November 2017 Emma Bridgewater FEELS LIKE HOME We are delighted to enclose a copy of our new Spring/Summer 2018 catalogue, with key dates outlined below. We have been reviewing how we can best support our independent stockists and help the growth of your businesses in Spring/Summer 2018. Below we outline our key strategy in this area: 1. Introduction of new lines to our wholesale business We know that newness drives sales, so we are pleased to announce we have over 30 new lines launching for the first time to our stockists. These include our bestselling Vegetable Garden, Garden Birds and our new Pink Pansy. 2. Continued investment in editorial marketing and brand positioning This is of vital importance to sustaining sales and interest in the Emma Bridgewater brand. We actively invest in editorial marketing such as coverage in Country Living, You Magazine and Good Housekeeping, which supports the aspirational and premium positioning of our brand and drives interest in the products that you stock. 3. Requirement for Online Approval We care deeply about how the Emma Bridgewater brand is presented and keep a close eye on this across our own marketing material, stockists activity and on social media. It is critical to the brand s continued success, we have decided that from the 15th January 2018 all stockists wishing to trade or present the Emma Bridgewater brand online must seek written approval from us in advance. On Monday the 6th of November you will receive an email with a link to a simple online form, to request your Online Approval. 4. Feedback from Our Stockists Finally, we are keen to improve our understanding of our stockists businesses and find out how we can improve our service to you. We would like to invite all stockists to complete our first annual stockist survey a link to this survey will be sent by email on Monday 6th November. We strongly encourage all stockists to participate - we are all ears and keen to hear both the positives and negatives. K E Y D AT E S F O R S S 1 8 SS18 Launch Dates Phase 1 Spring Monday 15th January 2018 Phase 2 Spring Monday 26th February 2018 Phase 3 Summer Monday 23rd April Please note we operate a strict product embargo and no product should be on the shop floor or visible online in advance of these dates. Order Deadlines To receive stock in time for launch please place your orders by the following dates Phase 1 Spring Monday 27th November 2017 Phase 2 Spring Monday 18th December 2017 Phase 3 Summer Monday 5th March 2018 Discontinued List The list of discontinued product for Spring 2018 is now available from the Trade website. Discontinued lines will be available to order up until 4th December or while stocks last. Save the Date Christmas in June Stockist Open Day - Tuesday 19th June 2018
Emma Bridgewater FEELS LIKE HOME SPRING 2018 1
