Regional Brand Perception of Wine Tourists within a Winescape Setting
|
|
- Miles Parsons
- 5 years ago
- Views:
Transcription
1 Regional Brand Perception of Wine Tourists within a Winescape Setting by Dr. Johan Bruwer 4 March 2014 WineValueChain Insights
2 Presentation Outline Wine region Wine tourism Destination branding Winescape setting Research objectives, research questions, etc Results.only some though (paper(s) available) Regional comparisons, etc. Questions - Answers
3 We Live in a Global Village Today The consumerist societies of today increasingly look for products and services with which they can identify and connect - Branding must provide this and.. Identity (meaning) Reference point Trust Authenticity Value proposition Enduring
4 Wine is the Ideal Product to Provide the Opportunity for Consumers to Identify and Connect Its regulatory aspect - denoting origin is a legal requirement Gives wine authenticity (solid foundation/roots) Using origin can result in desirable (place) brand images built Place-based marketing is therefore a definite business strategy
5 Two Basic Strategies Relating to Origin Coexist in the International Wine Markets Old World wines Designations of Origin (DOs) (best example: France) Mostly Inbetween Though New World wines Grape Varieties (best examples: Australia & NZ)
6 The Definitions/Terminology of Origin are Highly Contentious The French term, Appellation d'origine Contrõlée (AOC), refers to a set of comprehensive regulations that specify the precise geographic area in which a given French wine can be made. In the wine world, an Appellation is a designated growing area governed by the rules and regulations established by its federal government and local governing body. Such rules vary from country to country but are somewhat similar in their attempt to stimulate the production of quality wines. These regulations are established by the Appellation d'origine Contrõlée (AOC) in France, the Denominazione Di Origine Controllata (DOC) in Italy, the Denominación De Origen (DO) in Spain, the Denominacäo De Origem (DOC) in Portugal, the American Viticultural Areas (AVA) in the USA and the Geographic Indications Committee (GIC) in Australia. (Barron's Educational Services, Inc, 1995; AWBC, 2008)
7 For Centuries They ve Been Doing It..In Italy.
8 Much More Recent: In the New World - Finger Lakes, NY
9 How important is Origin to Consumers and Should and Can a Wine Regional (Winescape) Image be Measured?
10 Consumers Wine-buying Decision Factors in Liquor Stores Buying Element-specific Level Wine quality Wine style (taste) Wine grape variety Previous consumption or purchase Price Recommendation from friends/colleagues Reputation of the winemaker Wine Region Wine product brand Try something different Year of vintage Advertising and promotions Recommendation from retail store staff Awards and medals Recommendation of wine writers Winery and tasting room visits Packaging and labels Recommendation of restaurant staff Cellaring potential of wine Attendance of a wine festival or event (Australia) (n = 386) (Bruwer & Ramsey, 2012)
11
12 Niagara Peninsula (Canada) Tasting Room Visitors: How Important is Region of Origin When making a Decision to Buy a Wine in a Liquor Retail Store or Restaurant? Completely Unimportant Neither Important nor Unimportant Extremely Important Extremely important 13.7% Important 22.3% Somewhat important 21.6% Neither important nor unimportant 27.5% Somewhat unimportant 5.8% Unimportant 2.8% Completely unimportant 6.3% (n = 958) Mean = 4.77 ( Bruwer & Lesschaeve, 2010)
13 However, is the Proof in their Drinking of These Regionally Branded Wines or Not!? Only 35.5% can actually mention an Ontario (Canada) wine region or Niagara subregion/appellation! ( Bruwer & Lesschaeve, 2010) In a similar study in South Africa more or less similar results = 34.2% recall of regions (note: not sub-regions) ( Bruwer, 2009)
14 A Spearhead Grape Variety or Wine Style. Should a region have one or instead be known for its diversity?
15 (Purely Marlborough, 2008) (Wine Marlborough, 2008)
16 Regionally Branded (New World - Australia)
17 Establishing Wine Sub-regions is Currently in Vogue (in the New World ) New Zealand Hawke s Bay = 5 Central Otago = 7 Ontario (Canada) Niagara Peninsula = 12 (OtagoWine, 2008) USA Sonoma County = 13* Paso Robles = 11 Regional brand image fragmentation or strengthening?!
18 Does Regional Branding Really Make it Any Easier?
19 Brand Awareness Pyramid.. Awareness = reflects strength of the regional brand s presence in the consumer s mind (BUT is only ONE indicator of future sales!) Top of Mind Brand Recall Brand Recognition Unaware of Brand ( Bruwer, 2004)
20
21 Hierarchy of Australian Wine Regions Reflecting Awareness (only) Barossa Hunter Valley Coonawarra McLaren Vale Margaret River, Clare Valley, Yarra Valley, Adelaide Hills Rutherglen, Mornington Peninsula, Tasmania, Langhorne Creek ±60 Others!!! (Bruwer, 2012)
22 Main Research Objective: To conceptualise wine region destination s (brand) perception in the process integrating, i.e. servicescape and destination tourism theories, to describe the winescape concept. Research Questions: What are the perceived destination characteristics of a wine region, in other words, the winescape dimensions, by its visitor groups, specifically first-time vs. repeat and in-state vs. out-of-state based visitors? What are the motivational reasons for winery visits by wine tourists that could underpin their perception of the winescape? What is the nature of the main antecedents (excluding the motivational reasons) pertaining to the wine tourism (travel) aspects of winery visitors?
