673 1. The Future of the Still & Sparkling Wine Market in Poland to 2019 Reference Code: AD0419MR www.canadean-winesandwine.com
Summary The Future of the Still & Sparkling Wine Market in Poland to 2019 is the result of Canadean s extensive market research covering the Still & Sparkling Wine market in Poland. The report presents detailed data on the Still & Sparkling Wine consumption trends in Poland, historic and forecast consumption volume and value at market and category level, brand data and distribution channel data. This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Still & Sparkling Wine sales overall and to know which categories and segments are in the ascendency in the coming years. Key Findings Why was the report written? This report provides authoritative and granular data on the Still & Sparkling Wine Market in Poland and, in doing so fills the gaps in marketers understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies. What are the key drivers behind recent market changes? This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers behavior on total volumes, values, brands selected and types of product chosen. What makes this report unique and essential to read? The report provides the latest, detailed data on dynamics in Poland Still & Sparkling Wine Market, providing marketers with the essential data to understand their own, and their competitors position in the market and the information to accurately identify where to compete in the future. Reasons to Buy The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Still & Sparkling Wine in Poland. Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market. 2
Still & Sparkling Wine Market Value (EUR m) Growth % (Y-O-Y) The Future of the Still & Sparkling Wine Market in Poland to 2019 1. Poland Still & Sparkling Wine Market Analysis, 2009 19 1.1 Still & Sparkling Wine Value Analysis, 2009 19 1.1.1 Overall Still & Sparkling Wine Market Value, 2009 19 Table 1: Poland Still & Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Market Value Y-o-Y growth Table 2: Poland Still & Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), 2009 19 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Market Value Y-o-Y growth Figure 1: Poland Still & Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19 3,700.00 2.00% 3,600.00 3,500.00 3,400.00 3,300.00 3,200.00 3,100.00 3,000.00 1.80% 1.60% 1.40% 1.20% 1.00% 0.80% 0.60% 0.40% 0.20% 2,900.00 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 0.00% Market Value Y-O-Y growth % 3
1.1.2 Still & Sparkling Wine Market Value by Category, 2009 19 Table 3: Poland Still & Sparkling Wine Market Value (LCU m) by Category, 2009 14 Category 2009 2010 2011 2012 2013 2014 CAGR 2009 14 Sparkling Wine Still Wine Overall Table 4: Poland Still & Sparkling Wine Market Value (LCU m) by Category, 2014 19 Category 2014 2015 2016 2017 2018 2019 CAGR 2014 19 Sparkling Wine Still Wine Overall Table 5: Poland Still & Sparkling Wine Market Value (USD m) by Category, 2009 14 Category 2009 2010 2011 2012 2013 2014 CAGR 2009 14 Sparkling Wine Still Wine Overall Table 6: Poland Still & Sparkling Wine Market Value (USD m) by Category, 2014 19 Category 2014 2015 2016 2017 2018 2019 CAGR 2014 19 Sparkling Wine Still Wine Overall 4
Still & Sparkling Wine Market Value by Category (EUR m) The Future of the Still & Sparkling Wine Market in Poland to 2019 Figure 2: Poland Still & Sparkling Wine Market Value (LCU m) by Category, 2009 19 4,000.0 3,500.0 3,000.0 2,500.0 2,000.0 Still Wine 1,500.0 Sparkling Wine 1,000.0 500.0 0.0 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 5
1.1.3 Market Growth Dynamics by Value Still & Sparkling Wine, 2009 19 Table 7: Poland Still & Sparkling Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Category, by Value (LCU m) Category CAGR 2014 19 CAGR 2009 14 Sparkling Wine Still Wine Overall Market Size 2009 Market Size 2014 Market Size 2019 Figure 3: Poland Still & Sparkling Wine Market Dynamics, by Category, by Market Value, 2009 19 6
