MEDIA KIT 2018
THE ONLY TECHNICAL MAGAZINE FOR COFFEE MEDIA KIT 2018 INTRO 3 THE GO-TO SOURCE 4 ACCOLADES 5 READERS 6 DAILY COFFEE NEWS 7 EDITORIAL CALENDAR 8 CIRCULATION 9 ADVERTISING RATES 10 ROAST INTERNATIONAL 11 SCA EXPO GUIDE 12 AD SPECS 13 AD SUBMISSION 14 2
INTRODUCTION Letter From The Publisher FROM DAY ONE, WE DIDN T WANT TO BE JUST ANOTHER TRADE JOURNAL OR THE BIGGEST TRADE JOURNAL; WE WANTED TO BE THE BEST TRADE JOURNAL. I ve repeated that mantra for the last 14 years. Roast magazine is the trusted source for information on the art, science and business of coffee roasting and retailing by covering the following topics: Distribution Green coffee Importing Marketing Roasting techniques Roasting and brewing equipment Training, certifications and standards Since the publication of Roast s first issue in 2004, the magazine has succeeded in capturing the interest of not only the roasting community but the entire coffee industry. With the demand for technical education from all segments of the industry, Roast has expanded its readership from roasters to retailers to all coffee professionals, providing high-quality editorial that readers cannot find anywhere else. Roast is proud to share the same passion and commitment that drives the coffee community. I hope you ll join us in recognition and celebration of the coffee industry. Connie Blumhardt Publisher Roast magazine 3
THE GO-TO SOURCE FOR INDUSTRY KNOW-HOW EACH ISSUE CONNECTS YOU WITH READERS WHO REQUIRE THE VERY BEST INDUSTRY INFORMATION. THEY LOOK TO ROAST AS THEIR INDISPENSABLE SOURCE. Extraordinary content means extraordinary readership. Roast has award-winning technical editorial that isn t available anywhere else. Roast connects with readers on the industry issues they care about most. 4
AWARD-WINNING DESIGN & EDITIORIAL ACCOLADES AND COMMITMENT QUALITY EDITORIAL ATTRACTS THE QUALITY-MINDED COFFEE PROFESSIONAL With so many publications to choose from, no one is going to turn the pages if the editorial isn t compelling and well-written. Our awards prove Roast magazine is second to none. OUR AWARDS OUR COMMITMENT TO THE INDUSTRY BEST 37 26 SPECIAL INTEREST TRADE MAGAZINE Western Publishing Association NOMINATIONS SINCE 2004 Western Publishing Association Maggie Award NOMINATIONS SINCE 2004 American Society of Business Press Editors u Book of Roast Publisher u Coffee Fest Presenter u Specialty Coffee Association Distinguished Publisher u National Coffee Association Member u Oregon Coffee Board Member u Pacific Coast Coffee Association Board Member u Past Roasters Guild of America Executive Council Member u Publisher of the Global Specialty Coffee Expo/ Specialty Coffee Association Expo Guide u Specialty Coffee Association Events Center Advisory Council u Sponsor of the Roaster of the Year Competition u Sponsor of America s Best Espresso Competition u Supporter of Cafe Femenino, Cup for Education and Grounds for Health 5
WHY DO READERS READ ROAST? Because Roast is different. Readers love Roast because in the pages of Roast they find information that isn t available anywhere else in our industry. Our articles are well written and edited, bringing readers back to the magazine issue after issue. With the specialty coffee industry approaching 50 years of age, many businesses have been around the block a time or two; they don t have time to read fluff articles or subjects that have been covered time and again. Business owners don t have time to read five different trade journals. They turn to Roast because our editorial is like no other magazine in the industry, giving Roast a clear