2016 SPONSORSHIP INFOR M ATION & FESTIVAL DEMOGR APHICS MARCH 25 & 26, 2016 SEATTLE, WA
BENEFITS OF EVENT SPONSORSHIP WHAT MAKES EVENT SPONSORSHIP UNIQUE? Reach an active and social audience Showcase products to increase purchasing Increase and solidify your cool factor Bolster your brand by partnering with an exemplary property Support your consumer s community Directly connect with an engaged audience Activate marketing initiatives Host private parties, VIP functions or company activities SPONSORSHIP OPPORTUNITIES Naming Rights to the property and venue Advertising Inclusion for your logo on print ads and radio mentions On-Site Presence for promotional displays, sales and sampling Marketing Collateral printed with your logo including coaster and program Social Media Recognition for your brand to engage the audience Website Presence with links connecting back to your brand and website Private Corporate Parties could be held in a reserved area for you FOR MORE INFORMATION CONTACT JILLIAN, JILLIAN@BOLDHATPRODUCTIONS.COM
ABOUT SEATTLE SCOTCH AND BEER FEST ABOUT THE FESTIVAL Seattle Scotch and Beer Fest attracts over 4,000 guests annually for the premier beer, Scotch, wine and whiskey tasting experience. On March 25th and 26th, Fremont Studios transforms into a swanky beverage tasting lounge featuring over 80 libations for guests to swirl, sniff and sip and all for a good cause as Seattle Scotch and Beer Fest is a benefit for the Fremont Chamber of Commerce. The event features three unique tasting rooms; our Grand Tasting Room, Spirit Garden, and Sports Lounge, all offering different highlighted beverages and experiences. Our Grand Tasting Room Our Spirit Garden provides Our Sports Lounge features highlights microbrews, ciders, and wines, all sampled in commemorative glassware with brewers on hand to provide interested guests with hoppy details. guests with the opportunity to go on a self guided Scotch and Northwest Whiskey flight with Masters of Scotch mingling around sharing tidbits of knowledge. multiple large screen televisions with seating and full beers in brewer glassware for guests to sit down and enjoy the games with friends. ABOUT THE ATTENDEE... Seattle Scotch and Beer Fest guests are young Seattle professionals interested in learning about and tasting beverages in a swanky social setting. They are students of life. Not tasting experts, but rather tasting experimenters. Our guests are hip, interactive, engaged, and eager to discover their new favorite beverage, product and experience. FOR MORE INFORMATION CONTACT JILLIAN, JILLIAN@BOLDHATPRODUCTIONS.COM
MARKETING STATISTICS AND DEMOGRAPHICS 21-25 15% 26-30 34% 31-35 23% 36-40 11% 41+ 16% AGE ATTENDANCE 4000+ GUESTS 60% MALE 40% FEMALE 80% LOCAL SOCIAL 3,400+ FACEBOOK FANS 140,012 FACEBOOK REACH 1,300+ TWITTER FOLLOWERS 490+ INSTAGRAM FOLLOWERS COLLATERAL 1,000 POSTERS PRINTED 1,000 PROGRAMS PRINTED 100,000 COASTERS PRINTED 5,000 COMMEMORATIVE GLASSES ADVERTISING EMAIL 6,000 OPT-IN SUBSCRIBERS 22% AVG OPEN RATE 10% AVG CTR 9 EBLASTS SENT WEBSITE 33,873 VISITORS 91,161 PAGE VIEWS 2:16 AVG TIME ON SITE
SUGGESTED VENUE SPONSORSHIPS PRESENTING SPONSOR Value: $33,900 Cost: $23,000 Seattle Scotch and Beer Fest attracts a broad demographic of guests with Scotch, microbrew, and wine tasting all for a worthy organization, the Seattle International Film Festival. GRAND TASTING ROOM SPONSOR Value: $14,300 Cost: $10,000 Align your brand with the Grand Tasting Room, which holds all beer and wine tasting, as well as exhibitor space and merchandise sales. SPIRIT GARDEN SPONSOR Value: $26,600 Cost: $8,000 Present the Spirit Garden pouring the mainstay Scotch flight and a rotating spirit flight which has featured a different variety of spirit each year. GLASSWARE SPONSOR Value: $8,600 Cost: $6,500 Each guest receives a commemorative glass for the microbrew and wine tasting. This glass features your logo opposite the event logo and leaves a lasting impression on guests year round. SPORTS LOUNGE SPONSOR Value: $11,000 Cost: $8,000 Showcase your brand as the Sports Lounge Sponsor of Seattle Scotch and Beer Fest with a branded lounge. VOLUNTEER SPONSOR Value: $10,000 Cost: $4,000 Seattle Scotch and Beer Fest relies on devoted volunteers to execute the event. Align your brand with their commitment and receive pre-event promotion and your logo on the volunteer t-shirt. OFFICIAL EXHIBIT SPONSOR Value: $4,100 Cost: $1,995 In addition to your on-site space, a generous digital and traditional marketing package is offered including your logo in the program, posts on all 3 of our social media outlets and much more. EXHIBIT SPONSOR Value: $1,900 Cost: $700 Activate an on-site space to interact directly with festival guests. FOR MORE INFORMATION CONTACT US For more information and tailored packages, contact: Jillian Ranney Sponsorship Manager jillian@boldhatproductions.com 425-760-8353