Report Methodology In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. Related Reports The Future of the Still & Sparkling Wine Market in Canada to 2019 The Future of the Still & Sparkling Wine Market in Egypt to 2019 The Future of the Still & Sparkling Wine Market in Malaysia to 2019 The Future of the Still & Sparkling Wine Market in Singapore to 2019 The Future of the Still & Sparkling Wine Market in Thailand to 2019 The Future of the Still & Sparkling Wine Market in Venezuela to 2019 7
Table of Contents 1. Introduction... 7 1.1 What is this Report About?... 7 1.2 Definitions... 7 1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 2019... 7 1.2.2 Category Definitions... 7 1.2.3 Distribution Channel Definitions... 8 1.2.4 Price Segmentation Definitions... 9 1.2.5 Alcoholic Strength Definitions... 9 1.2.6 Volume Units and Aggregations... 9 1.2.7 CAGR Definition and Calculation... 10 1.2.8 Graphical representation of Brands... 10 1.2.9 Exchange Rates... 11 1.2.10 Methodology Summary... 11 2. Poland Still & Sparkling Wine Market Analysis, 2009 19... 12 2.1 Still & Sparkling Wine Value Analysis, 2009 19... 12 2.1.1 Overall Still & Sparkling Wine Market Value, 2009 19... 12 2.1.2 Still & Sparkling Wine Market Value by Category, 2009 19... 13 2.1.3 Market Growth Dynamics by Value Still & Sparkling Wine, 2009 19... 15 2.2 Still & Sparkling Wine Volume Analysis, 2009 19... 16 2.2.1 Overall Still & Sparkling Wine Market Volume, 2009 19... 16 2.2.2 Per-Capita Consumption - Still & Sparkling Wine, 2009 19... 17 2.2.3 Still & Sparkling Wine Market Volume by Category, 2009 19... 18 2.2.4 Market Growth Dynamics by Volume Still & Sparkling Wine, 2009 19... 19 3. Poland Sparkling Wine Market Analysis, 2009 19... 20 3.1 Sparkling Wine Value Analysis, 2009 19... 20 3.1.1 Sparkling Wine Market by Value, 2009 19... 20 3.1.2 Sparkling Wine Market Value by Segments, 2009 19... 21 3.2 Sparkling Wine Volume Analysis, 2009 19... 23 3.2.1 Sparkling Wine Market by Volume, 2009 19... 23 3.2.2 Sparkling Wine Market Volume by Segments, 2009 19... 24 3.3 Market Growth Dynamics Sparkling Wine, 2009 19... 25 3.3.1 Sparkling Wine Market Growth Dynamics by Value, 2009 19... 25 3.3.2 Sparkling Wine Market Growth Dynamics by Volume, 2009 19... 26 3.4 Cava Wine Analysis, 2009 19... 27 3.4.1 Cava Wine Market by Value, 2009 19... 27 3.4.2 Cava Wine Market by Volume, 2009 19... 28 3.5 Champagne Wine Analysis, 2009 19... 29 8
3.5.1 Champagne Wine Market by Value, 2009 19... 29 3.5.2 Champagne Wine Market by Volume, 2009 19... 30 3.6 Other Sparkling Wine Analysis, 2009 19... 31 3.6.1 Other Sparkling Wine Market by Value, 2009 19... 31 3.6.2 Other Sparkling Wine Market by Volume, 2009 19... 32 3.7 Prosecco Wine Analysis, 2009 19... 33 3.7.1 Prosecco Wine Market by Value, 2009 19... 33 3.7.2 Prosecco Wine Market by Volume, 2009 19... 34 3.8 Sparkling Wine Brand Analysis, 2011 14... 35 3.9 Sparkling Wine Distribution Channel Analysis, 2011 14... 36 4. Poland Still Wine Market Analysis, 2009 19... 37 4.1 Still Wine Value Analysis, 2009 19... 37 4.1.1 Still Wine Market by Value, 2009 19... 37 4.1.2 Still Wine Market Value by Segments, 2009 19... 38 4.2 Still Wine Volume Analysis, 2009 19... 40 4.2.1 Still Wine Market by Volume, 2009 19... 40 4.2.2 Still Wine Market Volume by Segments, 2009 19... 41 4.3 Market Growth Dynamics Still Wine, 2009 19... 42 4.3.1 Still Wine Market Growth Dynamics by Value, 2009 19... 42 4.3.2 Still Wine Market Growth Dynamics by Volume, 2009 19... 43 4.4 Red Wine Analysis, 2009 19... 44 4.4.1 Red Wine Market by Value, 2009 19... 44 4.4.2 Red Wine Market by Volume, 2009 19... 45 4.5 Rose Wine Analysis, 2009 19... 46 4.5.1 Rose Wine Market by Value, 2009 19... 46 4.5.2 Rose Wine Market by Volume, 2009 19... 47 4.6 White Wine Analysis, 2009 19... 48 4.6.1 White Wine Market by Value, 2009 19... 48 4.6.2 White Wine Market by Volume, 2009 19... 49 4.7 Still Wine by Price Segment, 2009 19... 50 4.8 Still Wine Brand Analysis, 2011 14... 51 4.9 Still Wine Distribution Channel Analysis, 2011 14... 52 5. Appendix... 53 5.1 About Canadean... 53 5.2 Disclaimer... 53 9
