Wine Australia providing insights for Australian. Wine. Barossa Valley. Export Report: Bottled wine. MAT March 2018

Transcription

1 Wine Australia providing insights for Australian Barossa Valley Export Report: Bottled wine MAT March 2018 Wine

2 Important reading This report provides an overview of bottled wine exports where there is a GI claim on the label. It does not provide a full picture of all wine that has been produced and exported from a specific region. This report is for bottled wine only and wine exported in bulk containers is not included. This report is updated quarterly. All data, unless specifically stated, is for the moving annual total (MAT), in other words, for the 12 months to the month ending that stated on the front cover. All growth rates are for the annual change to the same period. All data presented is for wines where the report s region is the primary GI named on the label. For example, one bottle of Yarra Valley/King Valley blend will contribute 750ml towards the Yarra Valley report but will be excluded from the King Valley report. When the wine is not regionally identified, data is not included in this report. For example, if the same Yarra Valley/King Valley wine has no GI claim on the bottle it will be included in a report no label claim. Disclaimer: While Wine Australia makes every effort to ensure the accuracy and currency of information within this report, we accept no responsibility for information, which may later prove to be misrepresented or inaccurate, or reliance placed on that information by readers. Provisions of the Copyright Act 1968 apply to the contents of this publication, all other right reserved. For further copyright authorisation please see

3 Contents Bottled exports over time volume, value & avg. value Bottled exports by destination over time volume and value Bottled exports by price point and destination volume Bottled exports by colour/wine style volume Bottled exports by colour/wine style value Bottled exports by colour/wine style average value Bottled exports by top 15 destinations volume Bottled exports by top 15 destinations value Bottled exports by top 15 destinations average value Total bottled exports by price point volume Red bottled exports by price point volume White bottled exports by price point volume Bottled wine exports to no. 1 destination Bottled wine exports to no. 2 destination Bottled wine exports to no. 3 destination Bottled wine exports to no. 4 destination Bottled wine exports to no. 5 destination p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 MAT March

4 GI claims over time Volume Value Average Value AUD per '000 litres Change '000 AUD Change litre Change MAT March ,738 6% $44,824 26% $ % MAT March ,773 1% $49,892 11% $ % MAT March ,268 13% $56,183 13% $ % MAT March ,839 10% $49,947 11% $ % MAT March ,966 23% $42,926 14% $ % MAT March ,261 10% $51,333 20% $ % MAT March ,974 22% $64,982 27% $ % MAT March ,104 3% $67,772 4% $ % MAT March ,912 20% $86,568 28% $ % MAT March

5 GI claims by country MAT March Volume ('000 litres) Canada China, Pr , ,427 1,547 2,549 Denmark Finland Germany, Federal Republic Hong Kong Ireland Japan Malaysia New Zealand Singapore Switzerland United Arab Emirates United Kingdom United States Of America 1,400 1, Value ('000 AUD) Canada 7,374 6,732 5,432 6,170 5,168 2,986 3,256 3,928 3,626 2,559 China, Pr 3,095 3,588 7,545 12,288 15,474 12,912 13,049 22,620 24,923 47,211 Denmark 2,339 1,472 1, , Finland ,457 1, ,005 1,039 Germany, Federal Republic 1, , Hong Kong 2,823 2,670 2,768 3,885 4,381 4,852 5,796 6,531 6,138 5,332 Ireland 804 1, Japan 1, ,015 Malaysia ,355 1, ,166 1,887 2,315 New Zealand 1,429 1,542 1,560 1,502 1,658 1,080 2,704 2,761 2,387 2,362 Singapore 4,113 2,269 3,213 4,548 2,433 1,393 2,796 2,536 2,965 2,967 Switzerland 1,277 1, United Arab Emirates , , United Kingdom 7,871 6,414 7,147 6,495 4,469 4,428 4,654 4,887 6,483 5,656 United States Of America 19,494 11,292 9,435 8,594 7,177 6,917 8,039 9,742 8,284 7,982 MAT March

