The Good for you offering on its menu is doubled with the addition of 8 new dishes A strong commitment by VIPS to varied and balanced foods. As part of its desire to innovate and aware of new trends and its customers tastes and needs, the VIPS brand has expanded the Good for you category on its menu with the addition of 8 new dishes, designed to enjoy balanced eating. With this offering, VIPS is providing new balanced alternatives for everything from breakfast to late suppers. Trendy foods due to their healthiness, light recipes and a greater variety of ingredients recommended for a balanced diet are some of the cornerstones the brand has worked with to meet this rising demand among consumers. VIPS is thus reinforcing its value proposition, summarized by its advertising claim Really Open : a restaurant-café for the general public serving savory, quality dishes that are as indulging as they are balanced, made to order for each customer s tastes whatever their desires or needs may be.
Madrid; May 16, 2018. VIPS, one of the leading restaurant brands in Spain, is expanding its Good for you category on its menu with the addition of 8 new dishes, designed to enjoy balanced eating. Thus, the brand is doubling the number of dishes under the Good for you category of its menu by introducing nutritionally balanced dishes to offer more options to those who want to take care of themselves without giving up the most savory of recipes. Trendy foods due to their healthiness like avocadoes, light recipes and a greater variety of ingredients recommended for a balanced diet such as legumes, fruits, vegetables and nuts are some of the cornerstones the brand s chefs and nutritionists have worked with to develop these eight new recipes. This expansion of the Good for you line is part of the brand s commitment to healthy eating and responsible management as it seeks to offer varied and quality options for its customers different needs. The Good for you line has long been present at VIPS and has been widely accepted among its customers. This trend has gotten stronger over the last two years as sales in this category have increased by more than 20%. The addition of these new dishes reinforces the brand s value proposition, which is summarized by its claim Really Open : a place where everyone is welcome and where you can enjoy a wide variety of quality dishes from indulging recipes to light and balanced dishes, made to order for each customer s tastes, with extensive non-stop kitchen hours from morning to night. The new Good for you dishes on the VIPS breakfast and afternoon snack menu New proposals made with ingredients selected because of their healthiness like yogurt, fresh fruit and avocadoes, which are rich in healthy fats, vitamins and fiber and low on sugar, now share centerstage with the mythical VIPS breakfasts and unique pancakes and shakes. Avocado Toasts: So eating a varied diet can be tastier than ever. Avocado toasts on twelve-grain and seed bread, with scrambled eggs, feta cheese and sun-dried tomatoes. Refreshingly garnished with arugula and tomatoes. A bowl of yogurt, fruit and muesli: A large bowl of delicious plain yogurt with freshly-sliced strawberries, bananas and pineapple as well as crunchy oat, nut and honey muesli. The mini version is also available as a yogurt cup throughout the day.
More options to take care of yourself any time of the day Besides these new options for breakfast and afternoon snacks, VIPS has added delicious light dishes with 30% less calories than the average dishes in the same category to its non-stop menu served all day long. With a very tasty result, these recipes combine varied and nutritious ingredients like legumes, grains, fruits, vegetables, white meat and light sauces. Thus, it offers all-new sandwiches, hamburgers, salads and desserts so its customers can find a savory recipe any time to enjoy taking care of themselves: Egeo Sandwich: A surprising turkey sandwich with arugula, feta cheese, tomatoes, tzatziki sauce and sundried tomato chutney on twelve-grain and seed bread. It s ideal served with vegetable chips. Avocado Chicken Burger: Is it really possible to have a light and nutritious hamburger that s full of flavor? The VIPS team of chefs have found the perfect recipe: Grilled chicken breast on a roll with avocado, sun-dried tomatoes, grilled onion, tomato slices, lettuce and yogurt sauce. Humus or guacamole dip: And then comes healthy snacking with two new vegetarian and nutritious proposals: garbanzo hummus or guacamole served with corn chips, which is ideal for sharing and dipping. Fingerlicking varied eating. And for those looking for a light and fresh salad, there s the all-new York Salad with mixed lettuce leaves, boiled ham, tomatoes, black olives, sliced onion and croutons. With these all-new Good for you dishes, VIPS now has a total of 15 proposals in this category of its menu which also includes other options like the California Sandwich, Chicken Supreme, Veal Paillard and Siracha Prawns, as main dishes, in addition to its Sicilian and Veggie salads and Green Vitality juice. A large selection of these all-new Good for you dishes have also been added to the menu at VIPS Smart, the brand s successful counter food service format.
