10295 Toebben Drive Independence, KY 41051

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2 Distribution in Twenty States Distributors of Fresh Fruits, Vegetables, Organic and Conventional, and Floral IA WI IN MI OH PA IL KS MO KY WV VA OK TN NC AR SC Toebben Drive Independence, KY Phone: Fax: AL GA FL

3 November January ' SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Winter begins Christmas Eve Hanukkah Begins 25 Christmas Day 26 Kwanzaa begins New Year s Eve

4 MERCHANDISING THEMES WINTER SHAPE-UP TIME USE SIGNS PROMOTING THE ENTIRE VALUE-ADDED SECTION TO HELP LOSE THOSE EXTRA OR HOLIDAY POUNDS. SUMMER IN WINTER SALE DISPLAY CHILEAN STONE FRUIT AND NEW CROP FLORIDA STRAWBERRIES TO WARM YOUR CUSTOMER S HEARTS WITH SUMMER FRUITS DURING THE COLD WINTER MONTHS. TOP 25 ORGANIC FRUITS AND VEGETABLES LETTUCE BERRIES SPINACH APPLES CARROTS BANANAS TOMATOES KALE GRAPES MUSHROOMS GREENS POTATOES PEPPERS CELERY ONIONS BROCCOLI BAGGED SALAD AVOCADOS ORANGES CUCUMBER - SQUASH CAULIFLOWER LEMONS BEANS SWEET POTATO/YAM MERCHANDISING TIPS Promote CALIFORNIA AND FLORIDA CITRUS throughout the month of January as HIGH IN VITIAMIN C TO FIGHT WINTER COLDS. SUPER BOWL week is one of the biggest weeks for avocados sales Toebben Drive Independence, KY Phone: Fax: Our Companies

5 December February SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY New Year s Day MLK Day This is the strongest month of the year for GRAPEFRUIT, so build massive displays.

6 MERCHANDISING THEMES FEBRUARY IS POTATO LOVER S MONTH ENTER YOUR POTATO DISPLAY IN THE POTATO LOVER S CONTEST. MATERIAL IS AVAILABLE ONLINE AT DISPLAY SUPER BOWL SUNDAY - FEBRUARY 4 TH DISPLAY PEANUTS AND PISTACHIOS IN BOTH BULK AND PACKAGED. DISPLAY VEG TRAYS, FRUIT TRAYS, BABY CARROTS, CELERY STICKS, PRECUT VEGGIES AND VEGGIE DIPS. DISPLAY AVOCADOS, SALSA, GUACAMOLE DIP. VALENTINE S DAY FEBRUARY 14 TH PROMOTE YOUR FLORAL DEPARTMENT. BALLOONS AND FRUIT BASKETS. SELL ROSES, BOUQUETS, PLANTERS, MYLAR CHINESE NEW YEAR FEBRUARY 16 TH DISPLAY ORIENTAL VEGETABLES, WONTON AND EGG ROLL WRAPS, TOFU AND FORTUNE COOKIES. PRESIDENT S DAY FEBRUARY 19 TH PROMOTE WASHINGTON APPLES; HAVE A DOLLAR DAY SALE. HAVE A $5.00 SALE: PROMOTE 2 FOR $5, 3 FOR $5, 4 FOR $5 AND 5 FOR $5. IT WORKS! MERCHANDISING TIPS This is the best month for flavor from Navel Oranges. the message across quickly. Using silent demos gets Toebben Drive Independence, KY Phone: Fax: Our Companies

7 January March SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Be organized. Plan your display space and your ad items with great care Super Bowl Lincoln s Birthday Valentine s Day Chinese New Year President s Day Washington s Birthday Select floral products that will make a great display without a great deal of extra effort. Think Fresh Up Front.

