Marketing Program Update. Mike Rowan & Duff Bevill Marketing Committee Co-Chairs January 20, 2011

Size: px
Start display at page:

Download "Marketing Program Update. Mike Rowan & Duff Bevill Marketing Committee Co-Chairs January 20, 2011"

Transcription

1 Marketing Program Update Mike Rowan & Duff Bevill Marketing Committee Co-Chairs January 20, 2011

2 Sonoma County Brand Awareness An Historic Perspective

3 2004 Aided Awareness/Attitudes Of Grape Growing Regions Newman-Stein-Friedman, Inc Awareness Of Wine Producing Areas Napa Valley Sonoma County Bordeaux Dry Creek Valley Russian River Valley Paso Robles Alexander Valley Hunter Valley Lodi Santa Lucia Highlands Knights Valley Maipo Valley 9% 9% 21% 18% 17% 15% 25% 22% 33% 72% 86% 95%

4 2007 Unaided Consumer Awareness of Wine Regions Name up to five fine wine regions in the U.S. and/or around the world Region Percent naming Napa/Napa Valley 80% Sonoma/Sonoma County/Sonoma Coast/Sonoma Valley 61% Bordeaux 28% California 27% Burgundy 18% Russian River, Washington 11% Tuscany, Rhone 10% Paso Robles, Coast, Coastal 9% Santa Barbara, Central Coast, Alexander Valley 8% Source: Wine Opinions

5 Russian River Pinot Noir Quality Ratings Percentage excellent and good by cell Source: Wine Opinions

6 Bennett Valley Chardonnay Quality Ratings Percentage excellent and good by cell Source: Wine Opinions

7 Russian River Pinot Noir Label Alternatives Percentage by cell and label alternative choice by members of the wine trade Label Alternative Label the wine as a Pinot Noir, with the appellation Sonoma County designated on the label Label the wine as a Pinot Noir, with the appellation Russian River Valley designated on the label and Sonoma County listed below Label the wine as a Pinot Noir, with the appellation Russian River Valley and no Sonoma County designation Percent Source: Wine Opinions

8 Significance of New Conjunctive Labeling Law Over 100 million labels per year will include Sonoma County Including Sonoma County will increase AVA recognition over time Provides labeling 81% of wine trade prefers

9 Marketing Sonoma County Grapes SCWC Website Growers Selling Tool Important Sonoma County resource for selling & buying grapes and bulk wine More than 53,000 Grape Marketplace hits in 2010 Promoted in SCWC trade magazine ads

10 Marketing Sonoma County Grapes SCWC Website Growers Selling Tool Vineyard mapping tool pioneered by Sonoma County growers Grower/Buyer lunches to provide networking opportunities

11 SCWC Programs to Reach Gatekeepers, i.e. people who influence consumer buying decisions Sonoma in the City Sonoma Summit Public Relations - Publicity

12 2010 Sonoma in the City New York City April Los Angeles May 4-6 Partnership with Sonoma County Vintners Seminars and trade tastings for top sommeliers and retail buyers Consumer tastings at retail stores, restaurants and other event venues Media luncheons and deskside meetings with key writers Commission provides coop marketing funds to AVAs to participate

13 2010 Sonoma Summit November 8-10 Partnership with Sonoma County Vintners 3 rd year: 7 seminars; growers and vintners participated together in all activities seminars, tastings and meals 37 participants and buyers from such prestigious companies as Whole Foods Markets, Mandarin Oriental Hotels, Ritz-Carleton Hotels, Bellagio Hotel, etc. 65 out of 87 wines showcased received at least one sales lead A total of 277 sales leads generated

14 Sonoma County Wine Country Weekend Support Sonoma County Vintners major event Attracts 2500 consumers to Sonoma County Generates 175 million media impressions from ads and articles SCWC Crush pad provides unique grape harvest experience

15 Public Relations and Media Relations Public relations most cost effective way to reach consumers and the wine trade Commission cannot afford effective large-scale consumer advertising Sonoma County Vineyard Adventures reached more than 307 million consumers via media placements in 2010 Overall Sonoma Trio 2010 media activities reached 572 million consumers via Hammond Public Relations 64 direct media meetings; 22 media visits to Sonoma County; more than 700 media outlets were pitched Sonoma County stories

16 Local Media Coverage Sonoma County growers are definitive information source for North Coast premium winegrape growing 2010 coverage: 525 placements (381 in 2009) 41.6 million reach (25.5 million in 2009)

17 Cooperative Marketing with AVAs Total Dollars provided to AVAs from : over $350,000 Matched at least dollar for dollar by AVAs AVAs consistently tell Sonoma County and grower stories as part of AVA marketing

18 Unification of Message SC Vintners, Winegrape Commission and Tourism Bureau $1 grower investment yields $3+ in program spending SCV and SCWC formed Presidents Council to include all AVAs and SCTB - Sonoma County s top promotional groups Was critical in building countywide support for conjunctive labeling legislation

19 New for 2011 Community Relations Program with Sonoma County Vintners Importance of grapes and wines to Sonoma County economy Grape growers are good stewards of the land

20 Summary Grower-funded market research - the foundation for pursuing conjunctive labeling Growers able to utilize the Grape Marketplace to extend selling opportunities for their grapes Continued cooperation to market Sonoma County and its grapes and wines Grower dollars are multiplied $3+/$1 Continued promotion of Sonoma County as a wine region important to consumers because growers are tied to this land