23 To Operationalise the Research Study... Sample frame: visitors at winery tasting rooms (Finger Lakes, USA) Time-based systematic random sampling technique Self-administered questionnaire (exit survey) - response rate = 81% Final sample size = 334 respondents Collected full range of wine tourism (tasting room) metrics Used free-form approach to determine regional image perception Data-reduction technique via NVivo software instead of attribute-based Relationships examined; research questions answered, etc.
24 Tasting Room Visitors Socio-demographics snapshot... Baby Boomers 50%; Gen-X and Gen-Y 50% Origin in-state (New York) = 42%; out-of-state origin = 58% High SEG (78% post-secondary education; 47% income $75,000 p.a.) Household size = 2.5 persons (1.9 persons drink wine) Travel party size = 3.6 persons
25 Motivational Reasons Rankorder for Visiting Winery Tasting Rooms in Region Total Study First-time Repeat Means Means Means Taste wine (1) 1.95 (1) 1.93 (1) 1.97 Buy wine (2) 2.39 (2) 2.58 (2) 2.23 Entertain myself and/or others (3) 2.82 (3) 2.54 (3) 3.01 Learn more about wine in general (4) 2.96 (5) 2.84 (4) 3.05 Have a day out (5) 3.26 (4) Experience the atmosphere (5) 3.42 Find a unique wine Eat at winery's restaurant Rural setting Socialise with others Find information Go on a winery tour Meet the winemaker
26 Response % Number of Regional Winescape Elements Provided by Respondents Number of Winescape Elements per Respondent Total number of winescape elements elicited = 54
27 Convinced by now that Regional Brand Building Strategies. Should be.. RESEARCH-INFORMED?!
28 ???
29 Finger Lakes Wine Region s Characteristics Description of Regional Characteristic n % 1 Beautiful scenery - landscape, views, lakeside setting Wine quality - taste, uniqueness, variety - positive reference Ambience of region - tranquillity, peacefulness, getaway Winery estates - quality, variety, close together, boutique Vineyards - cultivated agricultural look Local residents - friendly, great hospitality, family-orientated Restaurants, bars, pubs - positive references Climate and weather - fresh air, unpolluted, clean area Towns/villages - quaint, charming, interesting Accessibility - to New York, Philadelphia, Watkins Glen Riesling great - reputation for great white wines Tourism infrastructure - good accommodation, tourist focus Activities - variety of things to see and do, fishing, biking Food quality great - gourmet experiences Wine tastings - well organised, lots of variety, professional
30 Winescape Dimensions of Finger Lakes Regional Characteristics Winescape Dimension Total First-time Repeat % % % Destination features - nature related environment Destination features - winery structures and vineyards Products - wines and other (cottage) industry products Ambient factors (atmosphere, climate) Signage and layout (spatial functionality, proximity) Service staff and local residents Destination features - heritage-related, towns/villages Fun (type and variety of activities available)
31 Winescape Dimensions of Finger Lakes Region s Characteristics Winescape Dimension Total In-State Out-of- State % % % Destination features - nature related environment Destination features - winery structures and vineyards Products - wines and other (cottage) industry products Ambient factors (atmosphere, climate) Signage and layout (spatial functionality, proximity) Service staff and local residents Destination features - heritage-related, towns/villages Fun (type and variety of activities available)
32 Winescape Dimensions Within the Wine Region s Servicescape Context Servicescape Dimensions Signs, symbols and artefacts No previous experience with the winescape Nature-related Wineries and vineyards Wine and other products Ambient conditions Perceived Servicescape Ambient factors Signage and layout Space/function Previous experience with the winescape Service staff and locals Heritage-related towns Fun - activities-based (Bruwer & Lesschaeve, 2012)
33 Some Conclusions.. Exploratory insights confirm that: Winescape setting framework can successfully integrate servicescape, place-based marketing, tourism destination choice theories Nature-related winescape dimension by far outweighs all others Confirms the hedonic pleasure-seeking nature of wine tourism (Bruwer & Alant, 2009) First-time & repeat visitor dynamic impacts upon winescape perception In-state & out-of-state visitors winescape perceptions differ significantly Increasing distance from region is pivotal in winescape s perception Etc, etc.
