Shanghai, China November 2018

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1 CHINA For trade visitors only International Trade Fair for Wines and Spirits Shanghai, China November 2018 Shanghai New International Expo Centre (SNIEC) (SNIEC) Supported by: Organized by:

2 THE MOST INFLUENTIAL WINE INDUSTRY PLATFORM IN MAINLAND CHINA On November 16, 2017, the 5th edition of ProWine China concluded successfully in Shanghai, receiving positive feedback from participants as well as setting new standards as the most important wine and spirits trade fair in Mainland China. With nearly 700 exhibitors in total, including 16 national and 4 regional pavilions, as well as wine and spirit manufacturers, importers and distributors from 39 countries worldwide, ProWine China 2017 was a true representation of global wine market ProWine China

3 Yu Wang, who is the general manager of a wine import company from Shaanxi province stated: The three-day exhibition left a very good good level of cooperation with the companies. It saved us a lot of time in choosing wine. This show is the highest quality wine fair I have ever ProWine China continues to grow in international exhibitor numbers, reaching new records in ProWine China % North America 8% Australia 21% Other countries outside of Europe 9% Spain 21% Other European countries 17% France 19% Italy Source / ProWine China

4 EXPAND YOUR NETWORK IN MAINLAND CHINA ProWine China 2017 attracted 14,219 trade visitors, an increase of 14.3% from the previous year, in particular, more than 50% visitors came from cities outside of Shanghai. ProWine China s continuous outreach and promotional campaigns across major cities has resulted in a growing presence and accomplishment for the ProWine China platform. ProWine China % 50% ProWine China Visitor Growth Expected growth of 16% 16% 12, % 14, % 16,

5 Michaela Stander, Marketing Manager from Wines of South Africa, expressed her satisfaction with the trade fair: The size of the exhibition is growing and you can see many new brands with many new countries coming in. I see the biggest change in the higher quality of visitors - they know exactly what they are looking for. These visitors are not only interested in prices, but have actually putting a lot of thought into the distribution plans and how they re going to purchase from us. Michaela Stander VISITOR BREAKDOWN BY ROLE IN PURCHASING 23% Advisory 3% None 74% Direct access to the purchase decision Source / ProWine China

6 MORE LOCAL EXHIBITORS ARE EAGER TO PARTICIPATE IN THE FAIR More local brands and wine companies expect to achieve strategic upgrades through ProWine China s international platform. The RVF China wineries represented by CADA (China alcoholic drinks association) Wine Commission, offering visitors the opportunity to experience a new collection of fine wines from China. It s also worth noting that COFCO, one of the world s top 500 leading companies, brought its flagship wine - Great Wall to ProWine China for the first time, whilst integrating an exclusive masterclass. ProWine China RVF 16 ProWine China ProWine China 09-10

7 A FULL PROGRAMME OFFERING A DIVERSE RANGE OF ACTIVITES ProWine China continues to offer a top-notch diverse programme throughout all three days of the trade show, focusing a great deal of attention on wine education. This year, the provocative and well-attended Wine Master Series brought four Wine Masters including Debra Meiburg MW, Fongyee Walker MW, Roderick Smith MW and Robert Goddes MW. Based on the excellent collaboration in the past 3 years, WSET (Wine & Spirit Education Trust) continued to launch the ProWine China Education giving visitors the opportunity to gain more insight and wine knowledge. Fongyee Walker MW Roderick Smith MW ProWine China Debra Meiburg MW Fongyee Walker MW Roderick Smith MW Robert Goddes MW 2014 WSET ProWine Debra Meiburg MW Robert Goddes MW The Industry Forum at ProWine China 2017 continued to provide ample industry insights under the theme of Understanding Chinese participated, including Professor Larry Lockshin from University of South Australia; Zeng Lishi, researcher of Australia Ehrenberg-Bass Institute and Germany Geisenheim University; Li Shiyi, Deputy General Manager of COFCO; Dr. Sun Jian, Director of Changyu Group and Deputy General Manager of Changyu Limited; Xu Wei, Co-founder of Aroma Republic; and Dr. Li Ruyi from Wine Institute of Ningxia University. ProWine China Larry Lockshin Ehrenberg Bass 11-12

8 SPECIAL ZONE: CHAMPAGNE LOUNGE, SPIRITS BAR, PINK ROSE LOUNGE The Champagne Lounge returned to ProWine China 2017 with a special focus on Rose Champagne, which left a great impressions on its participants. The Spirits Bar, co-presented by the HK Bartenders Association, was received by the trade visitors. The Spirits Bar was run by guest bartenders and Asia s top mixologists offered visitors a range of cocktails. The Pink Rose Lounge premiered during ProWine China 2017 to showcase the style differences and winemaking techniques of the Pink wine world. ProWine China

9 PROFESSIONAL SERVICE Stand package: Floor space only Stand package: Walk on Stand large exhibitors or national groups who wish to build their own stand. Minimum sq.m: 9 m² Price: US $ 435 per m² Includes walls, carpet, lighting, fascia with company name, counter, table, chairs, electrical socket, system glass showcase, store room and waste paper basket. Minimum sq.m: 9 m² Price: US $ 530 per m² Stand package: Shell stand Stand package: Premium Stand Includes walls, carpet, lighting and fascia with company name. Minimum sq.m: 9 m² Price: US $ 515 per m² Includes walls, carpet, lighting, fascia with company name, counter, table, chairs, electrical socket, system glass showcase, glass showcase, store room, bar stool and waste paper basket. Minimum sq.m: 18 m² Price: US $ 555 per m²

10 GET IN CONTACT WITH US Contact for exhibitors: International Contact for exhibitors: China Messe Düsseldorf (Shanghai) Co., Ltd Units 308, Tower 1, 88 Keyuan Road German Centre for Industry and Trade Shanghai Pudong Shanghai China Josh Gu phone: fax: Messe Düsseldorf GmbH Stockumer Kirchstraße 61 D Düsseldorf Germany Selina Weissig phone: fax: UBM Allworld 240 Blackfriars London SE1 8BF Martyn Cox phone: UBM CIE 8/F, Urban Development International Tower No. 355 Hong Qiao Road Shanghai China Iris Zhi phone: fax: ProWine China Wechat ProWine China App ProWine China Website 17-18

11 TICKET TO THE WORLD PROWEIN TAKES YOU TO THE WORLD S KEY MARKETS. CHINA Nov 2018 Shanghai, China ASIA Mar 2019 Düsseldorf, Germany Apr 2018 Singapore May 2019 Hong Kong

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