21 2004 Aided Awareness/Attitudes Of Grape Growing Regions Newman-Stein-Friedman, Inc Awareness Of Wine Producing Areas Napa Valley Sonoma County Bordeaux Dry Creek Valley Russian River Valley Paso Robles Alexander Valley Hunter Valley Lodi Santa Lucia Highlands Knights Valley Maipo Valley 9% 9% 21% 18% 17% 15% 25% 22% 33% 72% 86% 95%

Conjunctive Labeling: What and Why? Mendocino County Conjunctive Labeling Educational Forum November 29, 2018

Conjunctive Labeling: What and Why? Mendocino County Conjunctive Labeling Educational Forum November 29, 2018 Conjunctive Labeling: What and Why? Mendocino County Conjunctive Labeling Educational Forum November 29, 2018 Christian Miller Proprietor, Full Glass Research What is Conjunctive Labeling? ücommon Definition:

More information

primarily serving the Central Coast hospitality market in San Luis Obispo County

primarily serving the Central Coast hospitality market in San Luis Obispo County CASS WINERY PRESENTS primarily serving the Central Coast hospitality market in San Luis Obispo County Cass Winery s Mobile Wine Workshop offers a broad range of wine programs focusing on education, exploration

More information

Lake County in the Marketplace. Christian Miller Lake County Winegrape Commission Momentum Seminar January 23, 2014

Lake County in the Marketplace. Christian Miller Lake County Winegrape Commission Momentum Seminar January 23, 2014 Lake County in the Marketplace Christian Miller Lake County Winegrape Commission Momentum Seminar January 23, 2014 About Full Glass Research Provider of economic & industry research to food & drink companies

More information

YAKIMA VALLEY TOURISM ANNUAL REPORT

YAKIMA VALLEY TOURISM ANNUAL REPORT YAKIMA VALLEY TOURISM ANNUAL REPORT 17 20 LEADERSHIP MESSAGE On behalf of the Board of Directors and staff of Yakima Valley Tourism, we are proud to present our 2017 Annual Report. Tourism means economic

More information

CALIFORNIA WINE EXPORT PROGRAM. Wine Industry Financial Symposium Linsey Gallagher Vice President, International Marketing, Wine Institute

CALIFORNIA WINE EXPORT PROGRAM. Wine Industry Financial Symposium Linsey Gallagher Vice President, International Marketing, Wine Institute CALIFORNIA WINE EXPORT PROGRAM Wine Industry Financial Symposium Linsey Gallagher Vice President, International Marketing, Wine Institute September 26, 2018 Napa, CA Road Trip Video https://www.youtube.com/watch?v=lmh5abhwczc

More information

Results from the First North Carolina Wine Industry Tracker Survey

Results from the First North Carolina Wine Industry Tracker Survey Results from the First North Carolina Wine Industry Tracker Survey - 2009 Dr. Michael R. Evans Director and Professor of Hospitality and Tourism Management and Dr. James E. Stoddard Professor of Marketing

More information

CALED s 39 th Annual Training Conference. March 28, 2019 Anaheim, California

CALED s 39 th Annual Training Conference. March 28, 2019 Anaheim, California CALED s 39 th Annual Training Conference March 28, 2019 Anaheim, California What s New? 1. TID Growth & Overview -TID Case Study 2. Restaurant Business Improvement Districts Overview -RBID Case Study 3.

More information

Paso Robles Wine Country Alliance Tasting Room Managers Luncheon 2016 Overview. January 7, 2016

Paso Robles Wine Country Alliance Tasting Room Managers Luncheon 2016 Overview. January 7, 2016 Paso Robles Wine Country Alliance Tasting Room Managers Luncheon 2016 Overview January 7, 2016 2016 Board of Directors Jason Haas, Tablas Creek Vineyard, Chairman Austin Hope, Treana & Hope Family Wines,

More information

Wine Business Workshop Appalachian State University May 19, 2011

Wine Business Workshop Appalachian State University May 19, 2011 Wine Business Workshop Appalachian State University May 19, 2011 NC Wine & Grape Council Policy making board within NC Department of Commerce s Division of Tourism, Film and Sports Development Established

More information

(INDUSTRY) COLLABORATION. A short cut to success in building a world class wine region (or anything else)!

(INDUSTRY) COLLABORATION. A short cut to success in building a world class wine region (or anything else)! (INDUSTRY) COLLABORATION A short cut to success in building a world class wine region (or anything else)! BACKGROUND I love regional brand building and working with trade associations Traveling the world

More information

Sample. TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project

Sample. TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project Sample TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project INTRODUCTION Our group has chosen Chilean Wine exports for our research

More information

SUNSET SAVOR THE CENTRAL COAST

SUNSET SAVOR THE CENTRAL COAST SUNSET SAVOR THE CENTRAL COAST PRESENTED BY THE SAN LUIS OBISPO COUNTY VISITORS & CONFERENCE BUREAU City of Pismo Beach Sunset SLOCVCB ODL Partnership Why Sunset Magazine? Readership 5.2 million Circulation

More information

Napa Valley Vintners Strategic Plan Draft for Member Review November 19, 2014

Napa Valley Vintners Strategic Plan Draft for Member Review November 19, 2014 Napa Valley Vintners Strategic Plan 2015-2017 Draft for Member Review November 19, 2014 Mission: To promote, protect and enhance the Napa Valley appellation. Vision: Through our collective efforts Napa

