RING ALARM THE FROM ITS NEW SONOMA HEADQUARTERS, 3 BADGE BEVERAGE CORPORATION CLAIMS ITS NEW NAME AND PROUD HERITAGE JUNE 2016 $6.

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1 JUNE 2016 $6.95 RING THE ALARM FROM ITS NEW SONOMA HEADQUARTERS, 3 BADGE BEVERAGE CORPORATION CLAIMS ITS NEW NAME AND PROUD HERITAGE August Sebastiani, fourth-generation vintner and President of 3 Badge Beverage Corporation, at the company s new headquarters, a refurbished firehouse in Sonoma, CA. PHOTO: HARDY WILSON TP0616_ indd 1 5/25/16 12:27 PM

2 Growing TOGETHER Deborah Brenner described her journey from tech executive to author, wine brand owner to the founder of the Women of the Vine Symposium and the new trade organization, the Women of the Vine Alliance. We need to meet more than just once per year, she said. We want to build a longlasting alliance. 102 / the tasting panel / june 2016 TP0616_ indd 102 5/26/16 7:29 PM

3 Save the Date! Third Annual Women of the Vine Global Symposium, March 13 15, 2017, Napa, CA. A panel entitled Spirited Women: Taking The Lead included (left to right): Sandra LeDrew, Wine & Spirits Industry Executive; Susan McCollum, Chairman and Chief Executive Officer, Major Brands Premium Beverage Distributors; Victoria MacRae-Samuels, Vice President of Operations, Maker s Mark Distillery, Inc.; Cristina Mariani-May, Co-Chief Executive Officer, Banfi Vintners; and Clarice Turner, Sr. VP GM America s Business, Starbucks Coffee Company. Left to Right: Deborah Brenner, Women of the Vine Alliance founder and President; Stephanie Gallo, Vice President of Marketing, E. & J. Gallo Winery; wine industry veteran, Ofelia Gallo; Marilisa Allegrini, Chief Executive Officer, Allegrini Estates; and Kristina Kelley, Director of Public Relations, E. & J. Gallo Winery. Deborah has so many people from so many companies, said Kelley, the right people with the right message. It s all incredibly collaborative. THE SECOND ANNUAL WOMEN OF THE VINE GLOBAL SYMPOSIUM RAISES THE BAR by Jaime Lewis / photos by Doug MacDonald nergy ran high at the second annual Women of the Vine Global Symposium in April. Held at the Meritage Resort in Napa, the sold-out event brought together women (and men) from all facets of the alcohol beverage industry to talk career navigation, collaboration and inspiration. Women of the Vine Alliance founder and President Deborah Brenner shared with the 650+ crowd her journey of risk-taking, failure and insight to launch the Women of the Vine Alliance, which maintains the momentum of the Symposium throughout the year. From top-level executives to industry newbies, attendees received practical tips for everything from striking work-life balance and developing a personal brand to negotiating effectively. For more information on joining the Women of the Vine Alliance and upcoming regional events, please visit june 2016 / the tasting panel / 103

4 "Don t undersell yourselves. You have such great messages. Push it out. On the subject of Brilliant Women, Excellent Speakers, Lynda Spillane public speaking coach and speechwriter for heads of state, presidents, CEOs and executives, The Persuasive Word Inc. discussed the many pitfalls women face when speaking publicly. Don t hold your voice back, she advised. Don t undersell yourselves. You have such great messages. Push it out. Women of the Vine Alliance Manager, Corporate Relations & Events Nancy Paquette, and Rebecca Jensen Running, Vice President National Accounts, Infinium Spirits. Maggie Henriquez, President and Chief Executive Officer, House of Krug, during her speech Opening Doors: 30 Years and Counting. Keynote speaker Stephanie Gallo discussed the risks and potential of bringing boldness to work in the wine industry. I hope we can find the entrepreneurial spirit in all of us. You ve already taken a great risk by choosing to come here by joining this industry. The fact that you re here means you re already one step ahead in cultivating boldness for personal growth and professional gain. Vanessa Kay, Senior Vice President, Veuve Clicquot, Krug and Ruinart USA at Moët Hennessy USA, and Colleen Brennan, Vice President of National Accounts On-Premise, Rodney Strong Wine Estates. 104 / the tasting panel / june 2016

5 The session Navigating the Career Jungle included panelists Helen Mackey, Vice President, Darden Enterprise Beverage Strategy and Innovation; Meridith May, Publisher and Editorial Director of The Tasting Panel, The Somm Journal and The Clever Root ; Dr. Liz Thach, MW, Professor of Management and Wine Business, Sonoma State University; Josh Wand, founder and Motivator-in-Chief of Force Brands; Mary Barranco, Vice President, National Training Director, Southern Wine & Spirits of America, Inc.; and Colleen Brennan, Vice President, National Accounts On Premise, Rodney Strong Wine Estates. Tammy LaNasa, Director of National Accounts, Fetzer Vineyards. Wines of Chile USA Executive Director Marybeth Bentwood. Oregon wine industry pioneer Susan Sokol Blosser signing her newest book, Gracious & Ruthless: Surprising Strategies for Business Success. Maeve Pesquera, Director of Wine for Fleming's Prime Steakhouse & Wine Bar, and Marilisa Allegrini, Chief Executive Officer for Allegrini Estates. june 2016 / the tasting panel / 105