Romexpo S.A. EXPO DRINK & WINE 25 th -29 th of October 2017

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Ashlynn Stephens
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1 Romexpo S.A. EXPO DRINK & WINE 25 th -29 th of October 2017

ABOUT EXPO DRINK & WINE Wines, alcoholic and non-alcoholic beverages trade show The 20 th edition of EXPO DRINK & WINE trade fair in the field of alcoholic and non-alcoholic

In the same period, other 2 events with complementary thematic will take place at Romexpo Exhibition Centre: INDAGRA International trade fair of equipment and products in

Having as main goal to support the alcoholic and non-alcoholic beverages industry, EXPO DRINK & WINE is the meeting place for professionals in the alcoholic and non-alcoholic

2 ABOUT EXPO DRINK & WINE Wines, alcoholic and non-alcoholic beverages trade show The 20 th edition of EXPO DRINK & WINE trade fair in the field of alcoholic and non-alcoholic beverages in Romania, will take place between the 25 th 29 th of October 2017, within Romexpo Central Hall. In the same period, other 2 events with complementary thematic will take place at Romexpo Exhibition Centre: INDAGRA International trade fair of equipment and products in agriculture, horticulture, viticulture and animal husbandry, INDAGRA FOOD & CARNEXPO International trade fair for the food industry. Having as main goal to support the alcoholic and non-alcoholic beverages industry, EXPO DRINK & WINE is the meeting place for professionals in the alcoholic and non-alcoholic beverages industry, offering them the possibility to interact, for five days, in a professional environment. Within the trade fair, the exhibiting companies have the possibility to launch new products and equipment, to organize tastings, competitions and demonstrations, into a dedicated location with a specialized audience.

3 MARKET A KeysFin analysis shows that after more than 10 year of contradictions and wars with the black market, the wine sector has grow up. In Romania, the alcoholics market is estimated at 700 million euros and is a mixture of traditional domestic products and internationally renowned brands. The market began to develop in the early 1990 s, when local producers began to diversify their portfolio, and newly established distribution companies stimulating the import of spirits. Even if is a disputed category, energizers continue to grow faster than other segments of the soft drinks market, marking an increase of 16% in volume and 17% in value, between october 2015 and september 2016, according to data of Retail Audit Nielsen, at the level of the entire Romanian trade. In Romania there an over 500 companies active in the production of non-alcoholic soft drinks, the production of mineral waters and other bottled waters, buy only 330 have a turnover higher than zero. Their cumulated business amounts to 4,7 billion ROL (over 1 billion euros), according to a ZF analysis based on data form the Ministry of Finance. For the 100% natural juice segment there is a recovery starting in 2016 after the decline recorded in recent years, with the premises for a further upward trend. According to the National Mineral Waters Society the mineral water consumption in Romania is l per person, compared to l per person, The European average, higher in the urban environment. Romanian s prefer in overwhelming percentage (99%), domestic brands of natural mineral water, comparing with the import brands, based on a competitive price and favorite pack as 2 L PET.

4 EXPO DRINK & WINE STATISTICS 2016 Between 2 th to 6 th November 2016, the Romexpo Exhibition Center held 3 events, EXPO DRINK & WINE, INDAGRA and INDAGRA FOOD, dedicated to specialized visitors and gathered: 515 companies 22 countries 34,000 sqm exhibition area 64,800 visitors

5 EXPO DRINK & WINE Exhibitor profile Manufacturers, importers or distributors of wines, alcoholic and non-alcoholic beverages Manufacturers, importers or distributors of equipment and technologies for production of alcoholic and non-alcoholic beverages Manufacturers, importers or distributors of equipment and technologies for beverage packaging Manufacturers, importers or distributors of beer and ingredients for brewing Manufacturers, importers or distributors of tea and coffee Manufacturers, importers or distributors natural juices Manufacturers, importers or distributors of chemicals for wine treatment Manufacturers, importers or distributors of warehousing and stroge deviced used for wines and spirits

non-alcoholic beverages, as well as themes diversification by attracting

HORECA sector representatives Wine tourism sector representatives Wine tasters,

who want to find out about the latest trends in beverages both alcoholic and

6 EXPO DRINK & WINE - Visitor s profile Our target is to bring in the specialized visitor s attention the effective solutions for production of alcoholic and non-alcoholic beverages, as well as themes diversification by attracting manufactures and distributors of coffee, tea and beer. HORECA sector representatives Wine tourism sector representatives Wine tasters, sommeliers, as well as general public that appreciates these drinks flavors Visitors who want to find out about the latest trends in beverages both alcoholic and non-alcoholic Visitors who are interested in the services, equipment and technologies. 25 % Engineer 21% Manager 21 % Sales representative 21 % Economist

