Distributed by GK Gluten Free Foods Pty Ltd 2010 Toowoomba Chamber of Commerce winner Retail category. Gloriously Free Oats Facts Phone: 1300 766 433 Postal: PO Box 130, Highfields QLD 4352. Email: sales@gkglutenfreefoods.com Websites: www.gfoats.com.au www.facebook.com/gfoats.com.au www.pinterest.com/gfoats/ Imported from Gluten Free Oats LLC - USA Manufacturing & Corporate Offices located at 578 Lane 9 Powell, Wyoming 82435 www.gfoats.com.au
The Birth of GF Oats GK Gluten Free Foods introduced Gloriously Free Uncontaminated Oats to Australian consumers in 2009. Customers were eager to try this product as it had just received a gluten free status in the USA in 2007. However it is important to note that here in Australia, you cannot claim a product that contains oats to be gluten free due to current labelling laws. GF Oats can be labelled Low Gluten because of the fact that each batch is tested to show that there is no gluten contamination. Mainstream oats are predominately contaminated at the farm level where growers also process crops of wheat, rye or barley. GF Oats are uniquely grown and processed in gluten free facilities to ensure they maintain certified uncontamination from the gluten found in wheat, rye and barley. You can see the Smith Family s unique story here of how dedicated they are to produce a pure uncontaminated product as they are Coeliacs so they understand the issues we have as a gluten free community. You will see why these are the The Oats you can Trust. Oats do contain a strain of protein called Avenin. However a large body of scientific evidence accumulated over 15 years has determined that the protein in oats is not related to that found in other gluten containing grains and is therefore non-toxic and can be tolerated by those who are following strict gluten free protocols. http://www.cureceliacdisease.org/. Distributors Alinal Pty Ltd...08 9409 6008 Avo Trading...08 8395 7548 Global By Nature...1300 724 537 Good Food Warehouse...1300 637 620 Goodies & Grains...08 8212 2324 Healthy Life...02 9772 7100 Health Magic...1300 889 510 Little Valley...02 6684 6633 NRG...1300 138 815 Supporting Documents 1. Websites www.gfoats.com.au www.gfharvest.com 2. Recipe Book in Hard copy and Ebook formats The Coeliac Society of Australia advises that 1 in 5 of those suffering from coeliac disease may react to these oats. If you have Coeliac Disease please seek medical advice prior to the consumption of this product. 3. DL Flyers and A4 Poster Hello! I am Oatis, The GF Oats Mascot 4. Recipe cards 1 GK Gluten Free Foods - Gloriously Free Oats Facts GK Gluten Free Foods - Gloriously Free Oats Facts 14
Marketing & Advertising Summary Labeling Laws in Australia and New Zealand Social Media E-marketing Pinterest Blog Facebook Instagram Twitter E-News: newsletters to subscribers weekly - 4000 Public Relations Direct Marketing Articles Recipes Editorial Media connections Monthly media release submissions 40g Samples Information Kit Brochures Clarification Letter More and more Australians are being diagnosed with coeliac disease (as well as other forms of medically diagnosed gluten intolerance). This means there is an ever growing demand for high quality gluten free products. Coeliac Australia appreciates the efforts of gluten free food manufacturers in providing products that meet this demand. People with coeliac disease source their gluten free products from supermarkets, health food shops, online and other independent retailers. The Health Food Section of major supermarkets is often the first port of call, but they are also encouraged to identify other suitable products in other supermarket aisles. Website GFoats.com.au Whatcanieat.com.au Blog Events Food Shows The legislation for labelling of products in Australia is set out in the Australia New Zealand Food Standards Code (the Code). The Code is administered by Food Standards Australia New Zealand, a bi-national Government agency. The Code is enforced by State and Territory Departments and Food Agencies within Australia and New Zealand. Coeliac Australia has representation on both government and industry committees relating to the gluten free standard and allergen labelling. w Under no circumstances can this product be labelled Gluten Free Oats (it is against the current labelling laws). w Under no circumstances can this product be mixed with other oats and inferred it is gluten free. w Under no circumstances can this product be repackaged and labelled as Gloriously Free Uncontaminated Oats. w Storage suggestions: We recommend that you store opened bags with residual oats in an airtight food grade plastic bag. w You are advised to check O.H.