HERITAGE & INSPIRATION A WINNING BRAND NEW PRODUCTS, FRESH TASTES LEADING THE WAY RECIPES FOR A BETTER LIFE HEALTHY CHOICES

Transcription

1 HERITAGE & INSPIRATION A WINNING BRAND NEW PRODUCTS, FRESH TASTES LEADING THE WAY RECIPES FOR A BETTER LIFE HEALTHY CHOICES

2 KING OSCAR. THE BEST FOR YOU. HONORING OUR PROUD NORWEGIAN HERITAGE. King Oscar s roots go all the way back to 1873, to the foundation of the Stavanger Preserving Company. The Stavanger Preserving Company was among the very first in the Norwegian seafood canning industry to develop smoked brisling sardines in oil and to begin the export of that fine Norwegian product to the rest of the world. In fact, over the next century Norway became the center of the sardine universe, known in countries far and wide as the producer of the best sardines on the planet. RANKED AMONG THE TOP 10 SEAFOOD BRANDS IN THE WORLD. 140 years later, we honor our tradition with great pride. In 2012, industry analysts (The Food Group, Cole & Weber) ranked our small but ever-ambitious Norwegian seafood brand among the top 10 in a field that included all the global heavy-weights. Yes, it feels good to be King. A COMPREHENSIVE LINE. Today, the King Oscar brand rules the seafood aisles in over 15 markets from Norway to Poland, Japan to South Africa. Our global line includes Norwegian brisling sardines, Baltic sardines and sprats, mackerel, herring, tuna, cod, cod liver and cod roe, wild Alaskan salmon, and other specialty products. In the United States, our range includes our flagship brisling sardines in a variety of oils, water and flavorful sauces, skinless & boneless sardines in olive oil, anchovies, and kipper snacks. For the complete story, please visit WE RE HERE TO INSPIRE. As always, we are here to inspire people to eat well and live better by providing the best quality, responsibly caught seafood available. Assuring the right along with healthy and convenient recipes, we work hard every day to deliver the best for you. Our brand was founded in 1902, when King Oscar II, ruler of Norway and Sweden, gave a Norwegian canning company special royal permission to use his name and image on a line of supreme sardine products.

3 OUR PASSION FOR SEAFOOD. At King Oscar, everything starts with our love of seafood. We love preparing it for our own families. We love eating it with our friends. We love that it s good for our bodies. We love bringing it to you. Lucky for us! Because King Oscar is a seafood company. Seafood is all that we do. We specialize in it and that makes us very good at it. In fact, by combining our love and expertise, we think we provide the very best canned seafood products in the world. At King Oscar, we are on a mission to bring you the best the ocean can offer. We set the highest standards to assure you smarter seafood choices for better living. THE KING OF INNOVATION. The original Norwegian canning company that eventually became King Oscar was something of a pioneer and among the first seafood companies to can smoked brisling as sardines. That spirit of innovation is still in our blood. Indeed, King Oscar was the first brand to respond to the demand for sardines in popular, flavorful sauces. Today, we offer a variety of tastes everything from our classic brisling sardines in extra virgin olive oil to sardines in Dijon Mustard, Mediterranean Style sauce, and pure spring water. NEW FOR King Oscar is always looking for what you want to eat. We are committed to bringing you the best fish, new flavors, smarter packaging options, and fresh ideas for healthy, easy cooking. In 2013, we are introducing several new flavors in the United States, including Sardines in Olive Oil with Hot Jalapeño Peppers and Sardines in Olive Oil with Spicy Cracked Pepper. You see, seafood really can spice up your life!

4 ASSURING YOU THE VERY BEST. At King Oscar, we are 100% committed to providing you with the very best quality seafood products every time. To that end, we have worked to assure that our production facilities in Norway and Poland meet the most stringent, international standards and certifications for food safety and supply chain management. Our Svolvær, Norway plant has received IFS Food certification for Higher Level Food Quality and Safety and our Gniewino, Poland facility has received ISO food safety management system certification. Long-term, these important standards help improve quality of life by ensuring safer foods for you and your family, a better working environment for our team, and smarter resource utilization for our planet. WHILE OUR OPERATIONS HAVE BEEN MODERNIZED FOR EFFICIENCY, WE STILL SMOKE OUR FISH THE OLD-FASHIONED WAY IN REAL OAK- WOOD OVENS FOR SUPERIOR TASTE AND TEXTURE. AND TO ASSURE THE FINEST QUALITY AND PRESENTATION, WE STILL PACK EVERY CAN BY HAND. OUR FASTEST PACKER HAS BEEN KNOWN TO FILL AS MANY AS 600 TINS OF FISH IN AN HOUR.