List of Figures Figure 1: Poland Still & Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19... 12 Figure 2: Poland Still & Sparkling Wine Market Value (LCU m) by Category, 2009 19... 14 Figure 3: Poland Still & Sparkling Wine Market Dynamics, by Category, by Market Value, 2009 19... 15 Figure 4: Poland Still & Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2009 19... 16 Figure 5: Poland Per-Capita Still & Sparkling Wine Consumption (Liters/head & Y-o-Y growth), 2009 19... 17 Figure 6: Poland Still & Sparkling Wine Market Volume (Liters m) by Category, 2009 19... 18 Figure 7: Poland Still & Sparkling Wine Market Dynamics, by Category, by Market Volume 2009 19... 19 Figure 8: Poland Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19... 20 Figure 9: Poland Sparkling Wine Market Value (LCU m) by Segments, 2009 19... 22 Figure 10: Poland Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2009 19... 23 Figure 11: Poland Sparkling Wine Market Volume (Liters m) by Segments, 2009 19... 24 Figure 12: Poland Sparkling Wine Market Growth Dynamics by Value (LCU m), 2009 19... 25 Figure 13: Poland Sparkling Wine Market Growth Dynamics by Volume (Liters m), 2009 19... 26 Figure 14: Poland Cava Wine Market by Value (LCU m), 2009 19... 27 Figure 15: Poland Cava Wine Market by Volume (Liters m), 2009 19... 28 Figure 16: Poland Champagne Wine Market by Value (LCU m), 2009 19... 29 Figure 17: Poland Champagne Wine Market by Volume (Liters m), 2009 19... 30 Figure 18: Poland Other Sparkling Wine Market by Value (LCU m), 2009 19... 31 Figure 19: Poland Other Sparkling Wine Market by Volume (Liters m), 2009 19... 32 Figure 20: Poland Prosecco Wine Market by Value (LCU m), 2009 19... 33 Figure 21: Poland Prosecco Wine Market by Volume (Liters m), 2009 19... 34 Figure 22: Poland Sparkling Wine Market Volume by Brands (Liters m), 2011 14... 35 Figure 23: Poland Sparkling Wine Market Volume by Distribution Channel (Liters m), 2011 14... 36 Figure 24: Poland Still Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19... 37 Figure 25: Poland Still Wine Market Value (LCU m) by Segments, 2009 19... 39 Figure 26: Poland Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2009 19... 40 Figure 27: Poland Still Wine Market Volume (Liters m) by Segments, 2009 19... 41 Figure 28: Poland Still Wine Market Growth Dynamics by Value (LCU m), 2009 19... 42 Figure 29: Poland Still Wine Market Growth Dynamics by Volume (Liters m), 2009 19... 43 Figure 30: Poland Red Wine Market by Value (LCU m), 2009 19... 44 Figure 31: Poland Red Wine Market by Volume (Liters m), 2009 19... 45 Figure 32: Poland Rose Wine Market by Value (LCU m), 2009 19... 46 Figure 33: Poland Rose Wine Market by Volume (Liters m), 2009 19... 47 Figure 34: Poland White Wine Market by Value (LCU m), 2009 19... 48 Figure 35: Poland White Wine Market by Volume (Liters m), 2009 19... 49 Figure 36: Poland Still Wine Consumption (Liters m) by Price Segment, 2009 19... 50 Figure 37: Poland Still Wine Market Volume by Brands (Liters m), 2011 14... 51 Figure 38: Poland Still Wine Market Volume by Distribution Channel (Liters m), 2011 14... 52 10
List of Tables Table 1: Category Definitions - Still & Sparkling Wine Market... 7 Table 2: Distribution Channel Definitions - Still & Sparkling Wine Market... 8 Table 3: Price Segmentation Definitions - Still & Sparkling Wine Market... 9 Table 4: Alcoholic Strength Definitions - Still & Sparkling Wine Market... 9 Table 5: Volume Units for Still & Sparkling Wine Market... 9 Table 6: Poland Exchange Rate LCU USD (Annual Average), 2009 2014... 11 Table 7: Poland Exchange Rate LCU USD (Annual Average), 2015 2019 Forecast... 11 Table 8: Poland Still & Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19... 12 Table 9: Poland Still & Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), 2009 19... 12 Table 10: Poland Still & Sparkling Wine Market Value (LCU m) by Category, 2009 14... 13 Table 11: Poland Still & Sparkling Wine Market Value (LCU m) by Category, 2014 19... 13 Table 12: Poland Still & Sparkling Wine Market Value (USD m) by Category, 2009 14... 13 Table 13: Poland Still & Sparkling Wine Market Value (USD m) by Category, 2014 19... 13 Table 14: Poland Still & Sparkling Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Category, by Value (LCU m)... 15 Table 15: Poland Still & Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2009 19... 16 Table 16: Poland Per-capita Still & Sparkling Wine Consumption (Liters/head & Y-o-Y growth), 2009 19... 