The team behind VIPS culinary innovation All these recipes have been developed by a multidisciplinary team comprised of chefs, nutritionists and R+D specialists in the brand s experimental cuisine. It has been a process of more than 12 months, which took into account the tastes and opinions of the brand s customers who were able to participate in the project through several group work sessions. The VIPS food commitment The reinforcement of the Good for you line is part of the brand s broad commitment to offering varied and quality options for its customers different needs. VIPS has implemented various initiatives based on this commitment in recent years: A diverse offering that adapts to each person: o Gluten-free: VIPS has a gluten-free menu subject to the highest food safety standards, which has been recognized by FACE (Spanish Federation of Coeliac Disease Associations), and includes gluten-free versions of some of the brand s most iconic dishes like its VIPS Club sandwich and famous pancakes. o Vegetarian options: VIPS has strengthened its offering of vegetarian dishes with new options like its Veggie Burger, Veggie salad and Green Vitality juice. o Menu of the day and kid s menu with balanced and healthy dishes: VIPS is committed to offering alternatives on its menus of the day that include meat, fish and fruit. Moreover, it has added fruit desserts, non-carbonated beverages and dairy products to its kid s menu. Both menus include options made using the healthiest of culinary techniques like baking and grilling. Selecting the best ingredients: The more than 130 VIPS brand restaurants use ingredients that meet the most demanding quality standards, 80% of which come from local suppliers. These suppliers must pass a strict official approval system established by the company to comply with the brand s demand for quality in the raw materials supplied and to guarantee the sustainability of the entire chain. Strict Food Safety guarantees: VIPS uses demanding food safety and hygiene evaluation processes, as certified in 2016 by the world s reference entity for food safety and quality processes, NSF International. In addition, VIPS has joined the AECOSAN (Spanish Agency for Consumer Affairs, Food Safety and Nutrition) 2017-2020 Collaboration Plan to Improve the Composition of Foods and Beverages, with initiatives already implemented such as reducing the content of sugar packets (already reduced by 30% and soon to 3 grams), removing bulk salt shakers on tables, introducing whole grains in recipes and expanding the plant-based beverage line.
About VIPS: VIPS is a restaurant brand of Spanish origin that belongs to Grupo Vips and which offers a wide variety of dishes that reflect all types of international trends for all tastes with extended opening hours 365 days a year. Its fast casual version, VIPS Smart, offers a selection of the most iconic VIPS dishes ordered and served at the counter yet with the brand s same quality and presentation. With a history of more than 50 years and a total of 131 restaurants throughout Spain (100 VIPS and 31 VIPS Smart), VIPS is a reference in the country's food service sector. About Grupo Vips: Grupo Vips is one of the leading multi-brand and multi-format groups in the organized restaurant sector in Spain. The company manages a total of six well-known brands it either owns or operates under franchising agreements: VIPS, VIPS Smart, GINOS, Fridays, Starbucks and wagamama. Moreover, Grupo Vips has a premium sandwich, salad and take-away product factory, BSF. The company manages a total of 400 locations serving more than 120,000 customers a day. It runs a pioneer and restaurant sector-leading loyalty program, Club VIPS, with more than 1,000,000 members throughout Spain. The App, which is unique in the market and was released at the end of April 2015, has already been downloaded more than 1 million times. Grupo Vips is a private equity company which was founded in 1969. Seventy percent of Grupo Vips shares are held by majority shareholders and founders, led by the Arango family, and 30% are held by the ProA Capital fund. Grupo Vips employs more than 9,300 people and ended fiscal year 2017 with 415 million euros in turnover. For the second consecutive year, Grupo Vips was listed in the ranking of the companies with the best reputation in Spain, as per the RepTrak Spain 2018, as the only restaurant business to be included on the list. www.grupovips.com