PURCHASE COLLEGE. Market Research Report Appendix - Revised E14028 RFP Development and Operator Selection. December 15, PDF Free Download

PURCHASE COLLEE Market Research Report Appendix - Revised E08 RFP evelopment and Operator Selection ecember, 0

Table of Contents Appendix A. Appendix B. Appendix C. Survey Instrument ata Tables Verbatim Responses

APPENIX A. SURVEY INSTRUMENT

E08 RFP evelopment and Operator Selection Survey PURCHASE COLLEE ININ SERVICES SURVEY Instructions to Reviewers As part of the ining RFP and Program Assessment for ining Services, we are inviting members of the Purchase College campus community to participate in an on-line survey. A primary objective of this survey is to collect information on current dining patterns and buying behavior, as well as preferences for different aspects of the dining program such as locations, hours, meal plans, etc. The following questions are targeted at helping us better understand how campus community members think about the ining Services program. We anticipate launching the survey very soon; consequently, are seeking a review of these questions by key stakeholders from the College before programming and taking the survey live. Please read through these questions, noting changes or corrections that will facilitate in making the questions more accurate and relevant to the campus community. Note, not all participants will see all the questions in the survey. Note: Questions are numbered to facilitate review question numbers will be eliminated from the final survey. Suggested Broadcast Email Text ear Purchase College Community Member, You are invited to participate in a short survey about the future of dining services at Purchase College. Your input will help improve the dining options available to the campus community. As an incentive for completing the survey, you will be able to enter into a drawing for a chance to win one of five () $00 deposits to a ining ollars account. The survey should take about 0 minutes to complete; you may take the survey at any time until it is closed on Friday, October, 0. Your participation in this survey is completely voluntary. Your responses to the questionnaire indicate your consent to participate. This survey is being conducted by Envision Strategies, an independent consulting firm working on behalf of the College, and the information gathered is solely for the College s use. Your identity will remain anonymous and not be linked to your responses. The information you provide will be stored on a secure third party server and will not be used for any other purposes. Prize winners will be notified by email after the survey closes. Input link to survey here Thank you in advance for your time and input!

E08 RFP evelopment and Operator Selection Survey Suggested Reminder Email Text (to go out halfway from initial broadcast to survey closure) ear Purchase College Community Member, This is a reminder to participate in a short survey about the future of dining services at Purchase College, if you haven t already participated. Your input will help improve the dining options available to the campus community. As an incentive for completing the survey, you will be able to enter into a drawing for a chance to win one of five () $00 deposits to a ining ollars account. The survey should take about 0 minutes to complete; you may take the survey at any time until it is closed on Friday, October, 0. Your participation in this survey is completely voluntary. Your responses to the questionnaire indicate your consent to participate. Input link to survey here Thank you in advance for your time and input! Suggested Survey Extension Email Text (to go only if participation is low at the original time of survey closure) ear Purchase College Community Member, The time to participate in the dining survey has been extended!!! o not miss out on your opportunity to have you input on the future of dining services at Purchase College. As an incentive for completing the survey, you will be able to enter into a drawing for a chance to win one of five () $00 deposits to a ining ollars account. The survey should take about 0 minutes to complete; you may take the survey at any time until it is closed on Friday, November, 0. Your participation in this survey is completely voluntary. Your responses to the questionnaire indicate your consent to participate. Input link to survey here Thank you in advance for your time and input!

E08 RFP evelopment and Operator Selection Survey Beginning of survey. I am a: [ ] First year student [ ] Sophomore [ ] unior [ ] Senior [ ] uate th Year or Higher [ ] raduate/professional student [ ] Faculty Member [ ] Staff/Administrator. I am a: [ ] Male [ ] Female [ ] Transgender [ ] Choose not to respond. I live: [ ] On in a residence hall [ ] The Big Haus [ ] Crossroads [ ] Far Side [ ] Outback [ ] Fort Awesome [ ] On in an apartment [ ] The Olde [ ] The Commons [ ] Alumni Village [ ] Off Hyatt House [ ] Off. On a typical weekday during the academic year, in which building are you located for the majority of the time period? a. Morning (before a.m.) b. Mid-day ( a.m. p.m.) c. Evening ( p.m. 9 p.m.) d. Late Evening (9 p.m. - Midnight)

