Final Rules for Restaurant Menu Labeling. Hosted by: CGA Educational Foundation

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Final Rules for Restaurant Menu Labeling Hosted by: CGA Educational Foundation

The California Grocers Association Educational Foundation was created in the early 1990s to provide financial assistance to advance the educational goals of CGA member employees and their dependents and offers educational programs for the grocery industry. For a complete list of upcoming monthly webinars, please visit us at CGAEF.org.

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CGAEF Disclaimer By hosting this Webinar, California Grocers Association (CGA) and the CGA Educational Foundation (CGAEF) is providing an opportunity for its members and attendees to learn general information that may be of interest to your company. The Webinar is designed to provide practical and useful information on the subject matter covered. However, CGA is not engaged in rendering legal, accounting or other professional advice or services. CGA/CGAEF does not review or approve the content of the webinar presented by guest speakers and others, and makes no representations or warranties about the accuracy or legality of any legal or other recommendations provided during the webinar. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

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Final Rules for Restaurant Menu Labeling Felicia Billingslea Director Food Labeling and Standards Staff Office of Nutrition, Labeling, and Dietary Supplements CFSAN, FDA 6

Agenda Section 4205 of the Patient Protection and Affordable Care Act of 2010 Definitions Requirements of the Final Rule on Menu Labeling Other Issues Next Steps Q&As 7

Section 4205 of the Patient Protection and Affordable Care Act Enacted March 23, 2010 Amends certain nutrition labeling provisions of the Federal Food, Drug, and Cosmetic Act Covers menu and vending machine labeling Issued proposed rules on April 6, 2011 Received ~900 comments for menu labeling Received ~250 comments for vending machine labeling 8

Who is covered by Section 4205? Applies to restaurants and similar retail food establishments (SRFEs) that are part of a chain with 20 or more locations doing business under the same name and offering for sale substantially the same menu items Applies to restaurants and SRFEs that voluntarily register with FDA to be covered 9

What does section 4205 require for Restaurants and SRFEs? Disclose calorie information on menus and menu boards for standard menu items Post a succinct statement concerning suggested daily caloric intake on menus and menu boards Disclose calorie information on signs adjacent to foods on display and self-service foods that are standard menu items Provide written nutrition information upon consumer request Post on menus and menu boards a statement that written nutrition information is available upon request 10

Key Components of the Menu Labeling Final Rule Definitions Covered establishments Restaurant-type food Alcohol Multi-serving Foods Menus/menu boards and displaying calories Self-service food and food on display Succinct statement concerning the suggested daily caloric intake Written nutrition information Determination of nutrition content of food Effective Date 11

Definitions 12

Covered Establishments Establishments are covered that are: Restaurants or similar retail food establishments Retail establishment that offers for sale restaurant type food Part of a chain with 20 or more locations Fixed locations Doing business under the same name Name presented to the public or the name of the parent entity if no name is presented to the public, (e.g., concession stand); this includes slight variations of the name, for example, due to location, region, or size. Offering for sale substantially the same menu items A significant proportion of menu items that use the same general recipe and are prepared in substantially the same way with substantially the same food components even if the name of item varies (e.g. Bay View Crab Cake and Ocean View Crab Cake ) 13

Covered Establishments Other restaurants or similar retail food establishments that offer for sale restaurant-type food that voluntarily register with FDA to be covered. We broadened the types of establishments that were covered in the proposed rule but narrowed the types of food that would require labeling. 14

Examples of Facilities That Are Covered Restaurants - quick service and sit-down Grocery and convenience stores Food take-out facilities and pizza delivery services Entertainment venues (e.g. movie theaters, amusement parks) Cafeterias Coffee shops Superstores Some managed food service operations 15

Restaurant-Type Foods Restaurant-type foods are foods usually eaten on the premises, while walking away, or soon after arriving at another location; and Served in restaurants or other establishments in which food is served for immediate consumption or which is sold for sale or use in such establishment; or Processed and prepared primarily in a retail establishment and offered for sale to be consumed elsewhere and which is not offered for sale outside such establishment. 16

Examples include: Restaurant-Type Foods Meals served at sit-down restaurants Foods purchased at a drive-through Take out and delivery foods Hot buffet foods Foods ordered from menu/menu board at grocery store and intended for immediate consumption Foods that are self-serve and intended for immediate consumption 17

Foods Not Considered Restaurant-Type Foods Examples: Foods eaten over several eating occasions Loaves of bread Bags/boxes of rolls, cookies, candy Whole cakes Foods that are not self serve and not intended solely for an individual (deli salads, items sold by weight) Foods that are usually further prepared before consuming (deli meats and cheeses) Bulk foods (e.g. nuts, dried fruits) 18

