British Columbia Liquor Distribution Branch 2011/2012 Annual Report Top 10 Sales Results
BEER SALES BY COUNTRY OF ORIGIN - TOP 10 CANADA $905,580 $875,520 $30,060 3.4% UNITED STATES OF AMERICA $61,525 $78,819 -$17,294-21.9% MEXICO $45,536 $48,771 -$3,235-6.6% NETHERLANDS $30,812 $30,847 -$34-0.1% BELGIUM $24,056 $24,101 -$45-0.2% GERMANY $14,881 $14,881 $0 0.0% IRELAND $12,970 $12,195 $775 6.4% DENMARK $6,186 $6,060 $127 2.1% UNITED KINGDOM $4,864 $4,695 $168 3.6% CZECH REPUBLIC $3,927 $3,704 $223 6.0% BEER SALES BY COUNTRY OF ORIGIN - TOP 10 Litre sales (000s) by fiscal year Volume Change 0 CANADA 227,660 221,469 6,191 2.8% UNITED STATES OF AMERICA 13,943 19,171-5,227-27.3% MEXICO 8,473 9,748-1,275-13.1% NETHERLANDS 5,842 5,948-106 -1.8% BELGIUM 4,264 4,314-50 -1.2% GERMANY 3,435 3,389 47 1.4% IRELAND 2,540 2,409 131 5.4% DENMARK 1,432 1,420 11 0.8% CZECH REPUBLIC 853 797 56 7.0% UNITED KINGDOM 789 789 0 0.1% 2 British Columbia Liquor Distribution Branch
IMPORTED BEER BRANDS - TOP 10 CORONA EXTRA (Mexico) $38,326 $41,531 ($3,205) -7.7% MILLER GENUINE DRAFT (USA) $32,541 $33,818 ($1,277) -3.8% HEINEKEN LAGER (Netherlands) $25,087 $25,367 ($280) -1.1% STELLA ARTOIS (Belgium) $20,809 $21,312 ($503) -2.4% GUINNESS PUB DRAUGHT (Ireland) $5,190 $4,717 $473 10.0% MILLER - CHILL (USA) $4,393 $7,034 ($2,641) -37.5% GUINNESS STOUT (Ireland) $4,330 $4,222 $108 2.6% BECKS (Germany) $3,823 $4,550 ($727) -16.0% BUD LIGHT - LIME (USA) $3,513 $6,002 ($2,489) -41.5% FAXE ROYAL STRONG TALL CAN (Denmark) $2,222 $1,907 $314 16.5% SPIRIT SALES CATEGORY - TOP 10 VODKA $240,519 $236,475 $4,044 1.7% RUM $126,415 $126,127 $287 0.2% WHISKY - CANADA $123,206 $122,228 $978 0.8% LIQUEURS $104,411 $104,301 $110 0.1% WHISKY - SCOTCH $60,617 $59,443 $1,174 2.0% GIN $35,386 $34,561 $824 2.4% TEQUILA $22,498 $21,771 $727 3.3% WHISKY - OTHER $21,191 $18,136 $3,054 16.8% BRANDY $13,171 $13,474 ($303) -2.2% COGNAC $5,670 $4,419 $1,251 28.3% 2011/2012 Annual Report Top 10 Sales Results 3
SPIRIT SALES CATEGORY - TOP 10 Litre sales (000s) by fiscal year VODKA 7,939 7,883 56 0.7% RUM 4,136 4,205-69 -1.6% WHISKY - CANADA 4,075 4,045 30 0.7% LIQUEURS 3,326 3,323 3 0.1% WHISKY - SCOTCH 1,368 1,365 3 0.2% GIN 1,160 1,145 15 1.3% WHISKY - OTHER 555 480 75 15.7% TEQUILA 549 517 33 6.3% BRANDY 451 465-14 -2.9% COGNAC 46 41 5 11.8% SPIRIT BRANDS - TOP 10 SMIRNOFF - RED LABEL (VODKA) $68,174 $70,476 ($2,232) -3.2% BACARDI (RUM) $34,092 $36,254 ($2,162) -6.0% CROWN ROYAL (WHISKY) $31,834 $30,631 $1,204 3.9% CAPTAIN MORGAN - SPICED (RUM) $22,446 $21,727 $719 3.3% WISERS - DELUXE (WHISKY) $20,047 $19,180 $866 4.5% ABSOLUT (VODKA) $19,059 $18,723 $335 1.8% POLAR ICE (VODKA) $17,980 $14,493 $3,487 24.1% BAILEYS - ORIGINAL IRISH CREAM (LIQUEURS) $16,821 $16,831 ($10) -0.1% ALBERTA PURE (VODKA) $16,106 $15,517 $590 3.8% STOLICHNAYA (VODKA) $14,613 $13,429 $1,183 8.8% 4 British Columbia Liquor Distribution Branch