More information

Bergman. Euro-National VINEYARD VALUES STARTING 2017 FOR NAPA AND SONOMA COUNTIES

Bergman. Euro-National VINEYARD VALUES STARTING 2017 FOR NAPA AND SONOMA COUNTIES Bergman Euro-National S U M M E R 2 0 1 7 N E W S L E T T E R VINEYARD VALUES STARTING 2017 FOR NAPA AND SONOMA COUNTIES 2017 A VERY SPECIAL YEAR 2017 is an important year, as it marks 50 years of selling

More information

Moving Beyond the Traditional Agriculture Model February 16, 2017

Moving Beyond the Traditional Agriculture Model February 16, 2017 Moving Beyond the Traditional Agriculture Model February 16, 2017 The Land of Sonoma County 58,235 vineyard acre (6% of county) 1,800 Vineyard Owners 80% less than 100 acres 40% less than 20 acres Small

More information

Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018

Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018 Program Goals and Objectives: Napa Valley Vintners Teaching Winery Napa Valley College Marketing and Sales Plan February 14, 2018 We firmly agree on four key goals for the winery and its production of

More information

Grape Growers of Ontario Developing key measures to critically look at the grape and wine industry

Grape Growers of Ontario Developing key measures to critically look at the grape and wine industry Grape Growers of Ontario Developing key measures to critically look at the grape and wine industry March 2012 Background and scope of the project Background The Grape Growers of Ontario GGO is looking

More information

What s Next for Oregon Wine?

What s Next for Oregon Wine? What s Next for Oregon Wine? Lessons from Sonoma County Dr. Liz Thach, MW Distinguished Professor of Wine Sonoma State University +1.707.792.2002, Liz@lizthach.com Topics 1) Conjunctive Labeling Process

More information

Cabernet & Red Bordeaux Wines

Cabernet & Red Bordeaux Wines Cabernet & Red Bordeaux Wines PERFECTED IN PASO ROBLES 2019 MEMBERSHIP PACK AGE About the PRCC MISSION The mission of the Paso Robles CAB Collective is to educate media, trade and consumers, and garner

More information

National Soyfoods Month A P R I L

National Soyfoods Month A P R I L National Soyfoods Month A P R I L 2 0 1 1 Project Elements Soyfoods Month Website Public Relations Campaign Social Media Campaign ADA Spokesperson Outreach SmartBrief for Nutritionist Advertising Campaign

More information

Breathtaking 901+/- Acre Estate

Breathtaking 901+/- Acre Estate ABSOLUTE AUCTION Kluge Estate Winery Charlottesville, VA LENDER ACQUIRED PROPERTY Breathtaking 901+/- Acre Estate Offered in Six Tracts THURSDAY, APRIL 7th, 2011 at 1:00 p.m. (ET) Kluge Estate Winery offers

More information

Your local dairy checkoff is working for you

Your local dairy checkoff is working for you RETURN ON INVESTMENT EDUCATION BUILDING DEMAND Your local dairy checkoff is working for you FLUID MILK MILK ALTERNATIVES Dairy MAX is developing a milk alternatives initiative to educate the public on

More information

Reputation Tapping: Examining Consumer Response to Wine Appellation Information

Reputation Tapping: Examining Consumer Response to Wine Appellation Information Reputation Tapping: Examining Consumer Response to Wine Appellation Information Brad Rickard, Assistant Professor Charles H. Dyson School of Applied Economics and Management Cornell University Presented

More information

Mendocino County Conjunctive Labeling Forum

Mendocino County Conjunctive Labeling Forum Mendocino County Conjunctive Labeling Forum Federal & State Wine Labeling Regulations November 29, 2018 Presented by: John Trinidad Concurrent Federal & State Power Federal Power State Power Federal: Enumerated

More information

MENDOCINO WINEGROWERS, INC. FORMATION BOARD REPORT TO THE MEMBERSHIP DECEMBER 7, 2012

MENDOCINO WINEGROWERS, INC. FORMATION BOARD REPORT TO THE MEMBERSHIP DECEMBER 7, 2012 ORGANIZATIOAL DEVELOPMENT MENDOCINO WINEGROWERS, INC. FORMATION BOARD REPORT TO THE MEMBERSHIP DECEMBER 7, 2012 This is the first in a series of communications to keep you informed on the progress of MWI.

More information

Exhibitor Prospectus

Exhibitor Prospectus Uniting the U.S. Beverage Industry Exhibitor Prospectus U.S. BEVERAGE INDUSTRY INDUSTRY EXPO TRADE SHOW AND CONFERENCE February 16-18, 2016 Washington, D.C. Something BIG is Happening in the Beverage Industry!

