Wheat Germ is the embryo "the spark of life" within the grain of wheat. It is a storehouse of valuable vitamins, protein and minerals... a natural protective food. Modern milling removes Wheat Germ from white flour and highly refined cereals because it impairs their keeping quality. WHEAT KERNEL ] GERM Heart of The Wheat 2 ENDOSPERM Center used for white flour 3 BRAN Brown outer layers Wheat Germ is one of the richest sources of natural Vitamin Bi. Since the body stores Bi for a short time only, fresh supplies of this important vitamin are needed every day. Nutrients, essential for normal nutrition, supplied by Kretschmer Wheat Germ are: THIAMINE (Bi) RIBOFLAVIN (B 2) NIACIN PROTEIN PHOSPHORUS IRON Kretschmer's retains the NATURAL OIL of WHEAT GERM
If your youngsters like cookies If dad enjoys a tasty meat loaf If you lunch on salad or sandwiches If each one has a favorite cereal... then add a little Kretschmer Wheat Germ to these favorite foods and raise their Vitamin Bi value. This delicious ready-to-eat cereal is a versatile ingredient which adds toasted nut-like flavor. Why risk giving your family too little Vitamin Bi? Just a few tablespoons of Kretschmer Wheat Germ every day will help build an adequate supply of this important vitamin. Make Kretschmer's a daily breakfast habit, and use it in the following recipes for BREADS CAKES COOKIES SANDWICHES MEAT and FISH DISHES CASSEROLES See list of nutrients and daily requirements on back cover.
A GOOD Good Morning and Kretschmer Wheat Germ can help make it a good day. Its natural Vitamin Bi and other nutrients contribute to general well-being, increased stamina, and a happy disposition. ORANGE WAFFLES 2 cups sifted all-purpose flour 2 teaspoons baking powder VA teaspoon salt, 1 tablespoon sugar 2 A cup Kretschmer Wheat Germ 3 eggs, beaten 2 cups milk 4 tablespoons melted butter 1 tablespoon grated orange rind Sift together flour, baking powder, salt and sugar. Stir in Wheat Germ. Add eggs, milk, shortening and orange rind. Stir only until blended. Bake in a hot iron. PANCAKES 1 cup prepared mix, Vz cup Wheat Germ; increase liquid VA cup.
VITAMIN Bi in Wheat Germ helps convert starches and sugar into energy. Enrich your own baking recipes; substitute Kretschmer Wheat Germ for about V2 of the flour. WHEAT 'N CORN CAKE 2 tablespoons soft shortening 3 tablespoons sugar 2 eggs, beaten 11/3 cups milk 1 cup all-purpose flour 3 teaspoons baking powder 1 teaspoon salt 1 cup yellow corn meal V2 cup Kretschmer Wheat Germ Cream shortening, sugar; add eggs, milk. Add flour sifted with baking powder and salt. Stir in corn meal and Wheat Germ. Pour into greased 9" square pan; bake in a moderately hot oven (400 ) 25-30 minutes. QUICK NUT BREAD 2 cups prepared biscuit mix VA cup sugar 1 cup finely chopped nuts 1 cup Kretschmer Wheat Germ 1 egg, beaten 1 cup milk VA teaspoon salt Combine biscuit mix, sugar, nuts, and Wheat Germ. Add beaten egg to milk and stir in dry ingredients. Mix until just blended. Pour mixture into greased 9x5x3" loaf pan. Bake in a moderate oven (350 ) 1 hour. Cool on rack; wrap in waxed paper and store overnight before slicing.
ALL-OF-THE-WHEAT MUFFINS Vi cup Kretschmer Wheat Germ VA cup bran 1 cup milk VA cup whole wheat flour 2 Vi teaspoons baking powder Vi teaspoon salt VA cup dark molasses 1 egg, unbeaten 2 tablespoons soft shortening Vi cup raisins Combine Wheat Germ, bran and VA cup milk. Let stand for a few minutes. Add flour sifted with baking powder and salt. Add molasses, egg, VA cup milk, shortening and raisins. Stir only until combined. Fill greased muffin pans Vi full. Bake in moderately hot oven (400 ) 25 minutes. Makes 1 dozen muffins. BRUNCH CAKE 3 tablespoons butter Vi cup sugar 1 egg, beaten 1 cup milk 1 Vi cups all-purpose flour 2 teaspoons baking powder VA teaspoon salt Vi cup Kretschmer Wheat Germ 1 teaspoon vanilla Blend butter, sugar; add egg, milk. Stir in flour sifted with baking powder and salt; then Wheat Germ and vanilla. Pour into greased 9" square pan. Topping Mix 2 tablesp. Wheat Germ, 5 tablesp. crushed corn flakes, 3 tablesp. sugar, 3 tablesp. melted butter, VA teasp. cinnamon. Sprinkle over batter. Bake in moderate oven (375 ) 25-30 minutes.