SPRING 2018 New designs for your Emma Bridgewater collectors or perfect presents for impulsive shoppers. With Mother s Day at the top of the list and a whole summer of wedding presents, Christenings and birthdays to deal with, we hope we have got just what you need to keep the tills ringing! Most exciting is a full collection of brightly coloured vegetables set to top the bill (see page 20). There are one or two returners like the delicious Toast & Marmalade Soup Plate, the Frog and the Rabbit, plus plenty of really new designs out for the first time. Look closely at the Builders at Work, School Run and Seaside mugs - there s lots of funny detail waiting to be revealed at the breakfast table. And later in the catalogue, have a look at the Kings & Queens and a brand new spongeware pattern of pansies either in pink or in glorious technicolour. Don t miss some of our home product licensed goods - find out where to get hold of them at the back of this catalogue on pages 39-41. KEY Brand new for Spring 2018 (Phase 1 launches 15th January 2018 and available to order now) Spring phase 2 (launches 26th February 2018 and available to order now) Summer phase 3 (launches 23rd April 2018 and available to order now) P2 P3 A Best-seller Also see pages 36-38 Back for Spring 2018 A new addition to the Wholesale range The design has been re-worked and updated FOR
PINK PANSY Nostalgic and slightly French, these bold two-toned pink pansies are an exciting edition to the Pinks story we have been working over the years. Pink Pansy 1PPN010001 Pink Pansy 1PPN010002 Pink Pansy Mum (Boxed) 1PPN040002 Pink Pansy Large Teacup & Saucer (Boxed) 1PPN011622 Pink Pansy ½ Pint Jug 1PPN010022 Pink Pansy 1½ Pint Jug 1PPN010024 Pink Pansy 4 Mug Teapot (Boxed) 1PPN020104 Pink Pansy French Bowl 1PPN010041 Pink Pansy 8½" Plate 1PPN010063 Pink Pansy 10½" Plate 1PPN010064 Pink Pansy 1½ Pint Jug 4 5
PINKS Pink Pansy goes so well with Pink Hearts (biscuits not essential but they were delicious). The Small Pink Hearts Pasta Bowl is new to wholesale this season. Rose & Bee 1RAB010002 FOR & Tiny Scattered Rose Mum (Boxed) 1TSR050002 FOR Tiny Scattered Rose 1TSR010002 Pink Hearts Mummy (Boxed) 1PIH060002 Pink Hearts 1PIH010001 Pink Hearts 1PIH040002 Pink Hearts 4 Mug Teapot (Boxed) 1PIH010104 Pink Hearts 1½ Pint Jug 1PIH010024 Pink Hearts French Bowl 1PIH010041 Pink Hearts Cereal Bowl 1PIH010045 Pink Hearts Small Pasta Bowl 1PIH010040 Pink Hearts Medium Pasta Bowl 1PIH010046 Pink Hearts 8½" Plate IPIH010063 Pink Hearts 10½" Plate 1PIH010064 Pink Hearts Small Pasta Bowl and Pink Pansy Medium Pasta Bowl 6 7
POLKA DOT & SPRING FLORAL We trialled the half pint mug with pretty spring florals in the summer and all the signs are good - so here is a selection of pieces to go with the everlasting. Spring Floral 1SFL010001 FOR Spring Floral 1SFL010002 Spring Floral ¼ Pint Jug 1SFL010021 Spring Floral Small Teacup & Saucer 1SFL011623 Spring Floral Small Milk Bottle 1SFL010031 Spring Floral 8½" Plate 1SFL010063 1POD020001 1POD160002 Cocoa Mug 1POD010010 Large Teacup & Saucer 1POD011622 Set of 2 s (Boxed) 1POD030013 Mummy (Boxed) 1POD140002 Daddy (Boxed) 1POD150002 Mr & Mrs Set of 2 s (Boxed) 1POD020013 2 Mug Teapot (Boxed) 1POD030100 4 Mug Teapot (Boxed) 1POD020104 French Bowl 1POD010041 Cereal Bowl 1POD010045 Small Pasta Bowl 1POD010040 Medium Pasta Bowl 1POD010046 Hen on Nest (Boxed) 1POD010176 ½ Pint Jug IPOD010022 3 Pint Jug 1POD010032 Cake Stand 1POD010070 6½" Plate 1POD010061 8½" Plate 1POD020063 10½" Plate 1POD010064 8 9
