Wines for lives lived well. Brand Book
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- Rhoda Baker
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1 Wines for lives lived well Brand Book
2 Brand Attributes ESSENCE Intriguingly beautiful. PERSONALITY Elegant, sensual, curious, intriguing. VALUES Creating finely crafted wines that are true to themselves and intriguing to the senses. EMOTIONAL BENEFITS Appreciation of the balance and beauty. FUNCTIONAL BENEFITS Textural and layered, pretty and fresh wines, wines that have been finely crafted. PRODUCT ATTRIBUTES Wine style: Wines that are individually crafted & carefully refined to enhance the purity & goodness of the fruit. Wine source: Small parcels from the best wine growing vineyards. BRAND OWNABLES Ti Point Cross Hairs logo. TARGET Wine Appreciators, sophisticated and stylish. Looking for something for them. INSIGHT I am a person who likes beautiful things, new classics that have an element of style and individuality. When it comes to wine I expect it to be refined, beautiful and perfectly crafted. A refreshing change from the many big and bold wines on the market. COMPETITIVE CONTEXT Jules Taylor, Mt Difficulty, Akarua.
3 Logo Colours Spot colour 4 colour process Black 100K 1 colour 1 colour reversed 100k White
4 Logo Clear Space X X X X X Ensure there is a minimum clear space around the logo based on the height of the gap between the base of the logo mark and the top of the letter P.
5 Logo Minimum Size 8mm The Logo should not be reproduced in a size any less than 8mm wide.
6 Logo Colours on Various Backgrounds Logo on cream background Logo on the Logo Quilt with cream background In most instances the logo will appear on a cream background. The cream background can be achieved by using a cream paper stock or applying a cream background colour. When printing the reversed version of the logo, the paper stock will provide the cream background. However if the job is printed on a white stock or is for online purposes only use the cream coloured logo version. Note the cream logo should only ever appear on the Logo Quilt. 0c, 0m, 5y, 0k R255, G254, B242 0c, 0m, 5y, 0k R255, G254, B242 Logo on a dark solid background Logo on a dark textured background Logo on a light solid background Logo on a light textured background Note: Use of logo on non-brand coloured/textured backgrounds must be approved by the marketing team.
7 Achieving the Cream Background Ti Point collateral is designed to have a cream background, which can be achieved in one of two ways; 1. Printing on a cream coloured stock. For offset and digital printing, use the white based artwork files and allow the paper to provide the cream background. 2. Printing the background as a cream colour. For in-house printing and non-printed digital files, use the cream based artwork files and allow the artwork to print/provide the cream background colour. 1. Printing on a cream coloured stock. Recommended Paper Stock Paper Type gsm Munken Pure Cream 100 Munken Pure Cream 130 Munken Pure Cream 240 Munken Pure Cream 300 Note: The above stock is best used for offset printing, but may also be used on a high quality digital printer such as an Indigo. 2. Printing the background as a cream colour. 0c, 0m, 5y, 0k Note: For in-house printing, use standard white printer/copier paper stock. Online Background Colour R255, G254, B242
8 Logo Quilt 10% 90k 10% page background colour The Ti Point Logo Quilt is used to add texture and contrast to page layouts. The pattern runs to the left and right edges of the page and to the top or the bottom edge (as shown). The density and scale of the repeating logo symbols in the quilt area should roughly match the example above. Its edge is defined by a distressed border. This border is made up of two parts 10% opacity of 90k over the page background colour and 10% opacity of the page background colour over the Logo Quilt.
9 Vine Motifs A vine motif can be used above a paragraph of type or other page content to add a sophisticated and feminine quality to the design. It should be aligned centrally and should not be so large as to compete with the logo or other design elements. These motifs should not be over used, preferably one per page at most.
10 Byline and Motif Colours On cream paper stock 90k Wines for lives lived well 0c, 0m, 0y, 45k On white paper stock or online application 90k Wines for lives lived well 0c, 0m, 5y, 45k On cream paper stock White Wines for lives lived well White On white paper stock or online application 0c, 0m, 5y, 0k R255, G254 B242 Wines for lives lived well 0c, 0m, 5y, 0k R255, G254 B242
11 Brand Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cambria Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cambria Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cambria Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Cambria Bold Italic
12 Photographic Treatment Ti Point photographs of people and landscapes should appear as black and white. The tone should convey beauty, authenticity and elegance. The photos should have inverse rounded corner double frames with.5pt black outlines. The photo should have an inner shadow to give the impression of an inset image. Note: When images are printed on cream stock they will have a cream base. However when images appear in an online or in-house printed format they will have a white base.