6 Bottled exports by price point and destination $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Total ('000 ('000 ('000 ('000 ('000 ('000 ('000 litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) China, Pr 17 46% % % % 1,061 51% % 2,549 65% United States Of America 100% 11 88% 47 13% 232 8% % 39 6% 612 7% United Kingdom na 100% % % % 22 26% 545 2% Canada 0 92% na 5 74% 7 3% % 23 7% % New Zealand 100% 2 196% 28 15% % 93 33% % % Hong Kong 4 na 100% 4 1% 6 3% 49 7% 68 21% % Singapore 0 na 100% 1 168% 5 10% 40 55% 56 13% 103 7% Finland na na na 24 11% 72 32% 0 90% 97 16% Malaysia na na 1 22% 2 18% 29 38% 49 7% 82 15% Germany, Federal Republic na 0 na 2 43% 4 556% 54 14% 8 34% 68 7% Japan na 1 na 0 47% 10 3% 29 14% 14 87% 54 25% Denmark na 100% % 2 82% 19 42% 7 23% 43 36% Taiwan Province na 0 na 0 7% 6 177% 21 62% 11 46% 37 7% Korea, R na na 1 83% 1 43% 24 6% 8 5% 34 6% Thailand na na 0 68% 7 37% 16 51% 6 12% 30 35% Other 0 400% 1 193% 22 57% 22 28% 97 13% 57 1% % Total 21 33% % % % 2,181 7% % 4,912 20% MAT March

7 Bottled exports by colour/wine style Volume ( 000 litres) Change in volume Volume change ('000s of litres) 1, Red, 4,764, 97% White, 103, 2% Sparkling, 39, 1% Carbonated, 5, 0% Fortifieds, 2, 0% Red White Sparkling Carbonated Fortifieds Volume change %change 22% 41% 21% 37% 14% MAT March

8 Bottled exports by colour/wine style Value ( 000 AUD) Change in value Value change ($'000s ) $25,000 $20,000 $15,000 Red, $84,761, 98% $10,000 White, $1,137, 1% $5,000 Sparkling, $582, 1% $0 Fortifieds, $45, 0% Carbonated, $43, 0% $5,000 Red White Sparkling Carbonated Fortifieds Value change $19,097 $536 $243 $16 $9 %change 29% 32% 72% 26% 24% MAT March

9 Bottled exports by colour/wine style Average value (AUD per litre) Change in average value Fortifieds Average value change ($A per litre) $5.00 $4.50 Carbonated $4.00 $3.50 Sparkling $3.00 $2.50 White $2.00 $1.50 Red $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $1.00 $0.50 $0.00 Red White Sparkling Carbonated Fortifieds Avrg. Val. change $0.91 $1.38 $4.50 $1.33 $2.09 %change 5% 14% 43% 17% 9% MAT March

10 Bottled exports by top 15 destinations Volume ( 000 litres) Other Denmark Korea, R Taiwan Province MAT March 2018 MAT March 2017 United Arab Emirates Germany, Federal Republic Japan Finland Malaysia New Zealand Canada Singapore Hong Kong United Kingdom United States Of America China, Pr China, Pr 500 1,000 1,500 2,000 2,500 3,000 United States United Of Kingdo Americ m a Hong Kong Singap ore Canada New Zealan d Malaysi a Finland Japan Germa ny, Federal Republi c United Arab Emirate s Taiwan Provinc e Korea, R Denmar k MAT March , MAT March , MAT March Other

11 Bottled exports by top 15 destinations Value ( 000 AUD) Other Denmark Korea, R Taiwan Province United Arab Emirates Germany, Federal Republic MAT March 2018 MAT March 2017 Japan Finland Malaysia New Zealand Canada Singapore Hong Kong United Kingdom United States Of America China, Pr China, Pr $ $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000 $50,000 United States United Of Kingdo Americ m a Hong Kong Singap ore Canada New Zealan d Malaysi a Finland Japan Germa ny, Federal Republi c United Arab Emirate s Taiwan Provinc e Korea, R Denmar k MAT March 2018 $47,21 $7,982 $5,656 $5,332 $2,967 $2,559 $2,362 $2,315 $1,039 $1,015 $992 $933 $926 $663 $605 $4,011 MAT March 2017 $24,92 $8,284 $6,483 $6,138 $2,965 $3,626 $2,387 $1,887 $1,005 $717 $1,062 $1,482 $1,036 $752 $953 $4,071 MAT March Other