distinction from other trade journals. Readers in every corner 8,000 PRINTED AND DIGITAL MAGAZINE COPIES DISTRIBUTED PER ISSUE Roast is trusted Roast magazine is the trusted source for information on the art, science and business of coffee.. Roast expands readers education With readership from roasters to retailers to all coffee professionals, Roast provides highquality editorial and technical education that readers won t find anywhere else. 100,000 13,000 150,000 DAILY COFFEE NEWS UNIQUE VIEWERS PER MONTH DAILY COFFEE NEWS E-NEWS SUBSCRIBERS FOLLOWERS ON TWITTER, INSTAGRAM AND FACEBOOK Roast taps into readers technical side With award-winning design and editorial, Roast gives readers an easy way to stay up to date on the latest techniques and technologies. 6
The Leading Online Source for Specialty Coffee News With more than 2 million views forecast annually, the industry s broadest social media reach (Roast and Daily Coffee News combined), and a commitment to original and objective editorial content, Daily Coffee News provides essential reading for the industry s top decision-makers. Sent twice weekly, the Daily Coffee News E-Newsletter reaches more than 14,000 opt-in subscribers. BEST WEB E-NEWSLETTER in the Trade/Consumer Category In 2014 & 2015, Daily Coffee News won the prestigious Maggie Award for Best Web e-newsletter in the Trade/Consumer category. RATES for WEB AND E-NEWS Website Rates (all prices monthly) 100,000 VIEWERS PER MONTH E-News Rates (all prices monthly) 13,000+ SUBSCRIBERS AD SPACE PER MONTH AD SPACE ONCE PER WEEK (4 SENDS) Top Banner $795 Large Rectangle $440 Inside Banner $440 Large Banner A $605 Large Banner B $550 Large Banner C $495 Large Banner D $440 For more information, please visit dailycoffeenews.com 7
2018 EDITORIAL CALENDAR MUST-READ EDITORIAL AWARD-WINNING TECHNICAL EDITORIAL THAT CAPTURES READERS QUEST FOR KNOWLEDGE AND DRAWS THEM BACK, ISSUE AFTER ISSUE JANUARY FEBRUARY GMOs and Coffee Storage Bag Experiments Physical Analysis of Green Coffee A Life in Coffee Industry Leader Q & A First Crack New Products Section MAY JUNE Global Water Shortages and Coffee The Future of Robusta SCA Certified Labs A Life in Coffee Industry Leader Q & A First Crack New Products Section First Crack New Products Section Flamekeeper A column by the Roasters Guild JULY AUGUST TRADE SHOWS Date TBD August Roasters Guild Retreat August 19 21, Coffee Fest & Western Food Service Show, Los Angeles, CA Flamekeeper A column by Flamekeeper A column by the Roasters Guild the Roasters Guild SEPTEMBER OCTOBER JAN FEB TRADE SHOWS January 21 23 Fancy Food Show, San Francisco, CA MARCH APRIL MAY JUNE TRADE SHOWS April 21 23 Specialty Coffee Association Global Specialty Coffee Expo, Seattle, WA Quality Control for Your Customers The Data Revolution A Life in Coffee Industry Leader Q & A Developing a Cleaning Schedule for a Roastery Comparing and Contrasting Cupping Forms ADVERTISE in the May June issue for distribution at the SCA show First Crack New Products Section Flamekeeper A column by the Roasters Guild A Life in Coffee Industry Leader Q & A June 8 10 Coffee Fest, Denver, CO SEPT OCT TRADE SHOWS First Crack New Products Section June 19 21 World of Coffee, Amsterdam Date TBD Pacific Coast Coffee Association Flamekeeper A column by the Roasters Guild JULY AUGUST NOVEMBER/DECEMBER MARCH APRIL TRADE SHOWS March 16 17 Coffee Fest, Baltimore, MD March 15 17 National Coffee Association Convention, New Orleans, LA Coffee Career Paths The Challenges of Being a Coffee Roaster: New and Old Challenges A Life in Coffee Industry Leader Q & A Annual Directory for roasters and suppliers, including a corporate profile section 15th Annual Roaster of the Year Announcement 8