13 Product Shots To ground all Ti Point wine bottles apply a subtle drop shadow to the base of the bottle. Make the shadow the same width as the bottle and allow a realistic depth for the shadow to extend below the base of the bottle. Make the shadow approximately 50% opacity depending on the colour of the background. Apply a subtle desaturated colour effect to bottle shots so they appear historic and antique. Do not apply the subtle desaturated colour effect to Ti Point One wines or to bottle shots which are used as Hero Shots.
14 Merchandise/Apparel Examples T-Shirt - Black T-Shirt - Cream Umbrella Half aprons Bucket hat Cuban cap
15 Examples of Promotional Collateral Deal Sheet Wines for lives lived well 2012 Vintage Clearance Deal Deal 1: Purchase 6 solid cases and receive a promotional price and a bonus case free* (6+1 ratio). Deal 2: Purchase 10 solid cases and receive a promotional price and a bonus case free* (5+1 ratio). #18909 Ti Point Marlborough Sauvignon Blanc 2010 #18910 Ti Point Marlborough Pinot Gris 2010 #18911 Ti Point Marlborough Pinot Noir 2009 #18912 Ti Point Marlborough Chardonnay 2009 #18913 Ti Point Marlborough Syarh 2009 #18914 Ti Point Marlborough Merlot Cabernet 2009 Deal 1 Deal 2 Everyday RRP $32.99 $32.99 Normal trade (excl. GST) $ $ Special offer per case $ $ Cost incl. bonus $18.66 $18.66 RRP $27.99 $27.99 GP% $25.00 $25.00 GP$ per case $40.43 $40.43 *NB: Bonus Stock must br Pinot Gris
16 Examples of Promotional Collateral Tasting Note Tasting Note Wines for lives lived well he Ti Point vineyard sits on a beautiful strand Tof land running down to the sea on the Matakana coast. It s a natural home for the elegant wines it produces and the three generations of women who nurture it. Winemaker, Tracy Haslam, returned home from four vintages abroad in the 90s, with a deep love of Bordeaux wines. With her mother and grandmother she cleared and prepared the small parcel of family land and planted the finest Bordeaux clones. Ti Point vineyard was born. hree generations of women, along with other family members Troped in, poured their labour and love into developing the land, and the vineyard has delivered all the hope and passion invested in it. Ti Point One Merlot Cabernet Franc Winemaker Tracy Haslam Grapes 85% Merlot 15% Cabernet Franc Region Ti Point Vineyard, Matakana Coast Auckland Appearance Deep Black Doris Plum Red Style Dry Vintage Summary 2010 was a sensational vintage for the Auckland Region. The drought like conditions that the vines favour has produced amazing fruit which was harvested at its optimum condition. Ti Point Estate enjoyed a relaxed and enjoyable vintage with no disease pressure or severe weather events to contend with. Vinification Only the best rows in the vineyard were selected and handpicked at 24 brix. The grapes were refrigerated and destemmed. The fermentation took seven days and was followed by three weeks post fermentation maceration. Only the free run juice was retained and aged in a selection of new, one and two year old oak barrels. To protect this delicately balanced blend, the wine had no fining and was minimally filtered using a rockstopper. Winemakers Notes A wine with layers and layers of intrigue, opulent structure, subtle acids and balanced fine tannins. This wine is a complete sensory experience with notes of sweet leather, cherries, plums, spicy Christmas cake and subtle game. I recommend opening this exceptional wine two hours before drinking, to allow it time to breathe. Cellaring Drink 2012 to Technical Detail Drink 2012 to Vegan/Vegetarian / Food Matches / Three generations of women in wine The trio, with other family members roped in, poured their labour and love into developing the site, and the vineyard has delivered all the hope and passion invested in it. Handpicked parcels of grapes from Ti Point and selected growers are carefully chosen to yield balance and beauty, and the wines reflect it - elegant, sensuous, multi-layered and generous. Alcohol 13.5 % TA 6.5 g/l Packaging 6 x 750ml bottles RS <2 g/l ph 3.43 Serve With a flavourful dinner of meats. These are special wines for lives lived well. Ti Point Vineyard Ti Point Peninsula, Leigh Matakana Coast New Zealand Ti Point wines are proudly distributed by Sacred Hill Wine Co sales@sacredhill.com 0800WINECO ( )