E08 RFP evelopment and Operator Selection Survey rop own: Administration, Administration Annex, Alumni Village Apartments, Big Haus Residence Hall, Center North, Center South, Capital Facilities ning, The Commons Apartments, Crossroads Residence Hall, ance Building, ining Hall, Facilities Management, Far Side Residence Hall, Fort Awesome Residence Hall, Human Resources, Humanities, Library, The More Store, Music Building, Natural Sciences Building, Neuberger Museum of Art, The Olde Apartments, Outback Residence Hall, The Performing Arts Center, Physical Education, Post Office, Social Sciences Building, Student Center the Stood, Student Services Building, Visual Arts, Off (If off-campus is selected for a single time period, skip to the next time period. If off-campus is selected for all time periods, go to Q). What do you typically do for a meal? (Matrix format for question, show columns based on sections in Q [except late night], show selections as noted) Skip eating this meal Prepare & Eat a home/ Residence/apartment Brown Bag Morning (Before am) Mid-ay (am-pm) o to Qa Evening (pm-9pm) Late Evening (9pm-Midnight) On Main ining Hall o not show o to Qb o not show On The HUB o to Qb On Terra Ve o not show o to Qb o not show On - Starbucks On The MORE Store o to Qb o to Qb On - Bookstore o to Qb o not show o not show On Vending Machine Off Restaurant Obtain by elivery Other a. You indicated that you typically bring your Mid-day meal from home. Why do you make this choice? Please select up to two reasons from the list below. [ ] It is more convenient than making an on-campus purchase [ ] I need to work or study over my lunch break [ ] On-campus pricing is generally too high for my budget [ ] To better control my diet [ ] The wait times are too long at the eateries on campus [ ] On-campus eateries are not geographically convenient for me

E08 RFP evelopment and Operator Selection Survey [ ] On-campus dining environments are too noisy/crowded [ ] I don t like the quality/taste of the on-campus food choices [ ] It is healthier than the foods available on campus [ ] Other (please specify) b. You indicated that you most often eat your Mid-day meal at (choice from Q). Why do you make this choice? Please select up to two reasons from the list below. [ ] Food quality and preparation [ ] Convenient location [ ] Quick service speed/short wait time [ ] Food selection available and/or variety [ ] Enjoyable dining environment [ ] Seating availability [ ] Healthy menu choices [ ] Quality of customer service [ ] Ability to quickly purchase food to go [ ] Price/value [ ] Ability to use my meal plan [ ] Other. Using a scale from to, please rate each of the following statements with regard to its importance to you when deciding where to go for a meal or snack. = Not Influential = Neutral = Very Influential It serves freshly prepared, made-to-order foods I am able to order, receive, and pay for my food quickly I can purchase food to go if I desire The pricing is fair/provides good value for the money It is a place that offers adequate seating It is where I can eat with my friends/colleagues It meets my dietary requirements It is a restaurant chain (like Nathan s or Starbucks) It is within walking distance at meal time It serves a wide variety of food offerings at one location [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

E08 RFP evelopment and Operator Selection Survey I can use my meal plan It serves locally grown products It is a locally owned restaurant/eatery I can order in advance (app, online) It has a comfortable dining environment [ ] [ ] [ ] [ ] [ ] 8. Are you currently a meal plan holder? [ ] Yes (o to ) [ ] No (o to Q9 and Q0) 9. Using a scale of, please indicate how each of the following factors has influenced your decision not to purchase a meal plan. = Not Influential = Neutral = Very Influential [ ] [ ] [ ] [ ] [ ] [ ] The meal plans are priced higher than I want to pay or can afford. The smallest plan has more all you care to eat meals than I need. The smallest plan has more declining balance dollars (SuperFlex) than I need. The meal plans available to me do not provide a good value. I didn t know I could purchase a meal plan. The meal plans offered do not provide enough flexibility in where I can use the plan. 0. Using a scale of, please indicate how each of the following factors would influence your decision to purchase a small, prepaid meal plan. = Not Influential = Neutral = Very Influential [ ] If the buy-in threshold was low (i.e. if I could purchase just a few meals at time, rather than for the entire semester) [ ] If unused meals rolled over from semester to semester [ ] If unused meals were fully refundable at the end of each semester [ ] If I was offered a bonus at the time of purchase (such as buy 0 meals and get the th meal free) [ ] If I was rewarded with coupons or bonus meals the more I used the plan [ ] Other (please specify)