TABLE WINE SALES BY COUNTRY OF ORIGIN - TOP 10 CANADA 372,684 354,900 $17,784 5.0% UNITED STATES OF AMERICA 98,918 87,999 $10,919 12.4% AUSTRALIA 98,123 100,084 ($1,961) -2.0% ITALY 58,554 55,380 $3,174 5.7% FRANCE 50,765 45,941 $4,824 10.5% ARGENTINA 46,195 42,906 $3,289 7.7% CHILE 44,364 44,124 $240 0.5% NEW ZEALAND 23,318 19,725 $3,593 18.2% SPAIN 17,763 14,693 $3,070 20.9% SOUTH AFRICA 13,474 13,537 ($64) -0.5% TABLE WINE SALES BY COUNTRY OF ORIGIN - TOP 10 Litre sales (000s) by fiscal year Volume Change CANADA $29,277 $28,605 $671 2.3% UNITED STATES OF AMERICA $6,185 $5,767 $417 7.2% AUSTRALIA $6,093 $6,195 -$101-1.6% CHILE $3,462 $3,506 -$44-1.2% ITALY $3,460 $3,353 $107 3.2% ARGENTINA $2,966 $2,854 $112 3.9% FRANCE $2,267 $2,277 -$10-0.4% SPAIN $1,083 $893 $190 21.3% NEW ZEALAND $1,049 $883 $166 18.8% SOUTH AFRICA $994 $1,009 -$15-1.5% 2011/2012 Annual Report Top 10 Sales Results 5
RED TABLE WINE BRANDS - TOP 10 COPPER MOON - SHIRAZ CANADA $7,541 $5,362 $2,179 40.6% CABERNET SAUVIGNON - J LOHR SEVEN OAKS USA $6,647 $5,942 $704 11.9% SHIRAZ - YELLOW TAIL AUSTRALIA $5,949 $6,301 ($352) -5.6% MALBEC - FINCA LOS PRIMOS ARGENTINA $5,470 $5,072 $398 7.9% JACKSON TRIGGS PROPRIETOR S SELECTION MERLOT CANADA $5,438 $5,680 ($242) -4.3% COPPER MOON - CABERNET SAUVIGNON CANADA $5,383 $3,788 $1,596 42.1% NAKED GRAPE - SHIRAZ CANADA $5,076 $6,007 ($931) -15.5% PELLER ESTATES - PROPRIETORS RESERVE CABERNET MERLOT CANADA $4,197 $3,815 $383 10.0% PELLER ESTATES - PROPRIETORS RESERVE SHIRAZ CANADA $4,034 $4,020 $13 0.3% DOMAINE D OR - RED CANADA $3,563 $3,529 $34 1.0% WHITE TABLE WINE BRANDS - TOP 10 NAKED GRAPE - PINOT GRIGIO CANADA $7,036 $6,789 $246 3.6% RIESLING GEWURZTRAMINER - HARDYS STAMP SERIES AUSTRALIA $6,019 $5,136 $883 17.2% DOMAINE D OR WHITE CANADA $6,002 $6,088 ($85) -1.4% SAUVIGNON BLANC - OYSTER BAY MARLBOROUGH NEW ZEALAND $5,296 $4,318 $978 22.6% SAWMILL CREEK - WHITE CANADA $5,280 $5,011 $269 5.4% PELLER ESTATES - PROPRIETORS RESERVE PINOT GRIGIO CANADA $5,139 $4,576 $563 12.3% COPPER MOON - PINOT GRIGIO CANADA $4,882 $2,352 $2,530 107.5% SAWMILL CREEK - CHARDONNAY CANADA $4,271 $4,493 ($222) -4.9% HOCHTALER CANADA $3,881 $3,720 $161 4.3% SAWMILL CREEK - SAUVIGNON BLANC CANADA $3,811 $3,661 $150 4.1% 6 British Columbia Liquor Distribution Branch
BC VQA TABLE WINE BRANDS - TOP 10 QUAILS GATE - CHASSELAS PINOT BLANC PINOT GRIS 1,805 1,650 154 9.4% GANTON & LARSEN PROSPECT - PINOT GRIGIO 1,760 1,744 16 0.9% BLACK HILLS - NOTA BENE 1,646 1,763 (116) -6.6% SUMAC RIDGE - PRIVATE RESERVE GEWURZTRAMINER 1,615 1,690 (74) -4.4% MISSION HILL - FIVE VINEYARDS CABERNET MERLOT BIN 88 1,519 1,137 382 33.6% MISSION HILL - FIVE VINEYARDS CABERNET MERLOT 1,430 1,257 173 13.8% GRAY MONK - LATITUDE FIFTY 1,391 1,344 48 3.6% GRAY MONK - PINOT GRIS 1,383 1,523 (139) -9.1% JACKSON TRIGGS - VINTNERS RESERVE MERLOT 1,269 1,103 166 15.0% MISSION HILL - FIVE VINEYARDS PINOT GRIGIO 1,176 1,190 (14) -1.2% REFRESHMENT BRANDS - TOP 10 BULMER - STRONGBOW UK $9,717 $9,014 $703 7.8% SMIRNOFF - ICE CANADA $8,461 $9,593 ($1,132) -11.8% PALM BAY RUBY GRAPEFRUIT SUNRISE CANADA $6,918 $7,442 ($523) -7.0% PALM BAY PINEAPPLE MANDARIN ORANGE CANADA $5,824 $6,842 ($1,017) -14.9% PALM BAY KEY LIME CHERRY CANADA $5,559 $0 $5,559 N/A GROWERS - EXTRA DRY APPLE CANADA $4,508 $4,579 ($71) -1.6% GROWERS - NATURAL PEACH CANADA $3,512 $3,497 $15 0.4% BIG ROCK - ROCK CREEK CANADA $3,030 $2,990 $40 1.3% PALM BAY STRAWBERRY PINEAPPLE CANADA $2,928 $3,829 ($901) -23.5% MIKE S - HARD LEMONADE CANADA $2,812 $2,902 ($90) -3.1% 2011/2012 Annual Report Top 10 Sales Results 7