More information

Market Update. March 15th, 2018 Telephone: In this issue Bulk Market Update Market Opportunities Turrentine On The Road

Market Update. March 15th, 2018 Telephone: In this issue Bulk Market Update Market Opportunities Turrentine On The Road Market Update March 15th, 2018 Telephone: 415.209.9463 In this issue Bulk Market Update Market Opportunities Turrentine On The Road ChChChChChanges Isn't it funny how day by day nothing changes, but when

More information

Market Update April 3, 2019 Telephone:

Market Update April 3, 2019 Telephone: TURRENTINE Market Update April 3, 2019 Telephone: 415.209.9463 In a short time, April 10th to be specific, the NASS will release their Final 2019 California Grape Crush Report. This, in all likelihood,

More information

ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS. Proud Members of the Canadian Vintners Association

ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS. Proud Members of the Canadian Vintners Association ASI & APAS BEST SOMMELIER OF THE AMERICAS COMPETITION Presented by CAPS Proud Members of the Canadian Vintners Association About CAPS The Canadian Association of Professional Sommeliers (CAPS) is a pan-canadian

More information

Sonoma County District 3 Local Winegrape Commission. Annual Report. July 1, 2011 June 30, 2012

Sonoma County District 3 Local Winegrape Commission. Annual Report. July 1, 2011 June 30, 2012 Sonoma County District 3 Local Winegrape Commission Annual Report July 1, 2011 June 30, 2012 The mission of the SCWC is to increase the value of Sonoma County winegrapes and to nurture and protect this

More information

tastingpanel 2018 MEDIA KIT THE MAGAZINE

tastingpanel 2018 MEDIA KIT THE MAGAZINE 2018 MEDIA KIT A decade as the voice the industry trusts. The hospitality professional s handbook to who s who, where s hot and what s next. The Tasting Panel Magazine brings brand stories to life with

More information

Market Update. May 22, 2017 Telephone:

Market Update. May 22, 2017 Telephone: Market Update May 22, 2017 Telephone: 415.209.9463 In this issue It's Not Always About Price Bulk Broker Updates Crop Contest Winners Benchmarking Survey Turrentine On The Road Market Opportunities It's

More information

The 2006 Economic Impact of Nebraska Wineries and Grape Growers

The 2006 Economic Impact of Nebraska Wineries and Grape Growers A Bureau of Business Economic Impact Analysis From the University of Nebraska Lincoln The 2006 Economic Impact of Nebraska Wineries and Grape Growers Dr. Eric Thompson Seth Freudenburg Prepared for The

More information

Virginia Wine Board Marketing Presentation. Omni Hotel Charlottesville, VA November 7, 2016

Virginia Wine Board Marketing Presentation. Omni Hotel Charlottesville, VA November 7, 2016 Virginia Wine Board Marketing Presentation Omni Hotel Charlottesville, VA November 7, 2016 Objectives For 2016 2017 (Note these have changed) 1. Build national & regional brand awareness for Virginia wines.

More information

Hit the Road: In Lodi, every winemaker has a story to tell

Hit the Road: In Lodi, every winemaker has a story to tell Hit the Road: In Lodi, every winemaker has a story to tell By: E louise Ondash A gigantic pan of paella is prepared for an outdoor dinner party at St. Jorge Winery in Lodi, which harvests grapes from one

More information

The Economic Impact of Wine and Grapes in Lodi 2009

The Economic Impact of Wine and Grapes in Lodi 2009 The Economic Impact of Wine and Grapes in Lodi 2009 Prepared for the Lodi District Grape Growers Association and the Lodi Winegrape Commission May 2009 A S T O N E B R I D G E R E S E A R C H R E P O R

More information

Broaden Your Palate. Shape Your Future SPONSORSHIP DECK

Broaden Your Palate. Shape Your Future SPONSORSHIP DECK Broaden Your Palate. Shape Your Future. 2018 SPONSORSHIP DECK About SommCon is a leading conference and exposition for education and training of beverage professionals and serious enthusiasts, bringing

More information

OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION. February 24, 2015

OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION. February 24, 2015 OREGON WINE BOARD MARKETING SYMPOSIUM PRESENTATION February 24, 2015 BACKGROUND INDUSTRY FEEDBACK AND INPUT OWB STRATEGIC PLAN OREGON WINE MONTH PLAN CHANNEL FEEDBACK MARKET RESEARCH OREGON WINE MONTH

More information

NEWS RELEASE. B.C. winery is served Buy Local funding

NEWS RELEASE. B.C. winery is served Buy Local funding For Immediate Release 2017AGRI0041-000845 March 27, 2017 NEWS RELEASE B.C. winery is served Buy Local funding OLIVER From soil to sunshine to scenic vineyards, wineries throughout B.C. are giving British

More information

in California Jim Lapsley (with thanks to Julian Alston and Dan Sumner)

in California Jim Lapsley (with thanks to Julian Alston and Dan Sumner) Wine Background and Issues in California Jim Lapsley (with thanks to Julian Alston and Dan Sumner) Calabria, June 2008 Topics Production of grapes and wine in California Global l context Structure of the

More information

TRADE & MEDIA MASTER SCHEDULE

TRADE & MEDIA MASTER SCHEDULE TRADE & MEDIA MASTER SCHEDULE We looked to create an opportunity for a wine community get together--winemakers, wine professionals/sommeliers & wine enthusiasts alike in the spirit to hang out, share &

More information

11/21/2017. Our Presenters. Valerie Caruso, FWS, CWE. Certification Summit: December 2, 2017

11/21/2017. Our Presenters. Valerie Caruso, FWS, CWE. Certification Summit: December 2, 2017 Certification Summit: December 2, 2017 North by North Coast: Mendocino and Lake Counties, California Our Presenters Valerie Caruso, FWS, CWE 1 Lucia Volk, CWE Jane Nickles, CSE, CWE The Big Picture: the