WALLFLOWER Two new mug patterns join this purple family: Rainbow Dots and Purple Pansy - plus popular Mr & Mrs in. Small Milk Bottle 1WAL010031 Medium Vase 1WAL011431 Mum and Rainbow Dots s, 2 Mug Teapot and 1½ Pint Jug 1WAL010024 3 Pint Jug 1WAL010032 Mr & Mrs s P2 P2 Rainbow Dots 1RDO010002 Purple Pansy 1PPA010001 Purple Pansy 1PPA010002 1WAL010001 1WAL010002 Mum (Boxed) 1WAL030002 Cereal Bowl 1WAL010045 French Bowl 1WAL020041 Small Pasta Bowl 1WAL010040 Medium Pasta Bowl 1WAL020046 Large Fluted Dish 1WAL011355 Mr & Mrs Set of 2 s (Boxed) 1WAL010013 Large Teacup & Saucer (Boxed) 1WAL011622 2 Mug Teapot (Boxed) 1WAL020100 4 Mug Teapot (Boxed) 1WAL030104 8½" Plate 1WAL010063 10½" Plate 1WAL010064 Set of 3 Egg Cups (Boxed) 1WAL021812 Hen on Nest (Boxed) 1WAL020176 10 11
TOAST & MARMALADE For our longest established and best-loved design - a new cheese plate and some re-introduced pieces including the very first half pint mug (one of the founding members of the Toast & Marmalade dynasty). Looks good in silver too... Silver Toast Mr & Mrs Set of 2 s (Boxed) 1SIT010013 Mr & Mrs Set of 2 s (Boxed) 1BLT020013 Mum is my Hero (Boxed) 1BLT230002 Dad is my Hero (Boxed) 1FDA070002 1BLT250002 All Over 1BLT030001 All Over Writing 1BLT120002 Cocoa Mug 1BLT020010 All Over ½ Pint Jug 1BLT020022 Large Teacup & Saucer 1BLT011622 P2 Medium Vase 1BLT011431 All Over Writing 2 Mug Teapot (Boxed) 1BLT040100 All Over Writing 4 Mug Teapot (Boxed) 1BLT040104 Silver Toast Mr & Mrs s 12 13
TOAST & MARMALADE Dips Small Old Bowl 1BLT021616 Nuts Small Old Bowl 1BLT011616 Small Butterdish 1BLT020143 Cereal Bowl 1BLT010045 French Bowl IBLT010041 Small Pasta Bowl 1BLT010040 Medium Pasta Bowl 1BLT020046 Soup Plate 1BLT010065 6½" Plate 1BLT050061 8½" Plate 1BLT010063 10½" Plate 1BLT020064 Cheese Serving Plate 1BLT030066 Soup Plate Medium Serving Bowl 1BLT010054 Medium Dish 1BLT010051 14 15
BLUES A-list only - we ve gone for big stars on the revised Blue Stars. And Blue Splatter continues to perform stylishly. Food looks unfailingly fantastic on this pattern. Blue Star 1BST010001 Blue Star 1BST010002 Blue Star Mr & Mrs Set of 2 s (Boxed) 1BST010013 Blue Star Daddy (Boxed) 1BST050002 Blue Star ½ Pint Jug 1BST010022 Blue Star 4 Mug Teapot (Boxed) 1BST020104 Blue Star Cereal Bowl 1BST010045 Blue Star French Bowl IBST010041 Blue Star Medium Pasta Bowl 1BST010046 Blue Star Medium Serving Bowl 1BST010054 Blue Star 8½" Plate 1BST010063 Blue Star 10½" Plate 1BST010064 Union Jack 1UNJ020002 Blue Splatter 1BSP010002 Blue Splatter Medium Vase 1BSP011431 Blue Splatter 3 Pint Jug 1BSP010032 Blue Splatter French Bowl 1BSP010041 Blue Splatter Medium Pasta Bowl 1BSP010046 Blue Splatter 8½" Plate 1BSP010063 Blue Splatter 10½" Plate 1BSP010064 Blue Splatter Medium Serving Bowl 1BSP010054 Blue Splatter Large Dish 1BSP010198 Blue Splatter Medium Serving Bowl 16 17
BRIGHT ANIMALS This is a really popular new range of mugs that you are loving (sales tell us...) so we have added two more that also come in small mugs to make a perfect present for a little bear or mouse. Little Bear 1FOX210001 Little Bear (Boxed) 1FOX220002 Mousey 1FOX230001 Mousey (Boxed) 1FOX240002 Wise Owl (Boxed) 1FOX120002 Never Forget Elephant (Boxed) 1FOX140002 Brave Lion (Boxed) 1FOX080002 Mama Bear (Boxed) 1FOX160002 Lucky Black Cat (Boxed) 1FOX180002 Cheeky Monkey (Boxed) 1FOX060002 Dark Horse (Boxed) 1FOX100002 British Bulldog (Boxed) 1FOX200002 Silver Fox (Boxed) 1FOX030002 Total Fox (Boxed) 1FOX040002 Cheeky Monkey 18 19
