CHAMBORD S BRAND ACTIVATION IN THE BRIDAL INDUSTRY

CHAMBORD S BRAND ACTIVATION IN THE BRIDAL INDUSTRY

T H E TA S K AT H A N D As a prestigious beverage brand, Chambord had its sights set on the bridal industry with one goal in mind: to be at the forefront of special events across the nation. The BrownForman brand tapped Olio Event Group to create a strategic plan to promote, place, and bring Chambord to life by creating and executing a multi-day pop-up activation, an exclusive networking event, custom brand book, infographics, digital content, and influencer mailers.

CHAMBORD HOUSE A four-day pop-up activation was created in conjunction with New York Bridal Fashion Week, and included everything from exclusive evenings with the industry s most sought-after event planners, to daily activations open to NYBFW attendees. Thousands experienced the Chambord House, and,587,556 followers were reached from accounts shared, totalling 7,76,03 impressions on social media. Chambord plans to continue to make its mark at future New York Bridal Fashion Weeks in 09 and beyond..

EXCLUSIVE NETWORKING EVENT 80 of the most relevant, engaging folks in the wedding industry attended Chambord s first ever exclusive networking event in Atlanta. Invitees were enamored by the evening, as seen through its social traction, reaching over 600,000 Instagram followers across accounts in the target industry and totalling 3. million impressions. Chambord plans to host the activation nationwide with an 8-part city tour.

BRAND BOOK Detailed information on how to stock the bar, tools of the trade, and more gave this custom velvet book a reason to go beyond the exclusive event, acting as a key go-to resource for those in the industry. More than 00 custom velvet books have been printed to date.

STTHE OCKBAR THE BAR STOCK INFOGRAPHIC + In order to reach Chambord s target audience where they spend time the most, a suite of digital content was created, including 0 photo collections comprised of thousands of shots for every occasion and two infographics highlighting the need-to-know for brides and hostesses. M Your List & Make Your ake List & Check it C Twice heck it Twice IN A BOTTLE? FRUIT YIELD CHAMPAGNE HOW MANY DRINKS HOW MANY DRINKS IN A BOTTLE? 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INFLUENCER MAILER In order to expand Chambord s reach outside of the cities they were activating in, 00 mailers were sent to the most influential event planners and bloggers in the bridal industry. 75 accounts shared their delight for the package on Instagram, reaching 938,75 followers and totalling.3 million impressions.

SOCIAL TRACTION CAMPAIGN TO-DATE: 7 Accounts Shared 3,3,09 Followers Reached,85,89 Impressions