SPIRITS DECORATED IN HISTORY C O L L E C T I O N
UNITED KINGDOM: 3 Johnnie Walker Page 16 Royal Salute Page 27 INTRODUCTION McQueen Gin Page 20 The Famous Grouse Page 7 Tullamore Dew Page 19 Wade Ceramics is a British treasure. Since 1810, we ve been designing and manufacturing ceramic products which are admired the world over. Castle Gin Page 8 Forest Gin Page 24 Nelson s Gin Page 11 Norfolk Gin Page 23 With a philosophy based around creating handcrafted items of the highest quality, our porcelain flagons are renowned throughout the international distilling industry. And that s just part of it. Whether it s for spirits, homeware, fragrance or food, these are ceramics which combine traditional artistry with over 200 years of expertise. Kraken Page 15 OTHER COUNTRIES: Following a process which ensures quality at every stage of manufacturing from product innovation to state-of-the-art technology this is how we combine the best of British workmanship with a contemporary, premium style. USA AUSTRALIA Beenleigh Page 12
4 WHO WE ARE Wade Ceramics is based in Stoke-on-Trent, Staffordshire. It s also known as the Potteries the traditional home of ceramics in England and famed across the world. It s not just our location or our unique 200 year history which sets us apart. We make the highest quality ceramics for gifts, promotion and industry. With a bespoke service guaranteed, we offer a low cost of entry ( 1000 per model) and a minimum order quantity of just 1,000. But we can also easily scale up, producing over 100,000 units a week. Whatever the numbers, it s good to know that these are ceramics made from fully vitrified porcelain lead-free, food-safe and ISO 9001:2015 certified. Wherever possible, raw materials are locally sourced to the factory in which a product line is made and equally, wherever possible, waste materials are carefully recycled.
7 THE FAMOUS GROUSE Having produced various decanters for The Famous Grouse since 1993, Wade was also commissioned in 2011 to create something special to commemorate the 30th year as the best-selling whisky in Scotland. We worked closely with British wildlife artist Rodger McPhail to ensure that the brand integrity was maintained from concept to development, and into production. This was achieved with Wade sourcing and managing all production aspects of the decanter, print and artwork supply. The Famous Grouse porcelain decanter features three illustrations of the brand s iconic grouse taking flight. The product was cast and hand decorated by Wade with 10,000 being produced. It was designed to be reusable, as well as to promote the brand overseas and further encourage sales.
8 CASTLE GIN Wade Ceramics was delighted to partner with Castle Gin a locally inspired Staffordshire company like us in the creation of their new ceramic bottle. Castle Gin s bottle takes inspiration from Mow Cop Castle which sits between the counties of Cheshire and Staffordshire. Their logo incorporates the silhouette of the castle as well as unspecified botanical sprigs alluding to the secret ingredient recipe that is Castle Gin. This local theme ran throughout by adding the essence of Staffordshire in the design and craftsmanship of the bottle, just as it is included in the gin by the locally sourced ingredients found on the beautiful nearby moors. As a company based in the heart of Staffordshire, Wade Ceramics takes great pride in every spirits bottle we craft. This project in particular was a great opportunity for us to seal Castle Gin s history with their own iconic branding.
11 NELSON S GIN Another Staffordshire manufacturer we are proud to partner with is Nelson s Gin the only gin made on the Derbyshire and Staffordshire borders. Its manufacture being a sophisticated 21st century version of a cottage industry. The initial order of 10,000 white ceramic gin bottles was spread over three variants, London Gin, Navy Strength and the award-winning Rhubarb and Custard Gin, with the premium packaging complementing the gins on offer some of the only ones to be made with fresh hops. Both Wade and Nelson s Gin were delighted to team up not only because we re so well suited, but also due to both brands helping to generate wealth in the region. However, certain challenges had to be overcome in production. The bespoke height of the bottles meant that our team was unable to fire using standard kilns. Instead, an innovative approach was required, and a taller, intermittent kiln was used for bisque and glazing. With these bottles, the results speak for themselves.
12 BEENLEIGH Complement a traditional, world-class rum with a traditional, high-quality material. That s exactly what Beenleigh Rum did. As one of Australia s oldest brands of rum, its home since 1884 is the heritage-listed Beenleigh Rum Distillery at Eagleby, Queensland. Beenleigh crafts a range of world-class rums using only the finest ingredients: pure Queensland rainwater, premium molasses and their own proprietary yeast. Therefore, the finest ingredients deserve the finest material. Since 2016, Wade Ceramics has been working with Beenleigh to bring their design to life with our range of fully vitrified porcelain. They provided us with an existing ceramic bottle and with our skilled hand and automated craftsmanship, we were able to replicate the bottle to enhance their distinguished brand and look. With Beenleigh Rum producing more and more variants of their rum, and even brandy, our partnership with the Australian distiller looks set to flourish further in the future.