8 MERCHANDISING THEMES ST. PATRICK S DAY SALE MARCH 17 TH BUILD A DISPLAY OF CABBAGE - ROLLOUT FROM THE SHELF OR A STAND- ALONE DISPLAY AND OFFER SHAMROCKS IN FLORAL. MARCH MADNESS SPECIALS BUILD PEANUT AND PISTACHIO DISPLAYS. CAPITALIZE ON FRESH CUT FRUIT, FRUIT TRAYS, VEG TRAYS AND PRECUT VEGGIE DISPLAYS ALONG WITH VEGGIE DIPS. MERCHANDISING TIPS Display cored pineapples on ICE TABLES near the front of your Produce Department and achieve sales up to 10 times greater for EASTER selling week. Use the excess on the shells to chunk cut pineapple for additional sales and profits. MERCHANDISING - ADVERTISED ITEMS -- RETAIL PRICE CHECKS Toebben Drive Independence, KY Phone: Fax: Our Companies

9 February April SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Now is the time to schedule SPRING CLEANING! Plan to be finished with cleaning by month s end so that SPRING DECORATING can be started Daylight Savings Starts St. Patrick s Day Good Friday

10 MERCHANDISING THEMES EASTER SALE LARGE, WELL STOCKED DISPLAYS OF ALL TYPES OF EASTER PLANTS AND FLOWERS SHOULD BE IN PLACE AT LEAST TWO WEEKS BEFORE EASTER. MERCHANDISE THEM BY CATEGORY AND COLOR. DON T FORGET YOUR DISPLAY OF FANCY FRUIT BASKETS. OUTDOOR COOKING SEASON BEGINS INCREASE YOUR SPACE ON PACKAGED CORN, ALL VARIETIES OF PEPPERS, SWEET ONIONS, JUMBO MUSHROOMS AND BAKING POTATOES. PROMOTE FRESH CUT WATERMELON, CANTALOUPE AND PINEAPPLE, FRESH CUT FRUIT, CORED PINEAPPLES, ASPARAGUS AND SWEET FLORIDA CORN. BERRY PATCH BUILD A BERRY PATCH USING ALL AVAILABLE VARIETIES OF STRAWBERRIES, RASPBERRIES, BLACKBERRIES AND BLUEBERRIES AND CREATE A SIGN THAT SAYS THE BERRY PATCH. PROMOTE VINE-RIPENED TOMATOES AS A TASTE OF SPRING. TOMATO SALES PICK UP IN BOTH QUALITY AND QUANTITY ALLOWING US TO GET INTO SOME GOOD PROMOTIONS. LET YOUR CUSTOMERS KNOW FOR BEST FLAVOR, DON T REFRIGERATE TOMATOES. MERCHANDISING TIPS Build UP FRONT displays of FLAT PACK 3 and 5ct. CORN on slant tables or market bin tables along with VINE-RIPENED TOMATOES and BAKING POTATOES Toebben Drive Independence, KY Phone: Fax: Our Companies

11 March May SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Easter Earth Day Administrative Professional Day ASPARAGUS is delicate and extra care must be taken to ensure quality. Before placing asparagus on display, trim ½ off the bottom of each stem, place in a pan containing about an inch of water and refrigerate overnight.

12 MERCHANDISING THEMES CINCO DE MAYO MAY 5 TH PROMOTE AVOCADOS, TOMATOES, ONIONS, CILANTRO, LIMES AND OTHER FRUITS AND VEGETABLES FOR YOUR CINCO DE MAYO RECIPES MOTHER S DAY MAY 13 TH THE LARGEST SINGLE FLORAL HOLIDAY OF THE YEAR. DISPLAY BOUQUETS, POTTED PLANTS AND HANGING BASKETS BY CATEGORY AND COLOR. OUTSIDE FARMER S DAY SALE DRESS IN OVERALLS, WEAR STRAW HATS AND MAKE A BANNER PROMOTING YOUR SALE. IF SPACE ALLOWS, RENT A TENT AND CREATE SOME EXCITEMENT. MEMORIAL DAY MAY 28 TH MEMORIAL DAY KICKS OFF THE SUMMER-SELLING AND WATERMELON SEASON! LARGE DISPLAYS OF STONE FRUIT, GRAPES AND LARGE DISPLAYS OF CUT MELON AND FRESH-CUT FRUIT MEAN INCREASED SALES AND PROFITS. IF YOU HANDLE BEDDING PLANTS, NOW IS THE TIME TO PROMOTE THEM. MERCHANDISING TIPS Movement of cooking vegetables, citrus and apples will start to slow down. Start getting your department ready for summer stone fruit sales by cleaning one section of your case each week Toebben Drive Independence, KY Phone: Fax: Our Companies

