Ahold Oscar Mayer RTS Bacon Rack Build

Ahold Oscar Mayer RTS Bacon Rack Build

Agenda Introductions Oscar Mayer RTS Bacon Rack Execution Rack Overview Rack Timeline Execution instructions, POGS, Tool Kits Review Issue Resolution Process Q&A 2

Oscar Mayer RTS Bacon Rack Build Timeline Week of 2/4: RTS Bacon Racks are delivered to all 517 stores Week of 2/4: RTS Bacon Rack Build Plan Pre-Conference Call Week of 2/11: RTS Bacon Rack execution begins 2/13: Day #3 check in to review 2/22: RTS Bacon Rack execution ends Week of 2/24: Oscar Mayer RTS Bacon Rack Build Debrief Conference Call 3

NEW Oscar Mayer Fully Cooked Bacon Display 120 packages total 4 item # 121741DC.

OM RTS Bacon Expandable Wing Execution 1. Locate the Oscar Mayer RTS Bacon Rack in the backroom (rack should be in the meat room) 2. Locate the existing Oscar Mayer RTS Bacon Rack on the sales floor 3. Discuss with Store/Meat Manager location to be placed 4. Upon arrival, give a copy of the code sheet to the Pricing Specialist for tags & signs to be created while you build the display Please request Real Deal Tags at Stop & Shop and Giant Landover and Bonus Buy Tags at Giant Carlisle & Martin s 5. Build the Oscar Mayer RTS Bacon Rack 6. Fill the rack with product in the backroom according to the planogram provided please note that existing rack may have product on it 7. Once emptying the existing Oscar Mayer RTS Bacon Rack, please place the rack in the backroom in a pre-determined location as this rack is going to be re-purposed 8. Apply all tags and signs to the Oscar Mayer RTS Bacon Rack per step #4 above 9. Make sure the Meat Manager or Non-Perishable Manager places the Oscar Mayer RTS Bacon Rack items into the CAO system as a secondary display for replenishment purposes 10. Make sure display and workspace is clean 11. Verify with the Meat & Store Manager that he/she is satisfied with display build and placement 12. Communicate any issues to your Acosta Manager so they can contact the Kraft CRM to address any issues 5

Oscar Mayer RTS Bacon Racks UPC Code Sheet Ahold USA Code Sheets Ahold ORDER # UPC ITEM OZ SIZE SRP 108937 44700 06647 108936 44700 06662 SUGGESTED CASES OM Fully Cooked Regular RTS Bacon 2.5oz 2/$7 6 OM Fully Cooked Thick Cut RTS Bacon 2.5oz 2/$7 4 6

Ahold 2012 Beverage Letter of Unit Authorization Rack Goals will be sent out to all stores from Category Merchandising Team TO: FROM: STORE MANAGER, PERISHABLES MANAGER, MEAT DEPARTMENT MANAGER Crystal Graham, Category Manager, Processed Meat Ed Martin, Category Merchandiser, Processed Meat DATE: Thursday January 24, 2013 SUBJECT: OSCAR MAYER RTS Bacon Racks This letter is authorization for the placement of the newly redesigned Oscar Mayer RTS Bacon Shelf Rack. A representative from Kraft and/or Acosta Retail Team will be replacing the current OM RTS Bacon racks with a new rack better designed to hold their larger packages of bacon. The placement of the new racks will start 02/04, with target completion of 02/15. Thank you, Crystal Graham Ed Martin 7

2012 Beverage Unit Rack Goals Oscar Mayer RTS Bacon Rack List By Ahold Division Giant Carlisle Division: 115 racks Giant Landover Division: 0 racks Stop & Shop NE Division: 218 racks Stop & Shop NY Division: 184 racks Total Racks: 517 8

2012 Beverage Unit Rack Goals Oscar Mayer RTS Bacon Rack Planogram Top 2 Shelves: Oscar Mayer RTS Thick Bacon (sku #44700-06662) Bottom 3 Shelves: Oscar Mayer RTS Regular Bacon (sku #44700-06647) 9

Kraft CRM s own the Issue Resolution Process in conjunction the IMPACT Area Managers Discussion Topic: Store Level Issue Resolution Locally driven identification of issues and swift resolution drives rack duration ASAP Area Manager notifies Acosta call center Acosta call center notifies Kraft PB Lead Kraft PB Lead and communicates resolution plan back to ASAP local contact ASAP local contact confirms resolution plan ASAP Area Manager communicates resolution plan Acosta Initiated Issue Issue Resolution ASAP Area Manager confirms resolution completion with ASAP Local Contact ASAP Local Contact confirms resolution completion with Kraft CBTLead Issue details recapped and entered into reporting Customer notifies Kraft CBT Lead of issue(s) Kraft CBT Lead contacts ASAP local contact of opportunity ASAP Local Contact puts resolution plan in motion with ASAP Area Manager Kraft/Customer Initiated Issue 10 Division Title Name Phone # Stop & Shop New England Kraft CRM Tony Johnson 978-853-4943 Stop & Shop Metro Kraft CRM Christine Stokley 973-277-0167 Giant Carlisle Kraft CRM Jennifer Fales 585-300-7401 Giant Landover Kraft CRM John Amicone 410-982-1375

2012 Beverage Unit Rack Goals Next Steps/Q&A Ahold HQ has requested a build schedule 11