SUNSET SAVOR THE CENTRAL COAST

Transcription

1 SUNSET SAVOR THE CENTRAL COAST PRESENTED BY THE SAN LUIS OBISPO COUNTY VISITORS & CONFERENCE BUREAU City of Pismo Beach

2 Sunset SLOCVCB ODL Partnership Why Sunset Magazine? Readership 5.2 million Circulation 3.5 million (subscribers) There are 5 regional publications Sunset On-line Reader Panel Travel blasts Sunset Savor events page Facebook 26,000+ followers 300,000 consumer registrations for e-promotions Sunset Celebration Weekend DMO consolidation, Sunset Savor Courtyard Sunset Savor the Central Coast Media Impressions ,000,000 + (including the national coverage on the Fox food, wine and lifestyle show Bringing it home )

3 Who is O donnell lane, llc? Wine, Food and Lifestyle Strategic Marketing and Public Relations (Steve Burns) Current Clients: Middleton Family Wines, Wine Institute of California (California Wine Month, New Markets Program China, Re-Branding, California First), St. Michelle Wine Estates, Oregon Wine Advisory Board, SLOCVCB (Sunset Savor the Central Coast). The Central Coast Connection Cal Poly Ag Business Degree

4 Who is O donnell lane, llc? Construction Management, Interior Design and Events (Josh Heiser) Current Clients: 2 ground up houses, 3 Interior design projects and Sunset Savor the Central Coast Gianni Versace, Bloomingdale s, Robert Isabell, Taste Washington, Auction of Washington Wines, Fred Hutch Gala, Cystic Fibrosis Breath of Life Gala, Auction Napa Valley (Conn Creek) and private events.

5 O donnell lane SLOCVCB connection Strategic plan, SLOCVCB(2009) Securing a major food, wine and tourism event was part of that plan O donnell lane Sunset Connection Wine Institute of California/Washington Wine Commission Sara Schneider, Wine Editor Taste Washington 2009 Steve learns Sunset looking for a event location for a companion event to Celebration Weekend Stacie Jacob, President of the Board SLOCVCB (2009) Stacie Jacob Executive Director/Contractor O donnell lane retained by SLOCVCB to create and pitch 4 day festival Tours Sunset events team around the Central Coast Editors lunch at Ancient Peaks Winery (August 2009) Sunset Savor the Central Coast is a GO!

6 Sunset Savor the Central Coast Funding Model Change Budget based on last years income Sponsorships vs. Ticket sales Ticket Sales Comparison 2010 On July 15 th - $33,445 Main Event $24, On July 15 th - $107,694 Main Event $51,726 Average ticket purchase per order $368.00

7 Sunset Savor Overview Thursday September 29 th Fiesta en el Hearst Castle Friday September 30 th Culinary and Adventure Tours Sunset Western Wine Awards on the Pismo Beach Pier Saturday and Sunday October 1 st and 2 nd Main Santa Margarita Ranch Saturday Night October 1 st Paso Glow downtown Paso Robles Mission Plaza Winemaker Dinner downtown SLO

8 Sunset Western Wine Awards Event planning update Shuttles Traffic Flow Tent Flooring Event format Confirmed restaurants Sunset sponsor activation Infiniti VIP shuttle Vons Western Wine Awards Ticket Sales 158

9 Sunset Western Wine Awards Marketing Sunset Katie Tamony, Sunset Editor-in-Chief Media tour (SF, LA and Central Coast) Sara Schneider, Sunset Wine Editor NPR interview/media tour (SLO) Letter to Sunset Wine Club Sunset Wine Club E-Invite Dadascope working LA and SF markets SLOCVCB Sweepstakes with Pacifica Hotels Parker Sanpei (SAVOR PR) TJA Mental Marketing Western Wine Awards Posters/Cards

10 Sunset Western Wine Awards June Sunset Savor E - Blast Don t miss Sunset Western Wine Awards on the Pismo Pier Shuttles to the event from Best Western PLUS Shelter Cove Lodge Best Western PLUS Shore Cliff Lodge Cottage Inn Dolphin Bay Resort & Spa Pismo Lighthouse Suites Sandcastle Inn SeaCrest Oceanfront Hotel SeaVenture Resort Spyglass Inn The Cliffs Resort

11 Sunset Western Wine Awards TJA Pushing the Wine to Waves branding

12 Sunset Savor the Central Coast Other activities planned by the SLOCVCB Savor Restaurant promotion, Ad buys and Sunset ad run Pismo Beach Lodging and Ticket Packages

13 Thanks for your support! Tourism Leadership on the Central Coast Support of Countywide branding and promotion Supporting the Sunset Savor Vision A very special thank you to: City Representatives Cal Fire Pismo Police Department Special Events Committee