Appendices List of appendices

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1 Appendices List of appendices Appendix A: Competition Analysis Appendix B: Survey.. 29 Appendix C: Interview Questionnaire

2 Appendix A: Competition Analysis Portugal: Germany and Austria: 27

3 United Kingdom: US and International: 28

4 Appendix B: Survey Q1: How old are you? Age Q2: What is your nationality? 4% 5% 9% Mexican Austrian German 82% Portuguese 29

5 Q3: In which country do you live currently? Mexico Portugal Germany Austria France United Kingdom United States Q4: What do you think about Mexican Food in Europe? 9% 4% 5% It is not really authentic I am satisfied with what I get here I like it, but it is not fantastic 82% It is autentic 30

6 Q5: How do you usually eat Mexican food in Europe? 18% 9% 37% I cook by myself I rarely eat it here restaurants I don't eat it here 36% Q6: How authentic would you consider the offer of Mexican food in Europe on a scale from 1 (non-authentic) to 10 (very authentic)? Scale

7 Q7: How would you describe the knowledge of Europeans about Mexican food on a scale from 1 (low knowledge) to 10 (high knowledge)? Scale Q8. What are you missing most of all regarding Mexican food in Europe (e.g. specific dishes or food items, authentic restaurants or other offers, etc.)? Please state! (Individual answers) - Local, non,commercial dishes. Mole, caldo tlalpeño, elotes con queso, esquites, escamoles, frijol con puerco, entomadato, etc. These dishes are super local and very delicious. Issue: maybe the flavors are not well accepted in Europe. - Tacos al pastor, real nachos, tortas, cochinita pibil, salsas. - Pie de limon, arroz. - Traditional Mexican dishes, most of the european people think "Tex-Mex" food is Mexican, of course we can find really good mexican restaurants buts it's really hard. Also at supermarkets, the only products that you can get are still Tex-Mex. - Spices and Ingredients like: green tomato, chile chipotle, tortillas, mole - Prices!! - Dishes: Enchiladas, Chilaquiles, Tamales, Tacos, Pozole - Candiestamarindo.Enchiladas con mole o con salsa verde, taco de ojo o tripa, taco de pastor con ananás. Tacos governador, ceviche mexicano entostado, Sopes. Tamales. Pozole. Salsa aqui no es bueno. Madrid hay un buen restaurante - la lupita. - The ingredients are sometimes not the same, it can be hard to get the same flavor with similar ingredients. Vegetables and spices are sometimes not available here or different. 32

8 - Mainly the ingredients. E.g. The different types of hot peppers (chiles) are not available and they are crucial for most of the Mexican dishes. - The spiciness in the food. - Enchiladas and chilaquiles. - Salsas verdes, molletes, enchiladas, tacos al pastor, agua de horchata, jicama, arroz mexicano. - Variety in the products and the original flavor. - Mexican restaurants who offer authentic dishes, no Tex-Mex, typical ingredients; Tacos carnitas, al pastor, pescado; Tamales; Tortas; Mezcal. - Tacos, conchinita pibil, birria, pozole, mole poblano. - Authentic Mexican Tacos, Ceviche Mexicano. - A restaurant which serves typical Mexican dishes which I experienced there on the streets and markets. I like Pistola y Corazon in Lisbon but I would like to have more than just tacos. - Authentic Mexican restaurants serving dishes from the different regions of Mexico with traditional cooking methods; there are so many Mexican dishes I haven't ever seen in Europe and I was in a lot of countries; Mexican food in Europe is Tex-Mex and focused on burritos filled with tons of ingredients. - Cocteles de camarón y de pescado, agua chile de camarón, tacos al pastor, tacos de lengua, tacos chicharron, tamale, mezcal, agua fresca, varieties of chile. - An authentic restaurant with a basic Mexican food menu like tacos, tamales, tortas, etc. - the food you get in Mexico on every street corner. - Authentic Mexican restaurants. - I missed the authenticity in the food and the typical plates. - Authentic Mexican food; tacos, tortas, tamales, etc. 33

9 Appendix C: Interview Questionnaire Interview Questionnaire: Damian Irizarry, Founder of Taqueria Pistola y Corazon Part 1: Pistola y Corazon Why did you open the restaurant and what motivated you to do so? - Why Mexican? - What inspired your cuisine/your restaurant? What was your background before opening the restaurant? How would you describe your customer base? What is your most popular item on the menu? What is your success? Part 2: Mexican Food in Europe Why do you think that there are not many authentic Mexican restaurants in Portugal and Europe? - How difficult is the import of Mexican products? What do you think is the perception of Mexican food in Europe? - Do you think people really know what authentic Mexican cuisine is? What is the future of Mexican cuisine in Portugal/Europe? Interview Questionnaire: Ed Avis, Publisher of El Restaurante Mexicano Why do you think that adapted Mexican cuisine is dominant? - What are the reasons behind this? Do you think that there is more potential for authentic Mexican food? What is the future for the cuisine in Europe? 34

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