E08 RFP evelopment and Operator Selection Survey (o to Q, Faculty/Staff go to Q). Using a scale of 0, please indicate how well each component of your meal plan works for you. 0 = Not Applicable = This component is difficult to understand and/or does not work well for me = Neutral = This component Is easy to understand and/or works well for me [ ] Meals (for use in the Main ining Hall) [ ] SuperFlex (declining balance dollars associated with a meal plan and only used in dining locations on campus) [ ] ining ollars (declining balance dollars, no tax and can be used in dining locations, More Store and vending machines) [ ] Equivalencies (ability to use a meal for a retail purchase, value of meal is based on time of use [$ open to am & $ am to close]) [ ] ABC Selections (ability to select food items from categories A, B, C in retail locations in exchange for a meal) a. Considering the meal component of your meal plan, which option would you find easier to use: [ ] Meals per Week a certain number of meals available to use per week (go to b) [ ] Meals per Semester a certain number of meals available to use during the semester (go to b) [ ] Unlimited Access unlimited entries into the Main ining Hall throughout the semester (go to ) b uring a day week, how many meals would you like to have available as part of your meal plan? rop down: 0,,,,,,,, 8, 9, 0,,,,,,,, 8, 9, 0,, Unlimited FOR STUENTS ONLY. With regard to service hours, which of the following timeframes could be improved to better meet your needs? (Select only one.) [ ] Sunday through Thursday dinner operating hours (go to Qa) [ ] Friday and Saturday dinner operating hours (go to Qb) [ ] Saturday and Sunday brunch operating hours (go to Qc) [ ] Late night service operating hours (go to Qd) [ ] Monday Friday breakfast operating hours (go to Qe) [ ] The operating hours for dinner, brunch/lunch, and late night service are meeting my needs.

E08 RFP evelopment and Operator Selection Survey FOR STUENTS ONLY a. You indicated that Sunday through Thursday dinner operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to visit for dinner and the desired closing hour: Preferred ining Venue for dinner: [ ] Main ining Hall [ ] Hub Food Court [ ] Starbucks [ ] Terra Ve What is your preferred closing hour for dinner? rop down: Before :00 p.m., :00 p.m., :0 p.m., 8:00 p.m., 8:0 p.m., 9:00 p.m., 9:0 p.m., 0:00 p.m. After 0:00 p.m. FOR STUENTS ONLY b. You indicated that Friday and Saturday dinner operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to visit for dinner and the desired closing hour: [ ] Main ining Hall [ ] Hub Food Court [ ] Starbucks [ ] Terra Ve What is your preferred closing hour for dinner? rop down: Before :00 p.m., :00 p.m., :0 p.m., 8:00 p.m., 8:0 p.m., 9:00 p.m., 9:0 p.m., 0:00 p.m. After 0:00 p.m. FOR STUENTS ONLY c. You indicated that Saturday and Sunday brunch operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to visit for brunch and the desired opening and closing hours: Preferred ining Venue for brunch: [ ] Main ining Hall [ ] Hub Food Court [ ] Starbucks [ ] Terra Ve 8

E08 RFP evelopment and Operator Selection Survey What is your preferred opening hour for brunch? rop down: Before 8:00 a.m., 8:00 a.m., 8:0 a.m., 9:00 a.m., 9:0 a.m., 0:00 a.m., 0:0 a.m., :00 a.m., :0 a.m., Noon, After Noon What is your preferred closing hour for brunch? rop down: Before :00 p.m., :00 p.m., :0 p.m., :00 p.m., :0 p.m., :00 p.m., After :00 p.m. FOR STUENTS ONLY d. You indicated that the late night service operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to visit for late night service and the desired opening and closing hour: Preferred ining Venue for late night service: [ ] Main ining Hall [ ] Hub Food Court [ ] Starbucks [ ] Terra Ve What is your preferred opening hour for late night service? rop down: Before :00 p.m., :00 p.m., :0 p.m., 8:00 p.m., 8:0 p.m., 9:00 p.m., 9:0 p.m., 0:00 p.m., 0:0 p.m., :00 p.m., After :00 p.m. What is your preferred closing hour for late night service? rop down: Before 0:00 p.m., 0:00 p.m., 0:0 p.m., :00 p.m., :0 p.m., Midnight, :0 a.m., :00 a.m., :0 a.m., :00 a.m., After :00 a.m. FOR STUENTS ONLY e. You indicated that the Monday Friday breakfast operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to patronize for breakfast and the desired opening hour: Preferred ining Venue for breakfast: [ ] Main ining Hall [ ] Terra Ve [ ] Hub Food Court [ ] Starbucks What is your preferred opening hour for breakfast? 9

