To Mexicans, mangos are as basic to taste memories as apples are to Americans.

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mango culture story Did you know that mangos are the most popular fruit in the world? India grows and consumes more mangos than any other country in the world! In the U.S., we enjoy mangos from Mexico, Ecuador, Peru, Brazil, Guatemala, Haiti, Nicaragua, and locally from Puerto Rico, Florida and Southern California. Hawaii also produces mangos, but the demand for fresh mangos on the island keeps them there. In many mango growing countries, the fruit is beloved and often consumed every day.

To Mexicans, mangos are as basic to taste memories as apples are to Americans. I remember mangos practically from my birth, says Ricardo Muñoz Zurita, chef at the Azul resaurants in Mexico City. I m originally from Tabasco and Veracruz, in the southeastern part of Mexico two of the leading states for growing and eating mangos. I ve always been surrounded by mangos, ever since I was a kid, and so the mango is also the first fruit I really remember. During mango season everyone practically forgets whatever else is around and everyone just eats mangos. Perhaps an exaggeration, but that s what passion does, especially when refined by custom and history. Although now hard to find (except in a Mexican grandmother s kitchen, perhaps), mango forks were once ubiquitous. Designed with one purpose in mind, the three-pronged fork spears the mango for easy handling, peeling and devouring. Mangos are a staple fruit in the Puerto Rican diet. While they are commonly found at every community market, grocery store or street-side vendor, mangos are often enjoyed as a back yard tree, shared among neighbors and friends.

mango nutrition 1 CUP MANGO= 100 calories 100% of daily vitamin C 35% of daily vitamin A 12% 20% 10% of daily fiber of daily folate NO cholesterol sodium fat of daily vitamin B6 The Superfruit You Love

nutrition messages The Summertime Superfruit Who needs dessert when you ve got mangos? Give your shoppers the confidence to love this nutritiously sweet fruit. Vitamin C Excellent source Supports healthy cognitive function Important for immune function Increases the absorption of non-heme iron, the form of iron present in plantbased foods Vitamin A Excellent source Critical for vision Important for immune function Helps maintain healthy skin Folate Excellent source Consuming adequate folate before and during pregnancy may help reduce a woman s risk of having a child with a brain or spinal cord defect Helps the body make red blood cells Supports healthy cardiovascular function Fiber Good source Slows the absorption of sugar into the bloodstream Makes you feel full faster and therefore may help support weight management Aids digestion Vitamin B6 Good source Involved in immune function Helps the body maintain normal blood sugar levels Helps maintain normal nerve function What about my shoppers who are watching sugars or carbs? Can they eat mangos? Yes! Just like all other fruit, mangos contain naturally-occurring sugar. One cup of mangos contains 25 grams of carbohydrate, similar to one cup of oranges (21 grams) or pineapple (22 grams). Give your shoppers permission to love mangos they are a perfectly sweet package of nutrients. What does the research tell us about mangos? Research surrounding the health benefits of mangos is ongoing, and although more research is needed especially in humans, preliminary studies have found mango consumption linked to blood glucose control, and digestive health. For more information please visit mango.org/en/research-resources

mango VARIETIES honey Francis Flavor: Sweet and creamy Texture: Smooth, firm flesh with no fibers Color: Vibrant yellow Ripening Cues: Skin turns to a deep golden color and small wrinkles appear when fully ripe. Squeeze gently to judge ripeness. Flavor: Rich, spicy, and sweet Texture: Soft, juicy flesh with fibers Color: Bright yellow skin with green overtones Ripening Cues: Green overtones diminish and the yellow becomes more golden as the Francis ripens. Squeeze gently to judge ripeness. haden keitt Flavor: Rich, with aromatic overtones Texture: Firm flesh due to fine fibers Color: Bright red with green and yellow overtones and small white dots Ripening Cues: Green areas of the mango turn to yellow as it ripens. Squeeze gently to judge ripeness. Flavor: Sweet and fruity Texture: Firm, juicy flesh with limited fibers Color: Dark to medium green, sometimes with a pink blush over a small portion of the mango Ripening Cues: Skin stays green even when ripe. Squeeze gently to judge ripeness. kent tommy atkins Flavor: Sweet and rich Texture: Juicy, tender flesh with limited fibers Color: Dark green and often has a dark red blush over a small portion of the mango Ripening Cues: Kents have yellow undertones or dots that cover more of the mango as it ripens. Squeeze gently to judge ripeness. Flavor: Mild and sweet Texture: Firm flesh due to fibers throughout Color: A dark red blush often covers much of the fruit with green and orange-yellow accents Ripening Cues: This mango may not provide any visual cues. Squeeze gently to judge ripeness. Originally Ataulfo

mango AVAILABILITy Did you know mangos are available year round? While mangos vary in variety, origin, and season, you can always promote mangos. Francis Haiti haden Mexico, Ecuador, Peru honey Originally Ataulfo Mexico, Ecuador, Peru keitt Mexico, Nicaragua, Guatemala, Puerto Rico kent Mexico, Ecuador, Peru tommy atkins Mexico, Peru, Guatemala, Brazil, Ecuador JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

mango cutting ripeness & handling Don t judge a mango by its color.

cutting, ripeness & handling How to Choose Ripening and Storing Squeeze the mango gently. A ripe mango will give slightly. Don t focus on color. It is not the best indicator of ripeness. Use your experience with produce such as peaches or avocados, which also become softer as they ripen. A red color that appears on some varieties in not an indicator of ripeness always judge by feel. Ripe mangos will sometimes have a fruity aroma at their stem ends. Keep unripe mangos at room temperature. Mangos shouldn t be refrigerated before they are ripe. Mangos will continue to ripen at room temperature, becoming sweeter and softer over several days. To speed up the ripening, place mangos in a paper bag at room temperature. Once ripe, mangos should be moved to the refrigerator, which will slow down the ripening process. Whole, ripe mangos may be stored for up to five days in the refrigerator. Mangos may be peeled, cubed and placed in an airtight container in the refrigerator for several days or in the freezer for up to six months. How well do you know mangos? Take our online course for Retail RDNs, Mango University, to receive a $10 reward and a customized diploma. Visit: mango.org/university NGO UNIVERSITY A M On the recommendation of Professor Mango, the National Mango Board and the mango industry, Mango University has conferred upon the degree of Master of Mangos This graduate has gained the skills needed to increase mango sales through better handling and customer education Sellmore Mango Professor Sellmore Mango, PhD

mango usage Make sure your store has the mango recipes it needs to make this superfruit a priority. Inspire your store shoppers with easy tearpad mango recipes. Our recipe collection carries seasonal recipes you need for your store. Available for order online at: www.mango.org/pos

mango usage Also available for order are POS materials for varieties, demos, nutritional information and much more! Grilled Mango with Vanilla Ice Cream Grilled Mango with Vanilla Ice Cream This perfect finish to your grilled feast is fresh, fast and delicious. 2013 National Mango Board Order these free POS materials at: www.mango.org/pos