5 AN OCEAN OF HEALTHY CHOICES. BRISLING SARDINES. King Oscar has been producing the world s finest sardines for over 110 years. But did you know that sardines aren t actually a fish species? Sardines become sardines through a traditional processing method and as many as 11 different species of fish are used to make sardines around the world. For our top-of-the-line sardines, we use remarkably tiny and tender brisling caught wild in the pristine fjords and cold coastal waters of Norway. Not only are these waters known for their purity, the icy temperatures and ideal feeding conditions result in fish with a higher concentration of Omega-3 fatty acids. After the fish are lightly smoked in real oak-wood ovens and prepared, we pack them by hand in recyclable, BPA-free aluminum cans. Our brisling sardines come in a variety of oils, water, and flavorful sauces extra virgin olive oil, soybean oil, pure spring water, spicy cracked pepper, hot jalapeño peppers, Mediterranean style, tomato, and Dijon mustard. In the USA, only King Oscar offers Norwegian brisling, so you know you are buying and serving the very best. SKINLESS & BONELESS SARDINES. For our superior skinless and boneless sardines, we start with best-quality, wild-caught pilchard, fished using eco-friendly methods in the waters off of Morocco. After we remove the skins and bones, we hand-pack the fish in pure olive oil. As always, these King Oscar favorites are Kosher-certified. King Oscar Skinless & Boneless Sardines offer a delicious and nutritious substitute for canned tuna. KIPPERS. Like sardines, kippers aren t born kippers they become kippers through a special processing method. Becoming a King Oscar kipper is tougher still. We use only sild herring, wild-caught in the bracing waters of Canada. The extremely high oil content of these fish yields a superior taste during our time-tested traditional salting and smoking process. ANCHOVIES. Anchovies have been enjoyed around the world since the days of early Rome. Our small, finest gourmet anchovies come from Morocco or Argentina, where they are fished from the Atlantic Ocean and then aged in salty brine for 4 to 6 months before canning. Unlike other brands, King Oscar s hand-packed anchovy fillets do not contain bones and are free of any additives or preservatives.

6 COMMITTED TO SUSTAINABILITY. More and more, we all need to do what we can to take good care of the environment. To protect our natural resources. To do the right thing for our planet. At King Oscar, we know the best seafood comes from the healthiest oceans. So we are committed to the most forward-looking and rigorous sustainability efforts. All because a cleaner, greener planet means a happier, healthier you. Clear regulations and catch certificates. King Oscar buys fish solely from approved organizations and local fishermen, and we adhere to quotas set by the Council for the Exploration of the Sea, based on leading marine science. As always, we take a firm stance against illegal, unregulated and unreported (IUU) fishing, wasteful discards, and irresponsible by-catches. In fact, our catches must meet the toughest industry standards as well as our own more stringent ones. Long-term, eco-friendly goals. A GREENER PLANET, A HEALTHIER YOU. Our sustainable harvesting efforts are directed at the entire chain from the health of the fisheries and our safe catch methods to smart processing and storage, all the way through recyclable, BPA-free packaging and regulated export. King Oscar wants to be part of comprehensive, ecofriendly solutions. Now and for generations to come.

7 DO BETTER FOR YOUR BODY. Fish is a natural, dietary source of Omega-3s, high-quality protein, and important vitamins and minerals and it s low in saturated fats. No wonder more and more nutrition experts are telling us all to eat more fish. The U.S. FDA and the American Heart Association recommend eating two servings of fish per week. The Mayo Clinic says that it s better for you to eat fish than to take fish oil supplements. And environmental watch groups such as the U.S. EPA say that small fish that are lower in the food chain, such as sardines and herring, are generally considered mercury-safe or low in mercury which is especially important if you are pregnant or nursing. At King Oscar, we make it easier for you to make smarter, healthier food choices. Easier for you to show your body some love. OMEGA 3 PROTEIN P VITAMINS V MINERALS M OMEGA-3. Coldwater fish including sardines, mackerel, herring, and salmon are naturally rich in essential Omega-3s. National Institutes of Health experts say that Omega-3s may be beneficial against heart disease and certain inflammatory disorders such rheumatoid arthritis. PROTEIN. Next to water, protein is considered the most important nutrient for your body. On average, the U.S. RDA for protein is 50 grams, which your body uses as fuel, for building new tissues, and to repair itself. Fish offers you high-quality protein without the saturated bad fats. VITAMINS. Before someone decided to put the vitamins your body needs into cartoon-shaped pills, they came in more natural forms like fish. The U.N. Food and Agriculture Organization says that fish are generally a good source of the B vitamins and also vitamins A and D. MINERALS. Calcium is essential for strong bones, needed to convert food to energy, and helps regulate your heartbeat. Fish canned with bones, such as sardines, are a rich dietary source of this important mineral. The information provided here is not professional medical or nutrition advice. Please consult with your physician regarding the benefits of eating fish as part of your healthy diet. For helpful links to independent studies and information provided by health organizations, please visit.

