Project Report: Real Paprika Foods Private Limited Model: Real Paprika Express 1
Index Sr# Particulars Page No. A. About Company and Promoter 3 B. About Model Real Paprika Express Outlet 4 C. Cost of Investment or Project 4 D. Pay Back Period/ ROI/ EBITA/BEP 5 E. Support System- Franchisor 6-7 (i) Layout and Interior (ii) Training : Food Training, Service Training, Administration Training, Reporting, Compliance (iii) Marketing and Branding (iv) Software and Accounting Assistance (v) Delivery chain and Vendor support management (vi) Quality Control and Audit System (vii) SOPs (Products/ System) F. Menu 8 2
A. About Company and Promoter: Real Paprika started its vibrant adventure in the year 2010 to provide quality Pizza, Panini & Garlic bread amongst young generation with affordable price and quality food products. Real Paprika is not only a Pizza brand its vision of Laxmansingh Chauhan who has a vision to create entrepreneur, employment in country with his brands, who is a founder director and promoter of Real Paprika with the vast experience of 25 years in Industry. With simple, honest, visionary, and soft spoken business personality Mr Laxmansingh Chauhan has expand his 60 outlets of Real Paprika in Gujarat. After the success of Real Paprika, Mr Laxmansingh Chauhan has started 2 new concepts; First in 2016 which is Real Paprika Express Outlet with the vision to serve quick food in affordable price with small budget of Investment, so they can support to people who are working in this industry since long and they want their owned outlet or to start own outlet but due to budget or higher Investment concern they are not able to start their new outlet. In 2 years of time they have given franchise to 5 personal who were working as a chef or manager at other outlet and now they are running successfully this model. Now after satisfying his self and with the results of 5 franchisees he made his vision more and more stronger to expand this model nationally. And other concept he has started in 2017 in Pizza Industry named RPs Pizzeria to deliver fresh, live Pizza with unique concept Make your own Pizza and successfully they are running 4 outlets at Ahmedabad only within 1.5 years. Mission and Vision Statement: Mission and Mission: To Promote Indian Pizza Brand at National Level Models & Our Brands : A. Real Paprika B. Real Paprika Express Outlet C. RP s Pizzeria 3
B. Details of Model Real Paprika Express Outlet This is QSR model, which is specially designed to deliver quick service in affordable price with small menu. This model has low investment with good ROI. This model is good for area where mass of people passing rapidly on daily basis, like market, Industrial area, Food Street, park, multiplex, mall, station, highways. Total space required for this model is from 150 Sq ft to 500 Sq Ft. Total Cost Investment for this model is Approx Rs. 9.00 to 10.75 Lakhs which varies with location and space. EBITA of this model is between 15% to 27% depends upon the efforts of franchise. Pay Back period of this model is between 1 to 2.5 Years depends upon the efforts of franchise. C. Cost of Project: Sr# Particulars Amount 1 Franchise Fees (with GST) 206,500 2 Kitchen equipment 300,000 3 Civil Work 100,000 4 Furniture, Electric Fitting and Painting 150,000 5 Computer and Printer 40,000 6 Display Equipments 113,500 7 Crockery and Cutlery 50,000 8 Initial Raw Material and Disposables 50,000 9 Shop Deposit 65,000 Total 1,075,000 4
D. Pay Back Period/ EBITA/ ROI: Sr# Particulars Amount Amount Amount Amount Amount Amount 1 Sales 210,000 315,000 367,500 420,000 525,000 450,000 2 Average Daily Sales 7,000 10,500 12,250 14,000 17,500 15,000 3 Taxes @ 5% 10,000 15,000 17,500 20,000 25,000 25,000 4 Sales after Taxes 200,000 300,000 350,000 400,000 500,000 425,000 5 Food Cost @ 45% 90,000 135,000 157,500 180,000 225,000 191,250 A Gross Profit 110,000 165,000 192,500 220,000 275,000 233,750 1 Rent Expense 20,000 20,000 25,000 30,000 30,000 33,000 2 Electricity 7,500 8,000 9,000 10,000 10,000 17,000 3 Salary and Staff Expense 25,000 30,000 40,000 40,000 50,000 50,000 4 Staff Food 7,500 9,000 9,000 9,000 12,000 12,000 5 Royalty (4.75%) 9,500 14,250 16,625 19,000 23,750 20,188 6 Staff Room Rent 5,000 5,000 5,000 5,000 5,000 5,000 7 Internet and Telephone 750 750 750 750 750 750 8 Repair and Maintenance 1,500 1,500 1,500 1,500 1,500 1,500 9 Other 3,000 3,000 3,000 5,000 5,000 5,000 B Fixed Cost 79,750 91,500 109,875 120,250 138,000 144,438 C EBITA 30,250 73,500 82,625 99,750 137,000 89,313 D Cost of Investment 1,075,000 1,075,000 1,075,000 1,075,000 1,075,000 1,075,000 Pay Back Period (In E Years) 2.96 1.22 1.08 0.90 0.65 1.00 F Pay Back Period (In Months) 35.54 14.63 13.01 10.78 7.85 12.04 Return on Investment 34% 82% 92% 111% 153% 100% G (Annual) H Net Profit Ratio 15% 25% 24% 25% 27% 21% 5