34 THANK YOU! QUESTIONS?
Background & Literature Review The Research Main Results Conclusions & Managerial Implications
Agenda Background & Literature Review The Research Main Results Conclusions & Managerial Implications Background & Literature Review WINE & TERRITORY Many different brands Fragmented market, resulting
More informationLiterature Review. Jesús René Cázares Juárez (141428)
Literature Review Jesús René Cázares Juárez (141428) Sustainable wine tourism development applied to the wine valleys in Baja California The development of wine tourism in many wine-producing regions around
More informationShare of Aust wine production exported (and consm. imported) Vine area, Aust, 1850 to 2008
Terroir rising? Varietal and quality distinctiveness of Australia s wine regions Kym Anderson School of Economics, University of Adelaide kym.anderson@adelaide.edu.au VDQS/EuAWE Annual Conference, Namur,
More informationRESEARCH UPDATE from Texas Wine Marketing Research Institute by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS
RESEARCH UPDATE from by Natalia Kolyesnikova, PhD Tim Dodd, PhD THANK YOU SPONSORS STUDY 1 Identifying the Characteristics & Behavior of Consumer Segments in Texas Introduction Some wine industries depend
More informationprimarily serving the Central Coast hospitality market in San Luis Obispo County
CASS WINERY PRESENTS primarily serving the Central Coast hospitality market in San Luis Obispo County Cass Winery s Mobile Wine Workshop offers a broad range of wine programs focusing on education, exploration
More informationGeographical Indications Guidelines
Geographical Indications Guidelines A GUIDE TO LABELLING WITH GEOGRAPHICAL INDICATIONS Wine Australia 2010 1 Introduction This guide has been developed to outline the rules of use governing country names
More informationTrial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?
business & marketing CELLAR DOOR Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales? By Johan Bruwer 1, Larry Lockshin 1, Anthony Saliba 2 and Martin Hirche 1 1 School
More informationA Comparison of X, Y, and Boomer Generation Wine Consumers in California
A Comparison of,, and Boomer Generation Wine Consumers in California Marianne McGarry Wolf, Scott Carpenter, and Eivis Qenani-Petrela This research shows that the wine market in the California is segmented
More informationNZ GEOGRAPHICAL INDICATION (GI)
NZ GEOGRAPHICAL INDICATION (GI) EXAMINATION CHECKSHEET Application information (reg 7) and formalities Box Reference Number 1 GI Number: 1021 GI Name: MATAKANA 2 New Zealand GI correctly selected (cf foreign)
More informationCopyright is owned by the Author of the thesis. Permission is given for a copy to be downloaded by an individual for the purpose of research and
Copyright is owned by the Author of the thesis. Permission is given for a copy to be downloaded by an individual for the purpose of research and private study only. The thesis may not be reproduced elsewhere
More informationAn investigation of wine involvement among travelers in New Zealand
Abel D. Alonso Edith Cowan University An investigation of wine involvement among travelers in New Zealand In the last decades the construct of involvement and different measurements introduced to assess
More informationFour wine tourist profiles
Four wine tourist profiles Dr Marlene Pratt Griffith Business School, Griffith University, Australia (m.pratt@griffith.edu.au) Abstract Purpose The purpose of this paper is to provide greater understanding
More informationOKANAGAN VALLEY WINE CONSUMER RESEARCH STUDY 2008 RESULTS
RESEARCH AND PLANNING OKANAGAN VALLEY WINE CONSUMER RESEARCH STUDY 2008 RESULTS Summer 2009 Research and Planning Tourism British Columbia 3 rd Floor, 1803 Douglas St. Victoria, BC V8W 9W5 Web: www.tourismbc.com/research
More informationWinery Property in Niagara-on-the-Lake Vineyard/Production/Retail
VIEW ONLINE Winery Property in Niagara-on-the-Lake Vineyard/Production/Retail Estate sale DeMoura Winery Way Property 545 Niagara Stone Road, Niagara-on-the-Lake, ON Asking Price: $1,700,000 > Gateway
More informationResults from the First North Carolina Wine Industry Tracker Survey
Results from the First North Carolina Wine Industry Tracker Survey - 2009 Dr. Michael R. Evans Director and Professor of Hospitality and Tourism Management and Dr. James E. Stoddard Professor of Marketing
More informationA Presentation of the Primary Research on Visitation to Wine Festivals and Wineries in British Columbia
A Presentation of the Primary Research on Visitation to Wine Festivals and Wineries in British Columbia Dr. Blair Baldwin J.D./M.B.A./B.A. Honours The Okanagan School of Business at Okanagan College, Kelowna,
More informationHeather Webster - Chair
Heather Webster - Chair Chair since June 2016 WGCSA - Langhorne Creek Councillor since 2011 Grape Grower and small Wine Producer CSIRO (10 years) Former CEO SA government (11 years 5 Ministers) Former
More informationFood Tourism & Food Events
Food Tourism & Food Events Tommy D. Andersson University of Gothenburg & University of Macerata Sustainable Food Tourism Tourism has a problem with sustainability However, Food Tourism is more sustainable
More informationSample. TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project
