Trade Promotion in the Wine Sector

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1 Trade Promotion in the Wine Sector 2 nd working meeting of the Regional Expert Advisory Working Group on Wine in South Eastern Europe Skopje, 15 December 2015.

2 Objectives of Trade Promotion in the Wine Sector to single out areas of possible performance improvement in the wine sector in CEFTA to provide CEFTA Parties with recommendations on policy tools and instruments to promote competitiveness and export performance of the CEFTA wine sector. The Project is supported by the Open Regional Fund Foreign Trade Promotion in order to sustain CEFTA Trade Facilitation Agenda

3 Composition of the project The project encompasses: Mapping of the wine value chain; Analysing the performance and competitiveness capabilities of the value chain in the context of national and global trends in the wine industry; Identifying value chain performance constraints and development opportunities; providing recommendations for value chain upgrading and export promotion.

4 Interviews with stakeholders The interviews with relevant stakeholders were conducted in six CEFTA Parties: Bosnia and Hercegovina: Serbia: Montenegro: Albania: Kosovo*: Macedonia: * This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence

5 Methodology (1) Quantitative analysis based on data supplied by CEFTA Parties Grape production (volume and value) Wine production (volume and value, bottled and bulk, with and without GI) Trade (export and import of grapes and wine, value and volume bottled and bulk, with and without GI) Domestic consumption and market segments (gate sales, super markets, shops) Formal vs. informal production

6 Methodology (2) Qualitative interviews (+60) in 6 parties with central stakeholders Ministries of Agriculture Ministries of Trade/Economy Control laboratories Wine producer associations and wineries Wine importers Supermarkets, retailers, specialized shops, Associations of Sommeliers National and regional tourist organizations

7 CEFTA value chain for wine, 2014 International plant material 193,854 ha vineyards National plant material (autochthone varieties) International input factors: pesticides 1,013,253 tons grapes for wine Intra-CEFTA trade with grapes for wine International technologies, barrels, bottles, corks, additives Export: 2,097,143 hl 3,038,068 hl wine Intra-CEFTA trade with technologies, barrels, bottles, caps, labels For domestic consumption: 940,925 hl 6. 3 Liter/capita Domestic consumption: 1,375,035 hl Import: 434,110 hl

8 Objective of the Addressing Market Access Barriers in Selected Supply Chains in CEFTA Project To contribute to the elimination of market access barriers in CEFTA, focusing on selected products and supply chains Project implemented by:

9 Addressing NTMs across the beverages value chains The phases of the project: Mapping of regional supply chains Establishment of Private Sector Advisory Groups Identification of Market Access Barriers (MAB) Analysis and elaboration of policy recommendati ons Follow-up on policy recommendati ons

10 The orientation meetings Montenegro 8 June, 2015 in Podgorica Serbia 10 June, 2015 in Belgrade Participants included: BiH Albania 12 June, 2015 in Mostar 16 June, 2015 in Tirana o o o o o o Producers Exporters Importers Distributors Associations Chamber Kosovo* 17 June, 2015 in Pristina Macedonia 19 June, 2015 in Skopje * This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence

11 Regional PSAG meetings PSAG Workshop on Beverages Sector was held on 30 th September 2015, Budva, Montenegro PSAG was formed of key stakeholders from the different stages of the regional supply chain The idea is to create a platform where resolution of market access barriers requiring a coordinated regional approach is addressed To discuss around the same table issues of common interest to all parties

12 Next Steps 1. Analysis based on PSAG work NTM and TF in each CEFTA parties 2. Elaboration of recommendations to eliminate NTBs National level reports by UNCTAD consultants 3. Validation workshops Validation of findings with the relevant institutions in each CEFTA party 4. Presentation of policy recommendations to CEFTA parties Regional consolidated report presented and discussed at workshop

13 THANK YOU.

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