COLD CASE MERCHANDISING SOLUTIONS REV 02162017 Expand Hot-Deli Sales Through Your Self-Service Cold Case
HIGH-GROWTH COMPANION TO YOUR EXISTING HOT FOOD PROGRAM With everyone s busy schedules, people are looking for quick and satisfying meals for themselves and their families. Of course, your hotfood program isn t operating 24-7, so offering grab-n-go purchases of menu items right out of a cold case makes perfect sense for your customers anytime during store hours. They can easily pick up their favorite chilled, fried chicken, fish, and sides to warm up and eat at home. For many of us, chilled, fried chicken is a treat all by itself. When done correctly, cold case sales of Champs Chicken items will not only GROW YOUR PROGRAM SALES, but it tremendously REDUCES WASTE all at the same time! What would $100/day in cold case sales mean? Consider these simple facts: At a gross margin of 40%, $100/day in cold case sales will produce $14,600 in incremental gross profit annually. A 5% reduction in waste can generate savings of over $9,000/year When you roll out a cold case strategy, your staff will be more likely to keep the hot case fully merchandised with hot, fresh products. That s very good for your customers. Then, your staff can easily pull any item from the hot case that is approaching its freshness limit and repurpose it for the cold case. That s very good for your bottom-line; a win-win scenario. POINT CUSTOMERS PAYING WITH SNAP CARDS DIRECTLY TO YOUR COLD CASE Participants of Supplemental Nutrition Assistance Programs (SNAP) are NOT eligible to purchase items out of your hot case, but those same items chilled and repurposed for a cold case are absolutely eligible! SNAP users can take these fully-cooked foods home to easily warm and serve them for delicious family meals. Depending upon the state, these assistance programs go by various names LINK and EBT to name a few. This is one more reason why it is so important to keep a full, organized and presentable cold case. Whether your customers are SNAP users or not, their purchases out of your cold case will drive up program sales, reduce waste and increase profits in a big way.
A SIMPLE 5-STEP PLAN TO DEVELOP COLD CASE SALES Our company offers a variety of ingredient labels and packaging to help ensure your cold case presentation is first class. Using clear packaging, the quality of your food will speak for itself. Easy-toread labels containing ingredients and nutritional information will give your customers the information they need to pick and choose the best items for them. Place your self-serve, open-air cold cases where they won t disrupt traffic flow. Avoid busy spots where customers wait in line. Give them mix & match options with both proteins and side items. Keep pre-chilled items in your cooler, that are ready to be packaged in between peak serving times. Keep your grab-n-go displays clean, organized and clutter free. When the deli is closing, always place special signage that points your customers to their cold case options. IDEAL FOODS TO REPURPOSE FROM YOUR HOT CASE TO A COLD CASE FRIED FOODS Sauced ChampStix Sauced Chicken Dippers Sauced Chicken Tenders Sauced Chicken Wings Chicken Livers Chicken Gizzards Chicken Breast Fillets Bone-in Chicken White Fish Catfish Pork Loin Breaded Shrimp Crab Rangoon NON-FRIED FOODS Gravies: Chicken, White Pepper, & Sausage Cinnamon Apples Sweet Corn Green Beans Hushpuppies Macaroni & Cheese Mashed Potatoes Potato Wedges Collard Greens Red Beans & Rice
SUGGESTED PRODUCTS & PACKAGING FOR COLD CASE SALE SIDE ITEMS 8 oz. 16 oz. Container Sweet Corn Green Beans Mashed Potatoes & Gravy Macaroni & Cheese Cinnamon Apples Red Beans & Rice Collard Greens Hush Puppies Any Featured Side Item SRP SUGGESTED RETAIL 8 OZ. $1.59 42.88% GP 16 OZ. $3.99 43.81% GP 8 OZ. CONTAINER Black Bottom with Clear Lid UNIT DIM. (LXWXH): 8.25X5.75X2 $43.86 ($.22/Unit) 200 Ct. 16 OZ. CONTAINER Black Bottom with Clear Lid UNIT DIM. (LXWXH): 9X9X3 $48.85 ($.24/Unit) 200 Ct. PROTEIN ITEMS 16 oz. Container 6 Chicken Dippers & 1 Sauce 10 Chicken Dippers $2.99 48.31% GP $3.49 44.16% GP PROTEIN ITEMS 28 oz. Container 5 Chicken Tenders & 1 Sauce 6 Chicken Tenders 12 Chicken Dippers & 1 Sauce 2 Mixed Chicken 2 Fish Fillet & 1 Sauce 8 Chicken Wings & 1 Sauce 8 Sauced Chicken Wings $6.99 47.77% GP $6.99 42.96% GP $4.99 47.03% GP $3.99 47.45% GP $4.99 48.83% GP $5.49 46.79% GP $5.49 42.94% GP Black Bottom with Clear Lid UNIT DIM. (LXWXH): 4.25X5.5X1.5 $48.74 ($.33/Unit) 150 Ct. PROTEIN ITEMS 64 oz. Container 12 Chicken Tenders & 2 Sauce 36 Chicken Dippers & 3 Sauce 8 Mixed Chicken 5 Fish Fillet & 2 Sauce 18 Chicken Wings & 3 Sauce 18 Sauced Chicken Wings $14.99 42.92% GP $12.99 41.37% GP $8.99 38.18% GP $9.99 38.79% GP $11.99 43.59% GP $11.99 41.15% GP Black Bottom with Clear Lid UNIT DIM. (LXWXH): 4.25X5.5X2.5 $67.60 ($.68/Unit) 100 Ct. Available through ecommerce, order now! shop.pfsbrands.com
PREPARATION STEPS FOR COLD CASE SALE 1. Prepare and cook Champs Chicken products as indicated by Champs Chicken procedures (or remove product from hot case prior to exceeding shelf-life). 2. Product must be cooled below 40 F before it can be placed into packaging for resale: Take product directly from fryer or hot case and place on sheet tray(s) in single layer. Put product into cooler for a minimum of 6 hours and a maximum of 24 hours to cool below 40 F. Once product is below 40 F, as indicated by checking internal product temperature, remove from refrigeration. 3. Place refrigerated Champs product into suggested container. Add Champs dipping sauce when applicable, and close lid. 4. Place Champs ingredient label on lid of container. 5. Price and date (four days from today) product and put in cold case for retail sale. Ensure product is properly rotated utilizing First In/First Out (FIFO). 6. Check all product already in cold case to ensure it does not need to be removed and used for daily special or discarded. Contact Customer Success today with any questions! (855) 632-3373 customer.success@pfsbrands.com Ingredient/Nutritional label examples:
EXAMPLES SUCCESSFUL COLD CASE DISPLAY Appeal to your customers with eye-catching design. Try implementing shaped or curved merchandising units to mix up classic C-store design.
Descriptions, specs and prices are all available at: shop.pfsbrands.com Contact Customer Success today with any questions! (855) 632-3373
3,000+ of your FELLOW RETAILERS have outfitted their stores with COMMERCIAL KITCHEN DELI EQUIPMENT from our company. Talk to an equipment expert for foodservice. Our company has seasoned equipment professionals positioned in the field and corporate office who are ready to assist you. If you simply want some information/spec sheets, need advice or want us to quote some particular equipment for you, we are here to help you with whatever you need. Our business is providing the correct equipment to meet your foodservice needs, so please don t hesitate to reach out to us. CONTACT US TODAY! (855) 632-3373 toll-free equipment.division@pfsbrands.com 170 COMMERCE DRIVE HOLTS SUMMIT, MO 65043 www.pfsbrands.com 2017 PFSbrands Holts Summit, MO