Sample TO: Prof. Hussain FROM: GROUP (Names of group members) DATE: October 09, 2003 RE: Final Project Proposal for Group Project INTRODUCTION Our group has chosen Chilean Wine exports for our research
More informationTHE ECONOMIC IMPACT OF BEER TOURISM IN KENT COUNTY, MICHIGAN
THE ECONOMIC IMPACT OF BEER TOURISM IN KENT COUNTY, MICHIGAN Dan Giedeman, Ph.D., Paul Isely, Ph.D., and Gerry Simons, Ph.D. 10/8/2015 THE ECONOMIC IMPACT OF BEER TOURISM IN KENT COUNTY, MICHIGAN EXECUTIVE
More informationTuesday 17 May We begin at 1pm (AEST) 12.30pm (ACST) 11am (W.S.T)
Webinar Series 2016 Tuesday 17 May We begin at 1pm (AEST) 12.30pm (ACST) 11am (W.S.T) Presented with Wine Australia Dr Armando Corsi UniSA Matt Davidson Peter Lehmann Andrew Buttery Gemtree Wines Matt
More informationSummary Report Survey on Community Perceptions of Wine Businesses
Summary Report Survey on Community Perceptions of Wine Businesses Updated August 10, 2018 Conducted by Professors David McCuan and Richard Hertz for the Wine Business Institute School of Business and Economics
More informationCenter for Responsible Travel Transforming the Way the World Travels
Center for Responsible Travel Transforming the Way the World Travels www.responsibletravel.org Booming Wine Tourism: The Push for Sustainability by Jessica McCommon, CREST Intern Spring 2017 The demand
More informationChina Wine Barometer Wave 5
1 China Wine Barometer Wave 5 INTERIM REPORT to WINE AUSTRALIA Project Number: USA-1202 Investigators: Dr. Armando Maria Corsi, Dr. Justin Cohen, Prof. Larry Lockshin Research Organisation: Ehrenberg-Bass
More informationExploring the Role of Typical Food and Wine in Shaping Visitor s Place Image The Case Study of Verona
Exploring the Role of Typical Food and Wine in Shaping Visitor s Place Image The Case Study of Verona Roberta Capitello & Diego Begalli University of Verona Simposio Europeo sull enoturismo: Marketing
More informationLeverage the Rising Sustainability Wave
Leverage the Rising Sustainability Wave New Research and Best Practices Fair Trade USA October 2016 Who is Fair Trade USA? 3 rd Party sustainable and ethical certification Apparel & Shoes Quinoa & Rice
More informationDETERMINANTS OF DINER RESPONSE TO ORIENTAL CUISINE IN SPECIALITY RESTAURANTS AND SELECTED CLASSIFIED HOTELS IN NAIROBI COUNTY, KENYA
DETERMINANTS OF DINER RESPONSE TO ORIENTAL CUISINE IN SPECIALITY RESTAURANTS AND SELECTED CLASSIFIED HOTELS IN NAIROBI COUNTY, KENYA NYAKIRA NORAH EILEEN (B.ED ARTS) T 129/12132/2009 A RESEACH PROPOSAL
More informationMOUNT ETNA WINES. a taste adventure
+ PROGRAMS & SERVICES The Etna Wine School offers unique educational programs for wine lovers, and innovative services for leisure and group planners. Included in this informational packet is a listing
More informationIntroduction. Quantification of the marketing and distribution costs for the commercialization of Alsatian wine Work in progress
Vineyard Data Quantification Society Quantification of the marketing and distribution costs for the commercialization of Alsatian wine Work in progress Laurent Grimal, Philippe Guerlain, Sylvie Rivot Université
More informationPredictors of Repeat Winery Visitation in North Carolina
University of Massachusetts Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2013 ttra International Conference Predictors of Repeat Winery
More informationGrowing a Wine Region. Ramona Valley AVA
Growing a Wine Region Ramona Valley AVA Vision Collaboration and Leadership Ramona Valley Vineyard Association RVVA 2006 - AVA Designation 2010 San Diego County 4-Tier Winery Ordinance Proximity to San
More informationReminder: Objectives of focus groups in WP8 - Have an idea on how consumers elicit what traditional products are. - Identify consumption contexts of t
WP8 focus groups on traditional food Conclusions G. Giraud, AgroSup Dijon C. Amblard, VetAgroSup Clermont E. Prugnard, Belgrade 12-14 14 October 2010 1 Reminder: Objectives of focus groups in WP8 - Have
More informationResearch Proposal: Viticultural Terroir in Ashtabula County, Ohio
Research Proposal: Viticultural Terroir in Ashtabula County, Ohio Prepared for: Applications in Cartography and Geographic Information Systems Prepared by: Paul Boehnlein, Undergraduate June 3, 2008 Summary
More informationAUSTRALIAN WINE INDUSTRY CELLAR DOOR RESEARCH STUDY 2013
AUSTRALIAN WINE INDUSTRY CELLAR DOOR RESEARCH STUDY 2013 INTERIM REPORT to GRAPE AND WINE RESEARCH & DEVELOPMENT CORPORATION Project Number: USA-1204 Principal Investigator: A/Professor Johan Bruwer Research
More informationGREAT WINE CAPITALS GLOBAL NETWORK MARKET SURVEY FINANCIAL STABILITY AND VIABILITY OF WINE TOURISM BUSINESS IN THE GWC
GREAT WINE CAPITALS GLOBAL NETWORK MARKET SURVEY 2010-2011 FINANCIAL STABILITY AND VIABILITY OF WINE TOURISM BUSINESS IN THE GWC June 2011 2 / 6 INTRODUCTION This market survey has focused on how the economic
More informationThe state of the European GI wines sector: a comparative analysis of performance
The state of the European GI wines sector: a comparative analysis of performance Special Report November 2017 1. Overview of a growing global wine market Wine is one of the most globalised products. The
More informationOrigin-based products: From local culture to legal protection