8 EATING Right JUST GOT EASIER. At King Oscar, our chefs start with the best seafood and natural available and then create easy, fresh recipes that make preparing and enjoying food better. Whether you re in a hurry or savoring the moment, we ve got recipes that will put a smile on your face and make you feel good all over. SARDINE LAVASH WRAPS 2 cans King Oscar Sardines with Spicy Cracked Pepper 8 lavash flat breads or flour tortillas 6 oz herbed goat cheese 1 head romaine lettuce, shredded 1 Belgian endive 1½ cup diced red, green and yellow bell peppers ½ sweet onion, diced ½ cup cilantro 1 tbs olive oil from can, with peppers Drain sardines, reserve the cracked pepper. In a large mixing bowl, combine lettuce, endive, 1 cup bell peppers, onion and cilantro with 1 tablespoon of the oil and cracked pepper from the can. Lightly smear flat breads or tortillas with goat cheese, fill with vegetable mixture, gently layer on sardines, and roll closed. Cut each roll in half or into slices, as desired. Sprinkle remaining diced peppers over plate as a garnish. Serves 8. THAI-STYLE SARDINE AND MANGO RICE SALAD 1 can King Oscar Sardines with Jalapeño Peppers 1½ cups Basmati or jasmine rice 1 cup chopped mango 1 cucumber, peeled, seeded and diced 2 scallions, thinly sliced ½ cup chopped fresh cilantro ⅓ cup salted and roasted peanuts, chopped Olive oil and jalapeño peppers, reserved from can tbs rice vinegar Finely grated zest and juice of 1 lime 1 tsp sugar Salt and pepper 1 fresh jalapeño pepper, thinly sliced Crushed peanuts Cook rice according to package instructions, then rinse under cold water, drain. In a large bowl, mix rice, mango, cucumber, scallions, cilantro, peanuts, and jalapeños from can. Whisk the olive oil, vinegar, lime juice and zest, sugar, salt and pepper to taste. Gently stir all together and add sardines to combine. Garnish with thinly sliced fresh jalapeño pepper and crushed peanuts. Serves 4-6 Norwegian Seafood Council ANCHOVY BRUSCHETTA WITH TOASTED WALNUTS 1 can King Oscar Flat Anchovy Fillets 4 thick slices whole-grain bread 2 tsp Dijon mustard 3 tbs extra virgin olive oil 2 tbs unsalted butter (room temperature) ¼ cup chopped walnuts 1 tsp ground black pepper 1 clove garlic, finely minced In a small bowl, whisk together the mustard, 1½ tablespoons olive oil, butter, pepper, and minced garlic. Mash and add to the anchovies, mix until a paste has formed. Set aside. Sauté walnuts in 1½ tablespoons olive oil over medium heat until lightly toasted, 3-5 minutes. Toast the bread, spread with anchovy mixture, cut in quarters. Top with toasted walnuts. Serve immediately. Makes 16 pieces. PASTA WITH SARDINES, TOMATOES AND OLIVES 1 can King Oscar Sardines in Olive Oil 1¾ cup pasta Olive oil 1 onion, finely chopped 3 cloves garlic, chopped 1 can chopped tomatoes ½ cup black olives, sliced 1 tbs capers Salt and pepper Fresh parsley, chopped Fresh basil, chopped Grated Parmesan Cook pasta as directed on package. Sauté onion and garlic in oil over medium heat. Add tomatoes and simmer for a few minutes. Add sardines, olives, and capers just before serving. Season with salt and pepper. Mix in pasta, parsley, and basil. Top with Parmesan. Serves 4. KIPPERS AND BEETS SALAD 1 can King Oscar Kipper Snacks 1 red onion 1 squash 2 beets ½ cauliflower ½ tbs oil ¼ tsp salt ¼ tsp coarsely ground pepper 1 dash coriander 1 tbs capers Fresh cilantro or parsley to taste Finely chop the onion. Cut squash, beets, and cauliflower into cubes or slices. Sauté vegetables with olive oil, salt and pepper, and coriander. Arrange on plates and top with kippers. Garnish with capers, cilantro or parsley. Serves 2.

9 Want more about our quality products, commitment to sustainability, production processes, and delicious recipes? www. Ready to talk seafood, share your interests, find special offers, and help us serve you even better? Become part of the King Oscar community. fb.com/kingoscarseafood twitter.com/kingoscar King Oscar, Inc Camino Del Rio North, Suite 115 San Diego, CA KING OSCAR, INC. ALL RIGHTS RESERVED.