Standard menu items Foods That Are Covered Restaurant type food that is routinely included on a menu or menu board or routinely offered as a self-service food or food on display Combination meals Standard menu item that consists of more than one food item; may be represented on the menu or menu board in narrative form, numerically, or pictorially May include a variable menu item or be a variable menu item Variable menu items Standard menu item that comes in different flavors, varieties, or combinations and is listed as a single menu item 19

Foods That Are Covered Food on display Restaurant-type food that is visible to the customer before the customer makes a selection, so long as there is not an ordinary expectation of further preparation by the consumer before consumption Self-service food Restaurant type food that is available at a salad bar, buffet line, cafeteria line, or similar self-service facility and that is served by customers themselves; includes self-serve beverages 20

Alcohol Covered in Final Rule Not covered in the proposed rule Majority of comments supported covering alcohol Public health rationale FDA has jurisdiction to cover Now, covered establishments must disclose calories and other nutrition information for alcoholic beverages that are on menus and menu boards Exemption for alcohol that is on display behind the bar (and not on the menu, menu board, or not self service) at covered establishments. 21

Foods That Are Exempt The following foods are exempt from the rule: Custom Order A food order that is prepared in a specific manner based on an individual customer s request, which requires a deviation from the usual preparation of a standard menu item Daily Special Menu item that is prepared and offered for sale on a particular day, is not routinely listed on a menu or menu board, or offered for sale by the establishment and is promoted as a special menu item for that day Food that are part of a customary market test Food that appears on the menu or menu board for less than 90 consecutive days 22

Foods That Are Exempt The following foods are exempt from the rule: Temporary menu item Foods that appear on a on menu or menu board for less than a total of 60 calendar days per year General use condiments Condiments that are available for general use, e.g., flasks of pancake syrup on the table. Foods that are not on a menu/menu board and are not on display or self-serve. These foods are not considered standard menu items. 23

Menus and Menu Boards Menus and menu boards are defined as the primary writing of the restaurant or similar retail food establishment from which a customer makes an order selection (includes online menus if consumer can order online/phone) Includes specialty menus, e.g., drink menu, dessert menu (even when there is a separate general menu) Includes drive-through menu boards and electronic menus and menu boards Includes the name and price of the menu item and can be used to place an order by the customer 24

Requirements of Final Rule 25

Displaying Calories on Menus and Menu Boards Calories for each standard menu item listed on a menu/menu board must be displayed adjacent to the name or price of the menu item in a type size no smaller than that of the name or price of the menu item whichever is smaller, with certain color and contrast requirements For menu items that come in different flavors or varieties that are listed as a single item, calorie declarations where there are only two options available must be presented with a slash between the two calorie declarations (e.g., "150/250 calories") or as a range (e.g., 150-300 calories ) if there are three or more options 26

Displaying Calories on Menus and Menu Boards The rule does not require a covered establishment to create a new menu or menu board or redesign an existing menu or menu board. If a column format is used the term Calories or Cal must appear at the top of the column in a type size no smaller than the name or price of the menu item, whichever is smaller. A string format is also acceptable Example: Grilled Burger - Bibb lettuce, vine-ripened tomatoes, shaved red onions, crisp pickle slices, on a toasted brioche bun. $xx.xx. Cal: 650 27

Displaying Calories on Menus and Menu Boards Examples: Variable menu item: Chicken sandwich (grilled or fried) 350/550 Calories.$7.99 Chicken sandwich (grilled/baked/fried) 350-550 Cal...$7.99 Combination meal: Cheeseburger with choice of side salad, or chips..$4.79 450/550 Calories Cheeseburger with choice of side salad, fruit, or chips...$4.79 450 550 Calories 28

Displaying Calories on Menus and Menu Boards Sandwich Cal. Price 1. Chicken sandwich (grilled/fried) 350/550 $7.99 2. Chicken sandwich (grilled/baked 350-550 $7.99 fried) 3. Soft Drinks 0-130 $2.79 4. Beverages $2.79 Diet Cola, Diet Lemon-Lime 0 Cola 120 Fruit Punch 130 Lemon-Lime 110 29

Displaying Calories on Menus and Menu Boards Burgers and Sandwiches With your choice of French fries (Cal. 520); Fresh fruit salad served with mango sorbet (Cal. 130); a cup of soup (Cal. 150-230); or yellow rice with black beans (Cal. 280) 1. Cheeseburger (Cal. 420).$5.50 2. Bacon Cheeseburger (Cal. 550) $6.49 3. Club Sandwich (Cal. 530)..$7.00 30