VEG GARDEN Really, our biggest success last year was this rich harvest of veg. Drawn from the crop in Emma & Matthew s garden, these luscious tomatoes, bright chillies and sculptural artichokes make a really striking display and look set to become a reliable Best in Show. P3 P3 Veg Garden Tomatoes 1VGN020002 Veg Garden Red Chillies Small Old Bowl 1VGN011616 P3 P3 P3 Veg Garden Peppers Small Pasta Bowl 1VGN010040 FOR Veg Garden Tomatoes Medium Pasta Bowl 1VGN010046 FOR Veg Garden Tomatoes Large Dish 1VGN010198 P3 P3 P3 P3 FOR Veg Garden Artichoke 8½" Plate 1VGN030063 FOR Veg Garden Tomatoes 8½" Plate 1VGN040063 FOR Veg Garden Tomatoes 10½" Plate 1VGN010064 FOR Veg Garden Artichoke Medium Platter 1VGN010201 Veg Garden Tomatoes Large Dish & Medium Pasta Bowl 20 21
CITIES OF DREAMS A fast growing collection of City mugs - we ve added Edinburgh, Cambridge & Bath. Whether as a happy memory of a weekend away or a generous present for a student who has worked hard, they are our best-sellers amongst the mugs. Bath (Boxed) 1CTY200002 Edinburgh (Boxed) 1CTY160002 Amsterdam 1CTY120001 Cambridge (Boxed) 1CTY180002 London 1 Pint Mug (Boxed) 1CTY080003 Venice 1 Pint Mug (Boxed) 1CTY020003 Amsterdam (Boxed) 1CTY130002 New York (Boxed) 1CTY110002 Venice (Boxed) 1CTY020002 22 Oxford (Boxed) 1CTY040002 Paris (Boxed) 1CTY060002 London (Boxed) 1CTY080002 23
KINGS & QUEENS We ve been wanting to do these for years, and finally have tackled what is obviously quite a big project. It starts with some of our best-known monarchs, perhaps some more obscure ones will follow... Queen Victoria in mourning purple, Charles 1 with a gory end and Edward 1 with some slightly unfriendly views on cultural diversity. BUILDERS AT WORK, SEASIDE & SCHOOL RUN Busy, narrative patterns: lorries and diggers, fishermen and boats and a lot of business at the school gate. Plenty more on their way... Builders at Work comes in a small mug for tractor-crazy little children. NOW BOXED Queen Victoria (Boxed) 1KAQ080002 Charles I (Boxed) 1KAQ120002 Edward I (Boxed) 1KAQ100002 Henry VIII (Boxed) 1KAQ060002 Builders at Work 1BAW010001 Builders at Work 1BAW010002 Builders at Work 1 Pint Mug 1BAW010003 Seaside 1SSD010002 School Run 1SRN010002 NOW BOXED Elizabeth I (Boxed) 1KAQ040002 NOW BOXED Seaside Builders at Work School Run William the Conqueror (Boxed) 1KAQ020002 24 25
BIRDS The new designs are a smart black and tan Pochard and a (rather rare) Dartford Warbler (Matthew saw this in Portugal earlier in the year and admits to not having seen one in England). The most passionate collectors might by now have amassed a dresser of over 150 different birds - quite a collection... Pochard 1BIR450002 Dartford Warbler 1BIR460002 Dipper 1BIR410002 Linnet 1BIR400002 Pheasant 1GAB090002 Kingfisher 1BIR260002 Blue Tit 1BIR430001 Blue Tit 1BIR430002 Goldcrest 1BIR440001 Gold Crest 1BIR440002 Robin 1BIR420001 Robin 1BIR420002 26 27
GARDEN BIRDS These are the best-selling of all the Birds. First the brightly coloured bird table crew, and second the more muted cliff dwellers below. See page 40 for new Garden Birds Melamine and the licensee contact details Back Back Back Front Garden Birds 1GBI030001 Front Garden Birds 1GBI030002 Front Garden Birds 1 Pint Mug 1GBI030003 Garden Birds 1½ Pint Jug 1GBI010024 Garden Birds 8½" Plate 1GBI010063 SEABIRDS Back Seabirds 1BIR390001 Front Back Back Front Front Seabirds 1BIR390002 Seabirds 1 Pint Mug 1BIR390003 28 29
