2009 Winies Annual Media Plan
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1 2009 Winies Annual Media Plan Professional Wine Magazine #635 Daelim Acrotel, Samsung-dong, Gangnam-gu, Seoul, South Korea Tel Fax Web-page : vicky@winies.com
2 [ CONTENTS ] Ⅰ. Introduction of Winies Ⅱ. Distinguished Features a. Winies Goal b. Global Leaders Wine Academy c. Professionalism d. Winies Wine Evaluation Ⅲ. Distribution Ⅳ. Special Themes on the Magazine Ⅴ. Winies Wine Evaluation
3 [ Introduction of Winies ] Winies means Those who have Passion about Wine. a. [Winies Goal] is pursuing quality life with knowing and enjoying wines. There are so many issues and subjects to talk about wine in the world, such as history, art, lifestyle, philosophy, fashion and so on. Since its main readers are wine lovers and wine experts in Korea, the magazine carries various levels of articles so as to meet the needs of wine professionals, trades and people who love a sip of wine. b. [Winies Global Leaders Wine Academy(W-GLC)] is for members who are CEOs or executives in Korean main Industries. They have made strong networks altogether by the medium of wines. Also they are Winies faithful readers and supporters as well as leaders and pioneers in Korean wine industry. 3
4 [ Winies Distinguishments ] c. [The professional wine magazine], Winies, is the one and only dedicated to only wine, and proud of being a must-read for wine lovers and experts in Korea. Winies continues to travel the world in an eternal quest to discover and introduce to their readers to new wine styles and stories about international wines. d. [Winies Wine Evaluation] is held every 2 month, inviting well known sommeliers and professionals in wine industry as judges. It aims to not only provide consumers with guidelines but also give importers the opportunity to evaluate marketability of their wines and give publicity to their wines. ***Please fine the attached sheet in the end if you need more information in regard with by-monthly Winies Wine Evaluation. 4
5 [ Distribution ] [Winies] has over 30,000 readers throughout Korea, and is available at bookstores in Seoul and all the country. It is distributed to major wine importers, wine shops, restaurants, wine bars as well as major companies (SBS, SK Telecom etc), Embassies and five-star hotels (F&B dept. & PR). Recently Asiana Airlines has been circulating Winies magazine through all international and domestic lines for its first class and business class customers as well as its lounges. 5
6 [Special Themes on the Magazine] [Front Cover of Winies January issue, 2009] Special theme based on a specific wine region is covered each month according to the annual media plan. Winies features the region through 4 pages of [Overview of the Wine Region] with general information and famous wine producers, 8 pages of [Columns] in regards with the region and its wines from well known wine columnists such as Stephen Brook at Wine Spectator, 4 pages of [Oversease Winery] introducing wineries which are not exporting their wines to Korean market and importers should watch, and 8 pages of [Winies Wine Evaluation] with wines from the featured region, showing the best wine producer and its wine. ***Please fine the attached sheet in the end if you need more information in regard with by-monthly Winies Wine Evaluation. 6
7 Winies Annual Media Plan [Special Themes on the Magazine] Overview a half page advertisement inside Overview page 7
8 Winies Annual Media Plan [Special Themes on the Magazine] Overseas winery to watch [Introduction of 3 to 4 wineries which importers should watch for their new wine portfolio from the featured region] 8
9 [Special Themes on the Magazine] Column (by Stephen Brook) 9
10 By-monthly Winies Wine Evaluation -the case with Brane Cantenac, France- 10
11 [by-monthly Winies Wine Evaluation] Example of Winies Wine Evaluation The 33 rd Winies Wine Evaluation 2000~2007 Ch. Brane-Cantenac Vertical Tasting Date November 20th, 2008 Venue Coex Intercontinental Hotel, Seoul, Korea Programme -11:00~11:30 AM Reception -11:30 ~ 12:00 PM Presentation by Mr. Henry Lurton (the owner of Brane Cantenac) -12:00~1:00 PM Blind Tasting -1:00~2:00 PM Lunch - 2:00~3:00 PM Presentation of the result 11
12 [by-monthly Winies Wine Evaluation] 32 participants at the 33 RD WiniesWine Evaluation Special Guests 9 influential wine experts and critics Mr. Han(Ambassade de France), Mr. Lee(Munwha Broadcasting), Mr. Kim(Korea Wine Academy), Mr. Bang(Korean Airline), Ms. Lee(WSET Korea), etc. Regular Panel 17 sommeliers a panel of Winies Wine Evaluation Media 6 journalists Kyunghyang Daily newspaper, Hankook Daily newspaper, Chosun Daily newspaper, Daily Focus, Wine21.com 12
13 [by-monthly Winies Wine Evaluation] Preparation for the 33 RD Winies Wine Evaluation [Banner] 제 33 차와이니즈와인평가회 Château Brane-Cantenac Vertical Tasting 주최 : BRANE-CANTENAC [Glass & Cover] [Wines for Evaluation from vintage 2000 to 2007] 13
14 [by-monthly Winies Wine Evaluation] Coverage on the magazine [Winies Magazine Cover] [Winies Magazine Inside(12 pages) December issue] 14
15 [by-monthly Winies Wine Evaluation] Coverage on the press [Kyunghyang daily news(left), Joonang daily news(right)] 15
16 16
17 Thank you. #635 Daelim Acrotel, Samsung-dong, Gangnam-gu, Seoul, South Korea Tel Fax vicky@winies.com 17
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