www.fmachina.cn Tasting of Food & Wine Hosted by China Entry & Exit Inspection and Quarantine Association Organized by Shanghai Golden Commercial Exhibition Co.,Ltd. June 14-15, 2016 Shanghai New International Expo Centre-CHINA
Date June 14-15, 2016 Venue The food and wine tasting is set up in the SNIEC, with an area of 180-200sq.m., divided into presentation area & audience area. Activity Purpose As one the theme events of FMA CHINA 2016, it is a wonderful platform for exhibitors to display products. During the period of this event, the committee will invite the top chefs to live cooking with high quality ingredients, and then wine experts recommend appropriate wines to taste the subtle fusion, which made the guests to enjoy the pleasure with delicious food and wines. The industry experts will carry out professional comments from the aspects of technicality, suitability, practicability and market prospects, to introduce and share the purchasing skills for high-quality raw materials and the wine tasting tips as well as all kinds of food and wine pairing, to enhance the social awareness of ingredients & wine used, while leading buyers to choose and purchase properly. Guests All kinds of domestic supermarkets, catering chain, star hotels, retail stores, food processing enterprises; import food, wine & spirits importers and dealers; professional media; lots of gourmets and wine lovers. Medium Publicity Paper media, TV, Radio and Internet etc mainstream media; Liberation Daily, Xinmin Evening News, Labor Daily, etc mainstream newspaper; Specialized magazine including Food and Life, DRiNK, etc; Channel Young and local traffic radio; Sohu, Sina etc. On-scene LED screens or TV projection, full event filmed by specially-assigned person, wonderful video for participation enterprises to advertise. -1-
Activity Arrangement The Food and Wine Tasting will be held during the period of the exhibition. Meanwhile, we will invite the world s top chefs and the media compere (TV or Broadcast) to co-host the activity. On the spot, audience interaction, foretaste, and awarding will go on around the delicious food and wine. Activity Plans 1.Preparation: Exhibitors should finalize the food material and wine kinds before 50 days of exhibition opening, and to provide the samples of the food materials and wines. The activity committee and providers of the food materials and wines will finalize the dishes and proper wines (Every chef will make two dishes by using one or different food materials and match with proper wines, there are four dishes in all by two cooks as well as 4-6 kinds of appropriate wine. And audiences in present will all have the chance to taste one of the dishes and wines). Meanwhile, exhibitors should provide the detailed introduction of their countries or products. 2.Appearance of the food and wine: Experts from the exhibitors will introduce the geographic advantage of the food, the cultivating methods and the keys of food safety, the characteristics of the wine regions, the crop year and the collection potential of wines. The invited top chefs and wine masters will do the professional Chinese and Western cooking according to the characteristics of the food materials(or food brand) and then matched with the proper wines to experience the complementation of wines and dishes in the taste. 3.Tasting: sharing the dishes and wines to the purchasers for tasting, while listening to the professional analysis from chefs and wine masters, sharing the tasting experience and improving the brand awareness. 4.Introduction: Experts from exhibitors to introduce the situation of enterprises, characteristics of food materials and wines, the geographic advantages, the cultivating methods etc. -2-
Cooking Team of Tasting-FM Wine & Food ENRIN Group Introduction Established in 2009 by Karl Pan Companies within Group Wine - mywine365.com Wine cellar - Bodegas Amor Food & Beverage FM Wine & Food Media & Event ENRIN Culture Products & Service Overview Wine Specialized in sales agent of wine in world famous chateau and boutique wine all over the world Wine Cellar Overall plan suppliers of high-end private customized wine cellar Food & Beverage Individual food experience which created by foreign star chefs Media & Event Integrate media resources, provide customized events and publicity for customers -3-
FM Wine & Food Chef FM Wine & Food is a nice platform for chefs to discuss the global food ingredients, catering drinks and cooking skills. A group of top-ranking chefs at home and abroad get together in here to cook delicious food including Italy food, French food, dessert, bake and Chinese cuisine. In spite of you are a cooking expert who wants to improve your skills, or just a foodie who wants to enjoy the food, you all can come and study & discuss with our chefs face-to-face. We can provide regular cooking courses, customized service, dishes design, banquet service and irregular activities. Meanwhile, welcome you to come to hold your exclusive party. RICCARDO MESSINA He is the sunshine chef who was born in Sicily and grew up in Milan. He always brings happiness to other people. The outgoing and generous personality made him become the favorite chef for media. He likes traveling and always lives abroad to explore more dishes for many catering brands in different countries. He is good at several languages such as, Italian, Spain, English, Portugal and French etc. He was invited to be the spokesperson of many famous food manufacturers and kitchen appliance suppliers. He was also invited as the guest of exclusive interview