Guidance Fair. August 2014 Tokyo/Osaka

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1 Guidance Fair August 2014 Tokyo/Osaka

2 The 1st SAKURA Japan Women s Wine Awards 2014

3 Entry Nov 1, 2013 Dec 13, 2013 Wine Delivery by Jan 8, 2014 Kick Off in Sep Inform to about 5,000 of wine producers via in Oct Open the Homepage in Oct Judging Feb 1 Feb 4, 2014 at Terrada Wine Cellar

4 Award Announcement Feb 14, 2014 Award Ceremony Diamond Trophy and Special Awards announcement FOODEX JAPAN 2014 Mar 4, 2014 Award wine TasYng At Hotel New Otani Makuhari Mar 4, 2014 SAKURA Award Wine Party at Keio Plaza Hotel Tokyo Apr 20, 2014 ParYcipaYon to TELL Charity AucYon Nov 21, 2014 We had a honor to have an ambassador of the Republic of South Africa and Ms. Moe Oshikiri as a presenter. Award ceremony venue at FOODEX

5 BS- TBS Global Navi Front May 3, 2014 on TV

6 SAKURA Sales Promo/on Department Store Wine Shop Supermarket

7 SAKURA Sales Promo/on from the March 4th At local Japanese department store and shops

8 SAKURA Sales Promo/on

9 SAKURA Sales Promo/on

10 SAKURA Sales Promo/on

11 SAKURA Sales Promo/on : Online Sale A five-bottle set of Gold & Double gold award winning wine! ENOTECA set up a special Online page for award winning wines World-first! SAKURA Award award winning wine selected by Japanese women judges WINE HOUSE TAKAMURA set up a special online page for award winning wines Carefully selected good cost performance wines among Double award winning wines! Vinos Yamazaki set up a special online page for award winning wines Highly recommended SAKURA award wine selected by Vinos Yamazaki sommeliers

12 SAKURA Sales Promo/on : Catalogue sales

13 Catalog

14

15 SAKURA Sales Promo/on : Hotel In Keio Plaza Hotel Restaurant Guide April, 2014

16 SAKURA Sales Promo/on - Hotel

17 SAKURA Publica/on Newspaper/Magazine/ Business Paper

18 SAKURA - Published ar/cles Tokachi Mainichi Newspapre on February 9, 2014 An arycle in Yomiuri Newspaper on February 9, 2014 An arycle in Asahi Newspaper on January 7, 2014 An arycle in Asahi Newspaper on November 21, 2013

19 SAKURA - Published ar/cles An arycle in The daily wines & spirits. February 17,2014

20 SAKURA - Published ar/cles General magazine An arycle in αlavie An arycle in Horoyoi Techo on July 2014

21 SAKURA - Published ar/cles General magazine An arycle in Fujin Gaho on June 2014 An arycle in HANAJIKAN on 2014 Spring

22 Japan Women s Wine Awards? Why wine compeyyon only by women?

23 Aiming for a further vitaliza/on of wine market! Three arrows The first arrow Improvement of wine literacy (knowledge) The second arrow Providing informayon to overseas wine producers The third arrow UYlizing women s power in wine industry

24 What is SAKURA Japan Women s Wine Awards Improvement of wine literacy (knowledge) Women lead wine market Some kind of indicator might be necessary for wines which more than retail price of JPY 1,500 to be chosen Wine evaluayon by women based on evaluayon criteria as only a women and also uylizing women perspecyve

25 Providing informa/on to overseas wine producers

26 What is SAKURA Japan Women s Wine Awards

27 What is SAKURA Japan Women s Wine Awards Increasing number of female wine lovers with expert knowledge The number of qualified people as of 2013 The number of female The percentage of female Sommelier 18,631 8,644 46% Wine adviser 12,024 4,113 34% Wine expert 9,969 6,218 62%

28 1st SAKURA Japan Women s Wine Awards Result

29 The number of entry items 29 countries Country The number of entry France 536 Italy 306 Chile 180 Spain 169 Japan 135 United States 120 Australia 116 South Africa 83 ArgenYna 77 Portugal 54 Germany 48 New Zealand 20 Austria 12 Slovakia 12 Switzerland 12 Georgia 7 Turkey 7 Brazil 5 Canada 4 Romania 4 Slovenia 4 Luxembourg 2 Macedonia 2 Moldova 2 Azerbaijan 1 CroaYa 1 Greece 1 Hungary 1 Mexico 1 Total

30 Import wines overseas entry 40% The percentage of each type of entries Import wines domesyc entry 53% Japanese wine entry 7%

31 The percentage of award wining wine No award 62% With award 38% The percentage of Double Gold, Gold and Silver award Silver 53% Double Gold 13% Gold 34%

32 The number of award winning items for each countries The number of award winning wines for each countries Total The number of The percentage of number entry award of award France % Italy % Chile % Spain % Japan % United States % Australia % South Africa % ArgenYna % Portugal % Germany % New Zealand % Austria % Slovakia % Switzerland % Turkey % Brazil % Canada % Slovenia % Luxembourg % Macedonia % Moldova % CroaYa % Greece % Hungary % Total %

