ASAHI PREMIUM BEVERAGES

ASAHI PREMIUM BEVERAGES

ASAHI PREMIUM BEVERAGES OVERVIEW Asahi Premium Beverages sits within the Asahi Group Holdings International businesses division ASAHI GROUP HOLDINGS LTD Asahi Holdings is in the Top 10 beverage companies in the world DOMESTIC ALCOHOL DOMESTIC SOFT DRINKS DOMESTIC FOOD INTERNATIONAL Globally more than 50 group companies & over 18,000 employees Annual sales of US$16 billion COMMERCIAL NON ALCOHOL AUSTRALIA ASAHI HOLDINGS AUSTRALIA COMMERCIAL ALCOHOL AUSTRALIA & NZ ASAHI PREMIUM BEVERAGES (AUSTRALIA) INDEPENDENT LIQUOR NEW ZEALAND SUPPLY CHAIN SHARED SERVICES Asahi has strong ambitions to grow through organic growth and business acquisitions Within Alcohol, AGH participates internationally across the beer, spirits, RTDs & cider categories Asahi Holdings Australia generates circa A$1.6 billion pa in sales

ASAHI PREMIUM BEVERAGES STORY Formation Michael Erceg forms Calypso Beverage Company Australia Independent Distillers Australia is formed in 1997 Acquisition Asahi Breweries acquires Independent Liquor Asahi Beverages Integration of alcohol business, APB and non-alc business, into to a single operating structure. 1987 1989 1997 2005 2011 2012 2013 2015 Independent Liquor Changed name to independent Liquor in 1989 Private Equity 80% of business sold to PE, 20% stayed with the family New Brands Launch of Somersby Cider, distribution of Asahi Super Dry & acquisition of Cricketers Arms Mountain Goat Asahi acquires craft brewer, Mountain Goat, to add to its portfolio of beer brands

SUPPLY CHAIN CAPABILTY We have offices in each capital city and our sales team consists of over 500 people including sales representatives, Key account managers and sales support. Asahi Beverages service over 70,000 customers throughout Australia. NT OFFICE Darwin FAR NORTH QLD Townsville QLD OFFICE Hendra WA Welshpool & Osborne Park WA OFFICE Welshpool APB MANUFACTURING OR STATE OFFICE LOCATIONS SA Payneham & Para Hills SCHWEPPES MANUFACTURING OR STATE OFFICE LOCATIONS SA OFFICE Wingfield VIC Tullamarine QLD Brisbane & Gold Coast NSW Huntingwood, Prospect, Liverpool, Albury NSW OFFICE Kingsgrove VICTORIA OFFICES Head Office South Melbourne Brewery - Laverton

OUR PORTFOLIO

BEER & CIDER RANGE PREMIUM INTERNATIONAL Asahi Super Dry Asahi Super Dry 500ml Asahi Super Dry Black 334ml Asahi Soukai Estrella Damm Kingfisher Lager NZ Pure Lager NZ Pure Summer Lager Somersby Apple Cider Somersby Apple Cider Somersby Pear Cider Somersby Pear Cider Somersby Double Press Somersby Blackberry PREMIUM CRAFT MAINSTREAM CRAFT Mountain Goat Organic Steam Ale Mountain Goat Summer Ale Mountain Goat Pale Ale Mountain Goat Hightail Ale Mountain Goat Fancy Pants CA Spearhead Pale Ale CA Spearhead Pale Ale CA Scorcher Summer Ale CA Scorcher Summer Ale CA Keeper s Lager CA Keeper s Lager CA Journeyman Mid CA Journeyman Mid CA Captain s IPA

LIGHT RTD RANGE Berry Blend Guava Lemon & Lime Orange Passionfruit Pineapple Raspberry Strawberry Watermelon Free Citrus Blend Free Mixed Berry Free Peach & Mango Black Citrus Black Lemon Lime & Bitters Black Raspberry Mudshake Cowboy 270ml Mudshake Chocolate 270ml Mudshake Espresso Martini 270ml Rhythm Vodka Soda & Ginseng 300ml Red Bear Vodka & Lemon Lime Red Bear Vodka & Passionfruit Red Bear Vodka & Pineapple Red Bear Vodka & Raspberry

DARK RTD & SPIRIT RANGE Woodstock 4.8% Woodstock 4.8% 440ml Woodstock 4.8% Woodstock 4.8% 660ml Woodstock 6.0% Woodstock 6.0% 660ml Woodstock 8.0% Woodstock 10% 200ml Woodstock 10% Woodstock 12% 200ml Wild Moose Highland Scotch & Cola Highland Scotch & Cola 440ml Highland Scotch & Dry Nikka From The Barrel 500ml Woodstock Bourbon 700ml

DRAUGHT RANGE Asahi Super Dry 19L keg Asahi Super Dry Black 19L keg 49.5L keg 49.5L keg Asahi Super Dry 19L keg Asahi Super Dry Black 19L keg Cricketers Arms Spearhead Pale Ale 49.5L keg Cricketers Arms Scorcher Summer Ale 49.5L keg Cricketers Arms Keeper s Lager 49.5L keg Asahi Super Dry 19L keg Asahi Super Dry Black 19L keg 49.5L keg 49.5L keg 49.5L keg Estrella Damm 30L keg Kingfisher Lager 25L keg Mountain Goat Organic Steam Ale 49.5L keg Mountain Goat Summer Ale 49.5L keg Somersby Apple Cider 49.5L keg