E08 RFP evelopment and Operator Selection Survey rop down: Before :00 a.m., :00 a.m., :0 a.m., 8:00 a.m., 8:0 a.m., 9:00 a.m., 9:0 a.m., 0:00 a.m., 0:0 a.m.. If ining Services were to add or replace retail eateries on campus, which types of eateries would you most prefer? Select up to three categories. [ ] Salad/Soup [ ] Sandwiches (Subs, eli-style, Wraps, etc.) [ ] American Food (Mac n Cheese, Hot ogs, French Fries) [ ] Hamburgers and rilled Sandwiches [ ] Mexican Food [ ] Sushi/apanese Food [ ] Pizza/Italian [ ] Chicken [ ] Chinese Food [ ] Coffee and Tea [ ] Thai Food [ ] Middle Eastern Food [ ] Smoothie/uice/Ice Cream [ ] Indian Food [ ] Vegan/Vegetarian [ ] Mediterranean Food [ ] Other Category [ ] I don t think it is necessary to add more eateries to campus [ ] on t know/not applicable. What can ining Services change or improve to compare more favorably with other food options available to you? Please select your top two priorities, and then you will be asked for your comments. [ ] Weekday evening hours of operation [ ] Weekend hours of operation [ ] Additional Late Night dining options [ ] Food quality and preparation [ ] More convenient dining locations [ ] Service speed [ ] Food variety and selection [ ] Meal plan structure and/or use policies [ ] Residential ining program and/or services [ ] ining environment [ ] Seating availability [ ] Quality of customer service [ ] Price/value [ ] Sustainable practices/environmental conservation [ ] Access options (on-line ordering, delivery, etc.) 0

E08 RFP evelopment and Operator Selection Survey [ ] Offering healthier options (for Q, state Offer healthier options I define healthier options as ) [ ] Nutritional Information and Labeling [ ] Allergen-free stations [ ] Other a. Please use the space below to comment further on how ining Services can improve (pop in topic from Q) b. Please use the space below to comment further on how ining Services can improve (pop in topic from Q). Thank you for taking the time to complete this dining survey! Your responses will remain anonymous. If you are interested in becoming eligible for the prize drawing for one of five () $00 deposits to a ining ollars account, please provide your name and Purchase e-mail address. Note, an independent research firm is conducting this survey and will not link your e-mail address to your responses. If you do not wish to participate in the drawing, please click the next button. Name E-mail address Your responses have been recorded. Thank you for taking the survey.

APPENIX B. ATA TABLES

Table, Q. I am a:... Table, Q. I am a:... Table, Q. I live:... Table, Q.a On a typical weekday during the academic year, in which building are you located for the majority of the Morning (before am) time period?... Table, Q.b On a typical weekday during the academic year, in which building are you located for the majority of the Mid-day ( am - pm) time period?... 9 Table, Q.c On a typical weekday during the academic year, in which building are you located for the majority of the Evening ( pm - 9 pm) time period?... Table, Q.d On a typical weekday during the academic year, in which building are you located for the majority of the Late Evening (9 pm or later) time period?... Table 8, Q.a What do you typically do for a meal?*** Morning (before am) ***... 9 Table 9, Q.b What do you typically do for a meal?*** Mid-day ( am - pm) ***... Table 0, Q.c What do you typically do for a meal?*** Evening ( pm - 9 pm) ***... Table, Q.d What do you typically do for a meal?*** Late Evening (9 pm or later) ***... Table, Q.a You indicated that you typically bring your Mid-day meal from home. Why do you make this choice?... Table, Q.b You indicated that you typically eat your Mid-day meal at *(ON CAMPUS RESTAURANT/STORE)*. Why do you make this choice?... 9 Table, Q. Using a scale from to, please rate each of the following attributes with regard to its importance to you when deciding where to go for a meal or snack.*** SUMMARY OF MEANS (SCALE: "Very Important" =,... "Neutral" =,... "Not Important" = ) ***... Table, Q.8 Are you currently a meal plan holder?... Table, Q.9 Using a scale of to, please indicate how much each of the following factors has influenced your decision not to purchase a meal plan.*** SUMMARY OF MEANS (SCALE: "Very Influential" =,... "Neutral" =,... "Not Influential" = ) ***... 8 Table, Q.0 Using a scale of -, please indicate how each of the following factors would influence your decision to purchase a small, prepaid meal plan.*** SUMMARY OF MEANS (SCALE: "Very Influential" =,... "Neutral" =,... "Not Influential" = ) ***... 9 Table 8, Q. Using a scale of 0 -, please indicate how well each component of your meal plan works for you.*** SUMMARY OF MEANS (SCALE: "This component Is easy to understand and/or works well for me" =,... "Neutral" =,... "This component is difficult to understand and/or does not work well for me" = ) ***... 0 Table 9, Q.a Considering the 'meal' component of your meal plan, which option would you find easier to use:... Table 0, Q.b uring a day week, how many 'meals' would you like to have available as part of your meal plan?... Table, Q. With regard to service hours, which of the following timeframes could be improved to better meet your needs?... Table, Q.a You indicated that Sunday through Thursday dinner operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to visit for dinner.... Table, Q.a What is your preferred closing hour for dinner?... 8 Table, Q.b You indicated that Friday and Saturday dinner operating hours are not meeting your needs. Please indicate the dining venue you would most prefer visit for dinner.... 9 Table, Q.b What is your preferred closing hour for dinner?... 0 Table, Q.c You indicated that Saturday and Sunday brunch operating hours are not meeting your needs. Please indicate the dining venue you would most prefer visit for brunch.... Table, Q.c What is your preferred opening hour for brunch?... Table 8, Q.c What is your preferred closing hour for brunch?... Table 9, Q.d You indicated that the late night service operating hours are not meeting your needs. Please indicate the dining venue you would most prefer visit for late night service.... Table 0, Q.d What is your preferred opening hour for late night service?... Table, Q.d What is your preferred closing hour for late night service?... 8 Table, Q.e You indicated that the Monday Friday breakfast operating hours are not meeting your needs. Please indicate the dining venue you would most prefer to patronize for breakfast.... 0 Table, Q.e What is your preferred opening hour for breakfast?... Table, Q. If ining Services were to add/replace retail eateries on campus, which types of eateries would you most prefer?... Table, Q. What can ining Services change or improve to compare more favorably with other food options available to you?...