12 Bottled exports by top 15 destinations Average Value (AUD per litre) Other Denmark Korea, R MAT March 2018 MAT March 2017 Taiwan Province United Arab Emirates Germany, Federal Republic Japan Finland Malaysia New Zealand Canada Singapore Hong Kong United Kingdom United States Of America China, Pr China, Pr $ $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 United States United Of Kingdo Americ m a Hong Kong Singap ore Canada New Zealan d Malaysi a Finland Japan Germa ny, Federal Republi c United Arab Emirate s Taiwan Provinc e Korea, R Denmar k MAT March 2018 $18.53 $13.05 $10.37 $40.39 $28.83 $15.03 $15.01 $28.39 $10.74 $18.65 $14.56 $53.02 $25.03 $19.57 $13.91 $18.99 MAT March 2017 $16.11 $12.58 $11.67 $40.47 $30.70 $14.69 $13.30 $26.58 $12.09 $16.49 $16.60 $37.63 $30.06 $23.44 $14.08 $17.45 MAT March Other

13 Bottled exports by price point Volume ( 000 litres) Change in volume Volume ('000s of litres) MAT March 2017 MAT March ,500 Volume change ('000s of litres) , , , $2.49 and $2.50 to $5.00 to $7.50 to under $4.99 $7.49 $9.99 $10 to $19.99 Above $20 MAT March , MAT March , $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Vol change %change 33% 24% 16% 37% 7% 46% MAT March

14 Bottled red wine exports by price point Volume ( 000 litres) Change in volume Volume ('000s of litres) MAT March 2017 MAT March ,500 Volume change ('000s of litres) 350 2, , , $2.49 and $2.50 to $5.00 to $7.50 to under $4.99 $7.49 $9.99 $10 to $19.99 Above $20 MAT March , MAT March , $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Vol change %change 55% 68% 19% 37% 8% 48% MAT March

15 Bottled white wine exports by price point Volume ( 000 litres) Change in volume Volume change ('000s of litres) 70 MAT March 2017 MAT March 2018 Volume change ('000s of litres) $2.49 and $2.50 to $5.00 to $7.50 to $10 to under $4.99 $7.49 $9.99 $19.99 Above $20 MAT March MAT March $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Vol change %change 100% 63% 21% 8% 33% 38% MAT March

16 Bottled wine exports to China, Pr Overview Volume ('000 litres) 1,200 1, Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 1,457,892 2,484,520 70% Value (AUD) $24,054,667 $46,426,678 93% Average value $16.50 $ % White wine Volume (litres) 72,231 33,335 54% Value (AUD) $688,321 $328,095 52% Average value $9.53 $9.84 3% Total wine Volume (litres) 1,546,782 2,548,502 65% Value (AUD) 24,922,844 47,211,135 89% Average value $16.11 $ % Total volume and average value 600 Volume ('000 litres) 3,000 Volume Average Value Average value (AUD per litre) $20.00 $ ,500 2,000 $16.00 $14.00 $ ,500 $10.00 $8.00 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 1, $6.00 $4.00 $2.00 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $ MAT March

17 Bottled wine exports to United States Of America Overview Volume ('000 litres) Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 630, ,237 6% Value (AUD) $7,947,044 $7,766,746 2% Average value $12.61 $ % White wine Volume (litres) 25,173 16,155 36% Value (AUD) $260,574 $171,632 34% Average value $10.35 $ % Total wine Volume (litres) 658, ,835 7% Value (AUD) $8,284,357 $7,982,159 4% Average value $12.58 $ % Volume ('000 litres) 740 Total volume and average value Volume Average Value Average value (AUD per litre) $ $ $ $ $ $12.80 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $ $12.60 $ $ MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $12.00 MAT March

