AN OPPORTUNITY IN A UNIQUE NEW FORMAT

AN OPPORTUNITY IN A UNIQUE NEW FORMAT

SANGRIA MARKET TRADITIONAL & MODERN TRENDS Traditional brands PET, TETRA, CAN, GLASS Cheap Ugly, traditional, designs Low quality level Have been existed always Sales dropping 1,5 l, 0,75 l, small versions Pulpoloco Sangría Glass, 0,75 cl Modern, fun design Good quality level High Price Quality ratio New 2017 New brands Glass, special shapes Very expensive Modern designs High quality level Low Price-Quality ratio Since a few years Sales rising 0,75 l and small versions

Innovating in a new unique format CARTOCAN

SENSORY OPTIMIZATION A matt surface changing the overall haptic of the can An elegant drink that sits well in the hand ENVIRONMMENT BENEFITS Make up of 60% renewable material 50% reduction in CO 2 during manufacturing CARTON FOOTPRINT FOR 250 ML BEVERAGE PACKAGING TYPE ECO-FRIENDLY + SUSTAINABLE 100 90 80 70 60 50 40 30 20 10 0 CARTOCAN PET BOTTLE ALUMINUM CAN INNOVATION A 7 layers can Containing 250 ml of drink with a natural 12 months shelf life USER EXPERIENCE With a wider and innovetion opening Less kick-back

The Eco-friendly Cartocan: the alternative to aluminium and Pet The environmentally friendly packaging of PULPOLOCO SANGRIA Pulpoco Sangría does not only put an emphasis on quality with its ingredients, the CartoCan packaging also meets the highest standards. The sangría is bottled in an aseptic bottling process on the IFS certified machine in Austria, under the highest hygienic precautions. Therefore Pulpoloco Sangría has a shelf life of twelve months without adding any preservatives. The CartoCan itself is made of sustainable wood fibre. This is confirmed by the seal of the Forest Stewardship Council. Because of that, the packaging is not only suitable for recycling, but also comparably light, so emissions due to the transport are avoided. In the production process of the CartoCan, less drinking water and energy is needed than in the production of a comparable plastic packaging. In addition to that the CartoCan is deposit free. With our CartoCan concept we are offering a form of packaging unique in Europe. The environmental friendly packaging of cardboard and the slender, trendy form will help to position our brand at the long term. CartoCan-Facts: -Full aseptic filling -Minimum shelf life up to 12 months under ambient storage conditions -Environmental friendly cardboard can -Made of 60% renewable raw materials Currently this format is filled in our factory with products like Ice Coffee / Ice Tea / Cocktails & Smoothies. Pulpoloco will be the first Sangria in the world filled in the Cartocan. Therefore we have full exclusivity

ENJOY LIFE WITH THE BEST COMPANY WHERE Genk on Stage Belgium WHEN 23/24/25 June 2017 VISITORS +100.000 RESULTS Great ambience. Great People. Great Sangria

SANGRIA MARKET NEWS The History of Sangria Whether it s summertime or wintertime, it s always sangria time. The classic wine cocktail is loaded with fruit, and it s endlessly customizable whether you prefer your sangria with red wine or white wine. (June 30, 2017) Drink of the Week: Summertime Sangria Even though break is over, we still have a couple of weeks before the season of pumpkin spice takes over. In honor of the summer season, we here at Drink of the Week present our Summertime Sangria. The Spanish drink is refreshingly delicious and chock full of summery citrus fruits. One of the best things about this recipe is how versatile it is. (September 7, 2017)

Sardinas and Sangria Sardinas are sardines, of course, and sangria is a drink made with wine, brandy, sugar and fruit. We forego sangria, preferring to have sherry or choose one of the other excellent Spanish wines that go better with food. (September 7,2017) Make way, wine snobs, it s time for sangria In the spring, a young man s fancy lightly turns to thoughts of sangria particularly if he s eating tapas or Mexican food outside after it finally stops snowing in Santa Fe, and if he isn t a wine snob. (April 11, 2017) You Need To Drink This Sangria All Summer Long With summer heat just around the corner, you ll want to cool off with this refreshing punch featuring four kinds of seasonal fruit and your favorite rosé. Multiple JBF Award winner and queen of hospitality Martha Stewart upgrades the traditional sangria by combining crisp rosé, an assortment of plump berries, and Framboise, the raspberry-flavored French liqueur. (June 8,2017) Sangria Day What could be better than a day dedicated to wine? Sangria Day is the perfect excuse to meet with friends and sample the delicious, fruity drink that is one of Spain s claims to fame in the area of the culinary arts. Make sure your December 20th really packs a punch!

+34 915 35 61 84 hola@pulpo-loco.com C/ Espronceda 27 1º D 28003 Madrid Spain The brand Pulpoloco belongs to Global Wine & Food Trade S.L., Madrid Spain @PulpolocoHola @pulpolocosangria @pulpolocosangria PULPOLOCO SANGRÍA www.pulpo-loco.com