33 Red White Rose Sparkling Late Harvest & Dessert Wines ForYfied Wine

34 The percentage of entry and awards by purchase price range % unknon 9% % % % % %

35 2nd The 2nd SAKURA Japan Women s Wine Awards

36 Entry Wine Delivery by October 1, November 30, 2014 January 20, 2015 Judging Award Announcement on line Award Ceremony announcing 4 days from January 31, 2015 to February 3, 2015 Double Gold / Gold / Silver award February 14, Valentine s Day Diamond Trophy and Special Awards at FOODEX JAPAN 2015 on March 3, 2015

37 The 40th The largest Food and Beverage ExhibiYon in Japan, the 40 th in 2015 Well- known exhibiyon by overseas producers and the embassy of wine producing countries As a stage of publicayon, you can expect to various media exposure Award Ceremony and exhibiyon at FOODEX JAPAN2015 The award ceremony at the first day of FOODEX JAPAN2015 with report by varies media All award winning wines will be on display for 4 days at the main gate of FOODEX JAPAN2015 with aoendance of 76,000 DistribuYng 300,000 copy of Official Book with award winning wine informayon during the

38 Prowein March, 2014 in German Vinexpo Hong Kong May, 2014 in Hong Kong Sending out an informayon to 4,830 exhibitors of Prowein and 1,270 exhibitors of VinexpoHK By Foodex Office Food & Hotel Asia2014 in Singapore the largest exhibition for food and beverage, also for hotel and restaurant related organization SIAL CHINA 2014 May 13, 2014 May 15, 2014 the greatest and largest trade fair related to food and beverage in China Summer Fancy Food Show North America's Largest Specialty Food & Beverage Event will be in New York City from June 29 - July 1, 2014.

39 Schedule ExhibiYon and wine- tasyng party Ytle Exhibitors May 21 Saint Emilion Grand Cru Classes wine- tasyng and business talk event for the industry Saint Emilion Grand Cru Classes Chateau May 21 Excellent France wine maker Each place in France Jun 2 Cercle du Vin de Bordeaux Bordeaux Chateau Jun 5 Chilean Wine Tour Pro Chile Chile winery Jun 6 Jun 16 Jul 8 Aug 22 CommemoraYon of publishing Gambero Rosso Japanese version wine tasyng party Import company & Italian winery France wine business talk and wine- tasyng party Import company & France winery Bourgogne wine business talk and wine- tasyng party SAKURA guidance fair for Yamanashi prefecture wine producer Import company Japanese domesyc winery Oct 31 Gambero Rosso Tre Bicchieri wine- tasyng party Italian winery & Import company Nov 2-3 Vinexpo Japan Winery in each county & Import company We will conynue to PR acyvely in the future!

40 WINE OF ARGENTINA 大 WINE INSTITUTE OF CALIFORNIA 日 (ProChile Japan Sopexa Japon 大 日 日 大 Union des Grands Crus de Bordeaux

41

42 List of SAKURA award- winning wine sales corporayve company below:

43 Entry Wine Delivery by Judging Award Announcement on line Award Ceremony announcing October 1, 2014 ~ November 30, 2014 January 20, days from January 31, 2015 to February 3, 2015 Double Gold / Gold / Silver award February 14, Valentine s Day Diamond Trophy and Special Awards at FOODEX JAPAN 2015 on March 3, 2015

44 Please note that some changes in entry fee calculayon method based on total entry item number

45

46 Entry October 1, 2014 ~ November 30, 2014 Wine Delivery by January 20, 2015 Judging 4 days from January 31, 2015 to February 3, 2015 Award Announcement on line Award Ceremony announcing Double Gold / Gold / Silver award February 14, Valentine s Day Diamond Trophy and Special Awards at FOODEX JAPAN 2015 on March 3, 2015

47

48 Entry Wine Delivery by Judging Award Announcement on line Award Ceremony announcing October 1, 2014 ~ November 30, 2014 January 20, days from January 31, 2015 to February 3, 2015 Double Gold / Gold / Silver award February 14, Valentine s Day Diamond Trophy and Special Awards at FOODEX JAPAN 2015 on March 3, 2015

49 170 Woman judges, 256 in total for four days in 2014 result expert 9% Distribution industry 27% educator 12% journalist 9% brewer 3% importer 25% sommelier 15%

50 5-6 people in one group Blind tasyng for all wines Judges are only announced a category, vintage, variety of grapes, a price range and remaining sugar content ExaminaYon categories are appearance, aroma, taste and total impression Double gold Gold Silver

51 Entry Wine Delivery by Judging Award Announcement on line Award Ceremony announcing October 1, 2014 ~ November 30, 2014 January 20, days from January 31, 2015 to February 3, 2015 Double Gold / Gold / Silver award February 14, Valentine s Day Diamond Trophy and Special Awards at FOODEX JAPAN 2015 on March 3, 2015

52 Diamond trophy Reexamine from Double Gold award winning wines The Judge will be a group leader Special Award The wine will be marked as when they fulfill for each special awards and for total score of more than silver Changes for 2015 Best Value Wines will be focused more Tempura will be added in Best Accompanying Wine for Asian Foods

53 Award winning medal logo sycker Award winning wines can use an award winning logo mark for free for 1 year Sending out the digital logo data producing by each company Purchasing provided syckers Introducing print company The contract will be required for sending out the logo data Logo data can be sent to distribuyon companies other than entry listed companies.

54 Official Book Distribute online informayon

55 Each logo data Neck label POP Poster Digital data can be provided

56

57 SAKURA Japan Women s Wine Awards2015 We would appreciate it if you could support and cooperate with us towards success Thank you

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