New AZZURRO YOUR SPARKLING WINE FOR ITALIAN MOMENTS. A STRONG CONCEPT. FOR STRONG SALES.
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1 New AZZURRO YOUR SPARKLING WINE FOR ITALIAN MOMENTS. A STRONG CONCEPT. FOR STRONG SALES.
2 AZZURRO : MADE IN GERMANY. MADE FOR SUCCESS. The sparkling wine market in the USA has undergone incredible development in recent years and continues to do so. The USA is the world s fourth largest market for sparkling products Around 55% of the growth in volume ( ) relates to greater imports from Italy Italy s share of the sparkling products market has increased from 16% to 25% ( ) And the forecasts suggest further market growth in the future! It is predicted that there will be additional demand for Italian sparkling wine of up to 41 million bottles by as early as 2020, which Prosecco alone will no longer be able to satisfy and demand continues to increase! 2016: 42 million US consumers are sparkling wine drinkers (+30% since 2010) >> 2020 estimate: 48 million 2025: 56 million! Sources: Wine Intelligence data base and forecasts Italian sparkling wine sales projections If Prosecco takes 40% of Italian sparkling (2015: 44%), in 2020 would need to find additional supplies vs 2015 of... Optimistic case: 41 million btls Base case: 27 million btls Pessimistic case: 8 million btls 38 US base case US optimistic US pessimistic Supply scenario >> AZZURRO : the right product at the right time >> AZZURRO is the perfect combination of Italian base wines and German sparkling wine competence! And CRUCIALLY, in contrast to the limited availability of Prosecco, AZZURRO offers not only excellent potential for growth thanks to its cuvée, but also quality at far lower and more stable pricing!
3 AZZURRO : THE SPARKLING SIDE OF LIFE A feeling of Bella Italia, beautiful Italy. The land with a zest for life, gloriously sunny days, and clear blue skies. The association with Italy the country that has made an art out of turning everyday life into la dolce vita (sweet life). Conviviality and gusto are par for the course as are those day-to-day moments when you clink glasses and drink to life. A refreshing sparkling wine is always a welcome addition whenever friends and family come together. Salute! A uniquely differentiating product concept for an authentic sparkling wine. THE SPARKLING WINE: THE TASTE: THE BRAND: THE DESIGN: THE FEELING: AZZURRO is made in Germany with delicate Italian base wines (Charmat method). The typical flavor that interprets a kind of Italy s zest for life in a sparkling and authentic way. AZZURRO stands for azure blue skies and the Mediterranean. the target GROuP The millennials (approx. early 20s to 40), who enjoy life and socializing with friends and family, and who are inquisitive and happy to try out new things. A distinctive look featuring Mediterranean lifestyle that effuses an aura of traditional yet modern conviviality. Furthermore: The design guarantees a high degree of shelf recognition. Confirmation for the consumer that they have found an honest, high-quality product for Italian moments. AZZURRO stands for everyday luxury!
4 AZZURRO WHITE AND ROSÉ: THE COLORS OF SUCCESS! MADE IN GERMANY. MADE BY EXPERTS. AZZURRO is made in Germany the number one sparkling wine market in the world with approx. 300 million bottles per year! AZZURRO sparkling wine: An authentic flavor with a refreshing and elegant sparkle. It s impressive both as a traditional white and a stylish rosé wine simply pure indulgence! CATEGORY: ORIGIN: PRODUCTION: CHARACTERISTICS: SERVING SUGGESTIONS: Sparkling wine Selected wines from famous growing regions in Italy AZZURRO is produced by Schloss Wachenheim AG, Germany one of the biggest international sparkling wine manufacturers having great expertise in the production of excellent sparkling wines. A success based on the long-standing experience in the world s largest sparkling wine market! AZZURRO WHITE Pale yellow in color, typical of the genre, with a light and appealing nose opening out into more fruity notes. A fresh and crisp sparkling wine wonderfully balanced on the palate with a light sweetness. AZZURRO ROSÉ A fine, delicate aroma with a fruity, fresh flavor and a harmonious sweetness. AZZURRO ROSÉ is a sparkling wine with an impressive light red to salmon-colored appearance. Ideal as a bubbly aperitif and the perfect accompaniment to light meals and seafood. AZZURRO lends itself well to any occasion, is easy to drink, and is the perfect way to celebrate the day s achievements. Analysis (all indications approximate): ANALYSIS (ALL INDICATIONS APPROXIMATE): AZZURRO WHITE AZZURRO ROSÉ Residual sugar 18 g/l 30 g/l Total acidity 5.5 g/l 5.5 g/l Alcohol content (actual) Pressure of carbon dioxide 20 C Calorific values 10 % vol. 10 % vol. 64 kcal/100 ml 267 kj/100 ml 5.5 bar 5.5 bar 69 kcal/100 ml 287 kj/100 ml Recommended serving temperature: F (5 C 7 C)
5 READY FOR SPARKLING SALES? READY FOR AZZURRO! A growing market. And a perfect product. The best parameters for successfully riding the sparkling wine wave. Get in on the act now with AZZURRO. AZZURRO THE UNIQUE BRAND CONCEPT: Offers you long-term sales potential with major growth prospects Gives you and your customers an attractive product at attractive prices Generates long-term customer loyalty to your point of sale Touches your customers emotionally and offers enjoyment for all the senses Transfers Italian feeling due to a highly distinctive look Offers everyday luxury that can be enjoyed anytime and anywhere BEING DIFFERENT IS NOW. ITALIAN MOMENTS
6 WHAT ELSE YOU NEED TO KNOW TECHNICAL DATA AZZURRO WHITE AZZURRO ROSÉ 0.75 l bottle Carton 12 x Dimensions (L/W/H) / weight Pallet 376 x 283 x 312 mm / kg 4 layers of 10 cartons Dimensions (L/W/H) / weight incl. Pallet 100 x 120 x cm / 702 kg 05/17 YOUR CONTACT: CORNERSTONE US WINE IMPORTS LLC Corona CA PAUL MURRAY Office # Cell # pmurray@cuswi.com
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