BMO Capital Markets Farm to Market Conference May 16, 2018

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BMO Capital Markets Farm to Market Conference May 16, 2018

Safe Harbor Statements Forward Looking Statements: This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and applicable Canadian securities laws conveying management's expectations as to the future based on plans, estimates and projections at the time the Company makes the statements. Forward-looking statements involve inherent risks and uncertainties and the Company cautions you that a number of important factors could cause actual results to differ materially from those contained in any such forward-looking statement. The forward-looking statements are based on assumptions regarding management s current plans and estimates. Factors that could cause actual results to differ materially from those described in this presentation include, among others: risks relating to any unforeseen changes to or effects on liabilities, future capital expenditures, revenues, expenses, earnings, synergies, indebtedness, financial condition, losses and future prospects; and the effect of economic, competitive, legal, governmental and technological factors on Cott s business. The foregoing list of factors is not exhaustive. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Readers are urged to carefully review and consider the various disclosures, including but not limited to risk factors contained in the Company's Annual Report in the Form 10-K for the year ended December 30, 2017 and its quarterly reports on Form 10-Q, as well as other periodic reports filed with the securities commissions. The Company does not, except as expressly required by applicable law, undertake to update or revise any of these statements in light of new information or future events. Non-GAAP Measures: The Company routinely supplements its reporting of GAAP measures by utilizing certain non-gaap measures to separate the impact of certain items from its underlying business results. Since the Company uses these non-gaap measures in the management of its business, management believes this supplemental information, including on a pro forma basis, is useful to investors for their independent evaluation and understanding of Cott s business. The non-gaap financial measures described above are in addition to, and not meant to be considered superior to, or a substitute for, the Company's financial statements prepared in accordance with GAAP. In addition, the non-gaap financial measures included in this presentation reflect management's judgment of particular items, and may be different from, and therefore may not be comparable to, similarly titled measures reported by other companies. A copy of this presentation may be found on www.cott.com. 2

PRESENTERS JAY WELLS Chief Financial Officer Mr. Wells was appointed Chief Financial officer in 2012. Prior to joining Cott, he held various senior finance positions with Molson Coors from 2005 to 2012, including Chief Financial Officer of Molson Coors Canada, a subsidiary of Molson Coors Brewing Company, and Global Vice President, Treasury, Tax, and Strategic Finance of Molson Coors Brewing Company. From 1990 to 2005, Mr. Wells held several positions within Deloitte and Touche LLP, including partner. JARROD LANGHANS VP, Investor Relations Mr. Langhans leads the development of strategy, operating plans, budget, and execution of the IR program, in partnership with the Chief Financial Officer with the objective of educating and updating investors and analysts about the company to achieve a fair relative stock value. 3

Cott has Transformed Itself Into a Pure Play Water, Coffee and Tea Services Company 2009 Sales 2016PF Sales New Cott 2017 Sales Water 20% Other 20% CSD 60% Retail Water 6% Sparkling Water 11% Juice 10% Other 13% CSD 15% HOD Water 26% Coffee & Tea 19% Retail Water 10% Coffee & Tea 34% Other 11% HOD Water 45% > $2bn in acquisitions in water and coffee DS Services Eden Springs S&D Coffee 2015 2016 2016 $1.25bn* 470mm* $335mm* Leading HOD and coffee service provider in North America Leading European HOD water, OCS and filtration service provider Largest coffee and tea manufacturer in North America New Cott following the sale of the legacy private label CSD & juice business for $1.25 billion Source: Cott Management. *Announced acquisition price. Classifications updated as of May 3, 2018. 4

The New Cott Overview A Leading International Services Company We are a leading route based North American and European water, coffee, tea and filtration service provider within HOD, food service, convenience and hospitality 1 2 3 >2.4mm customers served annually >3,600 direct-to-consumer routes >60 manufacturing sites and >360 branch distribution and warehouse facilities 4 5 6 Operations in the US, Canada, Israel and 17 European countries Annual Sales >$2.35bn (2018E) Track record of successfully integrating acquisitions Source: Cott Management. 5

The New Cott Overview A Leading International Services Company With annual net sales of over $2.35 billion (2018E) Focused on route based services in water, coffee, tea and filtration as well as coffee roasting, tea blending and extract/ingredient production Market leading brands and services in channels with barriers to entry Route Based Services (North America and Europe) Coffee, Tea & Extract Solutions (U.S.) Coffee Roasting Tea Blending All Other Delivering quality products and services to customers and consumers alike while generating superior value for our shareholders Liquid Extract Source: Cott Management. 6