13 April June SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Cinco de Mayo Mother s Day Memorial Day Pick up sales by merchandising VIDALIAS, BERRIES, CORN and FIRST OF THE SEASON STONE FRUIT.

14 MERCHANDISING THEMES GRADUATION 2018 PROMOTE FRESH CUT FRUIT, VEG TRAYS, FRUIT TRAYS, BABY CARROTS, CELERY STICKS, PRECUT VEGGIES AND ALL THE VEGGIE DIPS FOR GRADUATION PARTIES. FATHER S DAY JUNE 17 TH A PEACH OF A GUY GIVE EVERY FATHER A COMPLIMENTARY PEACH TODAY. ADVERTISE IT! MERCHANDISING TIPS Summer selling is now in full swing. Make sure your department is set for summer selling and proper space is allocated on peaches, plums, nectarines, apricots, cherries, watermelon, cantaloupe, honeydews, raspberries, blackberries, strawberries, blueberries, cut watermelon, cut cantaloupe and cut honeydews. The sooner you make the change over, the more produce you will sell Toebben Drive Independence, KY Phone: Fax: Our Companies

15 May July SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY VALUE-ADDED sections should be expanded at this time. Add FRESH-CUT FRUIT, PRECUT VEGGIES, VEG & FRUIT TRAYS and expand on VEGGIE DIPS Flag Day Father s Day Summer Begins

16 MERCHANDISING THEMES JULY FOURTH RED, WHITE AND BLUE SALE STRAWBERRIES, GRAPES AND BLUEBERRIES. THIS IS ONE OF THE BIGGEST PRODUCE SALES OF THE YEAR. PLUM CRAZY SALE FEATURE ALL VARIETIES OF PLUMS MIX OR MATCH. MELON MADNESS SALE FEATURE ALL VARIETIES OF MELONS: WATERMELONS, PERSONAL SIZE MELONS, HONEYDEW, CANTALOUPES AND HEIRLOOM MELONS. MERCHANDISING TIPS Keeping cut melon displays full and fresh from 9 a.m. to 9 p.m. increases sales and gross profit. HOMEGROWN season is in full swing and roadside stands are popping up everywhere. Meet them head-on by maintaining your VARIETY and QUALITY while advertising aggressively Toebben Drive Independence, KY Phone: Fax: Our Companies

17 June August SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Increase sales in the cooking vegetable section by sampling cubes of raw cauliflower, broccoli, zucchini, jicama or daikon.

18 MERCHANDISING THEMES SUMMER COOKOUT SWEET CORN, BAKING POTATOES, FRUIT-KABOB AND WATERMELON. MELON PATCH SALE PROMOTE VARIETY MELONS, HONEYDEWS, CANTALOUPES, WATERMELON, SEEDLESS WATERMELON, YELLOW WATERMELON AND FRESH CUT FRUIT. BACK TO SCHOOL SALE ADVERTISE LUNCH BOX APPLES AND ORANGES. AND THE NATURAL SNACK GRAPES. PROMOTE BANANAS MERCHANDISING TIPS The dog days of summer provide you with an excellent opportunity to begin your fall cleaning routine. Plan to clean a 12 section of case each week on a non-truck day. A typical 48 case will get cleaned 13 times each year on a weekly cleaning schedule. The results will be better sanitation, better refrigeration and LESS SHRINK Toebben Drive Independence, KY Phone: Fax: Our Companies