17 Examples of Promotional Collateral Brochure Wines for lives lived well The Ti Point vineyard sits on a beautiful strand of land running down to the sea on the Matakana coast. It s a natural home for the elegant wines it produces and the three generations of women who nurture it. Ti Point One Ti Point Two Winemaker Tracy Haslam returned home from four vintages abroad in the 90s with a deep love of Bordeaux wines. With her mother and grandmother she cleared and prepared the small parcel of family land and planted the finest Bordeaux clones. Ti Point vineyard was born. Ti Point Wines Elegant, layered, with smooth, developed characters, the Ti Point portfolio reflects the fruit quality and winemaking approach of each vintage. Three generations of women in wine he trio, with other family members roped in, poured their Tlabour and love into developing the site, and the vineyard has delivered all the hope and passion invested in it. Handpicked parcels of grapes from Ti Point and selected growers are carefully chosen to yield balance and beauty, and the wines reflect it - elegant, sensuous, multi-layered and generous. These are special wines for lives lived well. The land and the vineyards he peninsula of land on the beautiful Matakana Coast has an ideal Tmicroclimate for the Bordeaux clones planted by the family. The balance of Merlot, Syrah and Cabernet Franc have yielded quality fruit, vintage after vintage, reflected in the many awards Ti Point has won. The Bordeaux varietals are complemented by small parcels of hand-selected fruit from respected growers in Hawke s Bay and Marlborough. In the mid 90s, Tracy completed the renowned Wine Science Diploma at the Eastern Institute of Technology in Hawke s Bay. The following years saw her travelling, with vintages in Italy, the Napa Valley, Switzerland and Bordeaux. During this time she met her husband, David Mason, director of Sacred Hill Vineyards. She returned to Hawke s Bay as winemaker for Lombardi Wines and Black Barn vineyards, before establishing Ti Point. Tracy s touch is evident at every step of the winemaking. She hand selects fruit from the vineyard at Ti Point, with additional small parcels from carefully chosen growers. Tracy Haslam Winemaker t s no surprise the high point in Tracy s career to date, Iwas the day she planted the last vine at Ti Point vineyard. She and her mother sat on the hillside, exhausted and exhilarated, and toasted their achievement. It says much about Tracy s approach to winemaking specifically, and life in general: make it meaningful, create something lasting, keep family at the core. She uses traditional European fine winemaking techniques with dry, wild ferments, preferring minimal handling in the winery to allow the natural wine characteristics to shine through. While she sees winemaking as a continuous evolution, Tracy s desire remains the same; to create elegant wines of layers and texture to be shared with friends, food - and always family. Ti Point Awards As the vintages accumulate, so do the accolades with several Ti Point wines winning awards. Champion Red Wine 2010 Ti Point One Merlot Cabernet Franc Upper North Island Wine Challenge (2011) Gold & Blue-Gold Medals 2010 Ti Point Matriarch Syrah Sydney International Wine Competition (2012) New Zealand International Wine Show (2011) Upper North Island Wine Challenge (2011) 2010 Ti Point Two Sauvignon Blanc Royal Easter Show Wine Awards (2012) Silver Medals 2010 Ti Point Two Merlot Cabernet Franc Upper North Island Wine Challenge (2011) 2010 Ti Point Matriarch Syrah Bragato Wine Awards (2011) 2010 Ti Point Two Chardonnay Royal Easter Show Wine Awards (2011) 2010 Ti Point Two Pinot Gris Cool Climate Wine Show (2011) 2009 Ti Point Two Pinot Gris Royal Easter Show Wine Awards (2010) Liquorland International Wine Competition (2010) 5 Stars 2010 Ti Point Matriarch Syrah Winestate Magazine (2012) 2009 Ti Point Two Pinot Gris Cuisine Magazine (2010) 4 Stars 2010 Ti Point One Merlot Cabernet Franc Winestate Magazine (2012) 2010 Ti Point Two Sauvignon Blanc Winestate Magazine (2011) 2010 Ti Point Two Pinot Gris Winestate Magazine (2012) 2009 Ti Point Two Pinot Gris Winestate Magazine (2010) 2009 Ti Point Two Merlot Cabernet Franc Winestate Magazine (2010) Ti Point Vineyard Ti Point Peninsula, Leigh Matakana Coast, New Zealand Ti Point Administration PO Box 2644, Stortford Lodge Hastings 4153, New Zealand Tracy Haslam: enquiries@tipoint.co.nz
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