Origin-based products: From local culture to legal protection Laurence Bérard American Origin Products and the TTIP: Collaboration for Rural Development First Research Leaders Meeting University of Arkansas,
More informationIntroduction to the Practical Exam Stage 1
Introduction to the Practical Exam Stage 1 2 Agenda Exam Structure How MW Practical Differs from Other Exams What You Must Know How to Approach Exam Questions Time Management Practice Methodologies Stage
More informationCammeral (Camy) Geide Research Apprentice, School of Recreation, Health, and Tourism George Mason University Manassas, VA
NORTHERN VIRGINIA WINERIES: UNDERSTANDING VISITOR MOTIVATIONS FOR MARKET SEGMENTATION Cammeral (Camy) Geide Research Apprentice, School of Recreation, Health, and Tourism George Mason University Manassas,
More informationPromoting Canada Internationally through Wine and Food
Promoting Canada Internationally through Wine and Food Janet Dorozynski, PhD, DipWSET Trade Commissioner, Canadian Wine, Beer and Spirits and Tourism Global Affairs Canada Introduction Culinary diplomacy,
More informationTOURIST SPECIAL INTEREST WINE TOURISM NEW ZEALAND FEBRUARY 2014
Tourists NEW ZEALAND FEBRUARY 214 INTRODUCING WINE TOURISM This report provides an overview of tourists that visit wineries as an activity during their visit to New Zealand. The report includes trends
More informationThe Urban Bourbon Trail Information & Application Packet
The Urban Bourbon Trail Information & Application Packet What Makes a Bourbon Bar? The Urban Bourbon Trail (UBT) is an experience designed to showcase Kentucky s signature product in an authentic setting.
More informationHit the Road: In Lodi, every winemaker has a story to tell
Hit the Road: In Lodi, every winemaker has a story to tell By: E louise Ondash A gigantic pan of paella is prepared for an outdoor dinner party at St. Jorge Winery in Lodi, which harvests grapes from one
More informationLocal Development Framework Background Paper Assessment of Retail Hierarchy. August 2009
Development Framework Background Paper Assessment of Retail Hierarchy August 2009 1 Background 1.1 National planning policy guidance (Planning Policy Statement 6, PPS6) sets out the Government s principles
More informationWines of British Columbia Liberal Party of Canada s Pacific Caucus (July 19, 2016)
Wines of British Columbia Liberal Party of Canada s Pacific Caucus (July 19, 2016) Wine Region Comparison Region Acres Spain 2,724,700 France 1,966,510 Italy 1,712,607 United States 943,750 Argentina 560,000
More informationWinery Engineering Conference. Philip Gregan NZ Winegrowers
Winery Engineering Conference Philip Gregan NZ Winegrowers 2 Reputation: Wine exports: $US/litre - 2014-2016 7.00 6.59 6.00 5.39 5.00 4.00 3.00 3.68 3.51 3.49 3.41 3.12 3.11 3.07 3.06 3.06 2.00 1.00 2.26
More informationWine Purchase Intentions: A Push-Pull Study of External Drivers, Internal Drivers, and Personal Involvement
Wine Purchase Intentions: A Push-Pull Study of External Drivers, Internal Drivers, and Personal Involvement Dennis Reynolds, Ph.D. Ivar Haglund Distinguished Professor School of Hospitality Business Management
More informationExploring the Influence of Holidaying in Wine Producing Countries on Consumer Wine Choice
Dublin Institute of Technology ARROW@DIT Conference papers School of Culinary Arts and Food Technology 2016-10 Exploring the Influence of Holidaying in Wine Producing Countries on Consumer Wine Choice
More informationA Climate for Sauvignon Blanc: Lake County
A Climate for Sauvignon Blanc: Lake County Viala et al (1901) Traite General de Viticulture Gregory V. Jones Director: Center for Wine Education Professor: Wine Studies & Environmental Studies Lake County,
More informationRESULTS OF THE MARKETING SURVEY ON DRINKING BEER
Uri Dahahn Business and Economic Consultants RESULTS OF THE MARKETING SURVEY ON DRINKING BEER Uri Dahan Business and Economic Consultants Smith - Consulting & Reserch ltd Tel. 972-77-7032332, Fax. 972-2-6790162,
More informationThe wine industry. a model for climate change attribution and adaptation studies. Professor Snow Barlow, ATSE,FAIAST
The wine industry a model for climate change attribution and adaptation studies Professor Snow Barlow, ATSE,FAIAST Viticulture the canary in the coalmine Evolution of Vitis vinifera Vitis vinifera evolved
More informationCharacteristics of Wine Consumers in the Mid-Atlantic States: A Statistical Analysis
Characteristics of Wine Consumers in the Mid-Atlantic States: A Statistical Analysis Kathy Kelley, Professor, Penn State Abigail Miller, Former Graduate Student, Penn State Denise Gardner, Enology Extension
More informationMarketing Seminar I Oregon Wine Symposium. Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy. Moderator
Marketing Seminar I Oregon Wine Symposium Bulls eye! Developing Your Brand Identity and Targeted Distribution Strategy Moderator Angela Estate Speakers Clare Carver Big Table Farm Glen Grisham Locus Wine
More informationMonterey County Ranch Johnson Canyon Road Gonzales, CA Acres
Monterey County Ranch 31701 Johnson Canyon Road Gonzales, CA 523.15 Acres Introduction Located in California s Central Coast in the heart of the Salinas Valley lies the Gallo family s Monterey County Ranch.