Salads With Substance Kretschmer s adds extra nutrients, extra flavor PARTY SALAD MOLD 1 envelope unflavored gelatin VA cup cold water 1 Vi cups boiling water 2 bouillon cubes, VA teasp. salt 3 tablespoons mayonnaise 2 tablespoons lemon juice Vi cup Kretschmer Wheat Germ 1 cup diced cooked leftover meat VA cup cooked vegetables (peas, carrots, beans, pimiento) Vi cup diced celery Soften gelatin in cold water. Add hot water, bouillon cubes, salt; stir until dissolved. Cool; add mayonnaise, lemon juice. Chill until partially set. Stir in remaining ingredients. Pour into mold; chill until firm. Makes 6 servings. SALAD CHEESE Blend Kretschmer Wheat Germ with cream or cottage cheese; form into ball. Place on pineapple slice, halved peach or diced fruit. Top with mayonnaise. STUFFED TOMATOES Add Kretschmer Wheat Germ to chopped eggs, green pepper and onion. Season and mix with mayonnaise. Serve in tomato shells on crisp lettuce leaf. Add Kretschmer's like chopped nuts to Waldorf salad; tuna, chicken or fruit salad; mix with a tossed salad.
Dress up Fish with rich, flavorful Kretschmer Wheat Germ. Perfect for breading; mix with crumbs for stuffing; add to batter when deep frying; delicious in fish cakes. SALMON CROQUETTES VA cup butter or margarine 2 teaspoons minced onion VA cup flour 1 teaspoon Worcestershire sauce VB teaspoon pepper 1 egg 1 cup milk 1 tablespoon water 2 cups salmon (1 can) Vz cup cracker crumbs Vz cup Kretschmer Wheat Germ Vi teaspoon salt Melt butter, blend in flour and pepper. Add milk gradually and stir over low heat until thick. Stir in salmon, half the Wheat Germ, onion and sauce; salt to taste. Mix well and form into croquettes. Beat egg and water. Roll croquettes first in mixture of remaining Wheat Germ, crumbs, salt then in egg; then again in crumbs. Chill. Fry in deep hot fat (370 ) until golden brown, turning occasionally. Delicious served with tomato sauce. Makes 4 servings.
FRIDAY CASSEROLE CHICKEN SOUFFLE 2 tablespoons butter or margarine 2 tablespoons flour 1 Vi cups milk salt and pepper 1 can tuna fish 2 cups cooked asparagus, cut up 3 hard-cooked eggs!/ 3 cup Kretschmer Wheat Germ!/3 cup dry bread crumbs Melt butter, blend in flour; add milk gradually; stir over low heat until thick; season. In buttered 1 Vi -quart casserole, arrange layers of tuna, asparagus, sliced eggs, Wheat Germ mixed with crumbs. Cover with cream sauce, top with crumb mixture, dot with butter. Bake in mod. oven (350 ) 30 min. Makes 4 servings. 3 tablespoons butter 3 tablespoons flour 1 cup milk VA cup grated American cheese 3 eggs, separated 1 cup cooked diced chicken!/ 3 cup Kretschmer Wheat Germ 1 teaspoon salt Vs teaspoon pepper Melt butter, blend in flour; add milk gradually; stir over low heat until thick. Stir in cheese until melted. Remove from heat. Add beaten egg yolks, chicken, seasoning, Wheat Germ. Fold in stiffly beaten egg whites. Pour into 1 Vi -quart casserole. Bake in moderate oven (350 ) 50 min. Serve immediately. 4 servings.