17 Table 17: Poland Still & Sparkling Wine Market Volume (Liters m) by Category, 2009 14... 18 Table 18: Poland Still & Sparkling Wine Market Volume (Liters m) by Category, 2014 19... 18 Table 19: Poland Still & Sparkling Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Category, by volume (Liters m)... 19 Table 20: Poland Sparkling Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19... 20 Table 21: Poland Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), 2009 19... 20 Table 22: Poland Sparkling Wine Market Value (LCU m) by Segments, 2009 14... 21 Table 23: Poland Sparkling Wine Market Value (LCU m) by Segments, 2014 19... 21 Table 24: Poland Sparkling Wine Market Value (USD m) by Segments, 2009 14... 21 Table 25: Poland Sparkling Wine Market Value (USD m) by Segments, 2014 19... 22 Table 26: Poland Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2009 19... 23 Table 27: Poland Sparkling Wine Market Volume (Liters m) by Segments, 2009 14... 24 Table 28: Poland Sparkling Wine Market Volume (Liters m) by Segments, 2014 19... 24 Table 29: Poland Sparkling Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Value (LCU m), by Segments... 25 Table 30: Poland Sparkling Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Volume (Liters m), by Segments... 26 Table 31: Poland Cava Wine Market by Value (LCU m), 2009 19... 27 Table 32: Poland Cava Wine Market by Value (USD m), 2009 19... 27 Table 33: Poland Cava Wine Market by Volume (Liters m), 2009 19... 28 Table 34: Poland Champagne Wine Market by Value (LCU m), 2009 19... 29 Table 35: Poland Champagne Wine Market by Value (USD m), 2009 19... 29 Table 36: Poland Champagne Wine Market by Volume (Liters m), 2009 19... 30 Table 37: Poland Other Sparkling Wine Market by Value (LCU m), 2009 19... 31 Table 38: Poland Other Sparkling Wine Market by Value (USD m), 2009 19... 31 Table 39: Poland Other Sparkling Wine Market by Volume (Liters m), 2009 19... 32 Table 40: Poland Prosecco Wine Market by Value (LCU m), 2009 19... 33 Table 41: Poland Prosecco Wine Market by Value (USD m), 2009 19... 33 Table 42: Poland Prosecco Wine Market by Volume (Liters m), 2009 19... 34 Table 43: Poland Sparkling Wine Market Volume by Brands (Liters m), 2011 14... 35 Table 44: Poland Sparkling Wine Market Volume by Distribution Channel (Liters m), 2011 14... 36 Table 45: Poland Still Wine Market Value (LCU m) and Growth (Y-o-Y), 2009 19... 37 Table 46: Poland Still Wine Market Value (USD m) and Growth (Y-o-Y), 2009 19... 37 Table 47: Poland Still Wine Market Value (LCU m) by Segments, 2009 14... 38 Table 48: Poland Still Wine Market Value (LCU m) by Segments, 2014 19... 38 Table 49: Poland Still Wine Market Value (USD m) by Segments, 2009 14... 38 Table 50: Poland Still Wine Market Value (USD m) by Segments, 2014 19... 38 Table 51: Poland Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2009 19... 40 Table 52: Poland Still Wine Market Volume (Liters m) by Segments, 2009 14... 41 Table 53: Poland Still Wine Market Volume (Liters m) by Segments, 2014 19... 41 11
Table 54: Poland Still Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Value (LCU m), by Segments... 42 Table 55: Poland Still Wine Market Dynamics: past and future growth rates (2009 14 & 2014 19) and market size (2009, 2014 & 2019), by Volume (Liters m), by Segments... 43 Table 56: Poland Red Wine Market by Value (LCU m), 2009 19... 44 Table 57: Poland Red Wine Market by Value (USD m), 2009 19... 44 Table 58: Poland Red Wine Market by Volume (Liters m), 2009 19... 45 Table 59: Poland Rose Wine Market by Value (LCU m), 2009 19... 46 Table 60: Poland Rose Wine Market by Value (USD m), 2009 19... 46 Table 61: Poland Rose Wine Market by Volume (Liters m), 2009 19... 47 Table 62: Poland White Wine Market by Value (LCU m), 2009 19... 48 Table 63: Poland White Wine Market by Value (USD m), 2009 19... 48 Table 64: Poland White Wine Market by Volume (Liters m), 2009 19... 49 Table 65: Poland Still Wine Consumption (Liters m) by Price Segment, 2009 14... 50 Table 66: Poland Still Wine Consumption (Liters m) by Price Segment, 2014 19... 50 Table 67: Poland Still Wine Market Volume by Brands (Liters m), 2011 14... 51 Table 68: Poland Still Wine Market Volume by Distribution Channel (Liters m), 2011 14... 52 12