More informationBC WINE INDUSTRY BENCHMARKING
WINE INDUSTRY BENCHMARKING August, 2016 Okanagan Valley EXECUTIVE SUMMARY Overall, more than half of and AB residents consider an appealing destination for wine touring. More residents have experienced
More informationConjunctive Labeling: What and Why? Mendocino County Conjunctive Labeling Educational Forum November 29, 2018
Conjunctive Labeling: What and Why? Mendocino County Conjunctive Labeling Educational Forum November 29, 2018 Christian Miller Proprietor, Full Glass Research What is Conjunctive Labeling? ücommon Definition:
More informationSmall Winemaker Production and Sales Survey Report November 2017
Small Winemaker Production and Sales Survey Report 2016-17 November 2017 Wine Australia 2 Summary of findings It is estimated that small winemakers (those crushing up to 500 tonnes) contribute 8 per cent
More informationWorld of Wine: From Grape to Glass
World of Wine: From Grape to Glass Course Details No Prerequisites Required Course Dates Start Date: th 18 August 2016 0:00 AM UTC End Date: st 31 December 2018 0:00 AM UTC Time Commitment Between 2 to
More informationRunning Head: MESSAGE ON A BOTTLE: THE WINE LABEL S INFLUENCE p. 1. Message on a bottle: the wine label s influence. Stephanie Marchant
Running Head: MESSAGE ON A BOTTLE: THE WINE LABEL S INFLUENCE p. 1 Message on a bottle: the wine label s influence Stephanie Marchant West Virginia University Running Head: MESSAGE ON A BOTTLE: THE WINE
More informationGI Protection in Europe
GI Protection in Europe Product approach Currently 4 kinds of goods can be protected under the EU quality schemes: Wines (Regulation 1308/2013) Aromatized wines (Regulation 251/2014) Spirit drinks (Regulation
More informationWork Sample (Minimum) for 10-K Integration Assignment MAN and for suppliers of raw materials and services that the Company relies on.
Work Sample (Minimum) for 10-K Integration Assignment MAN 4720 Employee Name: Your name goes here Company: Starbucks Date of Your Report: Date of 10-K: PESTEL 1. Political: Pg. 5 The Company supports the
More informationSustainable oenology and viticulture: new strategies and trends in wine production
Sustainable oenology and viticulture: new strategies and trends in wine production Dr. Vassileios Varelas Oenologist-Agricultural Engineer Wine and Vine Consultant Sweden Aim of the presentation Offer
More informationWine Clusters Equal Export Success
University of Wollongong Research Online Faculty of Commerce - Papers (Archive) Faculty of Business 2004 Wine Clusters Equal Export Success D. K. Aylward University of Wollongong, daylward@uow.edu.au Publication
More informationThe China Wine Barometer (CWB): a look into the future
The China Wine Barometer (CWB): a look into the future INTERIM REPORT to GRAPE AND WINE RESEARCH & DEVELOPMENT CORPORATION Project Number: USA-1202 Investigators: Dr. Armando Maria Corsi, Dr. Justin Cohen,
More informationTRAINING MODULE ABOUT GEOGRAPHICAL INDICATIONS Amman, Jordan, Febr , Didier CHABROL
TRAINING MODULE ABOUT GEOGRAPHICAL INDICATIONS Amman, Jordan, Febr. 22-23, 2011 Didier CHABROL Introduction to the GI concept History Characteristics Key terms Antiquity In the Roman empire, some wines
More informationA CELLAR FULL OF COLLATERAL: BORDEAUX v NAPA IN THE SEARCH FOR OENOLOGICAL GOLD
A CELLAR FULL OF COLLATERAL: BORDEAUX v NAPA IN THE SEARCH FOR OENOLOGICAL GOLD Tom McCluskey, Dublin City University Stéphane Ouvrard, Kedge Business School, Ian Taplin, Wake Forest University. Introduction
More informationYielding Returns for Greater Profitability for your Wine Country Business
Yielding Returns for Greater Profitability for your Wine Country Business An Experience Economy Approach to Enhancing Wine Tourism Donna Quadri-Felitti, Ph.D., New York University Recommendations based
More informationMarket and Promote Local Food
Market and Promote Local Food Starting Point: Ongoing Goals Increase foodservice sales by marketing local food on campus Promote the college and foodservice provider s commitment to local food In November
More informationFood, landscape and tourism: Sorprendente Basilicata experience
Food, landscape and tourism: Sorprendente Basilicata experience Angelo Bencivenga Milan, 9th November 2017 Gastronomic tourism > In recent years, food and wine tourism has been establishing itself as a
More informationWine Tourism: Built It, Now Will They Come? @italicswinegrowers @wineroutes 1 @DTCWS DTCWS19 Wine Tourism This Photo by Unknown author is licensed under CC BY-SA-NC. DtC 1. You're mostly small and mighty
More information(INDUSTRY) COLLABORATION. A short cut to success in building a world class wine region (or anything else)!
