EZA Fairer Handel GmbH Wenger Strasse 5 5203 Köstendorf Austria www.eza.cc office@eza.cc EZA Fairer Handel GmbH Your Fair Trade Partner in Austria
Definition of Fair Trade Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South. Fair Trade organizations (backed by consumers) are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. FINE-Definition (FLO, IFAT/WFTO, NEWS! and EFTA)
Objectives of Fairtrade Improve the situation of marginalized (organized) producers & workers in Africa, Asia and Latin America Awareness raising of consumers / change their attitud towards consumption Fair Trade offers information and alternative buying options! Inform about unjust structures in international trade, try to influence and work for changes by political campaigning, lobbying and concrete actions.
Networks of Fair Trade EFTA: European Fair Trade Association founded 1987; EZA as one of the founding members; 9 members (all importers) in 8 European countries (f. e. GEPA Germany, CTM Italy, ) WFTO: World Fair Trade Organization, founded 1989 (under the name of IFAT), over 400 members in more than 50 countries all over the world EZA is a founding member of WFTO; FLO International: Association of FAIRTRADE Labelling Organizations founded 1997, 23 members: three producer networks and 20 national Fairtrade organizations;
Where is Austria situated? in the center of Europe
Fair Trade in Austria EZA Fairer Handel GmbH (EZA Fair Trade Ltd.) Biggest Fair Trade import organization in Austria since 1975. WELTLADEN Fair Trade Shops / World Shops 90 shops all over Austria (sell mainly fairly traded products from registered Fair Trade import organizations) FAIRTRADE AUSTRIA is an independent association with 21 members. Responsible for the assignment and promotion of the FAIRTRADE label and information about FAIRTRADE in Austria, member of FLO International. And many others...!
EZA Fairer Handel GmbH Founded 1975 more than 40 years of Fair Trade experience! First Fair Trade organization in Austria: EZA is one of the European Fair Trade pioneer organizations. Since 07/2005 the EZA headquarter is based in Köstendorf/Weng near Salzburg. EZA headquarter & warehouse is a low energy & ecological building and winner of several energy awards.
EZA Shareholders CMM = Catholic Men Movment 60% A3W = Association Action Third World 40% CMM Tirol 17% A3W 40% CMM Upperaustria 23% CMM Austria 20%
Austria and its neighbouring countries EZA imports and exports products that are produced and traded under the conditions of Fair Trade. Actually EZA exports to: Germany Italy Switzerland Czech Republic Slowenia Slowakia Netherlands Belgium Finland Spain France Poland Luxembourg Great Britain
EZA Fairer Handel GmbH Different food and handicraft articles from 146 partner organizations from 48 countries in Africa, Asia, Latin America and the Near East. Most food products (coffee, cocoa, chocolates, fruit juices, sugar, rice, etc.), organic cotton and footballs are labeled with the FAIRTRADElabel. Many products (80% of all the food products) are from certified organic production coffees, teas, cocoa, chocolates, rice, quinoa, spices, sugar, etc.
EZA Turnover Turnover 2016/17: 16,2 Mio. 18 16 14 12 10 8 6 4 2 0
Turnover per Product Group 2016/17 Fair Fashion 14,3% Handicrafts 12,8% Chocolate 12,6% Coffee 39,0% Cosmetics 1,6% EZA-products in over 3500 shops and supermarkets all over Austria EZA-coffee all over the country EZA-handicrafts in 90 world shops in Austria EZA-Fair Fashion Shop in Vienna Other foodstuff 19,7%
Products of EZA Most important products of EZA are: 1. Organico/Espresso bean 1kg 10,9% 2. Organico vakuum 500g 6,6% 3. Organico bean 1kg 3,6% 4. Nam Om rice white 1kg 1,9% 5. Adelante bean 1kg 1,8% 6. Sunjar 1,3% 7. Espresso Italiano 1kg 1,2% (of the total turnover)
Coffee Most important product is coffee Accounts for 39,0% of total turnover In 2016/17 564 tons of roasted coffee were sold
Quantities of coffee sold per year (tons) 400 350 300 250 200 150 100 50 0 Orgánico Mundo Jambo Pueblo Adelante Nica Espresso Italiano Abessa Café soluble 2012-13 2013-14 2014-15 2015-16 2016-17
Quantity of Coffee sold per year In the past business year we sold 564 tons of roasted coffee. 600 500 400 300 200 100 0 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17
Coffee price payed by EZA FLO-minimum price US$ 140,-/ 100 lbs + FLO-premium US$ 20,-/ 100 lbs Additional a premium for organically certified coffee is paid: + Organic premium US$ 30,-/ 100 lbs (according to FLO-standards) If the coffee prices at the stock exchange in New York are above the FLO-minimum price, the higher maket price will apply PLUS the FLO-premium US$ 20,-/100 lbs + organic premium US$ 30,-/100 lbs + a quality premium / differential (for premium quality coffees between US$ 0,- and 50,- /100 lbs)
Other Foodstuff Other foodstuff is the second most important product group (19,7% of total turnover). This group includes tea, cocoa, chocolate spreads, sugar, honey, nuts, dried fruit, various snacks, spices, oil, rice and quinoa.