More information

Padthaway Grape Growers Association

Padthaway Grape Growers Association Padthaway Grape Growers Association Work together supporting our community & wine industry by adding value to its reputation for reliable, distinctive, sustainable, & high quality Padthaway wine & grapes

More information

Sonoma County Restaurant Week Report 2012 S O N O M A C O U N T Y

Sonoma County Restaurant Week Report 2012 S O N O M A C O U N T Y Sonoma County Restaurant Week Report S O N O M A C O U N T Y Table of Contents Sonoma County Restaurant Week Report 1 Executive Summary 2 Restaurant Experience 3 Customer Feedback 4 Economic Impact 5 Marketing,

More information

Francis Coppola Winery

Francis Coppola Winery Francis Coppola Winery Coppola Diamond Collection Beginning it was Brand Launched Diamond Series 1996 No vineyard land or winery to process fruit Supply was Bulk Wine Contracts Capital focus was directed

More information

Marketing Seminar I Oregon Wine Symposium. Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy. Moderator

Marketing Seminar I Oregon Wine Symposium. Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy. Moderator Marketing Seminar I Oregon Wine Symposium Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy Moderator Angela Estate Speakers Clare Carver Big Table Farm Glen Grisham Locus Wine

More information

Market Update. December 12, 2018 Telephone:

Market Update. December 12, 2018 Telephone: Market Update December 12, 2018 Telephone: 415.209.9463 In This Issue Bulk Wine Update International Market Update 2018 Crop Contest Turrentine On the Road Market Opportunities A Cornucopia Year Greek

More information

Market Prospects for 2011

Market Prospects for 2011 Sonoma County Winegrape Commission Dollars & $ense Seminar Market Prospects for 2011 Information Provided By: 21 Dedicated Brokers in 8 Countries GLOBALLY BASED TO BUILD YOUR BUSINESS WORLDWIDE Statewide

More information

Big Valley AVA Vineyard

Big Valley AVA Vineyard Big Valley AVA Vineyard Memorandum Offering Memorandum Price $6,000,000 w w w. n o r c a l v i n e y a r d s. c o m Big Valley AVA Vineyard Table of Contents Salient Facts...3 Property Overview...4 Photo

More information

The NC Wine & Grape Council facilitates development of North Carolina grape and wine industries by

The NC Wine & Grape Council facilitates development of North Carolina grape and wine industries by 2009 Mission The NC Wine & Grape Council facilitates development of North Carolina grape and wine industries by Enhancing product quality Encouraging economic viability Increasing opportunity for growers

More information

Consumer and Market Insights Symposium James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA

Consumer and Market Insights Symposium James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA Consumer and Market Insights Symposium 2015 James Omond Lawyer & trade mark attorney, Omond & Co Board Member, Wine Victoria and WFA Trade and Export Victorian wine industry is an important exporting partner

More information

Calistoga. Napa Valley AVA Sub district: Pope Valley

Calistoga. Napa Valley AVA Sub district: Pope Valley Los Carneros Stags Leap Howell Mountain Diamond Mountain District Spring Mountain District Mount Veeder Atlas Peak Calistoga Rutherford Oakville Yountville Chiles Valley Wild Horse Valley St Helena Oak

More information

A Profile of the Generation X Wine Consumer in California

A Profile of the Generation X Wine Consumer in California A Profile of the Generation X Wine Consumer in California Marianne McGarry Wolf and Colin M. McVey This research shows that the wine market in California is segmented by age. Wine consumption behavior

More information

TexaS Wine Journal. Category Report Merlot

TexaS Wine Journal. Category Report Merlot TexaS Wine Journal Category Report Merlot - 2014 About Journal RatingS Journal ratings are about building awareness for Texas wines under the objective lens of a panel of professional judges. Through consensus,

More information

Supply & Demand for Lake County Wine Grapes. Christian Miller Lake County MOMENTUM April 13, 2015

Supply & Demand for Lake County Wine Grapes. Christian Miller Lake County MOMENTUM April 13, 2015 Supply & Demand for Lake County Wine Grapes Christian Miller Lake County MOMENTUM April 13, 2015 About Full Glass Research Provider of economic, market & industry research to food & drink companies and

More information

ECONOMIC IMPACT OF WINE AND VINEYARDS IN NAPA COUNTY

ECONOMIC IMPACT OF WINE AND VINEYARDS IN NAPA COUNTY ECONOMIC IMPACT OF WINE AND VINEYARDS IN NAPA COUNTY An Report prepared for Jack L. Davies Napa Valley Agricultural Land Preservation Fund and Napa Valley Vintners JUNE 2005 FULL ECONOMIC IMPACT OF WINE

More information

The Urban Bourbon Trail Information & Application Packet

The Urban Bourbon Trail Information & Application Packet The Urban Bourbon Trail Information & Application Packet What Makes a Bourbon Bar? The Urban Bourbon Trail (UBT) is an experience designed to showcase Kentucky s signature product in an authentic setting.