CIRCULATION AND DISTRIBUTION ROAST GETS YOUR MESSAGE TO THE MOST SERIOUS COFFEE Roast circulates an average of 8,000 copies of the magazine (printed and digital) every other month. Our distribution is targeted to roasters, roaster/retailers, coffeehouse retailers, distributors and importers. CIRCULATION PROFESSIONALS IN THE INDUSTRY ROASTER/RETAILERS 40% COFFEEHOUSE RETAILERS 32% DISTRIBUTORS, TEA, GREEN COFFEE, OTHER 3% ALLIED 2% ROASTERS 23% DIGITAL EDITION UNITED STATES DISTRIBUTION BROKEN DOWN BY PERCENTAGE OF COPIES DISTRIBUTED IN THE U.S. BY REGION 36% 19% 19% 26% Roast provides a full digital version online to our current subscribers. Last year we received 30,000 page views per month. Ads and content are automatically placed in the WORLDWIDE DISTRIBUTION Roast is proud to circulate over 1,000 copies internationally to more than 70 countries and that s just the English version alone. digital edition included free with your print advertising. 9
VALUE AND SERVICE Advertising Rates and Issue Closing Dates Competitive rates for extraordinary editorial and readership. 2018 ADVERTISING RATES 1X 3X 6X 1/8 page $534 $502 $456 1/6 page $661 $599 $547 1/4 page $867 $831 $794 1/3 page $996 $964 $940 1/2 page $1,136 $1,104 $1,061 1/2 island $1,348 $1,256 $1,194 2/3 page $1,464 $1,391 $1,317 Full Page $2054 $1,974 $1,916 Page 2, 3, 5, 7 $2,297 $2,251 $2,181 Back Cover $2,538 $2,471 $2,428 2-Page Spread $3,453 $3,344 $3,259 ISSUE CLOSING DATES SPACE MATERIALS January/February Nov. 15, 2017 Nov. 21, 2017 March/April January 15 January 22 May/June March 14 March 21 July/August May 16 May 23 September/October July 16 July 23 November/December September 17 September 24 10
ROAST INTERNATIONAL Worldwide Connections ROAST KOREA ROAST CHINA ROAST EN ESPAÑOL Roast magazine has partnered with agents in China, Korea and Latin America to publish separate editions in Chinese, Korean and Spanish. The pages of Roast Korea, Roast China and Revista Roast are identical to those of Roast, but the content has been translated. With the amazing growth of the Asian coffee market and Spanish speakers worldwide, Roast Korea, Roast China and Revista Roast are putting ad messages into the hands of new buyers. If you re interested in reaching the Korean, Chinese, or Latin American markets, please email connie@roastmagazine.com for more information and advertising prices. 11
SCA 2018 GLOBAL SPECIALTY COFFEE EXPO Official Expo Guide INCREASE YOUR EXPOSURE AND SAVE Roast magazine is proud to partner with the Specialty Coffee Association (SCA) to produce the official Global Specialty Coffee Expo Guide. With the success of the trade show in Seattle in 2017, the Global Specialty Coffee Expo 2018 is not to be missed. The Expo Guide is an indispensable take-home guide for attendees to use as a reference for years to come. This publication is an excellent way to increase your company s exposure, drive additional traffic to your booth, and expand your marketing and sales potential. SAVE 40% WHEN YOU ADVERTISE IN BOTH ROAST AND THE EXPO GUIDE SCA 2018 GLOBAL SPECIALTY EXPO GUIDE RATES EXPO GUIDE RATES WHEN YOU ADVERTISE IN BOTH ROAST AND THE EXPO GUIDE * Call for quote for Roast magazine Size Price Size Price Full page $2,199 2/3 page $1,848 1/2 island $1,501 1/2 page $1,270 1/3 page $1,107 1/4 page $1,039 1/6 page $582 1/8 page $462 Back Cover $4,410 Inside Covers $2,982 Full page $1,320 2/3 page $1,108 1/2 island $899 1/2 page $761 1/3 page $665 1/4 page $622 1/6 page $347 1/8 page $278 Back Cover $2,646 Inside Covers $1,786 Pull-out Floor Plan $2,205 For more information on the Expo Guide, please contact Roast magazine at 503.282.2399 or email claire@roastmagazine.com. 15% up charge will apply to all special positions 12
