Fairtrade, History and Governance

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CGR / CEGBI Workshop: 8 July 2011 Fairtrade, History and Governance Organised jointly between: CGR - Centre for Globalisation Research, Queen Mary, University of London and CEGBI - Centre for the Evolution of Global Business and Institutions, University of York Location: 5 Dean Rees House, Charterhouse Square, Barbican London Theme This workshop brings together practitioners and academics from different disciplines in economics, law, history, political sciences and management, to discuss the theme of Fairtrade, History and Governance. It aims to answer key questions such as: What is the actual impact of globalisation and global consumerism on fairtrade? What are the implications of fairtrade certification on economic welfare? On what basis can the fairtrade phenomenon be genuinely considered ethical? Are governance modes employed in fairtrade relevant in explaining local and regional development? Is the impact of fairtrade very different when comparing distinct industries and countries? Who benefits more from fairtrade, the producers or other potential gainers such as the distributors? How important are governmental and legal institutions and non-governmental organizations in explaining success of fairtrade? How has the global brand 'fairtrade' developed, and what contributed to the enhancement of its reputation? Is fairtrade always beneficial for the different actors in the value chain in terms of welfare? 1

CGR/CEGBI Workshop: 8 July 2011 Fairtrade, History and Governance Programme 10.00-10.30 am - Coffee 10.30-11.15 am Opening Session Welcome Brigitte Granville, Queen Mary, University of London Teresa da Silva Lopes, University of York Fairtrade: Revolution or Foundation of a New Economic Model Jean Pierre Blanc, CEO of Malongo Fairtrade: A Unique Movement Transforming Trade Barbara Crowther, Fairtrade Foundation 11.15-12.45 pm The Economics of Fairtrade Chair: Saul Estrin, London School of Economics Fair Trade: Common Fallacies and their Debunking Sushil Mohan, University of Dundee The Feel Good Effect: Trust in Fairtrade Brigitte Granville, Queen Mary University of London Fairtrade Farming and Welfare Steven Telford, Queen Mary, University of London 12.45-1.45 pm Lunch 1.45-3.15 pm Global Business and Fairtrade Chair: Mark Casson, University of Reading Globalisation and the Evolution of Fairtrade Branding Teresa da Silva Lopes, The University of York Fairtrade and organic labels as certification standards and their contested usage: some reflections on the NZ example Simon Mowatt, Auckland University of Technology 2

Fairtrade: Partners in Development? Matthew Anderson, University of Birmingham 3.15-3.30 pm Coffee Break 3.30-5.00 pm Fairtrade, Governance and Welfare Chair: Gary Jenkins, Department for International Development (DfID) Evolution of Governance Structures of Fairtrade International Ian Bretman, Fairtrade International Fairtrade, Governance Structures and Impacts on Local Development Martha Prevezer, Queen Mary, University of London Beyond Price: Fairtrade and Capacity Building? Shannon Sutton, Queen Mary University of London 5.00-5.15pm Coffee Break 5.15-6.45 pm Fairtrade, Law and Human Rights Chair: Jenny Kaldor, Fairtrade London Fair trade and Ethical Trade Movements Janet Dine, Queen Mary, University of London Fairtrade as a Vehicle for Human Rights Kirsteen Shields, University of Dundee Fairtrade: Institutional Design and Development Elizabeth A, Bennett, Brown University 6.45 pm End of Workshop 7.00 pm Drinks and Dinner (Restaurant Moro) For more information please contact: Professor Teresa da Silva Lopes Email: teresa.lopes@york.ac.uk or Professor Brigitte Granville Email: b.granville@qmul.ac.uk 3

How to Get to 5 Dean Rees House Charterhouse Square: - Nearest tube station Nearest stations on the London Underground are Barbican and Farringdon on Hammersmith and City, Metropolitan and Circle lines. - 5 Dean Rees House Charterhouse Square See number 5 on the map below For further information (eg. about travel information) go to: http://www.qmul.ac.uk/about/campus/charterhouse/index.html 4

How to Get to Restaurant MORO: 34-36 Exmouth Market London EC1R 4QE - Nearest tube stations: Nearest stations on the London Underground are Angel, Farringdon and Chancery Lane. - For furhter information about the restaurant go to: http://www.moro.co.uk/moro/restaurant/default.asp 5