More information

EXECUTIVE SUMMARY. Café Malaysia The 5 th International Café Equipment, Supplies & Technology Exhibition

EXECUTIVE SUMMARY. Café Malaysia The 5 th International Café Equipment, Supplies & Technology Exhibition EXECUTIVE SUMMARY SHOW NAME Café Malaysia 2019 ABOUT The 5 th International Café Equipment, Supplies & Technology Exhibition GUEST-OF-HONOUR Yang Berhormat Dr Ong Kian Ming Deputy Minister of International

More information

EXECUTIVE SUMMARY OVERALL, WE FOUND THAT:

EXECUTIVE SUMMARY OVERALL, WE FOUND THAT: THE ECONOMIC IMPACT OF CRAFT BREWERIES IN LOS ANGELES LA s craft brewing industry generates short-term economic impacts through large capital investments, equipment purchases, and the construction of new

More information

Napa Green Certified Land Certification Mark Usage Standards

Napa Green Certified Land Certification Mark Usage Standards Napa Green Certified Land Certification Mark Usage Standards In order to use the Napa Green Certified Land (NGCL) Certification Mark in advertising and promotion, Applicant agrees that any such advertising

More information

TexaS Wine Journal. Category Report Cabernet Sauvignon

TexaS Wine Journal. Category Report Cabernet Sauvignon TexaS Wine Journal Category Report Cabernet Sauvignon - 2014 About Journal RatingS Journal ratings are about building awareness for Texas wines under the objective lens of a panel of professional judges.

More information

TOOLS & STRATEGIES FOR PITCHING OREGON WINE MONTH TO YOUR DISTRIBUTORS

TOOLS & STRATEGIES FOR PITCHING OREGON WINE MONTH TO YOUR DISTRIBUTORS TOOLS & STRATEGIES FOR PITCHING OREGON WINE MONTH TO YOUR DISTRIBUTORS HOUSEKEEPING All attendees are on mute To ask a question use your question tool in the task bar We will answer questions as they come

More information

THE ECONOMIC IMPACT OF THE WINE AND GRAPE INDUSTRY IN CANADA 2015

THE ECONOMIC IMPACT OF THE WINE AND GRAPE INDUSTRY IN CANADA 2015 THE ECONOMIC IMPACT OF THE WINE AND GRAPE INDUSTRY IN CANADA 2015 Canada s Wine Economy Ripe, Robust, Remarkable A Report with special assistance from Rob Eyler, President, Economic Forensics and Analytics

More information

The Role of Grower Dollars Sothern Peanut Growers Conference

The Role of Grower Dollars Sothern Peanut Growers Conference The Role of Grower Dollars 2014 Sothern Peanut Growers Conference National Peanut Board America s more than 7,000 peanut farming families. Peanut farmers serve on our board and guide the program from setting

More information

+ + + =? Which Winery should you visit? ABOUT WHICHWINERY THE BACKGROUND FIND. TRACK. SHARE. LEARN.

+ + + =? Which Winery should you visit? ABOUT WHICHWINERY THE BACKGROUND FIND. TRACK. SHARE. LEARN. ABOUT WHICHWINERY WhichWinery is the world s first winery based, social, search site that connects each winery s unique qualities with user preferences, allowing users to find wineries, track their visits,

More information

REQUEST FOR PROPOSAL FOR RESEARCH AND MARKETING SERVICES. Proposals must be submitted no later than 5:00pm on June 11, 2018

REQUEST FOR PROPOSAL FOR RESEARCH AND MARKETING SERVICES. Proposals must be submitted no later than 5:00pm on June 11, 2018 REQUEST FOR PROPOSAL FOR RESEARCH AND MARKETING SERVICES Proposals must be submitted no later than 5:00pm on June 11, 2018 Sam Filler Executive Director New York Wine & Grape Foundation 800 South Main

More information

California Report. March Volume 1, Issue No. 2. Ciatti Global Wine & Grape Brokers

California Report. March Volume 1, Issue No. 2. Ciatti Global Wine & Grape Brokers California Report March 2018 Volume 1, Issue No. 2 Ciatti Global Wine & Grape Brokers 1101 Fifth Avenue #170 San Rafael, CA 94901 Phone (415) 458-5150 Photo: Ciatti.com March 2018 Volume 1, Issue No. 2

More information

ULTIMATE BREWING CHAMPIONSHIP $1,500

ULTIMATE BREWING CHAMPIONSHIP $1,500 Cape Fear Craft Beer Week celebrates the Cape Fear Region s thriving craft beer culture through a ten-day celebration that attracts craft beer tourism, draws awareness to our region, and serves as a showcase

More information

Informing Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration

Informing Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration Informing Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration Dan McCole, Don Holecek and Anna Popp Department of Community Sustainability Michigan State University

More information

Delicious Approachable Expressive Terroir Driven

Delicious Approachable Expressive Terroir Driven Sean Minor, a veteran of the wine industry for over 30 years, founded Sean Minor Wines and Four Bears Winery in 2005 with a passion for producing quality wines that continually exceed expectations. After

More information

ASSOCIATE MEMBERSHIP PACKAGE. PO Box 1614 Placerville, CA (800)

ASSOCIATE MEMBERSHIP PACKAGE. PO Box 1614 Placerville, CA (800) ASSOCIATE MEMBERSHIP PACKAGE PO Box 1614 Placerville, CA 95667 (800) 306-3956 CONTENT Board of s... 2 About El Dorado... 3 Mission & Vision Statements... 3 Marketing & Promotion/Membership/Dues... 4 Associate

More information

Chilean Table Grapes in North America. Presented by Tom Tjerandsen Managing Director - North America Chilean Fresh Fruit Association

