Our Story Media Kit FAMIELDY. Media Contact: Alvin Jordan Office: hr media line:
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1 RWG FAMIELDY OWN SINCE 1982 Our Story Media Kit 100 Enterprise Way, Suite C230 Scotts Valley, CA Media Contact: Alvin Jordan Office: hr media line:
2 Company Snapshot Family Tradition Our President and CEO, Robert Garcia, is driven by the notion of better. In 1982, seeking a better life for himself and his young family, he left a successful sales job to start his own tortilla chip company. A few years later, when supplier distribution issues threatened his fledgling business, Robert took a holistic approach and began manufacturing the chips himself. Recognizing the market need for healthier, higher quality and minimally processed snacks before the trend, he decided to make products that were simply better. The RW Garcia brand has come a long way since Robert and his wife, Margaret, started distributing their chips out of the back of a van more than 35 years ago. Still today, Robert s dual notion of better still drives our family-owned company his passion to make a better life for his family lives on in RW Garcia s innovative approach and drive to produce better-for-you, gluten-free tortilla chips, corn chips and artisan crackers. First Non-GMO Project Verified Snack Company Staying steadfast to our family values of making artisan, high quality products, even before the clean label trend became mainstream, led us to become the first Non-GMO Project Verified snack company in We source the highest quality organic and non-gmo stone-ground corn that we artistically combine with veggies, seeds, seasonings and other better for you ingredients. In addition to our Non-GMO Project Verified status, all of our products are certified gluten-free. Taking an artisan approach to chip making means nothing is mass-produced and that we make daily accommodations for temperature and humidity changes in our manufacturing facility. Those individuals with discerning palates will definitely be able to taste the difference! Growth and Expansion Today our dedication to authenticity and transparency remains stronger than ever with two generations of our family working for our company. Now our product line includes not only non-gmo and certified gluten-free tortilla chips, but crackers that contain innovative nutrition and flavor profiles such as ancient grains, pulses, vegetables, seeds, and 100% USDA Organic corn chips all of which are also Non-GMO Project Verified and certified gluten-free. RW Garcia products are available throughout North America, as well as in Europe and Australia. To meet product demand, we now have two manufacturing facilities, one in Lincolnton, NC, and one in Las Vegas, NV. In addition, our commitment to sustainability also means we reuse and recycle whenever possible. We recycle all unprocessed corn, cooking oil and cornstarch. Pig farmers use all unprocessed corn for feed and bio-fuel converters utilize all unused cornstarch. Overall, Robert, Margaret and all of the Garcia family continue to take pride in making great tasting, sustainable and unique products that provide better snack options for families around the world.
3 Company Leadership Robert W. Garcia, President & CEO Robert Garcia has more than 40 years of experience working in the food industry, and a love for making tortilla chips that spans generations. After working in food sales at Standard Brands for many years, Robert recognized a need for high quality, and organic corn-based products in the snack food marketplace. He met Margaret Fraga, who also worked in sales at Standard Brands, and the two collaborated on an idea to start making the highest quality tortilla chips. After they married in 1981, the idea grew, and Robert and Margaret founded RW Garcia Co., in 1982, originally a distribution business for corn products and tortilla chips made with clean, simple ingredients. Four years later, Robert set up the company s first manufacturing facility in Milpitas, Calif. and began making his own all-natural, artisan and organic corn-based snacks, which remains our company s mission today. Under Robert s leadership, our company now operates two manufacturing facilities, one in North Carolina and one in Nevada. Our products are available throughout North America, as well as in Europe and Australia. Robert takes pride in keeping RW Garcia a family business. After more than 35 years of marriage, Robert and Margaret still enjoy collaborating and running the company s day-to-day operations. And when he s not dreaming up the next tortilla chip variety or cracker, Robert enjoys boating and golfing. Margaret Garcia, Executive Vice President, Sales & Marketing Margaret Garcia plays an integral role in the family business. In 1982, she helped her husband Robert create RW Garcia. With more than 35 years of experience leading our company s marketing and sales initiatives, she is the primary mastermind behind our robust product development efforts. Her world travels provide unique perspectives that assist in innovative flavor profile creation. Prior to helping start RW Garcia in 1982, Margaret worked in food sales at Standard Brands, which is where she met Robert. Genelle Chetcuti, Vice President of Marketing Genelle has grown up in the family business, working in some capacity since the age of 12 until she went to college. Graduating from UC San Diego with a degree in Communications, she embarked on a marketing career in the high-tech industry, working for a variety of companies. In 2006, she transitioned back to her healthy snacking roots, bringing her extensive brand experience to the RW Garcia business. Genelle is the mother of three children and she enjoys playing guitar, gardening and cooking. In her spare time, she enjoys traveling, gardening and the company of her Bernese Mountain Dogs, which are also frequent visitors to the RW Garcia corporate offices.