Our Vision Be the preeminent international route based direct to consumer water and coffee solutions service provider with superior shareholder returns through above market organic growth, expanding margins, growing free cash flow and further overlapping and complementary acquisitions with a key focus on increasing customer penetration and route density. 7

Our Mission Organic Growth from Better-for-You product offerings (positioned in growing categories of water, coffee, tea, filtration and extracts) Focused innovation within product development, route logistics and technology creating further growth, cross sell and customer service opportunities Margin Expansion driven by scaled platforms with increased customer and route density Focus on sustainability to drive efficiencies, inspire innovation, and build a platform for long-term growth and assured supply. Consolidation / customer list opportunities at highly synergistic values Strong compound free cash flow generation 8

Organic Growth From Better-for-You Product Offerings Positioned In Growing Categories HOD Category Bottled Water Volume and Revenue Growth 1,500 1,300 1,100 HOD Bottled Water Volume (Millions of Gallons) CAGR 2010-17 of +2.7% 1,155 1,174 1,204 1,225 1,285 1,338 1,382 1,392 $1,900 $1,700 $1,500 $1,300 $1,433 $1,431 HOD Bottled Water Revenue (Millions of Dollars) $1,483 CAGR 2010-17 of +2.9% $1,542 $1,621 $1,684 $1,726 $1,748 900 $1,100 700 $900 $700 500 2010 2011 2012 2013 2014 2015 2016 TTM Q3 2017 $500 2010 2011 2012 2013 2014 2015 2016 TTM Q3 2017 U.S. Bottled Water Cooler Unit Placements U.S. Filtration Unit Placements In 000 s 6,500 6,250 6,000 5,750 5,500 5,250 5,190 5,240 5,380 5,500 5,690 5,860 5,980 6,052 6,126 6,200 In 000 s 2,300 2,050 1,800 1,550 1,300 1,050 850 940 1,050 1,165 1,259 1,367 1,493 1,629 1,775 1,932 5,000 2010 2011 2012 2013 2014 2015 2016 2017E 2018E 2019E 800 2010 2011 2012 2013 2014 2015 2016E 2017E 2018E 2019E Source: Zenith International USA POU and Bottled Water Coolers Report Beverage Marketing Corporation US Bottled Water Through 2020 Report (July 2017) 9

Focused Innovation Product Development, Route Logistics And Technology Creating Further Growth Lead Core Category Innovation Aqua Café-R Provide a convenient multi-beverage solution for small office and residential customers Storm Provide a sleek, modern, convenient bottom load cooler to a broader potential customer base Remington Filtration Lead innovation of filtration equipment that offers certified, long-lasting quality drinking water Source: Cott Management. 10

Focused Innovation Product Development, Route Logistics And Technology Creating Further Growth Route Logistics Technology Technology Omnitracs Routing Software Data Capture System and Data Integration Business Rule Automation Investments in logistics will enable significant improvements in the service we offer, increase route density, reduce costs and create the potential for new revenue and customer opportunities Process Handheld Continual Route Planning Re-Alignment Process Daily Routing Process Location Selection Process Data Governance Route Sales & Service Enhanced user experience; improved performance and information visibility Significant efficiency improvements, reduced miss-keys & data errors Access to real-time data changes (Customer data, Route data) Source: Cott Management. 11

Modest Margin Expansion Driven by Scaled Platforms With Increased Customer And Route Density Leveraging our leading platforms of HOD Water, Office Coffee, and Filtration Services across 20 countries drives margin expansion through increased customer base and consumption Canadian Market Leader Oldest and largest HOD Water business with a leading position and over 70,000 customers Leader in HOD Water Delivery European Market Leader # 2 in OCS U.S. Market Leader Leader in HOD Water Delivery Top 5 in OCS HOD Water (1) OCS (2) HOD Water (3) OCS (3) Smaller Competitors ~39% DS Services ~31% Nestle ~30% Smaller Competitors ~80% DS Services ~3% Remainder of Top 5 ~17% Other 61% Eden 20% Company A 3% Company B 3% Next 5 13% Other 90% Company A 6% Eden 4% Source: Company information, Management estimates. Note: 2015 market shares based on management estimates. (1) Source: Beverage Marketing Corporation. Category size of $1.7 billion and reflects only bottled water and excludes items such as cooler rent, cups, etc. (2) Source: Coffee sales rise, so do costs: State of the Coffee Service Industry, Automatic Merchandiser, September 2015. (3) Company information. 12