Chilean Table Grapes in North America. Presented by Tom Tjerandsen Managing Director - North America Chilean Fresh Fruit Association Chilean Table Grapes in North America Presented by Tom Tjerandsen Managing Director - North America Chilean Fresh Fruit Association 1 Chilean Table Grapes in North America Agenda Background on the Table

More information

45 Million 13% 79% 70% Wisconsin Milk 27% 62% Pounds. your checkoff dollars check all the boxes. Consumption of Total Dairy has risen by

45 Million 13% 79% 70% Wisconsin Milk 27% 62% Pounds. your checkoff dollars check all the boxes. Consumption of Total Dairy has risen by When it comes to increasing demand for Wisconsin dairy products, your checkoff dollars check all the boxes. Your checkoff dollars help drive demand in multiple ways. With your help, Dairy Farmers of Wisconsin

More information

15 TH TURKISH FESTIVAL & 9 TH TURKISH RESTAURANT WEEK FOOD VENDOR PACKAGE

15 TH TURKISH FESTIVAL & 9 TH TURKISH RESTAURANT WEEK FOOD VENDOR PACKAGE 15 TH TURKISH FESTIVAL & 9 TH TURKISH RESTAURANT WEEK FOOD VENDOR PACKAGE Organized by: www.turkishfestival.org www.turkishrestaurantweekdc.org Dear Prospective Food Vendor: The American Turkish Association

More information

NH Liquor & Wine Outlets Wine Country Fire Relief Raffle

NH Liquor & Wine Outlets Wine Country Fire Relief Raffle Ticket Information NH Liquor & Outlets Country Fire Relief Raffle To benefit fire relief efforts in Napa and Sonoma County California through the Napa Foundation Disaster Relief Fund & Community Foundation

More information

It Ain t Over Till It s Over

It Ain t Over Till It s Over Market Update October 10, 2018 Telephone: 415.209.9463 In This Issue Grape Crop Update Bulk Wine Market Update 2018 Crop Contest Turrentine On the Road Market Opportunities It Ain t Over Till It s Over

More information

Joseph A. Fiola, Ph.D. Specialist in Viticulture and Small Fruit Western MD Research & Education Center Keedysville Road Keedysville, MD

Joseph A. Fiola, Ph.D. Specialist in Viticulture and Small Fruit Western MD Research & Education Center Keedysville Road Keedysville, MD Joseph A. Fiola, Ph.D. Specialist in Viticulture and Small Fruit Western MD Research & Education Center 18330 Keedysville Road Keedysville, MD 21756-1104 301-432-2767 ext. 344; Fax 301-432-4089 jfiola@umd.edu

More information

Fairtrade Designation Endorsement

Fairtrade Designation Endorsement Fairtrade Designation Endorsement Recommendation: That the May 8, 2013, Corporate Services report 2013COC042, be received for information. Report Summary This report provides information about Fairtrade

More information

Market and Promote Local Food

Market and Promote Local Food Market and Promote Local Food Starting Point: Ongoing Goals Increase foodservice sales by marketing local food on campus Promote the college and foodservice provider s commitment to local food In November

More information

and all major digital platforms. to the Chinese wine lover.

and all major digital platforms.   to the Chinese wine lover. THE BRAND Decanter magazine is sold in print in 92 countries and is available globally on ipad and all major digital platforms. www.decanter.com/magazine DecanterChina.com is a bi-lingual simplified Chinese

More information

CHICAGO SEPTEMBER WASHINGTON DC OCTOBER BOSTON NOVEMBER 15-16

CHICAGO SEPTEMBER WASHINGTON DC OCTOBER BOSTON NOVEMBER 15-16 NEW YORK CITY APRIL 12-13 MINNEAPOLIS MAY 3-4 LOS ANGELES JUNE 1 CHICAGO SEPTEMBER 13-14 WASHINGTON DC OCTOBER 25-26 BOSTON NOVEMBER 15-16 Whether it s sampling different varietals, enjoying private seminars

More information

2017 Albarino. Gold/92 Points 2018 International Women's Wine Competition

2017 Albarino. Gold/92 Points 2018 International Women's Wine Competition 2017 Albarino Gold/93 Points 2018 International Women's Wine Competition 2017 Ciliegiolo Best of Class/Silver/91 Points 2018 California State Fair 2016 Alegria Zinfandel 92 Points Wine Enthusiast, September

More information

Comparison of FY15 and FY16 Foodservice Program Budgets

Comparison of FY15 and FY16 Foodservice Program Budgets DATE: April 14, 2015 MEMO TO: ASMI Foodservice Committee FROM: Claudia Hogue; Foodservice Program Director SUBJECT: Proposed FY16 Foodservice Program Budget The following is a summary of the FY16 Foodservice

More information

москва 6th edition November 2017 The Central House of Artists Moscow

москва 6th edition November 2017 The Central House of Artists Moscow москва 6th edition 17-19 November 2017 The Central House of Artists Moscow Salon du Chocolat Moscow is the one and only international chocolate-themed event in Russia. It is part of Salon du Chocolat Group,

More information

Disease-Carrying Asian Citrus Psyllid. Communication Outreach

Disease-Carrying Asian Citrus Psyllid. Communication Outreach Disease-Carrying Asian Citrus Psyllid Communication Outreach Objective Support the California citrus industry in its efforts to keep the disease-carrying Asian citrus psyllid from establishing in California