DRIED BEEF CASSEROLE 1 6-oz. package macaroni 2'/2-OZ. jar dried beef, chopped Vz cup chopped green pepper 1 cup sliced mushrooms 4 tablespoons butter 3 tablespoons flour 1 Vi cups milk 1 cup cooked tomatoes 1 cup grated American cheese 2 A cup Kretschmer Wheat Germ Cook and drain macaroni. Saute meat, green pepper and mushrooms lightly in butter; blend in flour. Add milk gradually, stirring constantly until thick. Stir in 2 A cup cheese until melted; add tomatoes. Combine sauce, macaroni and Wheat Germ. Pour into 1 VI-quart casserole; top with remaining cheese. Bake in a moderate oven (350 ) 30-40 minutes. Makes 6 servings. LIVER LOAF 1 VI lb. beef liver 1 lb. ground pork 1 small onion, chopped 1 cup tomato juice 2 eggs, beaten VA cup bread crumbs VA cup Kretschmer Wheat Germ 2 teaspoons salt VI teaspoon pepper 2 tablespoons catsup 1 tablespoon Worcestershire VI cup tomato juice for basting Parboil liver 5 minutes; then cool and remove skin and veins. Put through food chopper. Combine with all other ingredients and mix well. Put into greased 9x5x3" loaf pan; pour tomato juice over top. Bake in a moderate oven (350 ) for 1 VA hours. Makes 8 servings.
Hearty main dishes with extra vitamins Kretschmer Wheat Germ adds nutrients which contribute to the well-being of every living cell in the body. BEEF LOAF PIE 4 or 5 medium potatoes 2 tablespoons butter 1 VI lbs. ground beef 1 tablespoon grated onion 2 tablespoons chopped green pepper 1 VI teaspoons salt Vs teaspoon pepper 2 A cup Kretschmer Wheat Germ VA cup tomato sauce 1 tablespoon Worcestershire Boil and mash potatoes; add butter; season. Mix other ingredients. Spread half of beef mixture in greased 9" pie pan; cover with potatoes; top with remaining beef. Bake in mod. oven (375 ) 45 min. Cut in pie wedges. 6 servings. HAM-POTATO SKILLET 1 cup ground ham 1 small onion, grated 3 medium potatoes, grated 2 eggs, lightly beaten 2 tablespoons flour VI cup Kretschmer Wheat Germ salt and pepper Combine all ingredients and season to taste. Pour mixture into 1 VI -quart casserole or skillet. Cut a few slices of fat over top. Bake in a moderate oven (350 ) 1 hour. Serves 4. Add Kretschmer's to poultry stuffing; use it to bread chops and cutlets. Moisten with milk; add to hamburgers.
BAKED STUFFED ONIONS 4 large onions Vi lb. pork sausage Vi cup Kretschmer Wheat Germ salt pepper 1 can tomato soup Peel onions, boil 30-40 minutes. Drain, remove center. Mix sausage, VA cup chopped onion pulp, Wheat Germ, seasoning; moisten with tomato soup. Fill onions with mixture. Sprinkle with Wheat Germ. Pour soup on top. Bake in moderate oven (350 ) 30 min. Serves 4. TOASTY BAKED TOMATOES Cut tomatoes in half. On each cut side sprinkle salt and pepper to taste, Vi teaspoon sugar, 1 tablespoon Kretschmer Wheat Germ, Vi teaspoon butter. Bake in mod. hot oven (400 ) 15 min. CORN PUDDING 1 No. 2 can cream style corn 2 eggs, beaten VA cup milk salt and pepper to taste ] A cup fine bread crumbs 1/3 cup Kretschmer Wheat Germ butter Combine corn, eggs, milk and seasoning. Mix crumbs and Wheat Germ. Alternate layers of corn mixture with crumbs in well-buttered baking dish. Dot each layer and top with butter. Sprinkle grated cheese over top if desired. Bake in moderate oven (350 ) 45 minutes. Makes 6 servings.
