31 October 3 November 2013

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1 Presents 31 October 3 November 2013 The New Central Harbourfront (Near Central Piers 9 & 10)

2 Hong Kong, Asia s world city, is hosting a brand new Wine and Dine Festival with fabulous wines and delicacies at the New Central Harbourfront from 31 October to 3 November Organised by the Hong Kong Tourism Board (HKTB), this annual event achieved instant worldwide recognition in its inaugural year in 2009, when it was named by ForbesTraveler.com as one of the world s top 10 international food and wine festivals. This year, the festival will treat locals and visitors to a gourmet extravaganza in an exciting new venue, right in the heart of Hong Kong s commercial centre and set against Victoria Harbour and its iconic skyline. The event will also include new elements this year and the usual offering of fine wines, cuisine and live entertainment. Don t miss this spectacular event and the tremendous business opportunities that come with it! Hong Kong Wine & Dine Festival Talk of the Town, As Always! The festival has grown quickly over the past four years and has earned much applause and recognition. The 2013 event will build on this momentum and further enhance the festival s reputation. To give you a taste of what to expect this year, here are some highlights from the event: / High Increment Event Attendance Booth Participation Public Purchase of Wine Pass / Tokens Bottles of Wines Consumed 170, ,500 85, , , % Grand Wine Pass 188,000 participants 15.3% 311 wine & food booths 8.4% Classic Wine Pass 37% 32,000 21,620 overseas visitors 163,000 participants 18,419 overseas visitors 17.4% 287 wine & food booths A total of 311 wine and food booths operated by wineries from 18 countries, as well as local wine merchants, including Australia, Bulgaria, Canada, Chile, France, Georgia, Germany, Holland, Hungary, Italy, Japan, Macedonia, New Zealand, Portugal, Romania, Spain, Ukraine and the USA. 178% 52% 32,000 bottles 25,000 bottles 28% High Satisfaction An on-site survey revealed that the festival scored an overall satisfaction rate of 7.9 points (out of a 10-point scale), with 84% of the visitors saying they would come again in future years. 78% of the exhibitors agreed that the event helped generate massive publicity and raised brand awareness. Notably, 75% of exhibitors were impressed with the energy the event injected into the F&B industry, which led businesses into an exciting and rewarding season and reinforced Hong Kong's position as the premium wine hub of Asia. Publicity Value The value of local and overseas publicity generated by the event exceeded HK$77 million. Sixty-three local media organisations and 56 foreign media organisations from 12 countries covered the event. 1. Sing Tao Daily, 1 Nov 2. Ming Pao, 1 Nov 3. Wen Wei Po, 9 Oct 4. Town & Country Magazine (USA), Nov 5. China), 26 Oct 6. Maeil Business Daily (Korea), 19 Nov

3 2013 Hong Kong Wine & Dine Festival Dates and Opening Hours Venue Organiser Thurs, 31 Oct Fri, 1 Nov Sat, 2 Nov Sun, 3 Nov 5 pm to 8 pm 8:30 pm to 11:30 pm Noon to Midnight Noon to Midnight Noon to 10:30 pm The New Central Harbourfront (Near Central Piers 9 & 10) Hong Kong Tourism Board Opening Ceremony & Media Preview Admission Event Highlights Exhibition Zones by Categories Exhibitor Profiles Wine dealers and wine cellar representatives from Hong Kong and around the world Exporters and distributors of non-alcoholic beverages Wine-related service providers Fine food manufacturers and distributors Hotels and restaurants Visitor Profiles Local residents and overseas visitors Wine lovers Visitors have an average age of 35, belong to the middle-income group, have strong purchasing power and pursue gourmet lifestyles Wine and food-related trades Government and trade associations Local and overseas media Supporting Organistions Event Website Admission fee required. Access: MTR Central Station MTR Hong Kong Station Star Ferry from Tsim Sha Tsui to Central Wine Tasting: You must be aged 18 years or above to consume wine. A 40ml tasting portion will be provided upon receiving the required number of wine tokens. There will be different token-charging systems for various qualities of wines. Wine merchants must clearly display the number of wine tokens required for each of the wines available at their booths. Due to licensing restrictions, participating merchants are prohibited from accepting cash transactions for wine-tasting. Dining Experience: Visitors may also purchase a selection of food and non-alcoholic beverages at individual booths. Enjoy tasting wines and delicacies at around 240 booths in the spectacular surroundings of the New Central Harbourfront. Country Pavilion showcasing more fine wine and delicacies from different countries. A-Lister Zone featuring award-winning wines and quality wine stores. Sweet Pavilion showcasing more quality champagne, ice wine, rosé, sparkling wine and desserts. Grand Tasting Pavilion, the rejuvenated spotlight showcasing a wide array of premium wines, fine dining and wine appreciation to attract more high-end consumers and trend-setters. Themed Nights partying with great wine, delicious food and live performances in a relaxing setting. Great live entertainment at the Main Stage to enhance the festive ambience. Wine: Country Pavilion Sweet Pavilion (champagne / ice wine / rosé / sparkling wine) Discovery Zone (wine producers) A-Lister Zone (award-winning wine and quality wine stores) Everyday Wines (popular wine for regular consumption) Food: Delicacy Avenue (award-winning / signature dishes of hotels and restaurants) Barbecued Specialties Favorite Appetizers Wine Accessories, Equipment and Related Services: Wine accessories, wine education, wine publications and websites, and related trade associations. International Wine and Dine Festival Organization Hong Kong Trade Development Council