19 July SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY A clean, sanitized department will make a lasting impression on shoppers and will prevent premature spoilage that can affect the taste and appearance of produce, as well as causing shrinkage and the loss of sales and profits. September

20 MERCHANDISING THEMES LABOR DAY SALE SEPTEMBER 3 rd THIS IS THE LAST PICNIC HOLIDAY. PROMOTE MELONS, FRESH CUT FRUIT, CORN, IDAHO BAKERS, SEEDLESS GRAPES AND VEG ITEMS. AN APPLE FOR THE TEACHER ADVERTISE THE LARGEST, MOST BEAUTIFUL FRUIT AVAILABLE AT MIX OR MATCH PRICES. GOOD-BYE TO SUMMER THE LAST BIG AD FOR STONE FRUIT. KICKOFF 2018 FOOTBALL SEASON BEGINS. PROMOTE IN-SHELL PEANUTS, PRECUT VEGGIES, DIPS, CIDER, CARAMEL AND CANDY APPLES AND FRESH CUT FRUIT. MERCHANDISING TIPS Sales of cooking vegetables will start to pick up. Talk to your manager about a meat aisle display of peppers, mushrooms and select-size baking potatoes Toebben Drive Independence, KY Phone: Fax: Our Companies

21 August SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY The next weeks will be very tight for produce sales. We must be aggressive to maintain sales. Build outside the department displays with APPLES, PEARS, CIDER, WINTER SQUASH, ONIONS and CARAMEL & CANDY APPLES Grandparent s Day Labor Day October Fall begins 30

22 MERCHANDISING THEMES BREAST CANCER AWARENESS MONTH COLUMBUS DAY OCTOBER 8 TH DISCOVER THE NEW WORLD OF PRODUCE. FEATURE A VARIETY OF ITEMS USING IN-STORE DEMOS, RECIPES AND NUTRITIONAL INFORMATION. NATIONAL APPLE MONTH PROMOTE ALL VARIETIES OF APPLES WITH LARGE DISPLAYS USING POINT-OF-SALE MATIERAL. SWEETEST DAY OCTOBER 20 TH / BOSS S DAY OCTOBER 16 TH PROMOTE ROSES, BOUQUETS, POTTED FLOWERS AND BALLOONS. HALLOWEEN OCTOBER 31 ST DECORATE WITH STRAW AND CORN STALKS, JACK-O-LANTERNS AND BLACK STREAMERS. PROMOTE APPLE CIDER, CANDY AND CARAMEL APPLES. SUGGEST SMALLER SIZE APPLES FOR TREATS. MERCHANDISING TIPS October is traditionally the slowest month of the year for produce. You will have to keep your department fresh clean and well merchandised to enhance your customer s appetite. REMEMBER: PRODUCE SALES ARE 90% IMPULSE and the quality of fresh produce is the #1 reason a consumer shops at a particular store Toebben Drive Independence, KY Phone: Fax: HALLOWEEN WEEK is very active for party goers; don t forget fruit and veg trays. Our Companies

23 September SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 Breast Cancer Awareness Month begins 7 8 November Columbus Day Boss s Day Sweetest Day Halloween Take advantage of the seasonal BIN MERCHANDISE that s available: JACKET CAULIFLOWER, CABBAGE, BAG ONIONS, APPLES AND IDAHO POTATOES.