such as My Kitchen, China Business News, Taiwan Businessman Weekly, ELLEDECO, Xinmin Evening News, Tasting Magazine etc Corrado Michelazzo Hailing from a mountainous region of Italy, Val d Aosta, here he recreates classic dishes using the most modern of approaches., Michelazzo earned his Michelin star in 2004 for Hotel Bellevue's modern Italian eatery Relais-Chateaux. Having built his reputation on pushing the boundaries of his country's typically traditional cuisine, Michelazzo's next chapter at 10 Corso Como has been characterized by inventive and creativity while bringing modern contemporary Italian cuisine into an Asian context. Crafting a journey through new gastronomic worlds his dishes aim to appeal to all five senses, an approach in harmony with the 10 Corso Cormo concept as a whole. Vito Bellomo He has been working as a chef nearly 35 years and acted as the counselor of five-star hotel to train and guide staff for long-term. He is a skillful chef and performer in cooking. He accepted media interview for many times when he worked in Africa and he got a good reputation out there. He came to Shanghai in the beginning of 2015, just in a few of months, he got a lot of attention from media and famous brands. Currently, he serves as the chef of Italy Restaurant in Westin Hotel which located at the Bund Center. GIUSEPPE TINO TINO comes from Calabria in south of Italy. He firmly believed that a good chef who are not the one just cooking as the book told. A good chef should be an artist: the service plate is his canvas and the ingredient is his pigment. Every dish cooked by TINO always like an artwork which is full of surprise. Meanwhile, TINO is keen on challenging new food ingredients. There are always many new ideas arising in his mind. He once created a brand restaurant-luka in his young age. He is good at making dishes have their own characters with novel technique. He is also very popular with media and magazines. Li Xiao Lin Li xiao lin, The second generation successor of The Family Li Imperial Cuisine The Family Li Imperial Cuisine restaurant was founded by professor Li Shan-lin in 1985. His grandfather, Li Shun-qing, who lived in the years from Tongzhi to Guangxu periods during the Qing Dynasty, was a high-ranked official working in the Imperial Court. He was Commander-in-Chief of the Palace Guards responsible for the security of the royal family. He was also in charge of organizing all the royal banquets including designing the menu recipes. Being brought up in a family of such a prestigious background, Professor Li has a passion in search of excellence in culinary art since his childhood. The delicacies of the Imperial Court cuisine currently served in his restaurant are the results of such passion and much research during his lifetime. The restaurant s endless guest list of celebrities includes famous politicians, leaders of business, scholars, and artists, representing the elite of the society from all over the world. The Family Li s dishes are, as it is, a combination of Imperial Court cuisine and China traditional cuisine. With careful selection of only the freshest ingredients cooked to perfection in a refined style, the chefs at the Family Li Imperial Cuisine aim to retain the natural and original flavors of the produce. The presentation of dishes is always attractive but never pretentious. David MAO The famous Taiwan Chef with the most distinctive experience Former popular star in Taiwan, more than once nominated for the Golden Horse Awards Later graduated from Pierre ms Dubow French Culinary Arts Institute Win a silver medal on The World Cooking Competition in Lyon, France Catering counselor and menu designer for VIP area in 2008-2010 World Expo Appointed as the executive chef by several France-Italy Restaurants -4-
Activity Arrangement Stage Project Content 1 2 3 4 5 6 Sign in Opening Food materials cooking &wines show Sharing Promotion & Propaganda Conclusion Experts and Audience enter Show introduction star chefs host live cooking demonstration wine experts explain wines knowledge and wine and food matching Sharing dishes and wines with audience star chefs and wine experts introduce the characteristics of ingredients as well as wines separately Interaction between entrepreneurs and audiences Activity Conclusion Activity duration June 14, 2016, 10:30a.m.-11:40a.m. ; 12:50p.m.-14:00p.m. ; 14:20p.m.-15:30p.m. June 15, 2016, 09:50a.m.-11:00a.m. ; 11:20a.m.-12:30a.m. ; 12:50p.m.-14:00p.m. ; 14:20p.m.-15:30p.m. Participation Fees 12,000USD per hour Activity Conclusion This event will create a rich cultural atmosphere, combing food culture and the special characteristic of this event. Eventually, it will become a relaxed, happy and valuable event. Contacts Shanghai Golden Commercial Exhibition Co.,Ltd. Address: Room 2001-2002, No.2, Maji Road, Pilot Free Trade Zone, Shanghai, China Tel: 86-21 6439-6190 5013-1760 Fax: 86-21 5013-1761 Contact person: Mrs Shirley, Mrs Celia E-mail: info@goldenexpo.com.cn -5-
Activity Review The last Tasting was held successfully. Mr. Dong Zhen Xiang (president of International Master Chef Committee of World Association of Chinese Cuisine General), and the gold medal host-ms. Xiong Li were invited to be the hosts. Mr. Dong Zhen Xiang and his chefs present live cooking show, Chinese cuisine made from imported food material. The fine quality and taste of imported food material were performed to the buyers and audience. Meat, sea food, diary food and other imported food material from France, Spain, Brazil, and Norway were presented in the event. -6-