Contact. A report undertaken by 33entrepreneurs in 2014Q2 500 StartUps reviewed 10 in-depth analysis

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1 Investing in WineTech Global insights A report undertaken by 33entrepreneurs in 204Q2 500 StartUps reviewed 0 in-depth analysis 33entrepreneurs 204 Contact Vincent PRETET vincent@33entrepreneurs.co Simon BAUDRIER 33entrepreneurs Bordeaux, France

2 More than 500 StartUps innovating in WineTech at an increasing speed Innovation in Universty Labs research papers How do those 500 StartUps breakdown into the Wine Industry Value Chain in 203? 46% How do those 500 StartUps breakdown by foundation year? StartUps Apps from Google Play and AppStore 22% Research papers from Google Scholar B2B Equipment 2% 7% 7% A TRADITIONAL MARKET TO DISRUPT Innovation is spurring from various places, even in a traditional industry such as the wine sector. More than 500 StartUps are disrupting this market which is worth $250 to 300 billion every year, and expected to grow by 8% in the 5 coming years. Furthermore, online sales are expected to grow 30% each year. Oenotourism 6% everywhere on earth 48% 42% 2% % iphone Launch base 00 4% 3% Sources: StarUps data are based on AngelList, F6S, Gust, Crunchbase.

3 Many investments in WineTech +$790 million raised by 500 wine startups +$500 million raised 70% USA & 30% Europe Vinfolio 2 4,5 4,5 Vino Volo Club W IBG Coravin Lot8 Wine.com Naked Wines Vivino 75 including $200m before ,5 3, , ,

4 Many investments in WineTech +$790 million raised by 500 wine startups +$500 million raised 70% USA & 30% Europe Vinfolio 2003, San Francisco with a marketplace for fine wines and a cellar management software. Now: rebought by VF Wine Model: ebay for wine collectors Vino Volo 2004, San-Francisco B2C wine retailer with tasting lounges and retail shops in +30 airports across North America. Now: Vino Volo Model: Starbucks , Paris (France) selling fine wine en primeur in return for a discount price. Now: Heracles Club W 20, Los Angeles B2C customised, subscription based site for wine. Monthly shipments delivered to customers door. Now: Club W Inertia Beverage Group 2002, Napa B2B service company supporting wineries direct sales: wine shipping, ecommerce, software solutions, telesales. Now: Wine Direct Coravin 20, Burlington B2C product company specialising in machines to pour and enjoy fine wines without removing the cork. Now: Coravin Model: Medical devices Lot8 20, New York City operating as a wine buying club: access to high-quality, hard-tofind wine and other fine products. Now: Lot8 (+Tasting Room) Model: Vente Privée Wine.com 998, San Francisco B2C online retailer offering a large selection of domestic and imported wines. Now: Wine.com Model: Amazon Naked Wines 2008, Norwich (UK) B2C customer-funded online wine retailer, where customers sponsor independent winemakers to get a discount. Now: Naked Wines Model: Kickstarter for vineyards Vivino 2009, Copenhagen (Denmark) Mobile App company to help remember wines and learn more about them. Now: Vivino Model: Shazam

5 which we can learn from Insular industry Difficulty to enter if you are not an insider. Annual business Dependant on the harvest and weather conditions Logistics Wine is a heavy, fragile product making it difficult to store and transport. Building a great team with complementary skills Partnering with wine insiders Rubik s Cube Locks Complex law regulation Highly regulated alcoholic beverage sales and distribution. Talent shortage Due to non competitive salaries. Capital intensive industry. Digital is a low priority for wineries Wineries value mostly production. best practices Seizing opportunities in a traditional market Solving a real burning need and creating value UNIQUE DEALFLOW ACQUISITION at 33entrepreneurs StartUp Contests Face-to-face meetings in real life ACCELERATING STARTUPS Investing in the most promising teams and tech is extremely challenging. At 33entrepreneurs, we combine unique skills to discover the best teams worldwide and to grow them, from seed level, as future industry leaders. Web Platforms Applications from AngelList, F6S Mentors Connections Qualified targets 33entrepreneurs is the first venture capital company in the world focusing on wine tech, alongside with food and tourism. Having unique capabilities in dealflow acquisition, we rely on sucessful entrepreneurs (aka Mentors) and proven methods from TechStars and the Global Accelerator Network to grow the next generation of entrepreneurs and great StartUps. Based in Bordeaux, France, 33entrepreneurs is founded by entrepreneurs, funded by entrepreneurs, for entrepreneurs. Want to know more about this report? Contact us for more details. Quantitative VC Automated Search from the Web Communication Sponsors, press & social media Investment Analysts Qualitative Search on specific targets University Labs To build in the future

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