ECONOMIC ENVIRONMENTAL SOCIAL Focus on Sustainability to Drive Efficiencies, Inspire Innovation, and Build a Platform for Long-Term Growth and Assured Supply We work to reduce the environmental impact of our company operations as much as possible, including optimized routing, bottle re-use and recycling, and e-invoicing among other initiatives Over the last 10 years, we have reduced the amount of plastic in our U.S.-and Canada-branded 0.5-liter bottles by more than 50% and the caps by 25% Our European operations are low carbon, offsetting over 141,000 tonnes of CO 2 in 9 markets with Carbon Neutral Product certification Raíz Sustainability is our innovative sustainable sourcing platform for coffee and tea with inclusive approach to support smallholder farmers in 6 countries with 15 fully engaged projects and more than 4,900 farmers impacted Sourcing with Purpose to advance resilient supply chains Our operations throughout Europe are now 100% powered by green energy sources Our U.S. branded 3-and 5-gallon water bottles and our Canadian-branded 11.3- and 18.9-liter bottles are reused up to 50 times. At the end of their useful life, the bottles are recycled and used to make useful new products. Recent vehicle purchases in our North American operations promise a 40% increase in fuel productivity To reduce delivery mileage, our representatives use smartphones to optimize their routes We offer bio-degradable and paper cup options to our customers to reduce use of plastic cups A longer bottle life means less plastic waste 13

Customer List / Tuck-In Acquisition Opportunities At Highly Synergistic Value The New Cott model features scale platforms and embedded customer bases with the ability to add on accretive tuck-in acquisitions to fuel further growth and platform density U.S. Small HOD Tuck-ins (Avg ~$2M) Acquire: Customer List Bottles and Coolers Europe Small HOD Tuck-ins (Avg ~$2M) Acquire: Customer List Bottles and Coolers Mid-Sized Tuck-ins ($10M to $60M) Add density to current routes, call center volume and back office Synergize to ~3x U.S. Small OCS Tuck-ins (Avg ~$2M) Acquire: Customer List Brewers Add density to current routes, call center volume and back office Add density to current routes, call center volume and back office Synergize to ~4x Europe Small OCS Tuck-ins (Avg ~$2M) Acquire: Customer List Brewers Add density to current routes, call center volume and back office Acquire: Business operations and assets including customer lists, depots, manufacturing plants, fleet, etc. Synergies are gained through depot consolidation as well as utilization of back office and call center in place at Cott. Synergize to ~5x to 7x Source: Cott Management. Synergize to ~4x Synergize to ~5x 14

Strong Free Cash Flow Generation and Capital Deployment Cott can leverage its growing segments to maximize free cash flow and create shareholder value through its capital deployment plan Free Cash Flow Drivers Revenue growth 2019E Adjusted Free Cash Flow Adj. Free Cash Flow (1) (2) Margin expansion Synergy Capture Interest savings Highly synergistic acquisitions Cash from Ops: Capex: Adj FCF: Post 2019 Adj. FCF CAGR: $265 - $270mm plus $115 - $120mm ~$150 mm plus 10% Stable Dividend Opportunistic Share Repurchase Program Highly Synergistic Tuck-In Acquisitions Capacity to Fund Scale M&A Source: Cott Management. (1) Adjusted free cash flow calculated as cash flow from operations (excluding acquisition, integration and transaction costs) less capital expenditures. (2) Adjusted free cash flow is based off of New Cott. 15

The New Cott is Well Positioned for the Future 1 2 3 4 5 6 7 8 9 Multiple attractive platforms and positions in growing categories Positive top line momentum across all businesses Gaining market share in US and European HOD and US Coffee Roasting Significant further value creating opportunities from small, medium and larger scale acquisitions Successful progression on integration Good synergy capture and positive momentum to deliver remaining synergies Reduced debt and a strengthened balance sheet Outstanding debt long term with fixed coupons Growing adjusted free cash flow 16

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