17-19 April 2019 TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN.
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1 International Wine, Beer, Spirits, Gourmet Food and Bar Exhibition & Conference in Tokyo, Japan April 2019 TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN Partner Fairs FABEX Dessert, Sweets & Bakery Festival PB-OEM Matching Expo Halal Market Fair Japan Meat Industry Fair Japan Noodles Industry Fair Organized by
2 Your Gateway to Japan with Key Success Factors Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture. We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food producers in the Japanese market. Going into the 10th edition, the event offers highly customized matching activities via both online and offline (on-site) for exhibitors and buyers. The event combines the traditional trade fair with a comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions, label awards, panel discussions and many more. Become part of this dynamic market! Exhibitor Statistics How it has developed 1, Number of Exhibitors CAGR: 14.96% WGJ only All combined * The 2011 edition was cancelled due to The Great East Japan Earthquake. Countries & Regions of Origin (2018) International National Pavilions Local Australia Bulgaria Canada Chile France Hong Kong Romania South Africa Taiwan Tunisia USA Greece Georgia Germany Italy Korea Portugal Spain Japan Exhibitors by Product Category Exhibitors' Evaluation Food service / Packaging 4% Gourmet Food / Confectionery 22% Coffee & Tea 3% Wine 50% Exhibitor met their relevant Customer Group No. of visitors Average 15% Rate Overall Success Average 21% Non-alc. Drinks 5% Beer, Spirits & Sake 16% More than 1,100 Registered Wines (Wine & Gourmet Japan 2018) Yes 93% Exhibitors' Strategic Views Excellent & Good 78% Excellent & Good 75% We have been participating in Wine & Gourmet Japan since 2015, and it has brought us a great help in finding new importers and buyers. We are convinced that Japan is a very attractive market for Georgian wine, where there is plenty of room to grow! Although it is said that Japan is a difficult market, the market allows the presence of high-end Georgian wine segment. Of course the competition against wines from other countries is fierce, but we have been trying to focus on the strength of the Georgian wine, which goes extremely well with Japanese cuisine. Also by establishing a long-term and steady relationship with partners, we are confident that the presence of our wines is becoming even more solid year by year! Ms. Elene Kiknadze, Marketing Manager at National Wine Agency, Ministry of Agriculture of Georgia
3 Visitor Statistics How it has developed Based on the figures of all the partner fairs 80,000 70,000 60,000 50,000 Number of Visitors CAGR: 3.15% 78, * The 2011 edition was cancelled due to The Great East Japan Earthquake. Business Category Breakdown Public & Government Agency 2% Manufacturer 5% Retailer 21% Wholesaler/ Importer 31% Others 9% Hotel, Restaurant, Café 32% Purpose of Visit(Multiple choices) Existing clients 23% Seminars 22% Others 32% New products for Business 92% Trend & Information 71% New Partners 56% Involved in decision making Visit next year YES 82% YES Visitors' overall satisfaction Average 23% Recommend to colleagues Good + Excellent 77% YES 88% 98% Key Buyers Attend Wine & Gourmet Japan Import & Wholesale HORECA Retail Peninsula Hotel Mitsui Foods, Fuji Trading Kokubu LEAD-OFF JAPAN, Mercian Mitsubishi Corporation Grand Nikko, Hoshino Resort Mandarin Oriental Tokyo Prince Hotel, Seven&i Holdings Mitsukoshi Isetan, Meidi-Ya Itochu Shokuhin, Inaba, Overseas Suntory Wine International and many more and many more Sogo & Seibu, Seijo Ishii Keio and many more
4 What We Offer Matching Seminars by Specialists WSET base professional tasting seminars offer a thorough marketing knowledge to the importers with the opportunity for exhibitors to meet up with attendees. The lecturers of this session are professional sommeliers qualified with a WSET Level 4 Diploma. Limited to wines not yet released in Japan Registered Wines Matching Support Center Skilled staff with wine knowledge will facilitate your discussion with trade visitors. Exhibitors are required to register their products for this programme in advance for the introduction of wines at MSC counter. Exhibitors Approach by Exhibitor Buyers Importers as audience Lecturer with WSET Level 4 Diploma Exhibitors join the tasting session Exhibitors Matching Seminar Lecturer Ms Junko Tominaga Boost on-site Discussions Interpreter Matching Support Center MSC Staff Arranging an own interpreter is highly recommended to facilitate more productive discussions with buyers. (cf. Exhibitor Manual) Chance to hold a Tasting Seminar Exhibitors are entitled to hold a tasting seminar, targeting their own existing and potential clients. Seminar room equipment such as audio visual, wine glasses and