OUR LEADING NON ALC PORTFOLIO #1 AUSTRALIA S LEADING NO SUGAR COLA #1 AUSTRALIA S LEADING BRANDED LEMONADE FASTEST GROWING NATIONAL WATER BRAND #1 GLOBALLY (46% MARKET SHARE)

CSD s, MIXERS & MINERAL WATER 300ml Agrum Blood Orange Agrum Citrus Agrum White Grape & Passionfruit Pepsi Pepsi Max Bitter Lemon Dry Ginger Ale Lemon Lime & Bitters Lemonade Soda Water Tonic Water Orange Grapefruit & Bitters Lemon Lime Mineral Water Natural Mineral Water Orange Mango Mineral Water Solo Phoenix Ginger Beer

CSD s, MIXERS & MINERAL WATER 1.25L Agrum Blood Orange Agrum Citrus Passiona Pepsi Pepsi Max Dry Ginger Ale Diet Dry Ginger Ale Lemon Lime & Bitters Lemonade Sugar Free Lemonade Soda Water Lime Soda Water Tonic Water Diet Tonic Water Traditional Ginger Beer Traditional Raspberry Traditional Sarsaparilla Lemon Lime Mineral Water Natural Mineral Water Orange Mango Mineral Water Solo Sunkist

CSD s, MIXERS & MINERAL WATER PET 600ml Mountain Dew Passiona Pepsi Pepsi Max Lemonade Traditional Ginger Beer Traditional Lime Traditional Raspberry Traditional Red Cream Soda Traditional Sarsaparilla Solo Sunkist 450ml 2L Pepsi Pepsi Max Lemonade Natural Mineral Water Solo Sunkist Pepsi Pepsi Max Lemonade Solo Sunkist

CSD s, MIXERS & MINERAL WATER CANS 250ml Pepsi Pepsi Max Dry Ginger Ale Lemonade Soda Water Tonic Water Natural Mineral Water Solo Mountain Dew Passiona Pepsi Pepsi Max Lemonade Lemon Lime Mineral Water Orange Mange Mineral Water Solo Sunkist 7UP

WATER 350ml PET 600ml PET 1L PET 1.5L PET 300ml Glass 750ml Glass 500ml PET Glass Still Glass Sparkling 800ml Glass Still 800ml Glass Sparkling Smart Water Dragonfruit & Berry Smart Water Goji & WIldberry Smart Water Tahitian Lime

JUICE SPRING VALLEY 250ml Glass Glass Apple Apple Blackcurrant Orange Pineapple Tomato Apple Mango Banana Orange Pineapple 350ml PET 1.25L PET Apple Orange Apple Cranberry Crush Orange Pineapple Tomato

SPORTS, CORDIAL, ICED TEA & JUICE 600ml PET 750ml Glass Gatorade Blue Bolt Gatorade Berry Chill Gatorade Fierce Grape Gatorade Lemon Lime Gatorade Orange Ice Gatorade Tropical Gatorade Watermelon Chill Lemon Cordial Lime Cordial Raspberry Cordial 500ml PET 250ml PET 2.4L PET Real Iced Tea Co Lemon Real Iced Tea Co Mango Real Iced Tea Co Peach Real Iced Tea Co Green Tea Pop Tops Apple Pop Tops Apple Blackcurrant Pop Tops Orange Extra Juicy Apple Juice Extra Juicy Orange Juice

POST MIX 15L BIBs Pepsi Lemonade Red Creaming Soda 7UP Solo Sunkist 10L BIBs Pepsi Max Dry Ginger Ale Tonic Water Lemon Lime & Bitters Orange Fruit Juice Drink

KEY SPONSORSHIPS AFL - GATORADE - MAJOR PARTNER MELBOURNE CUP SCHWEPPES OFFICAL PARTNER CRICKET AUSTRALIA GATORADE - PARTNER V8 SUPERCARS - WOODSTOCK - OFFICAL SPIRIT SUPPLIER AUSTRALIAN GP SCHWEPPES OFFICIAL PARTNER KOOYONG CLASSIC - SCHWEPPES - SUPPORT SPONSOR

ASAHI IS THE FASTEST GROWING INTERNATIONAL SUPERBRAND IN THE TOP 10 Volume Rank #1 #2 #3 Corona Superbrand Heineken Superbrand Peroni Superbrand 8.6% 5.0% 2.3% #4 Asahi Superbrand +48.6% #5 #6 #7 #8 #9 #10 Millers Superbrand Stella Artois Superbrand Becks Superbrand Carlsberg Superbrand Budweiser Superbrand Guinness Superbrand -2.6% -7.7% -6.4% -1.0% -14.4% -11.7% 9 Litre Equiv Growth % YA