FARMYARD Popular Farmyard mugs: cows, pigs and sheep drawn from Emma & Matthew s farm at Bampton. Jersey 1FAR070002 Hereford 1FAR010002 Sandy & Black 1FAR030002 Blackface 1FAR050002 ANIMALS Three mugs brought back by popular demand... FLOWERS New Sweet Pea mugs, either boxed or on their own, make these flowers extra summery. Hedgehog 1ANM100002 Frog 1ANM120002 Sweet Pea Multi 1FLW270001 Sunflower 1FLW290002 Pansy 1FLW280002 Sweet Pea Flowers Set of 2 s (Boxed) 1FLW050013 30 Rabbit 1ANM080002 FOR Blue Parrot Tulip 1FLW230001 Blue Parrot Tulip 1FLW230002 Cornflower 1FLW180002 Nasturtium 1FLW200002 Red s 1FLW240002 31
DOGS & CATS A smart, black Scotty is joining the kennels and the Dachshund makes a reappearance. Last year s surprise success, the Vizsla, proves that we have plenty of breeds still to unleash. Scottish Terrier 1DOG010002 Dachshund 1DAS010002 Vizsla 1VIZ010002 Black Cocker 1BCK010002 Labrador 1LAB010002 Yellow Labrador 1GLA020002 All Over Labrador 1LAB060002 All Over Spaniel 1SNL010002 All Over Terrier 1TER030002 All Over Cat 1CAT120002 Black & White Cat 1CAT110002 Long Haired Ginger Cat 1CAT070002 32 33
HEN & TOAST A nice pair of chicken run half pint mugs is joining this very popular collection. We ve been making the Hen on Nest since 2004. It has become one of the most quintessential Emma Bridgewater pieces. 1HTO010001 1HTO030002 Set of 2 s (Boxed) 1HTO020013 1 Pint Mug 1HTO010003 3 Mug Teapot (Boxed) 1HTO020101 French Bowl 1HTO010041 Medium Pasta Bowl 1HTO010046 6½" Plate 1HTO010061 8½" Plate 1HTO010063 10½" Plate 1HTO010064 Set of 3 Egg Cups (Boxed) 1HTO011812 Large Silver Hen (Boxed) 1BLT010176 34 35
TO P T E N N E W M U G S 1 2 Pink Pansy Mum (Boxed) 1PPN040002 3 Tiny Scattered Rose Mum (Boxed) 1TSR050002 5 U P D AT E D 7 6 Spring Floral 1SFL010002 8 Set of 2 s (Boxed) 1HTO020013 R E - I N T RO D U C E D 1BLT250002 2 3 Pint Jug 1POD010032 4 9 Cambridge (Boxed) 1CTY180002 10 Edinburgh (Boxed) 1CTY160002 3 Pink Pansy 1½ Pint Jug 1PPN010024 5 Large Silver Hen (Boxed) 1BLT010176 Sweet Pea Flowers Set of 2 s (Boxed) 1FLW050013 FOR Blue Star Daddy (Boxed) 1BST050002 1 Pink Pansy 1PPN010002 FOR & U P D AT E D F O R 2 0 1 8 4 36 T O P T E N G I F T S excluding mugs 8 Hen on Nest (Boxed) 1WAL020176 Pink Pansy Large Teacup & Saucer (Boxed) 1PPN011622 6 3 Pint Jug 1WAL010032 Small Milk Bottle 1WAL010031 9 10 P3 P3 FOR Veg Garden Tomatoes Medium Pasta Bowl 1VGN010046 7 French Bowl 1HTO010041 FOR Veg Garden Tomatoes Large Dish 1VGN010198 37
E M M A B R I D G E W AT E R, F E E L S L I K E H O M E T O P T E N B E S T- S E L L I N G M U G S 1 Mr & Mrs Set of 2 s (Boxed) 1BLT020013 3 R E - I N T RO D U C E D London (Boxed) 1CTY080002 Pink Hearts Mummy (Boxed) 1PIH060002 4 5 6 7 Mum (Boxed) 1WAL030002 Rose & Bee 1RAB010002 Dad is my Hero (Boxed) 1FDA070002 1HTO030002 8 1POD160002 38 2 9 1WAL010002 Our best-loved pottery patterns have inspired a wide range of other products, including bedding, melamine and home fragrance. See the following pages for details of other products and the companies we work with to make them. These products, enamel and household textiles are being made by ICTC - details below. 10 Mr & Mrs Set of 2 s (Boxed) 1POD020013 Textiles & Enamel ICTC 01603 488019 sales@ictc.co.uk ictc.co.uk 39