& S laws in your state to ensure appropriate staff are available to handle the bulk bags (each bag weighs 22.67kg). w Please find enclosed labels, marketing material and a clarification letter to support this product. The standard for claims in relation to gluten labelling is found in Standard 1.2.7 Schedule 4 Nutrition, Health and Related Claims: S4-3 Conditions for nutrition content claims: Gluten Free The food must not contain: (a) detectable gluten; or (b) oats or oat products; or (c) cereals containing *gluten that have been malted, or products of such cereals. Low The food contains no more than 20 mg gluten/100 g of the food. w You are advised to refer to our website and blog www.gfoats.com.au for further information regarding this product. 13 GK Gluten Free Foods - Gloriously Free Oats Facts GK Gluten Free Foods - Gloriously Free Oats Facts 2
Why We Are the Oats That You Can Trust Gloriously Free Oats are imported into Australia from an American company called Gluten Free Oats, LLC. Gluten Free Oats, LLC s farms are located in Wyoming USA and are owned by the Smith family s. The company s goal is that all families can find gluten free products they can trust. The Smiths know the severe reaction one can have if cross-contaminated with compromised products as three generations of their family have Coeliac disease and have been on a GF diet since 1990. Their son Forrest, who was diagnosed at age two, became determined as a teenager to develop a safe source of uncontaminated oats. His desire led to an FFA entrepreneur project that became Gluten Free Oats, LLC. The Smith family maintain their own certified planting seed, and personally contract with Seedsmen who have not grown any wheat, rye or barley on their land for the last 2 years and who use their combines/harvesters for only Gluten Free Oats, LLC or non-gluten crops. Each field is completely walked at least six times to make sure that no volunteer glutinous products are growing in the field. The fields and all harvesting equipment is inspected by Gluten Free Oats. Proposition & Positioning Expressions The NAME Gloriously Free Uncontaminated Oats signifies uncontaminated oats for the gluten free market. However, due to the current labelling laws in Australia we are unable to label the product gluten free because it is oats. Compliance GF Oats are sourced from GF Harvest farms, located in Wyoming USA and are owned by the Smith family. The company s goal is that all families can find gluten free products they can trust. The Smiths know the severe reaction one can have if cross-contaminated with compromised products as three generations of their family have Coeliac disease and have been on a GF diet since 1990. Their son Forrest, who was diagnosed at age two, became determined as a teenager to develop a safe source of uncontaminated oats. His desire led to an FFA entrepreneur project that became Gluten Free Oats, LLC. PROCESSES GLUTEN FREE OATS, LLC UNDERTAKE IN AMERICA The Smiths maintain their own certified planting seed, and personally contract with Seedsmen who have not grown any wheat, rye or barley on their land for the last 2 years and who use their combines/harvesters for only Gluten Free Oats, LLC or non gluten crops. Each field is completely walked at least six times to make sure that no volunteer glutinous products are growing in the field. The fields and all harvesting equipment is inspected by Gluten Free Oats The Smiths and the Wyoming Seed Certification Service to assure they are free of the offending grains. Before any of the oats can be unloaded they must pass 3 tests 1. (#1 White board Magnifying Glass Visual, 2. #2 RidaQuick test down to 5 ppm, and 3. #3 the Elisa R5 RidaScreen test down to 3 ppm). In addition to their own laboratory testing they also send samples to the University of Nebraska s Food Allergy Research and Resource Program (www.farrp.org) to be tested for gluten to assure the oats are gluten-free. The Australian & NZ Food Standards code prohibits suppliers of food products from making certain claims which are not mandatory, therefore, we are unable to outline for the consumer the facts related to this product. We find most people investigating new foods to suit restricted diets, earnestly desire accurate information. The most assistance with information related to this product is to refer you to www.gfoats.com.au. If customers are Coeliac and following a gluten free diet, the protocol is that they are to be advised to check with their practitioner prior to consumption as it is found that 1 in 20 Coeliacs may have a reaction. Oats are stored, harvested and transported by equipment owned by Gluten Free Oats, LLC. Oats are cleaned, rolled and packaged in a facility that is certified GF and OU Kosher. Certifications Gluten Free Certification Kosher Certification Organic Certification PROCESSES GK Gluten Free Foods UNDERTAKE IN AUSTRALIA Uncontaminated Old Fashioned Rolled Oats is a true representation of the product. 