4 Capture the Business Opportunities of a New Wine & Dine Event Exhibit at this year s event to: Reach your focus group direct by placing your booth in a thematic zone. Explore the massive consumer market during the festival and build awareness for your brand and product. Enhance customer relations and impressions by sharing your experience and expertise with wine lovers. Publicise your brand and products at this large-scale and well-received consumer event, where they will be seen by nearly 150,000 of your target customers. Take advantage of the comprehensive promotional campaign of the festival, which will be supported by the HKTB s overseas offices and local media. New Central Harbourfront: An Incredible Venue Surrounded by Hong Kong s Iconic Skyline ICC & West Kowloon Tsim Sha Tsui HK Convention and Exhibition Centre IFC Government Offices Block Central Business District Located in Central, the heart of city and business hub of Hong Kong Relaxing environment with spectacular views of Victoria Harbour and the city s skyline Floor plan and venue layout of the festival will be shared with confirmed exhibitors for further booth selection. The Priorities for booth selection will be based on (i) exhibiting products and categories; (ii) the rental amount / size of the booth(s) ; and (iii) the date and time on which the HKTB received the applications.

5 Participation Options Wine Booth Rentals 1. Classic Wine Booth (9 sq. m.) HK$29, Wine Booth in Grand Tasting Pavilion (6 sq. m.) HK$36, Food Booth Rentals The Grand Tasting Pavilion will be a golden opportunity for you to showcase rare and fine wines to your target customers. HKTB will also send out invitations to quality wine stores to the Grand Tasting Pavilion for further business collaboration. 1. Classic Food Booth (12 sq. m.) HK$29,040 Inclusive of two 500W electricity outlets during festival opening hours. 2. Premium Food Booth (12 sq. m.) HK$36,960 Inclusive of two 2,000W electricity outlets during festival opening hours Booth layouts are subject to change. The final booth specification will be published in the Booth Vendor Manual which will be distributed to all confirmed exhibitors in September Application Deadline: 17 July 2013 To enhance the quality and combination of products or services, product list and company profile should be shared with the HKTB for further assessment. Applications will be assessed by a selection panel on quality, price, uniqueness and appeal. The selection panel will consist of professionals from related trades and representatives of the HKTB. The decisions of the selection panel shall be final. Successful applicants will be informed before 15 August 2013 to complete the registration procedure. Applicants will be notified if their applications are unsuccessful. Legend The above information is correct as of April 2013, but it is subject to change without prior notice. The HKTB disclaims any liability regarding the quality or fitness for purpose of thirdparty products or services, or for any errors or omissions. Copyright Hong Kong Tourism Board 2013

6 2013 Hong Kong Wine & Dine Festival Company Information Company Name: Booth Application Form Contact Person: Mr / Ms Title: Telephone: ( ) Fax: ( ) Website: Address: Participation Option (Please tick as appropriate) Wine Booth(s) Food Booth(s) Classic Wine Booth x Classic Food Booth x Wine Booth in Grand Tasting Pavilion x Premium Food Booth x Exhibition Zones Please indicate your choice of Exhibition Zone in exhibiting your products or services. Input 1 for first choice and 2 for second choice in the boxes below. Please also provide brief information (description / price) on your products or services online ( or via s below. Wine / Wine-related: Sweet Pavilion (champagne / rosé / sparkling wine) Discovery Zone (wine producers) A-Lister Zone (award-winning wine) Everyday Wines (popular wine for regular consumption) Wine Accessories, Equipment and Related Services Food: Delicacy Avenue (award-winning / signature dishes) Barbecued Specialties Favorite Appetizers Others Authorised Signature Company Stamp Date Application is subject to the assessment by the selection panel. The decision of the selection panel shall be final. Exhibitor Recruitment Briefing Three briefing sessions will be held for interested exhibitors. Dates: 26 April, 5pm - 7pm / 8 May, 9:30am 11:30am / 15 May, 9:30am 11:30am Venue: Recital Hall, High Block, Hong Kong City Hall, Central, Hong Kong Please contact Ms Holly Yip for registration. Booth Rental Enquiries Ms Holly Yip Ms Ivy Fang Executive, Event Management, HKTB Tel: (852) Fax: (852) holly.yip@hktb.com Assistant Manager, Event Management, HKTB Tel: (852) Fax: (852) ivy.fang@hktb.com Sponsorship Enquiries Ms Shirley Tse Manager, Event Management, HKTB Tel: (852) Fax: (852) shirley.tse@hktb.com Please return the completed registration form to Ms Holly Yip / Ms Ivy Fang by or fax.

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