CHEESE DREAM CAKE 1 Vi cups cottage cheese 1 Vi tablespoons flour VA teaspoon salt 3 tablespoons cream 3 eggs, separated VA cup sugar 1 tablespoon melted butter 1 tablespoon lemon juice 1 Vi teaspoons grated lemon rind VA cup Kretschmer Wheat Germ Vi cup finely chopped nutmeats Mash cheese through strainer; mix with flour, salt, cream, beaten egg yolks, sugar, butter, lemon juice, rind, Vi cup Wheat Germ. Fold in stiffly beaten egg whites. Butter 9" square pan, sprinkle with 2 tablesp. Wheat Germ. Pour in batter; top with Wheat Germ, nutmeats. Bake in moderate oven (375 ) 30 min. ORANGE RAISIN CAKE 1 large orange 1 cup raisins Vi cup shortening 1 cup sugar 2 eggs, beaten 1 cup milk 3 teaspoons baking powder 1 Vi cups sifted all-purpose flour Vi cup Kretschmer Wheat Germ VA teaspoon salt Squeeze orange; save juice. Put raisins, orange pulp, rind through food chopper. Cream shortening, sugar; beat in eggs. Stir in sifted dry ingredients and Wheat Germ. Stir in fruit. Pour into greased, floured 12x8x2" pan. Bake in moderate oven (350 ) 50 minutes. Topping Dissolve Vi cup sugar in juice of orange. Pour over top of cake as soon as removed from oven.
Cookies That Count Pack the cookie jar with extra vitamins, protein and minerals. Fortify little bodies with protective nutrients in Kretschmer Wheat Germ. PECAN CR8SPS Vi cup butter or shortening 2 Vi cups brown sugar 2 eggs, beaten 2 cups all-purpose flour 2 teaspoons baking powder VA teaspoon salt Vi cup Kretschmer Wheat Germ Vi cup chopped pecan meats Cream butter, sugar; add eggs; beat well. Add flour sifted with salt and baking powder. Stir in Wheat Germ and nut meats. Drop from teaspoon onto greased cookie sheet. Bake in mod. oven (375 ) 12-15 min. Makes 5 doz. cookies. WHEAT GERM FLUFFS 2 egg whites 2 A cup sugar 7 A cup Kretschmer Wheat Germ 1 teaspoon vanilla 2 cups corn flakes Vi cup nutmeats or 1 cup shredded cocoanut Beat egg whites until stiff but not dry. Gradually fold in sugar; then Wheat Germ and vanilla. Last, fold in corn flakes and nutmeats or cocoanut. Drop by teaspoons on greased cookie sheet. Bake in moderate oven (350 ) 10 to 12 minutes. Makes 3 dozen.
PINWHEEL COOKIES 1 cup shortening 2 cups sifted brown sugar VI teaspoon salt 2 teaspoons vanilla 2 eggs, unbeaten 2 A cup Kretschmer Wheat Germ 3 cups sifted all-purpose flour 3 teaspoons baking powder VI cup chopped nuts 1 square melted chocolate Cream shortening with sugar, salt and vanilla. Stir in eggs, Wheat Germ and flour sifted with baking powder. Divide into 2 parts. To one add nuts; to the other melted chocolate. Chill. Roll each part Va" thick. Place chocolate layer on top. Roll together. Slice. Bake in mod. oven (375 ) 10 min. Makes 5 dozen. PEANUT BUTTER COOKIES VI cup peanut butter VI cup shortening 2 cups brown sugar 2 eggs, unbeaten 1 teasp. salt, 1 teasp. cinnamon 1 teaspoon vanilla 2 cups all-purpose flour 1 teaspoon baking powder VI teaspoon baking soda 1 cup uncooked rolled oats 1 cup Kretschmer Wheat Germ Cream peanut butter, shortening, sugar; mix in eggs, seasoning. Stir in flour sifted with baking powder and soda; then oats and Wheat Germ. Shape in rolls in waxed paper. Chill overnight. Slice thin; bake on ungreased cookie sheet in moderate oven (375 ) 12 minutes. Makes 6-7 dozen.
APPLE WHEAT GERM CRUNCH 5 or 6 cooking apples VA cup all-purpose flour 1 teaspoon baking powder 1/2 teaspoon salt Vi to 1 cup sugar 1/3 cup Kretschmer Wheat Germ 1 egg, unbeaten Vz cup melted shortening or cooking oil cinnamon or nutmeg Peel and slice apples into buttered 9" square pan. Sift flour, baking powder, salt and sugar together; add Wheat Germ and blend with fork. Break egg into mixture; work with fork until crumbly. Spread over apples; pour shortening on top. Sprinkle with spice. Bake in mod. oven (350 ) 45 minutes. CRUSTED LIME SNOW 1 package lime flavored gelatin 2 cups boiling water 2 egg whites, stiffly beaten Vi cup Kretschmer Wheat Germ Vi cup graham cracker crumbs Dissolve gelatin in water. Chill until partly set; beat frothy; fold in whites. Pour into 9" square pan; top with Vi mixture of Wheat Germ, crumbs. Chill. Cut in cubes. Sprinkle with rest of crumbs.