(INDUSTRY) COLLABORATION A short cut to success in building a world class wine region (or anything else)! BACKGROUND I love regional brand building and working with trade associations Traveling the world
More informationVINITRAC GLOBAL REPORTING EXAMPLES 2015
VINITRAC GLOBAL REPORTING EXAMPLES 2015 Wine Intelligence 2015 1 Which wine producing country has seen the biggest proportional increase in its user base in the UK since 2013? a. New Zealand b. Spain c.
More informationHSC Geography. Year 2016 Mark Pages 30 Published Feb 7, Geography Notes. By Annabelle (97.35 ATAR)
HSC Geography Year 2016 Mark 93.00 Pages 30 Published Feb 7, 2017 Geography Notes By Annabelle (97.35 ATAR) Powered by TCPDF (www.tcpdf.org) Your notes author, Annabelle. Annabelle achieved an ATAR of
More informationAnalysis of Texas Winery Visitor Spending and GOTEXAN Efforts to Promote Winery Tourism 1
Analysis of Texas Winery Visitor Spending and GOTEXAN Efforts to Promote Winery Tourism 1 Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Corpus
More informationTexas Wine Marketing Research Institute College of Human Sciences Texas Tech University CONSUMER ATTITUDES TO TEXAS WINES
Texas Wine Marketing Research Institute College of Human Sciences Texas Tech University CONSUMER ATTITUDES TO TEXAS WINES Nelson Barber, M.S. D. Christopher Taylor, M.A.M. Natalia Kolyesnikova, Ph.D. Tim
More information2016 Industry Outlook: Top 5 Food & Drink Tourism Expectations
University of Massachusetts Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2015 Marketing Outlook Forum - Outlook for 2016 2016 Industry
More informationMore Than Just Wine: The Evolution of Wine Tourism in South Africa
University of Massachusetts Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2012 ttra International Conference More Than Just Wine: The Evolution
More informationWorld of Wine: From Grape to Glass Syllabus
World of Wine: From Grape to Glass Syllabus COURSE OVERVIEW Have you always wanted to know more about how grapes are grown and wine is made? Perhaps you like a specific wine, but can t pinpoint the reason
More informationWP8 focus groups on traditional food. First conclusions
WP8 focus groups on traditional food First conclusions 1 Reminder: Objectives of focus groups in WP8 - Identify how consumers elicit what traditional food is. - Identify consumption contexts of traditional
More informationNZ GEOGRAPHICAL INDICATION (GI)
NZ GEOGRAPHICAL INDICATION (GI) EXAMINATION CHECKSHEET Application information (reg 7) and formalities Box Reference Number 1 GI Number: 1015 GI Name: WAIHEKE ISLAND 2 New Zealand GI correctly selected
More informationA Profile of the Generation X Wine Consumer in California
A Profile of the Generation X Wine Consumer in California Marianne McGarry Wolf and Colin M. McVey This research shows that the wine market in California is segmented by age. Wine consumption behavior
More informationSupply & Demand for Lake County Wine Grapes. Christian Miller Lake County MOMENTUM April 13, 2015
Supply & Demand for Lake County Wine Grapes Christian Miller Lake County MOMENTUM April 13, 2015 About Full Glass Research Provider of economic, market & industry research to food & drink companies and
More informationThe 2006 Economic Impact of Nebraska Wineries and Grape Growers
A Bureau of Business Economic Impact Analysis From the University of Nebraska Lincoln The 2006 Economic Impact of Nebraska Wineries and Grape Growers Dr. Eric Thompson Seth Freudenburg Prepared for The
More informationBreathtaking 901+/- Acre Estate
ABSOLUTE AUCTION Kluge Estate Winery Charlottesville, VA LENDER ACQUIRED PROPERTY Breathtaking 901+/- Acre Estate Offered in Six Tracts THURSDAY, APRIL 7th, 2011 at 1:00 p.m. (ET) Kluge Estate Winery offers
More informationWELCOME TO VASSE FELIX
WELCOME TO VASSE FELIX 2016 : A REMOTE AND PRISTINE PARADISE * N Indian Ocean VASSE FELIX WINE REGION Southern Ocean : A REMOTE AND PRISTINE PARADISE MEDITERRANEAN CLIMATE Wet winters and long, dry summers
More information100% Estate Winery. St. Supéry Estate Vineyards and Winery is a 100% Estate Grown, Sustainably Farmed Winery
