NSW Food & Wine Festival February 7- March 1, 2015

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1 NSW Food & Wine Festival February 7- March 1, 2015

2 Why be part of NSW Food & Wine Festival? 2015 is the 8th year of this state-wide event 44,000 people attended festival events in 2014 The full NSW Food & Wine Festival program highlights excellence in Sydney and regional NSW food and wine businesses, growers and industry professionals The festival marks a successful collaboration between The Sydney Morning Herald and the NSW Wine Industry Association, with the support of the NSW government and the Herald s acclaimed Good Food and Good Food Guide brands, in print and on-line at goodfood.com.au. The Festival launch brings together winemakers, food producers, chefs, sommeliers, restaurant/hospitality professionals, media and government, stakeholders.

3 Who can take part in the Festival program? Restaurants, cafes, food and drinks businesses, providores. Farmers, artisan food producers, regional food groups. Wineries and winemakers. Sommeliers, drinks experts, bars. Regional tourism bodies Regional wine associations

4 Food & Wine Program February 07 March 01 Restaurants, bars, cafes, food businesses, artisan producers and wineries offer a series of special events, for NSW Food and Wine Festival only. All winery partners of the festival are invited to join in by teaming up with a top-selling premise or new recruit to offer customers a unique experience or special offer. LUNCH WITH NSW WINE, DINE WITH NSW WINE (Major winery partners) Local produce menus paired with a selected NSW wine at Good Food Guide ranked restaurants across Sydney and regional NSW. TOUR THE REGIONS Sydney Metro (Major winery partners) Sydney s hatted Good Food Guide restaurants host one-off celebrations of regional produce, with guest appearances by some of the state s top winemakers. TOUR THE REGIONS - Regional (All participating wineries) Regional Good Food Guide restaurants create one-off showcase events with local winemakers. The opportunity exists to add on tourism packages (winery tour, accommodation, dinner and brunch etc).

5 Food & Wine Program cont. STICKY AND SWEET (All participating wineries) Discover the latest trends in dessert, matched with a NSW dessert wine. SPARKLING BRUNCHES AND HIGH TEAS (All participating wineries) Sip a glass of NSW sparkling wine with a beautiful weekend brunch. SNACKS AND STREET FOOD (All participating wineries) Fast fare at bars and casual diners, featuring NSW regional produce and wine. SPOTLIGHT ON THE STATE (All participating wineries) Tastings, matchings, meet the producers evenings at leading Sydney and regional NSW restaurants, bars and cafes. THE 5 x 4 RISING STARS DINNER Five young chefs, five producers, five sommeliers, five young winemakers... Peer into the future of NSW food and wine. GOOD WINE DINNERS UNDER $50 (All participating wineries) Winemakers show off some wallet-friendly drops, matched with delicious value for money menus. (minimum of two courses with wine). Registration available to ALL NSW F&W Festival participating wineries

6 Food & Wine Program cont. TASTE THE REGIONS - NEW (All participating wineries) Showcasing the best of the state with tours of the food producers, micro-breweries, coffeeroasters, tea-growers, wineries (and much more) in regional NSW. NEW MOON BANQUETS - NEW (All participating wineries) Our best restaurants host a one-off Lunar New Year banquet (on one or several nights) - featuring fine NSW produce and drinks as part of the menu. These can be Asian-inspired restaurants or even hatted/good Food Guide establishments creating a special menu to see in the new moon

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8 NSW Wine Strategy OBJECTIVES: NSW Promotion Increase sales of NSW wine in NSW To promote quality and diversity of NSW wine Build awareness of NSW Wine brands and regions To boost Sydney/NSW s profile as a global food-and-wine and fine-dining destination and to explore and exploit flow-on tourism growth/marketing/ opportunities WINE TOURISM: Increase awareness of NSW wine regions/destinations Promote visitation to NSW Wine regions through marketing program including Flagship Events. As a Flagship Event the NSW Food & Wine Festival event objectives are: Position Sydney Cellar Door as a major country to city event To further build NSW wine sales in Sydney establishments (leading restaurants, leading bars) To integrate quality NSW produce wine and food into NSW Food & Wine Festival events, including Sydney Cellar Door and regional events

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11 Key Marketing Activities Official Festival program: Spectrum, SMH January 24 Editorial opportunities across Fairfax Media publications Sydney Morning Herald, Canberra Times, regional newspapers Press ads in The Sydney Morning Herald from December, increasing thru January and February Press ads in the Good Food section during January and February Press ads in Spectrum section during January and February Outdoor street flags approximately 200 in the CBD surrounding the Sydney Cellar Door event FM radio partner Smooth FM; AM radio partner 2UE promotions to increase awareness of the festival Promotions to Foodie News database 40,000 + On-line activity at nswfoodandwinefestival.com.au, smh.com.au, goodfood.com.au and third-party/partner avenues Social media dedicated Facebook and Twitter campaign to promote the event. Join the conversation!

12 2014 Marketing Campaign In 2014 Fairfax Events delivered a combined total marketing and PR campaign to the value of over $4 million SOURCE: Media Monitors

13 PR & Editorial We will be working closely with PR Company Liquid Ideas in 2015, to deliver focused editorial across the Fairfax Media network and beyond. The Sydney Morning Herald and Good Food will play core roles with The Age, Canberra Times, Brisbane Times and WA Today also featuring the event. Social media will also remain a key part of networking and engagement for NSW Food & Wine Festival and we will be transitioning the audience we already have from Good Food Month as a foundation for this. Facebook, Twitter and Instagram will feature prominently.

14 Social Media #nswfood&winefestival

15 Deadlines Thurs 23 October Expressions of interest open for Sydney Cellar Door and full Festival event program Sunday 28 December Saturday 24 January Event registrations close Program published Thursday 5 February NSW Food and Wine Festival Launch Party Saturday February 7-March 1 Saturday February 7 Friday February 27, 28 & March 1 Tour the Regions Dinners (in Sydney restaurants) NSW Food & Wine Festival Growers Market, Pyrmont Bay Park Sydney Cellar Door Please nswfoodandwine@smh.com.au with any further enquiries you may have