When we talk about senses, the sight and touch react before the smell and taste.
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- Duane Lindsey
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1 When we talk about senses, the sight and touch react before the smell and taste. The color, texture or thickness of the paper of the label are very important issues in the beverage market and other gourmet products. In the 18th century the only existing labels were simply white manuscript, now, the variety of papers, designs and printing technologies have become one of the most effective marketing tools
2 Self-adhesive Materials MANTER isa companyof FedrigoniSpA
3 Parallel Lives? MANTER is a company of Fedrigoni SpA
4 Quantitative Analysis Qualitative Analysis Beer Vs. Wine. Substitute products? What can Manter offer to the market?
5 Quantitative
6 The world production was down around 6 percent in 2012 at a 37 year-low of 251 million hls, with EU production falling more steeply by 10 percent to 141 million hls. Source: Ernst & Young Source: International Asociation of Wine and Vine (OIV)
7 Source: The Brewers of Europe Source: Fondo Español de Garantía Agraria
8 Source: Ernest & Young Source: Alexander Watson Associates 2010
9 Source: The Brewers of Europe 2011 Source: Deloitte
10 France Germany Italy Spain Switzerland UK Source: The Brewers of Europe 2012
11 In 2011, craft brewers represented 5.68 percent of volume of the U.S. beer market
12 Qualitative
13 Hedonism Especialization Taste Variety Knowledge
14 The wine is a prestigious beverage, sophisticated It s related directly to experiences and needs of complacency. In many cases, quality by itself is not enough.
15 More and more varied alternatives, flavors... It is associated with the pleasures of good food
16 Its consumption is"sophisticated, implies a knowledge The consumer is always looking for a better wine Great quantityand varietyof informationsources makeseasier thepromotionof the wine culture
17 There are growing options for purchasing premiumarticlesin boutiques, specialty stores thatconveythe feeling that they are experts, promote personalized attention and guarantee the origin of the products. Supermarkets boutiques
18 In a mature market, wineries are forced to direct their efforts towards different groups of consumer and outlets Branding as an important way of segmentation. The wineries needs to show-off an unique personality of its wine through its visual image.
19 Substitute products?
20 - In this analysis, we will take 2 segments of the wine industry and analyze the potential impact of the brewing industry may have on the sales of these 2 categories - The conclusions are the result of a empirical analysis which have taken into account variables such as: Wine consumption per capita Total consumption of wine Consumption of quality wine Consumption of table wine Beer consumption per capita Consumption of beer Soft drink consumption Total production came Average price wine... - Study conducted by IDR-ETSIA. University of Castilla-La Mancha
21 Consumption of table wine is: Inversely proportional to the price High elasticity to a change in consumption of beer (a 10% increase in beer consumption depresses consumption of table wine a 10.3%) Virtually no relationship to the consumption of soft drinks Conclusion: An increase in the price of table wine depresses consumption, and beer is a substitute product.
22 Consumption of quality wine has: Direct relationship with price and the consumption expenditure of the families No statistically significant relationship between consumption of quality wine with beer consumption Conclusion: Not substitutability consumption between quality wine and beer
23 Is premium beer fighting for the niche reserved for products considered as "quality / premium products? Will the beer become a subsitute /complementary product of quality wine?
24 This figth to become a premium/luxury product will cause an important impact in the beer label sector.as happened in the wine label sector
25 What can we offer the brewing industry?
26 Does Manter have metallised, semi-gloss white paper or no label look film (whitenning resistant) between its range of products? Yes But,what novelty/development is offering Manter to the brewing industry?
27 Diversify the possibilities of differentiation
28 1) No glue lines are shown through back of the bottle 2) Wider range of shapes and desings 3) More consistent alignents and application of multi-part labels 4) Faster changeovers Flexibility 5) Wide range of adhesives and papers specially developed to withstand hard wet conditions
29 With wine quality at all-time-high levels, product differentiation is increasingly marginalized. The label often becomes the determining factor
30
31
32 Constellation Jade Raster Ultra WS
33 Constellation Jade Raster Ultra WS
34 Constellation Jade Raster Ultra WS
35 Constellation Jade Raster Ultra WS
36 Acquerello Bianco Ultra WS
37 Tintoretto Gesso Ultra WS
38 Cast Gloss Silver Matt Ultra WS
39 Vacuum Metal Silver Ultra WS
40 Cottage Premium White Ultra WS
41 Constellation Jade Arpa Ultra WS
42 Constellation Jade Silk Ultra WS
43 Acquerello Camoscio Ultra WS
44 Constellation Snow Vergata Ultra WS
45 Sirio Pearl Ice White Ultra WS
46 OPP Clear + PET 30
47 But what about the hard wet conditions that must withstand the beer labels?
48 ULTRA WS Treatment The paper that behave like a film
49 COEX Adhesive
50 Without Ultra WS Face material Adhesive Glass With Ultra WS Face material Ultra WS treatment Adhesive Glass
51 The front of the collection ULTRA WS are the best partner for your bottle to enjoy a high quality label and a optimum degree of opacity for their graphic patterns are intact. They are designed to avoid wrinkling and contractions gets the label when the bottle is facing high humidity conditions. Finally, the reduction of the movements to strengthen its stability is also an achievement that we guarantee all our range ULTRA WS.
52 TEST 1: Spray Test This test is conducted using a plain self adhesive label (no printed) on a standardised glass bottle that is then sprayed with water
53 TEST 2: ice-bucket This test is conducted using a plain self adhesive label on a standardised glass bottle and is submerged in water/ice 2-3 days after the label has been placed on the bottle. Its Resistance level is then checked
54 TEST 3: Fridge We put the labeled bottles in a fridge during the 3-4 weeks. The fridge door is opened 5-6 times every day, so label behaviour in front of condensation is tested.
55 Some customers which are already using the Ultra WS range of MANTER:
56 All these well known brands, and many more, are already using very special papers which have helped these companies/brands to achieve and stay in the hall of fame of the premium beverage industry. To create a premium/luxury image To build a premium brand Remember, the luxury can be found in little details.and little details are everywhere. The label, is not an exception
57 THANKS MANTER is a company of Fedrigoni SpA
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