4 Product Quick Facts About Headquarters Founded in 1982, RW Garcia is a family owned and operated artisan maker of high quality, organic and conventional tortilla chips, corn chips, and artisan crackers. RW Garcia is committed to sourcing the finest ingredients available, and all of its products are made from stone ground non-gmo corn, contain no additives or preservatives, are verified non-gmo and are certified gluten free. RW Garcia operates manufacturing facilities in Las Vegas, NV and Lincolnton, NC, and its unique products can be found throughout North America, as well as in Europe and Australia. Scotts Valley, California, with Manufacturing facilities in Las Vegas, NV and Lincolnton, NC. Key Executives Robert Garcia Founder, President & CEO Margaret Garcia Executive Vice President, Sales & Marketing Genelle Chetcuti Vice President of Marketing Product Varieties Availability Media Contact - NEW - Organic Corn Chips: Organic Yellow, Organic Blue, Organic Bar-B-Q, Organic Chili Cheese MSRP $ NEW - Organic Gluten Free Crackers: Organic Lentil & Turmeric, Organic Chickpea; MSRP $ Gluten Free Crackers: 3 Seed Sweet Beet, 3 Seed Sweet Potato, 3 Seed Kale, 3 Seed Harvest; MSRP $ MixtBag: Veggie, Yellow & Blue, Yellow & Red; MSRP $ Big Bag: Yellow Corn, Blue Corn, made with organic corn; MSRP $4.99 RW Garcia products can be found at Safeway/Vons, Kroger, Costco, Raley s, Stop&Shop, Giant Carlisle, Harris Teeter, Central Market and other grocery chains, as well as at health and specialty stores, across North America, Europe and Australia. Alvin Jordan, SPM Communications, Inc. alvin@spmcommunications.com Office: hr media line: Connect Favorite Hashtags #rwgarcia #nongmo #snackhealthy #glutenfree #tortillachips #crackers #sweetpotatocrackers #sweetbeetcrackers #mixtbag #pulsetortillachips #snackdelicious #organicsnacks #turmericcrackers #chickpeacrackers #organiccornchips RWGarcia.com
5 NEW Organic Corn Chips Family of Products RW Garcia 100% Organic corn chips are a deliciously devilish snack at any time of the day. Available in 4 varieties Yellow corn, Blue corn, BBQ, and Chili Cheese these corn chips are great for picnics, BBQs, tailgating parties or straight out of the bag. USDA Organic, Non-GMO project verified, gluten free and kosher. Organic Artisan Crackers Our new Organic artisan crackers are delicious and sustainable too! Available in two great flavors, Organic Lentil & Turmeric and Organic Chickpea - these crackers are excellent for pairing or eating right out of the box. USDA Organic, gluten free certified, and non-gmo project verified. Gluten Free Artisan Crackers Our artisan crackers incorporate veggies, Non-GMO corn and heart healthy seeds - flaxseed, chia and sesame - for a delicious gluten free alternative to the traditional cracker. Made with healthy, wholesome ingredients, they re great with all kinds of toppings. USDA Organic, Non-GMO project verified, gluten free and kosher. MixtBag Tortilla Chips Our MixtBag combines two (sometimes 3) quality mouthwatering tortilla chip flavors in one bag. They are available in three varieties - Yellow and Blue, Yellow and Red, and Veggie. Big Bags Our Big Bags are just the thing for your next family event. Offering a full pound of tortilla chips in a convenient resealable bag. Made from simple ingredients so you can snack healthy, they come in two tasty varieties; Stone Ground Blue Corn and Stone Ground Yellow Corn.
Our Story FAMILY OWNED. Media Contact: Kohnstamm Communications Rachel Jones-Pittier Office:
RWG FAMILY OWNED SINCE 1982 Our Story 521 Parrott St. San Jose, CA 95112 www.rwgarcia.com 408-287-4616 Media Contact: Kohnstamm Communications Rachel Jones-Pittier rachel@kohnstamm.com Office: 651-228-9141
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