7 What we have proposed for EXPO DRINK & WINE 2017? Organizing the event under the High Patronage of the President of Romania Organizing additional events dedicated specialized visitors (wine tastings, competitions, workshops, demonstrations, conferences and seminars) Increasing the number of exhibitors by themes diversification and attracting a higher number of manufacturers and distributors of coffee, tea and beer, giving the public the opportunity to taste a variety of flavors Newsletters campaign and social media channels, to promote latest exhibitors news Increasing the number of visitors by providing them up-to-date informations Improve visibility through a complex media campaign Meetings between potential customers and industry experts

8 What you win if you participate You meet potential customers and partners in the industry You ll be informed about the latest technology in the field You ll have the opportunity to attend conferences, seminars, demonstrations and workshops You ll benefit from the unique opportunity for promoting new products, technologies, equipment and materials that your company develops in the field You ll benefit of a complex media campaigns What you lose if you don t participate You will not be informed about the latest technology and the investments in the industry You don t know the competition closely You will not know if your solutions are favorable for potential customers You will not have the opportunity to conclude new contracts

9 How to improve your participation at EXPO DRINK & WINE? You decide together with project team, location and stand design to highlight the products displayed Increase the number of specialized visitors at your stand, by setting the best promotion channels during fair Is your staff building your business? Train them well enough and they will bring you best results Use all company resources to streamline the participation results, to attract potential customers and increase company visibility After the exhibition, stay connected to newest informations provided by the project team of the fair, as well as up-dates about next edition

10 EXPO DRINK & WINE 2017 thematic Wines Sparkling Wine obtained according to the traditional Champenoise recipe Other wines Alcoholic beverages (vermouth, natural spirits, brandy, whisky, gin, vodka, rum, tequila, ouzo, rum, low-alcohol beverages etc.) Soft drinks (juices, fruit concentrates, mineral and sparkling water, fizzy drinks, energy drinks etc) Beer and ingredients for brewing Equipment and Technology Chemicals for wine treatment Chemicals for wine industry Warehousing and storage devices used for wines and spirits Other products and services Specialized reference material

11 How we promote EXPO DRINK & WINE? 60 TV spots Outdoor Promotion 70 radio spots 18 media partners Additional events: For the 2017 edition we have proposed demonstrations, workshops, conferences and seminars with main topics of alcoholic and non-alcoholic beverages, having the support of potential partners of the exhibition: Romanian Tastes Authorized Association, SCAE ROMANIA, Romanian Coffee Association, Brewers of Romania Association, Romanian Organisation of Alcoholic and Non alcoholic Beverages Industry, Romanian Organisation of Mineral Waters, Wine Exporters and Producers Association (WEPA)

12 ROMEXPO SERVICES Design, construction, arrangement Advertisement, design, printing Furniture and utilities renting Handling and storage Cleaning Ambient rental of decorative plants Hostess Parking Events organized in your stand Security Telecommunications and Internet

Participation fees: Registration fee : 150 EURO Indoor area rent: 1 free side: 55 EURO/sqm 2 free side: 60 EURO/sqm 3

EURO/sqm Outdoor: 40 EURO/sqm Preferential rates applied to the indoor area rent and can be cumulated: 5% discount -

ROMEXPO. 5% discount - for renting an interior space of more than 50 sqm.

13 Participation fees: Registration fee : 150 EURO Indoor area rent: 1 free side: 55 EURO/sqm 2 free side: 60 EURO/sqm 3 free side: 65 EURO/sqm 4 free side: 70 EURO/sqm Outdoor area rent: 30 EURO/sqm standard stand construction: Indoor: 15 EURO/sqm Outdoor: 40 EURO/sqm Preferential rates applied to the indoor area rent and can be cumulated: 5% discount - for the 3 rd consecutive participation at this event or for participating in the same year at 2 events organized by ROMEXPO. 5% discount - for renting an interior space of more than 50 sqm. 5% discount - for renting an outdoor space of more than 100 sqm. The fees do not include VAT (19%)!!! For a personalized offer organizing team will stay at your disposal!!!

CONTACT PROJECT MANAGER Mihaela PANE Phone: +40 21 207.70.00 ext. 1006 Mobile: +40 749 275 222 Fax: +40 21 207.57.26 E-mail: mihaela.pane@romexpo.

14 CONTACT PROJECT MANAGER Mihaela PANE Phone: ext Mobile: Fax: ORGANIZER MARKETING SPECIALIST Adina PINTILIE Corina RADULESCU Phone: ext Phone: ext Mobile: Mobile: Fax: Fax:

together with FoodAttraction organized by simultaneously with

together with FoodAttraction organized by simultaneously with together with FoodAttraction Food FOR THE horeca SECTOR AND NEW FOODSERVICE formats organized by in collaboration with with the patronage simultaneously with the international TRADE fair FOR specialty