A TASTE OF TRUE REFINEMENT

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1 A TASTE OF TRUE REFINEMENT

2 Silver Fern Farms is a food company made of a place and a people that fuel a passion to share the simple goodness we have with the world. We are 100% Made of New Zealand When you love food, you make it well, taking care of it and where it comes from, sharing only the best. And our skill, expertise and commitment deliver exceptional eating quality.

3 SUBTLE, LAYERED BEEF FLAVOUR Increasingly, consumers are seeking more refined choices, with a desire to discover new eating experiences in beef. Silver Fern Farms Hereford offers them just that a premium selection of beef cuts with an exceptionally tender texture and distinctively subtle layers of flavour. It is a favourite choice of those who truly know beef, adding a touch of refinement to any menu.

4 A fine English pedigree with a calmness of character that creates exceptional beef. Hereford is an English breed with a naturally calm temperament that ensures consistently excellent quality. This creates beef with exceptional tenderness, subtle layers of flavour and refined textures with a velvety mouth-feel.

5 Grass-fed to perfection in New Zealand. Skilfully aged and prepared by Silver Fern Farms to reach its very best. The lush richness of New Zealand grass provides perfect grazing for beef cattle. Hereford is an animal of rich lineage and breeding that has found its place on these open pastures. Silver Fern Farms Hereford grazes on grass year-round, and is raised to consistently excellent quality by farmers who truly understand its character, carefully selecting the finest stock that are continually bred to be better. Here, Silver Fern Farms Hereford flourishes and grows gracefully, creating beef with a subtle depth of refined flavours.

6 THE REFINED CHOICE A refined combination of flavour and tenderness with every cut, perfectly aged and prepared by Silver Fern Farms. The distinctive taste of Silver Fern Farms Hereford subtle depths of flavour and texture with grass-fed richness. Finely grained and lean beef with exceptional tenderness. For those who appreciate the finer points of premium beef, a refined choice to make your menu stand out. HEREFORD EYE FILLET SIDE MUSCLE OFF A naturally marbled and tender cut with refined beef flavour that always delivers on promise. Great as a whole piece for carving or at its best as a classic Filet Mignon. Side muscle removed for maximum yield and more refined presentation. HEREFORD RIB-EYE ROLL LIP OFF The chef s choice. A superb cut that showcases Hereford s refined flavour, texture and prominent natural marbling. Hard to beat as a grilled rustic steak or a classic prime roast. HEREFORD STEAK-READY STRIPLOIN Our Silver Fern Farms Hereford Steak-Ready Striploin is noted for superior marbling and intensity of flavour. A premium choice offering flexibility to the chef, this succulent cut is suited to cutting into thick, juicy Hereford steaks or roasting whole. Trimmed to a steak-ready standard for maximum yield and perfect presentation. HEREFORD HEART OF RUMP A superb example of premium-quality New Zealand beef with a leanness that only comes from being grass-fed, paired with the natural tenderness of the Hereford breed. Can be roasted whole or flash-seared as steaks.

7 HEREFORD RUMP CAP HEREFORD PETITE TENDER HEREFORD FLANKSTEAK HEREFORD CLOD With natural fat cover left intact, the succulent juices of our grass-fed Hereford Rump Cap are retained, amplifying the refined but prominent flavour of the Hereford breed. Suited to a wide range of applications because of its tenderness, marbling and portion size. One of the more tender cuts on offer, the Petite Tender highlights the natural tenderness and refined flavours of the Hereford breed. Derived from the most tender part of the shoulder, this smaller-sized, café-style cut is highly versatile, offering numerous cooking and presentation options to the chef. Each piece weighs approximately grams. A leanness that only comes from grass-fed beef, paired with the natural tenderness of the Hereford breed. The typically milder flavour of the Flanksteak makes this a great option for flavour pairing. Reliable and consistent, this premium-quality Hereford Shoulder Blade is perfectly suited to deliciously rich and indulgent slow-cooking methods. A classic beef cut made leaner, healthier and more tender from a purely natural grass-grazed diet. A fantastic yielding cut with zero wastage makes this a reliable and economical choice. HEREFORD SHORTLOIN HEREFORD KNUCKLE HEREFORD OYSTER BLADE HEREFORD SILVERSIDE A standout on any menu, our premiumquality Hereford Shortloin delivers a refined flavour and texture for which the breed is renowned. With bone in and natural fat cover retained, this is a superb choice for rustic T-bone steaks or prime roasts with spectacular flavour and succulence. A superb option for a more refined version of classic beef dishes. With a denser but still incredibly tender texture, the refined flavours characteristic of the Hereford breed are amplified through braising or pot-roasting. Also has the versatility to be sliced into thin strips or cubes. Bursting with the deliciously rich and indulgent flavours of premium grass-fed Hereford beef, this naturally lean and tender slow-cook cut offers more refined presentation options than some of the larger slow-cook cuts. With a milder beef flavour that allows other seasonings and marinades to infuse, the Silver Fern Farms Hereford Silverside is a superior option for tasty and tender slow-cooked creations.

8 HEREFORD TOPSIDE The perfect choice for an indulgent and full-flavoured Hereford beef experience. Selected only from New Zealand grass-fed animals, our Silver Fern Farms Hereford Topside exemplifies the deliciously rich flavours and melt-in-the-mouth texture of slow-cooked beef. Also suited to thin-sliced steaks and schnitzel. HEREFORD CHUCK ROLL Our incredibly tender and healthy grass-fed Hereford Chuck Roll delivers a more refined but still prominent beef flavour that is intensified through slow-cooking. Can also be sliced thinly for traditional Asian dishes. Finely grained and exquisitely tender, with subtle, layered complexities of flavour to be discovered. HEREFORD SHORT RIB These deliciously meaty and indulgent Hereford Short Ribs offer superb flavour and meltingly tender texture. With long, slowcooking, the natural flavours are intensified and the meat falls off the bone for a truly memorable Hereford beef experience. HEREFORD THICK SKIRT An excellent slow-cook cut that delivers a concentrated flavour hit and melt-in-the-mouth texture. The high level of connective tissue that occurs naturally in the Thick Skirt guarantees to deliver indulgently sticky and delicious braising juices. All products subject to availability. Keep chilled below -1 C.

9 A FINE ENGLISH PEDIGREE With a calmness of character that creates exceptional beef. SUBTLE, LAYERED BEEF FLAVOUR Exceptionally tender meat with a fine texture and subtle layers of flavour complexity. GRASS-FED TO PERFECTION IN NEW ZEALAND A classic breed raised to its finest expression by Silver Fern Farmers. Skilfully aged and prepared by Silver Fern Farms to bring it to its best. SILVER FERN FARMS HEREFORD A TASTE OF TRUE REFINEMENT Refined by Silver Fern Farmers to be the very best of its breed. THE REFINED CHOICE To make your menu stand out.

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11 Silver Fern Farms Hereford A Premier Selection of New Zealand Grass-fed Beef 2016 Read our story at