More information

Partnership Opportunities for Private Liquor Retail Stores in BC

Partnership Opportunities for Private Liquor Retail Stores in BC Partnership Opportunities for Private Liquor Retail Stores in BC 2 What is the BC Ale Trail? The BC Ale Trail is a marketing campaign showcasing British Columbia as a global destination for tourists and

More information

2013 Wine Tourism Marketing Program

2013 Wine Tourism Marketing Program Now with pay wall removed! Overview 2013 Wine Tourism Marketing Program The wine tourism industry is one of the fastest growing travel segments. New destinations, new wineries and new products have all

More information

Sprouts is a healthy grocery store offering fresh, natural and organic foods at great prices. Based on the belief that healthy food should be

Sprouts is a healthy grocery store offering fresh, natural and organic foods at great prices. Based on the belief that healthy food should be Sprouts is a healthy grocery store offering fresh, natural and organic foods at great prices. Based on the belief that healthy food should be affordable, Sprouts welcoming environment and knowledgeable

More information

2011 Regional Wine Grape Marketing and Price Outlook

2011 Regional Wine Grape Marketing and Price Outlook Center for Crop Diversification Survey CCD-SV-1 2011 Regional Wine Grape Marketing and Price Outlook Timothy Woods and Matthew Ernst Dr. Woods is an Extension Professor at the University of Kentucky. Mr.

More information

National Media Kit Promotional opportunities overview Helping you reach your target market

National Media Kit Promotional opportunities overview Helping you reach your target market National Media Kit Promotional opportunities overview Helping you reach your target market Coeliac Australia represents and supports all people affected by coeliac disease. Coeliac Australia is the peak

More information

Illinois Asphalt Pavement Association. March 12, 2013

Illinois Asphalt Pavement Association. March 12, 2013 Illinois Asphalt Pavement Association March 12, 2013 Illinois Tollway Perspective Collaboration Common goals Comprehensive solutions Communications People will pay for value Commitment Leadership Building

More information

tastingpanel 2019 MEDIA KIT THE MAGAZINE

tastingpanel 2019 MEDIA KIT THE MAGAZINE 2019 MEDIA KIT A decade as the voice the industry trusts. The hospitality professional s handbook to who s who, where s hot and what s next. The Tasting Panel Magazine brings brand stories to life with

More information

Market Brief for Asia Fruit Logistica. Hong Kong & Macau, Makret Dynamic Markets for U.S. Exports

Market Brief for Asia Fruit Logistica. Hong Kong & Macau, Makret Dynamic Markets for U.S. Exports Market Brief for Asia Fruit Logistica Hong Kong & Macau, Makret Dynamic Markets for U.S. Exports September 5, 2017 1 USDA Foreign Agricultural Service (FAS) - ATO Hong Kong - FAS offices are staffed by

More information

THE ECONOMIC IMPACT OF WINE AND WINE GRAPES ON THE STATE OF TEXAS 2015

THE ECONOMIC IMPACT OF WINE AND WINE GRAPES ON THE STATE OF TEXAS 2015 THE ECONOMIC IMPACT OF WINE AND WINE GRAPES ON THE STATE OF TEXAS 2015 A Frank, Rimerman + Co. LLP Report Updated January 2017 This study was commissioned by the Texas Wine and Grape Growers Association

More information

California Wine Vineyards CALASFMRA Land Values Survey

California Wine Vineyards CALASFMRA Land Values Survey California Wine Vineyards CALASFMRA Land Values Survey What? When? How? March 30, 2017 Why? Where? Tony Correia THE CORREIA COMPANY tony@correiaco.com 707.933.9915 What? When? How? Why? Where? HISTORY

More information

SONOMA COUNTY RESTAURANT WEEK REPORT INDUSTRY REPORT

SONOMA COUNTY RESTAURANT WEEK REPORT INDUSTRY REPORT SONOMA COUNTY RESTAURANT WEEK REPORT INDUSTRY REPORT ECONOMIC DEVELOPMENT BOARD BOARD OF DIRECTORS PAM CHANTER, CHAIR JORGE ALCAZAR SKIP BRAND TERRI DENTE TERRY GARRETT KATHRYN HECHT LINDA KACHIU WAYNE

More information

Cool Climate Deep Dive

Cool Climate Deep Dive Cool Climate Deep Dive What does cool climate mean? Let s start at the beginning: (Still THE text book for UC Davis Viticulture 101) What does cool climate mean? Climate directly influences grape quality:

More information

Coffee Expo Seoul 2018 Post Show Report

Coffee Expo Seoul 2018 Post Show Report Show Profile Coffee Expo Seoul 2018 Post Show Report Title Coffee Expo Seoul 2018 Periods April 5 (Thu.) 8 (Sun.), 2018 (4 days) Venue Scales Organizers Guest Country Concurrent Exhibition Events Ticket

More information

2018 partnership opportunities

2018 partnership opportunities 2018 partnership opportunities The TERROIR SYMPOSIUM is a catalyst for creative collaboration in the global food and drink industry. APRIL 23RD, 2018 THE AGO TORONTO, ON From its origins in Toronto, for

More information

Home Bakers Meet-Up Sponsorship

Home Bakers Meet-Up Sponsorship Home Bakers Meet-Up Sponsorship WHO WE ARE Grains is a project to promote regional grains and flour through Greenmarket, the country s largest network of farmers markets. is the sustainability resource

More information