18 Bottled wine exports to United Kingdom Overview Volume ('000 litres) Total wine by price point MAT March 2017 MAT March 2018 White wine by price point 600 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 515, ,531 3% Value (AUD) $6,160,737 $5,476,420 11% Average value $11.94 $ % White wine Volume (litres) 23,084 13,682 41% Value (AUD) $221,180 $155,721 30% Average value $9.58 $ % Total wine Volume (litres) 555, ,192 2% Value (AUD) $6,482,866 $5,655,857 13% Average value $11.67 $ % Volume ('000 litres) Total volume and average value Volume Average Value Average value (AUD per litre) $ $ $10.00 $ $6.00 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $ $ $2.00 $ MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 MAT March

19 Bottled wine exports to Canada Overview Volume ('000 litres) Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 240, ,175 31% Value (AUD) $3,548,925 $2,513,889 29% Average value $14.74 $ % White wine Volume (litres) 6,014 3,249 46% Value (AUD) $76,990 $39,295 49% Average value $12.80 $ % Total wine Volume (litres) 246, ,277 31% Value (AUD) $3,626,257 $2,559,122 29% Average value $14.69 $ % Total volume and average value 150 Volume ('000 litres) Average value (AUD per litre) 300 Volume Average Value $16.00 $ $ $ $8.00 $ $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 50 $4.00 $2.00 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $ MAT March

20 Bottled wine exports to Hong Kong Overview Volume ('000 litres) Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 148, ,942 14% Value (AUD) $6,091,212 $5,270,791 13% Average value $40.90 $ % White wine Volume (litres) 2,606 3,843 47% Value (AUD) $42,082 $53,741 28% Average value $16.15 $ % Total wine Volume (litres) 151, ,021 13% Value (AUD) $6,137,798 $5,332,196 13% Average value $40.47 $ % Volume ('000 litres) Total volume and average value Volume Average Value Average value (AUD per litre) $41.00 $ $ $ $ $ $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $ $35.00 $34.00 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $33.00 MAT March

21 Notes & Definitions Export approvals: Wine approved by Wine Australia for export on specified dates. Exports reported in this document refer to the date wine is shipped and not the date of approval. Note that the AUD FOB value of wine reported in this document may differ from export values reported by the Australian Bureau of Statistics (ABS). The divergence between the two values derives from differences between Wine Australia and the ABS in the method of converting the value of exports denominated in foreign currency to AUD. In the case of the Australia, the exporter makes the conversion when submitting wine for export approval while the ABS converts the value on the day of shipment, at the daily conversion rate. With the Wine Australia method, it is expected that some of the conversions will occur at hedged rates while this does not occur with the ABS method. When the Australian exchange rate is moving significantly the alternative methods will result in diverging valuations. Volumes reported by Wine Australia and the ABS differ only marginally due to the approval versus shipment basis of reporting as well as marginal differences in scope and definition. MAT: Moving annual total refers to the twelve months to the end of the nominated month. % Change : Is calculated as the percentage change in the MAT for the immediate past 12 months compared to the preceding 12 months. Formula: % Change = ((current MAT preceding MAT)/preceding MAT) x 100 AUD: Australian dollars FOB: Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exporting country. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs. Country: In most instances, this indicates where the wine is consumed. In some instances, it may be the country at which the wine is offloaded for bottling and/or transshipment to the country of final consumption. GI: Geographical indications identify wines as originating in a region or locality.

22 Notes & Definitions (continued) Still wine: Still wine in bottles, casks, flagons or bulk containers. Bulk: Wine shipped for repackaging elsewhere. This may involve containers with a capacity of 20 litres or more but will most often mean large shipping containers ranging in size between and litres. Cask or soft packs: Plastic containers within cardboard outers usually carrying between 2 and 20 litres. Flagons: Glass containers holding 2 litres or more. Bottles: Glass containers holding less than 2 litres. Alternative packaging: Includes: Flagon, Tetrapak, PET and Aluminium Red wine: Amounts reported may or may not include both dry red wine and rose White wine: Amounts reported may or may not include both dry and sweet white wine Fermented sparkling: Sparkling wine in which the effervescence is produced naturally through secondary fermentation in the bottle.