2018 ROAST AD SIZES AND SPECIFICATIONS 2018 FORMATS AND SIZES size format dimensions in inches dimensions in decimal Full page Without bleed 8 3/8 x 10 7/8 8.375 x 10.875 With bleed (1/8 ) 8 5/8 x 11 1/8 8.625 x 11.125 Bleed: Ads that meet the page edge should include 1/8 (.125 ) bleed on all sides Safety Margin: All essential elements should fit within.125 from page edge Two-thirds page Vertical 4 7/8 x 9 7/8 4.875 x 9.875 Horizontal 7 3/8 x 6 1/2 7.375 x 6.5 One-half page Vertical 3 5/8 x 9 7/8 3.625 x 9.875 Horizontal 7 3/8 x 4 13/16 7.375 x 4.8125 Island 4 7/8 x 7 7/16 4.875 x 7.4375 One-third page Vertical 2 1/3 x 9 7/8 2.333 x 9.875 Horizontal 7 3/8 x 3 1/8 7.375 x 3.125 Square 4 7/8 x 4 13/16 4.875 x 4.8125 One-quarter page Vertical 3 5/8 x 4 13/16 3.625 x 4.8125 Horizontal 7 3/8 x 2 5/16 7.375 x 2.3125 One-sixth page Vertical 2 1/3 x 4 13/16 2.333 x 4.8125 Horizontal 3 5/8 x 3 1/8 3.625 x 3.125 One-eighth page Horizontal 3 5/8 x 2 5/16 3.625 x 2.3125 13
AD SUBMISSION GUIDELINES PREFERRED AD FILE FORMATS 300 dpi Flattened TIFF 300 dpi PDF 300 dpi EPS OTHER ACCEPTED FORMATS InDesign CS, Illustrator, Photoshop Please include all working files and fonts if submitting in one of these application formats. We only accept Macintosh platform fonts. If font files cannot be provided, please convert all text to paths. BLEED AND SAFETY MARGINS Bleed is a printing term that is used to reference an ad that has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document has bleed, it must be printed on a larger sheet of paper and then trimmed down. If your ad meets the edge of the page, and you don t want a white margin, Roast requires 1/8 (.125 ) bleed on all sides of the ad that meet the page edge. Safety margin is a printing term used to describe the area near the edge of the page where essential items could be cut off. To ensure that no print or image will be cut off in the printing process, be sure your essential type or logo is at least 1/8 (.125 ) away from the edge of the page. CHECK YOUR RESOLUTION Magazine printing requires a higher resolution than a computer screen. Be sure that all images and text are high-resolution. 300 dpi is considered the correct resolution for print. Lower resolution graphics may appear blurry or pixelated and should be avoided. TIPS FOR MAKING PDFS When exporting your PDF, please embed all fonts and images, Please be sure to export at high resolution (press quality, 300 dpi). If your full page ad meets the edge of the page, and you don t want a white border, be sure to include a 1/8 bleed area on all sides that meet the edge of the page. SUBMITTING YOUR AD FILE Via Disk: Please include all necessary support files. Disks will not be returned unless specifically requested. Via FTP: Please collect all necessary files in one folder before uploading via FTP. For our FTP server login information, please contact Connie at connie@roastmagazine.com or Jeremy at jeremy@roastmagazine.com. Via Email: Please email your ad only if the total file size is less than 10 MB. We recommend placing all your files in one folder, then compressing the folder with Stuffit or Zip before emailing. We re here to help if you have any questions. Our knowledgeable and friendly staff is ready to answer should you have any questions about your ad. 14
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