seminar support staff will be provided by the organizer without additional cost. On a first-come-first-served basis. Pre-show Matching Pre-show product PR through SNS and customized telephone marketing will be carried out, according to the requests from exhibitors. Fulfilling Supporting Programmes Seminars Targeting various trade visitors such as importers, wholesalers, retailers, hotels & restaurants, organizers, marketing specialists and exhibitors hold a series of tasting seminars and lectures. Lecturers from 2018 edition Japanese Cuisine " 和食 Washoku" x Wines The Japanese cuisine "Washoku" was registered to the list of UNESCO intangible heritage in 2014, and it has become even more popular these years as one of the major cuisines in the world. Matching wines to specific cuisines is one of the strategic methods to cultivate new markets. Wine Kingdom will help you understand and experience the harmony of wine and Japanese food. Wine & Gourmet Japan is the information base of this new world trend for exhibitors and visitors. Label Awards 2019 Appearance matters for selection! The trade visitors vote and select three best looking labels. The result will be covered in the Wine Kingdom Magazine after the show, which is often referred to by wine retailers. LABEL AWARDS 2018 RESULT 1. Finca Manzanos / Love Cat Blanco 2014 (Spain) Handled by local importer, Trade Wind 2. SIDEWOOD ADELAIDE HILLS / Mustang SHIRAZ 2014 Handled by local importer, GRN 3. QUINTA DE SANTIAGO/ QUINTA DE SANTIAGO ROSE (Portugal, Vinho Verde) handled by the winery, QUINTA DE SANTIAGO
5 Market Statistics Overseas Residents Visit to Japan Tremendous growth in the past 10 years and its huge impact on the gastronomy market (million) million Stable Growing Wine & Spirits Market in Japan No.1 Wine importer in Asia in unit value High quality market for high quality products. The Japanese market is well-known for its strict quality standard and is a touchstone for the wine producers and food manufacturers, who will consider the neighboring markets such as Korea and Taiwan. No.2 Wine importer in Asia in volume Wine market share in Japan (based on Import volume 2017) Other countries 5.6% Australia 3.2% U.S.A. 4.5% Spain 14% Italy 18% France 27% Chile 27% Import volumes of Wine Wine Sparkling wine (million c/s) (million c/s) No.1 Spirits importer in the Asia-Pacific Region 388%Growth in the last 10 years 4th Largest Whisky market in the world 255%Growth in the last 10 years TOKYO, The Strategic Gateway The Quality Market of 38,140,000consumers The population of The Great Tokyo Economic Area GDP: $1.61 Trillion Tokyo leads all metropolitan areas of the world in terms of the size of its economy. It is also expected that Tokyo will still remain the world's largest city in Rank City, Country Population in 2016 (thousands) 1 Tokyo, Japan 38,140 2 Delhi, India 26,454 3 Shanghai, China 24,484 4 Mumbai (Bombay), India 21,357 5 São Paulo, Brazil 21,297 6 Beijing, China 21,240 7 Ciudad de México (Mexico City), 21,157 8 Kinki M.M.A. (Osaka), Japan 20,337 9 Al-Qahirah (Cairo), Egypt 19, New York-Newark, USA 18,604 Source: The World's Cities in 2016/Data Booklet, United Nations Experience Japan
6 Wine Coffee Sake Sparkling wine Oliveoil Spirits Gourmet Food Beer Who meets whom? Exhibitors Visitors International Wine, Beer & Spirit Producers International Food & Beverage Manufacturers Local Wine, Beer & Liquor Importers Importers, Distributors, Wholesalers, Sommeliers, Wine Shops, Retailers, Hotels and Restaurants, Bars & Clubs Importers, Retailers, Hotels, Restaurants, Distributors & Chefs Retailers, Sommeliers, Wine Shops, Hotels, Airlines, Caterers, Online-Merchants Book Your Preferred Exhibit Space Now! Raw Space (min. 18sqm) Standard Package (3x3m) Wine Package (3x3m) Pavilion (min. 54sqm) Space Booth construction Basic furniture & Power supply Wine glasses & Spittoon Ice & Cooler Country Tower design Build your own stand and differentiate yourself from others. A welldesigned booth will stand out and leave an impression on your potential customers. This package includes all you need to make exhibiting at Wine & Gourmet attractive and easy. According to your needs you can add additional furniture and equipment. In additional to the equipment of the Standard Shell Scheme package, Special furniture and tasting kit with wine glasses and ice are included. Be recognized with clear identification of origins and national identity - an easy locator for industry buyers. This package comes fully equipped with furniture, tasting kit and tower. JPY 44,000* per sqm JPY 62,000* per sqm JPY 65,000* per sqm JPY 62,000* per sqm *Excluding 8% tax CONTACT US International/Japan Germany Spain Italy Mr Makoto Takagi Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De Lorenzi Tel: Tel: Tel: Tel: kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it
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