24 MERCHANDISING THEMES VETERANS DAY NOVEMBER 11 TH THE POPPY WAS ADOPTED AS THE OFFICIAL MEMORIAL FLOWER OF THE VFW. CROSSET WILL HAVE SPECIAL BOUQUETS AND FLOWERS THAT WILL HELP YOU CELEBRATE VETERANS DAY. THANKSGIVING DAY NOVEMBER 22 ND MAKE SURE YOU HAVE PLENTY OF YAMS, POTATOES, CELERY, HERBS, PARSLEY, CRANBERRIES, ORANGES, VEGETABLE ITEMS, SQUASH, CLEMENTINES, RED GRAPES, APPLES, WALNUT MEATS AND CROUTONS. THE #1 WEEK OF THE YEAR FOR FRESH HERBS. FRUIT BASKET DISPLAYS SHOULD BE UP AND READY FOR BUSINESS. FORGET YOUR HOLIDAY FLORAL PRE-ORDERS. DON T MERCHANDISING TIPS Thanksgiving is a great opportunity for fresh produce sales and floral items. WE MUST BE READY! Certain vegetables will really sell well. Here are some suggestions: Celery 8 to 10 times more than normal; Cranberries 6 to 7 times; Green Onions 5 to 6 times; Mushrooms 3 to 4 times; Parsley 3 to 4 times; Yams 6 to 8 times; Broccoli 5 to 6 times; Cauliflower 5 to 6 times; 3# Onions 5 to 6 times; 5# Red Potatoes 4 to 5 times. Increase your yam sales by bagging some in vexar bags. FLORAL: Many customers are looking for centerpieces to adorn the holiday table and floral products are a natural. Bouquets, arrangements and mums sell exceptionally well this week. Our Companies Toebben Drive Independence, KY Phone: Fax:

25 October December SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Now is the time to promote your CONVENIENCE SECTION. Display a full variety of PRECUT SALAD AND VEGETABLE items. Baking supplies should be in place by November 12 th. Include nuts, dates, glazed fruits, nut meats and figs Daylight Savings ends ~ Fall Back Veterans Day Thanksgiving Day

26 MERCHANDISING THEMES CHRISTMAS DAY WEEK CHRISTMAS FALLS ON TUESDAY, DECEMBER 25. YOU SHOULD HAVE A HUGE OPPORTUNITY TO SELL FLORAL, FRUIT BASKETS, AS WELL AS HOLIDAY SEASONAL ITEMS SUCH AS CLEMENTINES AND JUMBO SIZE APPLES, PEARS, NAVEL ORANGES AND GRAPEFRUIT. NEW YEAR S EVE DECEMBER 31 ST PROMOTE PARTY ITEMS, FRUIT TRAYS, PRECUT VEGGIES, VEGETABLE TRAYS, FRESH CUT FRUIT, BABY CARROTS, CELERY STICKS, COLE SLAW AND SALADS. FRUIT BASKET DISPLAYS SHOULD BE UP AND READY FOR BUSINESS. FORGET YOUR HOLIDAY FLORAL PRE-ORDERS. DON T MERCHANDISING TIPS Christmas, very similar to Thanksgiving week, is a great opportunity for fresh produce sales and floral items. WE MUST BE READY! Certain vegetables will really sell well. Here are some suggestions: Celery 8 to 10 times more than normal; Cranberries 6 to 7 times; Green Onions 5 to 6 times; Mushrooms 3 to 4 times; Parsley 3 to 4 times; Yams 6 to 8 times; Broccoli 5 to 6 times; Cauliflower 5 to 6 times; 3# Onions 5 to 6 times; 5# Red Potatoes 4 to 5 times. Increase your yam sales by bagging some in vexar bags. FLORAL: Many customers are looking for centerpieces to adorn the holiday table and floral products are a natural. Bouquets, arrangements and poinsettias sell exceptional well this week. Our Companies Toebben Drive Independence, KY Phone: Fax:

27 November January ' SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Build a POINSETTIA AND FRUIT BASKET TREE in your department Hanukkah begins Hanukkah ends Winter begins Christmas Eve New Year s Eve Christmas Day Kwanzaa begins Maintain your display until after New Year s Day as fruit baskets are a traditional gift while visiting friends during the holidays.

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29 Notes: _ Our Companies