THE IRISH WINE MARKET 2017

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Melinda McCormick
5 years ago
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1 THE IRISH WINE MARKET

2 THE IRISH WINE MARKET It is a challenging time for Ireland s wine industry. In, wine consumption rose marginally compared to the previous year and the continued growth in the wider economy indicate that things remain favourable. However, there are very dark clouds on the horizon, most notably in form of the Public Health (Alcohol) Bill and a potential excise increase in the Budget. Added to that, the prospect of a no deal Brexit presents significant challenges in terms of increased complexity for wine importers. I acknowledge and welcome that there was no increase on wine excise, as well as other alcohol categories, in the Budget last year. I would hope, that in the interest of acknowledging the important economic role of Ireland s drinks industry, that the Government seriously consider an excise reduction on wine for Budget Irish consumers continue to pay the highest rate of excise duty on wine in the EU with the Government subjecting the sector to a 62% increase in excise duty since In, the sector paid 382 million in excise to the exchequer, an increase of 2 million from» IT IS IMPERATIVE THAT THE GOVERNMENT AMENDS THE CANCER WARNING AMENDMENT IN THE PUBLIC HEALTH (ALCOHOL) BILL. 2

3 the previous year. Of the 28 EU Member States, 14 of them charge no duty on wine. The excise rate in Ireland equates to 3.19 on a standard bottle of wine. Furthermore, sparkling wine gets an additional excise hit totalling to 6.37 on a standard bottle, the highest rate in the EU and more than double the rate paid in the UK which has the second highest rate. There is no reasonable scientific or rational basis for this differential to apply in the Republic of Ireland. The wine industry has seen a 0.47% increase in total consumption and the sector continues to employ over 1,100 people directly while supporting thousands of other jobs in Ireland s pubs, restaurants, independent off licences, supermarkets and hotels that sell wine. In, sales of wine are still slightly above 9 million cases per annum for a second consecutive year. According to Revenue statistics, the market share for wine increased by 0.1% from 27.6% in 2016 to 27.7% in, making wine the second most popular alcohol beverage in Ireland. The most immediate challenge that the wine sector is facing is the Public Health (Alcohol) Bill which is at the final stages of the legislative process in the Oireachtas. The Irish Wine Association has major concerns with the measure calling for a mandatory cancer warning labels on alcohol products, including wine, sold within the Republic of Ireland. Ireland is a relatively small market and wine producers making special accommodations for a legislative requirement such as a cancer warning label make Ireland a potentially unviable market to export to. This draconian measure presents a significant barrier to trade which is already been highlighted to the European Commission and World Trade Organisation by many wine producing countries. It is imperative that the Government amends the cancer warning amendment in the Public Health (Alcohol) Bill. The bill has already faced criticism by the European Commission and several European governments as it will undermine the principles of the Single Market. Also, in the interest of protecting jobs in the retail, hospitality and tourism sectors, I also urge the Government to reduce the excise rate on wine in the forthcoming budget. It is time for the Government to recognise the important role that the wine sector plays in Ireland s economy. Jim Bradley Chairman, Irish Wine Association 3

4 WINE SALES Sales, millions of cases Source: Revenue Commissioners WINE CONSUMPTION BREAKDOWN Red White Rosé 5% % 45% 5% % 45% 5% % 45% 5% % 49% 4% % 50% 4% % 50% 4% % 51% 4% % 50% 3% % 50% 3% % 50% 3% 45% 50% 5% 50% l Red wine l White wine l Rosé 45% Source: IWA members 20% l Off-trade l On-trade SHARE OF TOTAL MARKET 2016 Off-trade 80% 79% On-trade 20% 21% 80% Source: IWA members 4

5 EXCISE RECEIPTS Beer m Wine m Spirits m Cider m Wine as % % % % % % % % % Source: Revenue Commissioners 5% 34.7% 28.9% l Wine l Beer l Spirits l Cider 31.3% WINE CATEGORY % % 2.7% 0.1% Table Wine High Strength Low strength Sparkling Source: Revenue Commissioners 96.2% l Table Wine l Sparkling l High strength l Low strength 5 ALCOHOL CONSUMPTION BY CATEGORY MIX 2016 Beer 44.8% 45.8% Wine 27.7% 27.6% Spirits 19.8% 19.1% Cider 7.7% 7.5% Source: Revenue Commissioners

6 COUNTRY OF ORIGIN DATE Cases 2000 Cases 2013 Cases 2014 Cases 2015 Cases 2016 Cases Chile 669,000 1,652,137 1,998,548 2,166,955 2,308,600 2,446,295 Australia 750,000 1,693,235 1,584,192 1,548,308 1,596,180 1,513,079 France 1,043,000 1,249,377 1,248,059 1,199,105 1,163,318 1,150,665 United States 632, , , , , ,983 Spain 257, ,594 1,005,655 1,012,877 1,109,210 1,141,605 Italy 386, , , , , ,673 New Zealand 41, , , , , ,621 South Africa 332, , , , , ,173 Argentina 96, , , , , ,811 Germany 118,000 98,635 95,090 77,085 72,864 72,483 All others 160,000 90, , , , ,966 Total Table Wine 4,484,000 8,219,587 8,515,344 8,565,038 9,017,970 9,060,354 Europe 1,946,000 3,238,517 3,334,057 3,207,993 3,256,107 3,361,392 Rest of World 2,538,000 4,981,070 5,181,287 5,357,045 5,761,863 5,698,962 Argentina Germany South Africa 3.0% 0.8% Italy 9.4% 3.6% New Zealand 6.0% United States 6.6% 6 All others 1.6% Chile 27% Spain Australia 12.6% 16.7% France 12.7%