Tin & Picnicware, Melamine Elite Boxes 01603 418153 info@elitetins.co.uk eliteboxes.co.uk Toiletries Potter & Moore 01733 281059 anna.wood@potterandmoore.com potterandmoore.com Books by Emma Bridgewater Saltyard Books 01235 400513 olivia.vine@bookpoint.co.uk saltyardbooks.co.uk Books by Matthew Rice 020 7631 5904 naomi.burt@bloomsbury.com bloomsbury.com Garden Birds Melamine by Elite (see details above) 40 Gift Wrap Penny Kennedy 01892 838574 sales@pennykennedy.co.uk pennykennedy.co.uk Paper Napkins & Pocket Tissues Ideal Home Range 01452 814330 sonia@ihr.co.uk Radios VQ 01420 592499 sales@myvq.com myvq.co.uk Bedding, Throws & Cushions Ashley Wilde 01707 635201 Astridt@ashleywildegroup.com ashleywildegroup.co.uk 41
JUTE BAGS HOW TO ORDER Visit our trade website at Email our lovely Customer Service team sales@emmabridgewater.co.uk Tel: Overseas number: 00 44 1782 407744 America free phone: 1 866 647 8625 Fax: 01782 453 220 Opening hours: Monday-Friday 9am-6pm Saturday 9am-3pm To The Shops Jute Bag 1BLT011707 Old Bag Jute Bag 1BLT021707 PROMOTIONAL MATERIALS A selection of Emma Bridgewater branded gift boxes and carrier bags is available for you to order. SPRING 2018 ORDER LEAD TIMES PHASE 1 Spring product launch date 15th January 2018 order by 27th November 2017 PHASE 2 N E W Spring product launch date 26th February 2018 order by 18th December 2017 PHASE 3 N E W Summer product launch date 23rd April 2018 order by 5th March 2018 Please place your orders with us by these dates to ensure you receive your new stock in line with our three launches. The phasing is clearly marked throughout the catalogue. All newness can be ordered together and we will load orders for each phase separately. Carriage minimums will apply to each order. Orders placed after the cut-off dates cannot be guaranteed delivery in time for launch. STANDARD LEAD TIME Outside of our new season launches the standard lead time for wholesale orders is 14 days. YOUR ACCOUNT Please update us if there are any changes to your contact details. Edit online at or with Customer Services. Black Dresser Large Carrier Bags (Box of 100) BAG0000001 Blue Dresser Medium Carrier Bags (Box of 100) BAG0000002 Yellow Dresser Small Carrier Bags (Box of 100) BAG0000003 DELIVERY Export minimums and shipping charges quoted on request. IMAGES Lifestyle and cut-out images of all current product are now available for you to access via our image bank. Use the following link to visit the Emma Bridgewater DAM (Digital Asset Management). http://images.emmabridgewater.co.uk DISCONTINUED Details of product due to be discontinued for Autumn 2018 will be published on our trade website on 11th May 2018. Discontinued lines will be available for wholesale stockists to order up to 8th June 2018 or while stocks last. Please be aware that any remaining stock of discontinued lines may be made available at reduced prices during our Summer Sale. Follow us on... Emma_Bridgewater @EmmaBridgewater EmmaBridgewater Large Gift Box (Box of 50) BOX0000008 Small Gift Box (Box of 50) BOX0000009 42 43
SPRING 2018 ORDER LEAD TIMES Emma Bridgewater FEELS LIKE HOME PHASE 1 Order by 27th November 2017 PHASE 2 Order by 18th December 2017 PHASE 3 Order by 5th March 2017 If undelivered please return to Emma Bridgewater, 69-79 Fulham High Street, London, SW6 3JW. Spring Floral 44 SPRING 2018