Food-Truck Rebranding BY NABANITA BANERJEE

RESEARCH Logo Design Fonts used : Gotham Thin Petit Formal Script Color : Pantone Solid Coated 7419C

FOOD - TRUCK Layout Design

FOOD - TRUCK Orthographic View

FOOD - TRUCK Street View

MARKETING Poster Design

MARKETING Ambient Ad

MARKETING Marchandise - Tshirt

PACKAGING Togo Box and Carry Bag

PACKAGING Cup, Carryout bag and more

STATIONARY Business Card, Envelope, Menu and more

Website Home Page MARKETING menu blog catering about contact fresh, authentic, gourmet We serve crepes everywhere in Sonoma County Testimonial Find us Now! Click here for Direction Soma StrEat Food Park 428 11th street, SF, CA somastreetfoodpark.com copyright 2014 UltraCrepes Design by Nabanita Banerjee UltraCrepe offers the best crepes I have ever tasted. I specially like the Nutella Crepe with extra whipping cream. They prepare the crepes in-front of you in a very clean environment. I, at least visit them once a week. It s heaven. Read More Seasonal Crepes Spring vegetables with grueye cheese and cream Sign up for our newsletter to receive a handpicked selection of the best stories, recipes, and news, delivered weekly to your inbox. email SIGN UP

MARKETING Mobile App

MARKETING Web & App Mockup

MARKETING Social Network - Facebook

Process Journal

RESEARCH Company Information Mission Persona The goal of Ultra Crepes is to bring natural, home made, freshly prepared, affordable, authentic crepes to the Customer. They want to serve the customers the best Crepes using the best ingredients available. They are proud of their traditional recipes, passed down to them for generations. They serve bothe sweet and savory crepes as a all-day meal. Name: Julie Age: 23 Occupation: Student Hobby: Sketching Location They are the first family-operated mobile Creperie in California. They serve in San Francisco - SoMa StreetEat Food Park and many other places in Sonoma County. Preferred Food: Fresh and Organic, Healthy but not hard to get. Its great if its something is unique and special. But it should be affordable as well. Competitors All the cafes, breakfast places and creperies around San Francisco and Bay Area. Also,some speciality eating joints the who promote uses of organic and fresh ingredients in their menu. Target Customer People ages 16-65, any income group. People who prefer to eat healthy, fresh, organic yet affordable food. Also, they want to reach to those who want to prefer speciality food with authentic and tradiotional recipes in an affordable price.

RESEARCH Word List Associated Words natural selective fresh local friendly snack bright all-day delightful meal authentic convenient affordable clean gourmet environmental savory organic sweet tasty french gallette mobile france satisfaction delish warm creamy rich buttery chocolate toppings family variety creperie ingredients home-made mood uplifting filling perfection art sustainable urban awesomeness clean treat ultrasoft savour delicious luscious light sober original Three Key Concepts Natural & Fresh As per the concept of Ultra-Crepes, they use all locally grown, organic and selective fresh ingredients. Our redesign is based on the idea of providing fresh and all natural crepes. Gourmet Gourmet is a cultural idea of presenting aesthetically beautiful, refined and classy food. In preparing crepes they want to maintain the standard suitable for a discerning palate. Authentic Crepe has a great old historic French background which Ultra-Crepes wants to follow by heart. Their recipes are traditional, authentic, home-made and original.

RESEARCH Mood Board - Color and Objects

RESEARCH Mood Board - Texture & Patterns

RESEARCH Mood Board - Faces & Expressions

RESEARCH Logo Design - Concept 1

RESEARCH Logo Design - Concept 2 & 3

RESEARCH Logo Design - Concept 4

RESEARCH Logo Design - Extra Concepts

RESEARCH Logo Design - Final Version Fonts used : Gotham Thin Petit Formal Script Color : Pantone Solid Coated 7419C Variations:

STATIONARY Business Card Concept 1 www.ultracrepes.com ultracrepes@gmail.com (707)-889-1676 we serve crepes everywhere Concept 2 www.ultracrepes.com we serve crepes everywhere ultracrepes@gmail.com (707)-889-1676

STATIONARY Envelope & Letterhead

POSTER Poster 1 We handpicked these for you Find our Food-Truck to enjoy gourmet crepes made with fresh ingredients Get updates of our locations #UltraCrepes @ultracrepes Pages/Ultra-Crepes

POSTER Poster 2 We make everything from scratch... Find our Food-Truck to enjoy gourmet crepes made with fresh ingredients Get update about our locations #UltraCrepes @ultracrepes Pages/Ultra-Crepes

POSTER Poster 3 Our crepes will travel everywhere We are the first family-operated mobile creperie in Sonoma County Get updates of our locations #UltraCrepes @ultracrepes Pages/Ultra-Crepes