Displaying Calories for Toppings and Multi-serving Foods Calorie disclosures for toppings will depend on how the toppings are listed on the menu. Toppings without listing individual toppings can be declared using a range. Individually listed toppings must have specific calorie disclosure, but can be grouped if declaration would be the same. Calories for multi-serving foods can either: Be listed for the entire standard menu item or Be listed per individual unit (e.g. slice of pizza) provided the total number of units is included and the menu item is normally prepared and served in discrete units (e.g. whole pizza cut into slices) 31

Displaying Calories for Toppings ICE CREAM SCOOP: 300 CAL Toppings Added cal Almonds...25 Fudge...50 PLAIN PIZZA PIE: SMALL (12 ) 500 CAL * MEDIUM (14 ) 750 CAL * LARGE (16 ) 1000 CAL Toppings Added cal Small Med Large Pepperoni... 200 300 400 Sausage... 250 350 450 Green Peppers... 15 20 25 32

Self-Serve Foods and Foods on Display Self-service food means restaurant-type food that is available at a salad bar, buffet line, cafeteria line, or similar self-service facility, including self-serve beverages and that is served by customers themselves. Foods on display means restaurant-type food that is visible to the customer before the customer makes a selection, so long as there is not an ordinary expectation of further preparation by the consumer before consumption (e.g. ice cream, bagels, donuts on display behind a glass counter). Must have a sign(s) near the food with the number of calories per serving or per item 300 calories per muffin 200 calories per scoop of potato salad 140 calories per 12 fluid ounces (small)

Succinct Statement To enable consumers to understand, in the context of a total daily diet, the significance of the calorie information provided on menus and menu boards 2,000 calories a day is used for general nutrition advice, but calorie needs vary Must appear on the bottom of each page of a multi-page menu and the bottom of a menu board, above, below or beside the Statement of Availability. Optional statements are permitted on children s menus and menu boards 34

Written Nutrition Information The statement Additional nutrition information available upon request" is required on menus and menu boards For menus it is required on the first page of the menu with menu items listed either above, below or beside the Succinct Statement For menu boards it must appear on the bottom of the menu board either above, below, or beside the Succinct Statement Written nutrition information must include the macronutrients that are currently required in the Nutrition Facts label on packaged foods 35

Written Nutrition Information Written Nutrition Information can be in the form of: Posters Tray liners Counter cards Signs Handouts Booklets, Computer/kiosk 36

Written Nutrition Information For a variable menu item or combination meal, the nutrition information must be listed separately for each component in the variable menu item. Where the number of variations is large, e.g., pizza, the nutrition information must be declared for the basic preparation and separately for each topping or other variable component. 37

Written Nutrition Information When the nutrition information for different flavors, varieties, or components of combinations are the same, the nutrition information for these food items would only need to be listed once, with the food items grouped together. Raspberry or Peach Flavored Iced tea (14 ounces) Total calories 5 calories Total fat 0 g Sodium 15 mg Total Carbohydrate 1 g Sugars 0 g Protein 0 g Not a significant source of calories from fat, saturated fat, trans fat, cholesterol and dietary fiber 38

Determination of the Nutrition Content of Food Covered establishment must have reasonable basis for its nutrient content declarations Not using 80/120 rule standard from 21 CFR 101.9(g) used for packaged food Nutrient values can be determined by: Nutrient databases -Cookbooks Laboratory analysis -other reasonable means, (e.g. Nutrition Facts label a combination of various bases) 39

Determination of the Nutrition Content of Food Upon request from FDA covered establishments must provide information substantiating their nutrient values. A signed/dated statement is needed to certify that the information contained in the nutrient analysis is accurate and complete A signed/dated stated is also needed to certify that the covered establishment has taken reasonable steps to ensure the method of preparation and amount of the standard menu items adhere to the factors on which its nutrient values were determined. 40

Other Issues 41

Preemption State or locality may establish nutrition labeling requirements identical to Federal requirements. State or local jurisdiction would then enforce its own requirements Establishments not covered (e.g. chains with less than 20 establishments) may be subject to regulation by states unless they voluntarily register to be covered with FDA States/localities can petition the agency to be exempt from the requirements. FDA has already received a petition from the City of Philadelphia to be exempt from preemption 42

One year effective date Effective Date Proposed 6 months in proposed rule Balances the industry s need for additional time with the public health need for this information 43

Next Steps Development of guidance for the industry Completion of enforcement strategy Stakeholder outreach 44

Contact Information felicia.billingslea@fda.hhs.gov Mailboxes to submit questions on menu labeling and vending machine labeling CalorieLabeling@fda.hhs.gov 45

Questions 46