15 KRAKEN Wade Ceramics has worked with Kraken on their limited edition rum bottle every year since 2015 and our partnership is for the foreseeable future. The limited edition decanter is a replica of products found on a shipwreck after a supposed attack by the mythical sea beast, the Kraken. To keep the look of the bottles fresh, Kraken works with a design agency to choose a new design each year. And we work with Kraken to make it all possible. Highly collectable and striking, the demand for the Kraken bottle goes up each year. That s why we supply a greater quantity of limited edition bottles to keep their customers happy. Maybe that s because each bottle we manufacture for them is different. This is, of course, deliberate. We intentionally ensure that no two bottles are the same due to random spray techniques. It all helps to make these sought-after bottles even more unique and desirable.
16 JOHNNIE WALKER For the launch of Johnnie Walker House in Shanghai a four story house used to market Scottish whisky to Chinese consumers and tell the story of the brand's history Wade worked with Diageo and creative agency LOVE in designing the Johnnie Walker 1910 for display purposes. As a series of commemorative edition bottles, this told the story, in print, of the Johnnie Walker whisky brand and its passage from Scotland to China running around and across seven bottles. Referencing the Chinese decorative style of blue and white porcelain, the Johnnie Walker Blue brand was a for sale by invitation only blend, with only 1,000 3 litre bottles being created. Originally intended solely for the Shanghai experience, the project was so successful that it has been further developed and went to Beijing, Chengdu, Miami, Inchyon, Taiwan, Schipol Airport, and Seoul and then finally, a global bottle was developed for the travel retail market.
19 TULLAMORE DEW Wade Ceramics has worked in partnership with Tullamore Dew for over 25 years, producing their distinctive ceramic bottles, or as they refer to them, crocks. Over this quarter of a century, we ve produced over one million crocks to house their Irish whiskey. Whilst the design has been updated slightly from time to time, this is a case of a classic container that doesn t need revamping. From sourcing and managing all production aspects of the decanter, print and artwork, to casting the products and decorating them by hand, we re proud to have lent our talents to this ongoing project. As well as the UK market, you can find Tullamore Dew crocks in Europe and the United States. That s because a Wade Ceramics design always travels well.
20 MCQUEEN GIN Producers of award-winning premium Scottish craft gin, McQueen Gin is distinguished by unique flavours, exceptional quality and distinctive packaging. The original blue packaging of McQueen Gin has since been internationally recognised, with the craft gin distillers winning many coveted awards for their handcrafted, bespoke ceramic bottles produced by Wade. In particular their Sweet Citrus Gin, one of 6 recipe variants in the range, has seen immense success, winning Best Brand Design and Silver in the Taste Category at the World Gin Awards 2018. Not only do McQueen Gin have a traditional range of bottles to be representative of their individual brand, but together we have also crafted limited edition packaging that is still truly unique yet recognisable to the McQueen Gin brand. Now that, is the true craft of standing out.
23 NORFOLK GIN Every home crafted recipe needs a handcrafted bottle. And with the distinctive artisan Norfolk Gin, Wade Ceramics was more than happy to create their flagon. Sometimes called a bathtub gin; a selection of botanicals are prepared by hand and slowly steeped in the bathtub. This gentle method gives Norfolk Gin its irresistible flavour and uniquely delicate green tint. Think fresh juniper aromas spiked with spice, citrus, some sweetness, herbal and floral scents and you're conjuring up the essence of Norfolk Gin. As a gin which is steeped in the essence of Norfolk, their bottle needed to represent the delicate combination of the selected botanicals which have been gently plucked from Norfolk Gin s home in Norwich. The twining vines of the design encompass the logo, creating the allusion that the botanicals and spices of the gin are enriched with the heart and soul of Norfolk. Due to our high-quality ceramics and hand finished manufacturing, Wade Ceramics is proud to be the supplier of Norfolk Gin s bottles.
24 FOREST GIN As the only gin to have ever been awarded two separate Double Gold medals at the San Francisco World Spirits Competition, Forest Gin was the perfect match for Wade. This is family-distilled, aromatic gin that s created in small batches of 75 bottles. Using a mixture of foraged and sourced ingredients from custom loose leaf tea to the oolong and Italian bergamot these were then blended with forest spring water to create a spirit that meets the highest of quality. Alongside the original Forest Gin bottle, we also crafted a beautiful bottle for Forest Gin s special Earl Grey edition. The bespoke porcelain design was decorated with locally commissioned artwork, creating a bottle that s just as good as the award-winning gin inside.
27 ROYAL SALUTE A family of blended whiskies targeted at export markets around the world, Royal Salute was originally launched in 1953 to commemorate the Coronation of Queen Elizabeth II. With the use of ceramic to produce luxury commemorative decanters, we ve enjoyed a working relationship with the whisky makers Chivas Brothers since 1982. With over 20 products and variants, this range not only showcased the different sizes and colours available, but also the limited editions created by Colin Scott, master distiller at Chivas Brothers. Wade is proud to have worked on a range considered to be at the pinnacle of this famous company s portfolio.
HOW TO ENQUIRE Contact us directly at www.wade.co.uk to make enquiries. WADE CERAMICS Bessemer Drive, Stoke-on-Trent, Staffordshire, ST1 5GR, UK T: +44 (0) 845 481 0206 F: +44 (0) 845 481 0207 E: enquiries@wade.co.uk wade.co.uk DECORATED IN HISTORY