Fair Fashion Accounts 14,3% of total turnover (garments from organic and FLO-certified cotton, alpaca, bags, fashion jewellery and accessories, silk shawls and stoles, )
Chocolate Choclate makes up for 12,6% of the total turnover Mascao was the first organic & Fair Trade chocolate of the world!
Other Chocolate Products
Handicrafts 12,8% of our total turnover
Cosmetics vegan, organic and fair 1,6% of our total turnover
Sales by distribution channels
World Shops (Fair Trade Shops) World Shops are specialized Fair Trade shops. Organized in the Austrian Association of World Shops (Umbrella Organization of Austrian World Shops). Most of the Fair Trade products sold in World Shops are imported by EZA Fairer Handel GmbH (on average 60%). Most engaged partners for local and regional Fair Trade activities & (political) campaigning.
World Shops EZA s main sales channel In total there are 90 World Shops in Austria closest cooperation partners in the promotion of Fair Trade since more than 3 decades! EZA headquarter, showroom and shop in Weng/Köstendorf Fair Fashion Shop ANUKOO EZA World Shop in Salzburg 2 EZA World Shops in Vienna
EZA World Shop in Vienna 1010 The EZA World Shop in the center of Vienna
EZA World Shop in Vienna 1010
EZA World Shop in Vienna 1080
World Shop in Baden
World Shop in Amstetten
ANUKOO EZA Fair Fashion Shop
EZA World Shop in Salzburg
EZA Shelves sales points in the supermarkets
Presentation of EZA products at fairs
Our partners in the Global South Food producers Associations of small scale farmers (for example cooperatives and cooperative unions) FLO certified plantations (only for tea) Handicraft producers Associations of handicraft producers Fair Trade Marketing organizations Some private enterprises with special social and/or Fair Trade engagement
Our partners in the Global South WHAT WE EXPECT FROM OUR TRADING PARTNERS? Commitment and compliance with the 10 Fair Trade Principles as established by WFTO.
10 Fair Trade Principles The 10 Principles of Fair Trade are the basis for our cooperation with our trading partners and have to be followed by them and their producers: 1. Creating opportunities for economically disadvantaged producers 2. Transparency and accountability 3. Fair Trading practices
10 Fair Trade Principles 4. Payment of a fair price 5. Ensuring NO Child Labour and NO Forced Labour 6. Commitment to Non-Discrimination, Gender Equity and Freedom of Association
10 Fair Trade Principles 7. Ensuring Good Working Conditions 8. Providing Capacity Building 9. Promoting Fair Trade 10.Respect for the Environment
What our partners may expect from us Market access... avoiding commercial intermediaries - means more participation and power for the producers throughout the supply chain. Fair prices... that are set by our trading partners and mutually agreed on to enable the economic and social development of our primary producers and their organizations. Prepayment (up to max. 60% of the order value)... makes producers and their organizations more independent from banks and money lenders.
What our partners may expect from us Long lasting trading relations... that create a good basis for the cooperation and further development - enables producers to plan their future. Product development and design inputs... to re-enforce the marketposition of our trading partners & producers.
What our customers may expect from us Products of first quality careful processing and best product quality (small farmer s products, hand-picked & sorted, hand-made HC) social and ecological quality Transparency from the shelves to the origin of production Information about the origin of a product Information about the producer group fair working conditions and fair remuneration of producers
What our customers may expect from us Possibility for individual action Chance for concrete and individual action for a more just trade relationship by buying fairly traded products. by participating in campaigns which demand for fair rules of global trade.
THANK YOU!