1. Upon arrival in Australia, the oats are packaged in full compliance with Australian law. No reference or claim is or ever has been made to GF Oats being gluten free. 2. The packaged product is then tested again to show they are totally uncontaminated from the gluten found in wheat, rye or barley. 3. An independent laboratory tests each batch we import. See the most recent report on our website under compliance. 4. We still recommend that Coeliacs seek medical advice before consuming this or any other product related to your dietary needs. 3 GK Gluten Free Foods - Gloriously Free Oats Facts GK Gluten Free Foods - Gloriously Free Oats Facts 12
Dietary promises Testing/Batching/Best before Date GK Gluten Free Foods independently test each batch of oats that arrives into Australia through Symbio Laboratories. These results are then displayed with the corresponding batch number on the website which you can find here www:gfoats.com.au/compliance/ Product Dietary Promises Gloriously Free Uncontaminated Oats communicates its key product claims on its packaging making it simple for consumers to understand and make a purchasing decision. 4 Wheat Free 4 Nut Free 4 Non GMO 4 No Preservatives 4 100% Natural These results display that there is <3ppm gluten which means the oats is completely uncontaminated from the gluten proteins found in wheat, rye and barley to its lowest denominator for foods tested in Australia. This would normally equate to a gluten free claim however due to the food labelling laws mentioned previously, this is not possible here in Australia as yet. Each batch has an 18 month Best Before Date from Arrival into Australia. Batch numbers are displayed on the compliance page that match each Symbio test result. Allergen Statement: In reference to the Australian & NZ Food standards code, which prohibits suppliers of food products from making certain claims which are not mandatory, we are unable to outline for the consumer the facts related to this product. We find that most people investigating new foods to suit restricted diets, earnestly desire accurate information. The most assistance with information related to this product is to refer you to www.gfoats.com.au. If you are following a gluten free diet please check with your practitioner prior to consuming this product. 11 GK Gluten Free Foods - Gloriously Free Oats Facts GK Gluten Free Foods - Gloriously Free Oats Facts 4
Traditional 22.67kg or 50lb bulk bags are available Packaging Current packaging sizes are displayed in this book. The material FINISH is clear packaging, meeting emergent consumer expectations for packaging associated with premium and natural products as they can physically view the oats. Each PACKAGE contains the allocated weight and can be resealed enabling the customer to use and store as required. RRP: Traditional 22.67 kg $345 A Quality Guaranteed is endorsed on the packaging, giving consumers confidence in the product as well as the purchase that they are making, reducing their cognitive dissonance. Organic 22.67kg or 50lb bulk bags are available RRP: Organic 22.67 kg $367.50 5 GK Gluten Free Foods - Gloriously Free Oats Facts GK Gluten Free Foods - Gloriously Free Oats Facts 10
Tradional 2 kg RRP: Traditional 2 kg $36.90 2 kg...9345457000038 Uncontaminated Old Fashion Rolled Oats Ingredients: Gloriously Free Uncontaminated Oats! Shelf Life: Eighteen (18) months. Individually tested by Symbio and found to be FREE of contamination from Wheat, Rye & Barley. Cases/displays 10 units per shipper. 4 Wheat Free 4 No Preservatives 4 Nut Free 4 100% Natural Contamination from Gluten <3 Organic 2 kg 4 Non GMO (nil) RRP: Organic 2 kg $41.90 2 kg...9345457000052 Tradional 40 gm RRP: Traditional 40g $2.95 40 gm...9345457000038 9 Facts GK Gluten Free Foods - Gloriously Free Oats GK Gluten Free Foods - Gloriously Free Oats Facts 6
Tradional 1 kg Tradional 500 gm Organic 500 gm RRP: Traditional 500g $12.95 RRP: Traditional 1 kg $20.10 500gm...9369999031909 1 kg...9345457000052 RRP: Organic 500g $14.95 Organic 1 kg 500gm...9345457000045 RRP: Organic 1 kg $22 1 kg...9345457000083 So many orders... these Oats are just Leaping Off the shelf! 7 Facts GK Gluten Free Foods - Gloriously Free Oats GK Gluten Free Foods - Gloriously Free Oats Facts 8