergy.org