St. Supéry Estate Vineyards and Winery is a 100% Estate Grown, sustainably farmed winery located in the renowned Rutherford growing region in the heart of Napa Valley. The winery combines French château
More informationNational Vintage Report 2017
Wine Australia for Australian Wine At a glance summary Crush grew by 5 per cent to 1.93 million tonnes The total estimated value of the Australian winegrape crush is $1.22 billion an increase of 13 per
More information2018 Sprin. e-up Trad. de Show
2018 Sprin ng Tune e-up & Trad de Show Exhibitor s Prospectus Wellington and District Community Center Halll 111 Bellevil lle St., Welling gton, Prince Edwardd County Saturday, Aprill 7, 2018 Prince Edward
More informationPredictors of Attitude and Intention to Revisit a Winescape. Abstract
Predictors of Attitude and Intention to Revisit a Winescape Abstract Ben Thomas, Curtin University of Technology, Benjamin.d.thomas@gmail.com Vanessa Ann Quintal, Curtin University of Technology, Vanessa.Quintal@cbs.curtin.edu.au
More informationGeographical Indications (Wines and Spirits) Registration Amendment Bill Initial Briefing to the Primary Production Select Committee
Geographical Indications (Wines and Spirits) Registration Amendment Bill 2015 Initial Briefing to the Primary Production Select Committee 5 May 2016 1. Introduction 1. This briefing sets out the purpose
More informationPRESS KIT More information: Corporate Communications, -
PRESS KIT 2016 More information: Corporate Communications, cgotuzz@vsptwinegroup.com - www.misionesderengo.cl > MISIONES DE RENGO > INTRODUCTION INTRODUCTION Founded in 2001 in the town of Rengo, located
More information8 25 March 2018 Your Gourmet Destination
8 25 March 2018 Your Gourmet Destination The Great Southern of Western Australia represents one of the most diverse and engaging tourism, food and wine regions you could imagine! Located along the pristine
More informationEVANGELISM AND THE AMAZING SPREAD OF QUALITY REPUTATION OF ONTARIO WINEMAKING
EVANGELISM AND THE AMAZING SPREAD OF QUALITY REPUTATION OF ONTARIO WINEMAKING Dr. Maxim Voronov, Professor of Management, Goodman School of Business Brock University mvoronov@brocku.ca Dr. Wesley Helms,
More informationGeneration w-y-ne Consumer insights & Chenin blanc wine style preferences
Generation w-y-ne Consumer insights & Chenin blanc wine style preferences Inneke Bester MSc Wine Biotechnology Institute for Wine Biotechnology STELLENBOSCH UNIVERSITY Chenin blanc Conference, Stellenbosch,
More informationTwisting Tradition: Alternative Wine Closures (a U.S. Study)
Twisting Tradition: Alternative Wine Closures (a U.S. Study) Nelson Barber, Ph.D. VDQS 15th Annual Conference Collioure, France May 29-31, 2008 Introduction Consumers are continually making choices among
More informationBest Of Wine Tourism AWARDS 2018 CONTEST RULES. Turismo Oficial do Porto. Rua Clube dos Fenianos, PORTO PORTUGAL Tel:
Best Of Wine Tourism AWARDS 2018 CONTEST RULES 2018 Turismo Oficial do Porto Rua Clube dos Fenianos, 25 4000-172 PORTO PORTUGAL Tel: +351 223 39 34 72 INTRODUCTION ARTICLES THE GREAT WINE CAPITALS NETWORK
More informationInforming Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration
Informing Wineries Tourism Decisions: Studies of Tasting Room Visitors and Wine Tourism Collaboration Dan McCole, Don Holecek and Anna Popp Department of Community Sustainability Michigan State University
More informationGuidelines for Unified Excellence in Service Training
G.U.E.S.T Program ADVANCED V1.4 Guidelines for Unified Excellence in Service Training CULTIVATING SEVEN STAR STANDARDS IN LUXURY SERVICE & HOSPITALITY OPERATIONS ON-BOARD SUPER YACHTS Specifications, Learning
More informationStarbucks BRAZIL. Presentation Outline
Starbucks BRAZIL Prepared by: Aminata Ouattara Daniele Albagli Melissa Butz Matvey Kostromichev Presentation Outline Introduction Mission & Objectives PESTEL Analysis PORTER Analysis SWOT Analysis Capabilities
More informationS e m e l i W i n e E x p e r i e n c e. in the heart of a unique greek terroir
# S e m e l i W i n e E x p e r i e n c e H o s p i t a l i t y & W ι ν e t a s t i n g in the heart of a unique greek terroir S e m e l i t h e w i n e r y h ο s p i t a l i t y & w i n e t a s t i n
More information