7 Shares % 2000 Shares % 2013 Shares % 2014 Share % 2015 Share % 2016 Share % 14.9% 20.1% 23.5% 25.3% 25.6% 27.0% 16.7% 20.6% 18.6% 18.1% 17.7% 16.7% 23.0% 15.2% 14.7% 14.0% 12.9% 12.7% 14.1% 8.7% 7.9% 7.2% 7.0% 6.6% 5.7% 11.2% 11.8% 11.8% 12.3% 12.6% 8.9% 11.4% 10.2% 9.5% 9.7% 9.4% 0.9% 3.9% 4.0% 5.0% 5.6% 6.0% 7.4% 4.5% 4.6% 4.4% 3.8% 3.6% 2.2% 2.1% 2.3% 2.3% 2.8% 3.0% 2.6% 1.2% 1.1% 0.9% 0.8% 0.8% 2.9% 1.1% 1.4% 1.5% 1.6% 1.6% 100% 100% 100% 100.0% 100.0% 100.0% 43.4% 39% 39.2% 37.5% 36.2% 37.1% 56.6% 61% 60.8% 62.5% 63.8% 62.9% Source: Member data, trade statisitics and Revenue Commisioners 7

8 EXCISE: TAX ON TOURISM Excise tax per 750ml bottle of STILL WINE - 13% ABV Ireland 3.19 Finland 2.54 UK 2.34 Sweden 1.97 Ireland 3.19 Lithuania 1.24 Denmark 1.17 Estonia 0.92 Netherlands 0.66 Latvia 0.59 Belgium 0.56 Poland 0.28 Malta 0.15 Greece 0.15 France 0.03 Spain Slovenia Slovakia Romania Portugal Luxembourg Italy Hungary Germany Czech Republic Cyprus Croatia Bulgaria Austria Source: Euro Stat - December 8

9 EXCISE: TAX ON CELEBRATIONS Excise tax per 750ml bottle of SPARKLING WINE - 13% ABV Ireland 6.37 UK 2.99 Finland 2.54 Sweden 1.97 Belgium 1.92 Netherlands 1.84 Denmark 1.51 Lithuania 1.24 Denmark 1.02 Estonia 0.92 Austria 0.75 Czech Republic 0.69 Slovakia 0.60 Latvia 0.59 Hungary 0.39 Poland 0.28 Malta 0.15 Greece 0.15 Romania 0.08 France 0.07 Spain Slovenia Portugal Luxembourg Italy Cyprus Croatia Bulgaria Source: Euro Stat - December Ireland EXCISE DUE ON IMPORTATION OF 1,000 CASES OF WINE Rate per 9 litres Excise per 1000 cases , , , , , , ,240 Total increase since 2012 Total increase since % 62% 14,640 Source: Revenue Commissioners and IWA members

10 HIGH EXCISE Table wine 9 standard bottle % 41% 50% 54% 54% 54% 54% 54% Year % of tax per bottle Tax changes in Budget Tax amount per 9 bottle of wine Budget % No change 3.53 Budget % 2% VAT increase 3.65 Budget % 1 excise increase 4.46 Budget % 0.50 excise increase 4.87 Budget % No change 4.87 Budget % No change 4.87 Budget 54% No change 4.87 Budget % No change 4.87 Vat and Excise in % HIGH EXCISE RATE TABLES Retail price Packing and Distribution Tax (Excise and VAT) Remaining amount % of VAT and Excise % % % % Source: Revenue Commissioners and IWA members 10

ABOUT THE IRISH WINE ASSOCIATION The IWA represents wine distributors and importers in Ireland and is part of the Alcohol Beverage Federation of Ireland (ABFI).

We liaise with relevant stake-holders to create a more sustainable business environment for our members, as well as providing members with access to industry

Our members The Irish Wine Association is a business sector within Ibec Ibec is the national voice of business in Ireland.

11 ABOUT THE IRISH WINE ASSOCIATION The IWA represents wine distributors and importers in Ireland and is part of the Alcohol Beverage Federation of Ireland (ABFI). We promote the economic contribution of the wine industry and advocate on issues that affect our industry. We liaise with relevant stake-holders to create a more sustainable business environment for our members, as well as providing members with access to industry information and an opportunity to share best practice. Our members The Irish Wine Association is a business sector within Ibec Ibec is the national voice of business in Ireland. Ibec represents the interests of business in Ireland and provides a wide range of direct services to its 7,500 member companies. Ibec vision Ibec The most influential, dynamic business representative organisation in Ireland, driving our business agenda in Europe. Ibec mission Ibec Leading, shaping and promoting business policy and conditions to drive economic success. 11

12 Alcohol Beverage Federation of Ireland 84/86 Lower Baggot Street Dublin 2 T: E: info@abfi.ie W:

Irish WINE MARKET 2015

Irish WINE MARKET 2015 Irish WINE MARKET About th e I rish Wine Association (IWA) Chai rmans statem ent A Snapsh ot: I relan ds wine industry The IWA represents wine distributors and importers in Ireland and is part of the Alcohol