E. Support System (Franchisor or Company to franchisee): In consideration of Franchisee Fees and royalty company will time to time provide support to franchisee about Lay out and interior, new products innovation, new recipes, vendor and supplier selection, provide SOPs and Recipes, to maintain uniform system at all the outlets conduct time to time Audit, training program, support in branding and marketing of outlet. Bifurcation of Franchise Fees: Out of Franchise fees of Rs. 2, 06,500 Company will give following support: Sr. Particulars Amount 1. To use the Brand Name 50,000.00 2. Lay Out with 3D Design 25,000.00 3. Training 75,000.00 4. SOPs Manual 25,000.00 5. GST (Pay to Government) 31,500.00 Details of Support Given by Franchisor or company; (i) (ii) Layout and Interior: After the finalization of location company will provide final layout with 3D image of outlet and layout with interior support. Training: a. At initial stage company will conduct the training program at central kitchen of Company for owner of franchisee, and helpers, where company can train about food preparation, maintain hygiene in food preparation with all the SOPs. Further company will give training for new product development and preparation time to time. b. Company has in-house trainer to provide the training of service at QSR outlet, how to talk, how to serve, how to up scale the sales. c. Company will further provide training about administration of outlets, how to use CCTV camera, about fire safety system, about maintain the records, control on foods cost, how to verify sales report, how to minimize the cost of repair and maintenance etc. d. Company will further give assistance about license required to run the outlet, what are the compliances and legal requirement to run the outlet. (iii) Marketing and Branding: Company will run time to time campaign to promote the brand name and marketing campaign upscale the sales of all the franchisees. Further company will provide and assist to outlets as follows: a. Design of Advertisement b. Design of Disposable, Material c. Design of Branding Board 6
(iv) Software and Account Assistance: Company will give software assistance which is special designed in a way to control POS, audit and all required reports of outlets, outlet any time can check the food cost, sales, category wise sales report and defined strategy to grow more. Further company will provide accounting assistance how to comply with GST, how to maintain accounting records, filing monthly profit and loss review and compare with budgeted data. (v) (vi) (vii) Delivery chain and Vendor support management: to maximize the profit of franchise by low buying cost company has installed and owned manufacturing unit with huge production capacity for bakery item and huge storage capacity with owned delivery vehicles. Company has tied up with many suppliers with fix rate to supply the material to all the outlets in very competitive prize which outlets directly cannot buy. Quality Control and Audit System: to maintain the cleanliness, hygienic environment, and food Quality, Company has owned audit team and company has designed audit module to conduct the time to time audit of all the outlets. SOP Book: Company has designed SOP book which give all the data about recipes, method of preparation of food, and all the system to manage the outlets. F. Menu Sr# Category / Item Name Sr# Category / Item Name3 A BEVERAGES- HOT H COLD DRINKS 1 ESPRESSO COFFEE 35 PEPSI (250ML) 2 HOT COFFEE LATE 36 MONTEN DEW (250ML) 3 CAFÉ CAPPUCCINO 37 PEPSI (750ML) B BEVERAGES-COLD 38 MONTEN DEW (750ML) 4 COLD COFFEE 39 7UP (750ML) 5 CHOCOLATE SHAKE 40 SLICE (600ML) 6 OREO MILK SHAKH 41 RED BULL 7 MOCHA MILK SHAKH 42 COOLBARG 8 STRAWBERRY SHEKH 43 MINERAL WATER 200ML 9 PINEAPPLE MILK SHAKHM 44 MINERAL WATER 500ML 10 LEMON ICE TEA I CHAT 11 LEMON MINT MOJITO 45 BHEL C PUFF 46 CHEESE BHEL 12 VEG GRILLED PUFF 47 SEV PURI 13 VEG CHEESE GRILLED PUFF 48 CHEESE SEV PURI 14 CHEESE PUFF PIZZA (4PCS) J SANDWICH 15 CHEESE VEG PUFF PIZZA 49 BREAD BUTTER 7
D PIZZA 50 JAM SANDWICH 16 MARGUERITE PIZZA 51 CHEESE SANDWICH 17 NEO POLATIAN 52 CHEESE JAM SANDWICH 18 GARDEN FRESH 53 CHEESE CHUTNEY SANDWICH 19 PEPPY PANEER 54 VEGETABLE SANDWICH 20 AHMDABADI TOUCH 55 VEGETABLE CHEESE SANDWICH 21 SPRING FILLING 56 ALOO MUTTER SANDWICH 22 ITALIAN PIZZA 57 ALOO MUTTER CHEESE SANDWICH 23 ITALIAN DOUBLE CHEESE 58 CHOCOLATE CHEESY SANDWICH 24 ITALIAN CHEESE BAKE 59 PINEAPPLE CHEESY SANDWICH E GARLIC BREAD 60 CHEESE ITALIAN CLUB SANDWICH 25 JAIN CHEESE BREAD 61 RP SPECIALE CLUB SANDWICH 26 CHEESE GARLIC BREAD 62 BOMBAY STYLE CLUM 27 AMERICANO GARLIC BREAD 63 CHEESE AMERICAN SANDWICH F BURGER 64 CHEESE JUNGALI CLUB 28 ALOO TIKKI BURGER K PANINI 29 VEG BURGER 65 GREEN HOUSE PANINI 30 AMERICAN BURGER 66 COLESLAW PANINI 31 VEG CHEESE BURGER 67 AMERICAN PANINI G FRECH FRY 68 TANDOORI PANEER PANINI 32 FRENCH FRENCH FRIES L MAGGI 33 PERI PERI MASALA FRENCH FRIES 69 PLAIN MAGGI 34 CHEESY MASALA FRENCH FRIES 70 VEG MAGGI 8