CRICKETER S ARMS IS THE SECOND LARGEST CONTRIBUTOR TO CRAFT BEER GROWTH Matilda Bay Superbrand 344,976 Cricketers Superbrand Yenda Superbrand James Squire Superbrand Stone&Wood Superbrand Redds Superbrand Gage Roads Superbrand Monteith s Superbrand 4 Pines Superbrand Mountain Goat Superbrand 159,734 121,052 98,130 89,748 66,912 48,114 38,188 32,664 29,741 Actual 9LE Growth vs YA National, MAT to 03/04/2016

IN VICTORIA, MOUNTAIN GOAT IS THE 4TH LARGEST CRAFT BEER SUPERBRAND +7.0% 327,727 306,390 +49.5% 272,325 182,115 148,959 +4.1% 155,069 +41.1% 63,369 89,396 +237.7% 16,725 56,475 +78.4% +32.3% -1.5% 52,105 51,100 50,012 49,258 38,616 29,204 +28.2% 30,341 23,672 26 293 James Squire Superbrand Matilda Bay Superbrand Little Creatures Superbrand Mountain Goat Superbrand Cricketers Superbrand Stone&Wood Superbrand 4 Pines Superbrand White Rabbit Superbrand Gage Roads Superbrand MAT To 05/04/15 MAT To 03/04/16 VENUE LOGO

SOMERSBY IS THE #1 CIDER IN THE MARKET 38.7% 9LE Share of Total Cider National Top 15 Cider Superbrands 20.7% 9.3% 7.1% 5.6% 2.0% 1.7% 1.7% 1.6% 1.3% 1.2% 1.2% 1.1% 0.9% 0.7% Somersby Strongbow 5 Seeds Rekorderlig Mercury Monteith s James Squire Bulmers Private Label Kopparberg Magners Three Oaks Little Fat Lamb Matilda Bay The Hills Cider Co Quarter To 31/01/16

MAT to 08/02/15 MAT to 15/02/15 MAT to 22/02/15 MAT to 01/03/15 MAT to 08/03/15 MAT to 15/03/15 MAT to 22/03/15 MAT to 29/03/15 MAT to 05/04/15 MAT to 12/04/15 MAT to 19/04/15 MAT to 26/04/15 MAT to 03/05/15 MAT to 10/05/15 MAT to 17/05/15 MAT to 24/05/15 MAT to 31/05/15 MAT to 07/06/15 MAT to 14/06/15 MAT to 21/06/15 MAT to 28/06/15 MAT to 05/07/15 MAT to 12/07/15 MAT to 19/07/15 MAT to 26/07/15 MAT to 02/08/15 MAT to 09/08/15 MAT to 16/08/15 MAT to 23/08/15 MAT to 30/08/15 MAT to 06/09/15 MAT to 13/09/15 MAT to 20/09/15 MAT to 27/09/15 MAT to 04/10/15 MAT to 11/10/15 MAT to 18/10/15 MAT to 25/10/15 MAT to 01/11/15 MAT to 08/11/15 MAT to 15/11/15 MAT to 22/11/15 MAT to 29/11/15 MAT to 06/12/15 MAT to 13/12/15 MAT to 20/12/15 MAT to 27/12/15 MAT to 03/01/16 MAT to 10/01/16 MAT to 17/01/16 MAT to 24/01/16 MAT to 31/01/16 MAT to 07/02/16 MAT to 14/02/16 MAT to 21/02/16 MAT to 28/02/16 MAT to 06/03/16 SOMERSBY BLACKBERRY HAS HELPED THE FLAVOURED CIDER CATEGORY TO RETURN TO GROWTH -0.24% +0.23% Somersby Blackberry Flavoured (excl. Somersby)

THE WOODSTOCK HIGH ABV BRANDS ARE AMONG THE TOP CONTRIBUTORS TO GROWTH High ABV brands contributing to growth Jack Daniels Double Jack 124,172 Captain Morgan 77,683 Jim Beam Black 70,711 Woodstock Silver 6% 36,818 Bundaberg Op 26,774 Wild Turkey 101rtd 26,628 Wild Turkey Rare 20,823 Crown Royal 20,274 Woodstock Gold >=8% 19,413 Jim Beam Devils Cut 16,029 National, Actual 9LE, MAT to 03/04/2016

CRUISER CORE IS THE ONLY GROWING BRAND WITHIN THE TOP 5 VODKA BASED RTD BRANDS IN THE MARKET Top 5 Vodka Base RTD Brands (National Vol 9LE) +1.2% 933,011 944,224-10.0% 908,605 817,625 732,828-9.3% 664,760-0.5% 237,313 236,133-16.4% 158,876 132,747 Cruiser Core UDL Can Smirnoff Ice Dbl Bk Smirnoff Ice Rd Ruski MAT To 05/04/15 MAT To 03/04/16

STRATEGIC PRIORITIES To be a top 5 Alcohol Beverage Business within the Australian market Develop a leading beverage portfolio that meets current & future consumer needs In every market, and every segment that we compete, we deliver a top 3 brand Build strong & meaningful relationships with our customers that deliver leading beverage solutions and mutual growth Enhance our position as a trusted partner, renowned for speed to market & execution excellence