BROWN SUGAR FUDGE 1 lb. dark brown sugar 1 cup milk 1 tablespoon corn syrup 2 tablespoons butter 1 teaspoon vanilla Vi cup Kretschmer Wheat Germ Vi cup cocoanut Combine brown sugar, milk, corn syrup. Boil slowly to soft ball stage. Add butter; cool. Add vanilla; beat until it creams and will hold shape when dropped from spoon. Stir in Wheat Germ and cocoanut; spread in buttered pan. Cool, cut into squares. Make candy provide extra nutrients Add nut-like Kretschmer Wheat Germ to candy it helps to supply children's daily requirements of Vitamin Bi, riboflavin, niacin, iron, phosphorus. WHEAT GERM CHOCOLATES 2 squares unsweetened chocolate 1 can sweetened condensed milk 2 A cup Kretschmer Wheat Germ 1 cup chopped cocoanut or small can shredded cocoanut Vi cup chopped walnuts Melt chocolate in double boiler. Add condensed milk and stir until thick. Remove from heat and stir in other ingredients. Drop by teaspoons onto greased baking sheet. Place in a moderate oven (350 ) and turn off heat. Leave about 15-20 minutes until candy has glazed appearance.
Lunch important in day's nutrition Fortify everyday lunches quickly and easily. Add Kretschmer Wheat Germ to peanut butter, minced meat, cream cheese, prepared sandwich spreads. CHUCK WAGON SANDWICH Cook 4 slices bacon until crisp; break into small pieces. Lightly brown 1 tablesp. chopped onion and 2 tablesp. chopped green pepper in fat. Beat 4 eggs with Vi cup milk, Vi teasp. salt, Vi teasp. Worcestershire. Combine all; add ] A cup Kretschmer Wheat Germ. Cook over low heat, stirring constantly until set. Filling for 5 sandwiches. VITAMIN SPREAD Add 3 tablesp. Wheat Germ to 1 cup finely chopped carrot, celery, parsley. Season; mix with mayonnaise. Spread bread with cheese for extra protein. WHEAT FROSTIES 12 graham crackers Vi package cream cheese 2 A cup confectioners' sugar Vi cup Kretschmer Wheat Germ Blend cream cheese and sugar; spread on both sides of graham crackers. Press both sides of each cracker into Wheat Germ sprinkled on waxed paper. Protective Kretschmer Wheat Germ a dependable way to add protective nutrients to every meal... every day.
KRETSCHMER WHEAT GERM Accepted by the Council on Foods and Nutrition of the AMERICAN MEDICAL ASSOCIATION Kretschmer's Supplies the Following Percent of Minimum Daily NUTRIENTS mg/oz. Requirement Age 1-6 6-12 Adult 1 oz 1V2 oz 2 oz B1 (Thiamine).49 98% 98% 98% B2 (Riboflavin).15.15 mg*.22 mg* 15% Niacin 1.00 1.0 mg* 1.5 mg* 2.0 mg* Iron 2.22 29% 33% 44% Phosphorus 275.00 36% 55% 73% Proximate Analysis Protein 33% CHO 45.5% Fat 11.5% Ash 5% Moisture 3.3% Crude Fiber 1.7% Calories 125/oz ^Minimum Daily Requirement not yet established Also contains per oz. pantothenic acid.32 mg, choline 114 mg, inositol 201 mg, folic acid.13 mg, biotin.003 mg, pyridoxine.34 mg, Vitamin E 1 1.5 mg. Need for these in human nutrition is not established. RESTRICTED DIETS Reducing Kretschmer Wheat Germ helps supply essential vitamins and minerals needed in low calorie diets. Low Salt Sodium 3.9 mg per 1 00 gm. Valuable for protein. VACUUM PACKED to insure freshness SOLD AT GROCERS 9-53 KRETSCHMER CORPORATION CARROLLTON, MICHIGAN litho in U. S. A. Kretschmer Corp.