Envision Strategies Purchase College // Table - Q. I am a: BASE: Total respondents Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 9 8 9 0 8 9 Student (Net) 80.% 0 00.0% E 9 00.0% E 00.0% E - 8 00.0% 9 00.0%.% 88 9.% 8.% 8 9.0% 99.% Under raduate (Sub Net).% 0 00.0% E 9 00.0% E - - 8 00.0% 9 00.0% 9 0.% 8 9.%.0% 9.% 98.8% First year student 0 0.% 0 00.0% CE - - - 8.9% 9.0%.% 0.%.%.%.% Sophomore/ unior/ Senior/ th year or higher (Sub-Sub net) 9.% - 9 00.0% BE - - 9.% 00 8.0% F.0%.%.% 8 90.% L 9.% Sophomore.8% - 9.% BE - - 00.9%.% 9.% 0.%.%.% 9.% unior 8 0.0% - 8.8% BE - - 9.%.% F 9.% 9.0%.% 0.% L.% Senior 8 8.% - 8.% BE - - 9.%.%.% 8.% 8.% 8 9.% L 9.% uate th year or higher.% -.8% BE - -.% 8.% F.%.% 8.8%.% L 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q. I am a: BASE: Total respondents Total Respondents (A) raduate/ Professional student.% First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () - - 00.0% BCE Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - - - -.% Meal (I) 0.% Non Meal () -.% I Apartment () ---.% L Residence Hall (L) -- 0.% Faculty/ Staff (Net) 9.8% - - - 00.0% BC - -.% 8.% 9.8% I.0% L 0.8% Faculty Member.8% - - -.% BC - -.0% 0.%.% I 0.% - Staff/ Administrator 90.0% - - - 90.% BC - - 9.%.%.% I.% 0.8% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q. I live: BASE: Total respondents Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 9 8 9 0 8 9 On (Net).8% 8.% CE 9.8% E.% E 9.% 8 00.0% - 0.9% 90.% 8.9% 00.0% 9 00.0% On in a residence hall (Sub Net) 9.% 8.% CE 9.0% E.9%.%.% -.8%.%.8% - 9 00.0% The Big Haus 9.%.% E 0.% E - -.% -.%.% 0.% -.% Crossroads.% 8.% CE.% E - -.% - -.% - - 0.% Far Side 0.% 0 8.% CE 9.% E.9% - 9.% -.% 0.% - - 0 9.% Outback 8.%.% 8.% BE - 0.% 8.9% - - 8 9.% - - 8.% Fort Awesome.8% 0.%.% BE - 0.%.% -.%.%.% - 0.8% On in an apartment (Sub Net).%.9% 8 9.8% BE.% BE.% 8.8% -.%.%.% 00.0% L - Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q. I live: BASE: Total respondents Total Respondents (A) The Olde 8.% First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - -.% BE rad/ Prof. ().9% Faculty /Staff (E) - On (F) -.% Off () Lunch Brown Baggers (H) - -.% Meal (I) 9.% Non Meal () - 0.0% Apartment () ---.% L Residence Hall (L) -- - The Commons 8.%.%.% BE.9%.% 8.% -.8% 8.%.%.0% L - Alumni Village 9.0% 0.%.% BE.% BE - 8.9% -.8% 0 9.9%.%.% L - Off (Net).% 9.% 00.% B 0 8.8% BC 8 9.% BC - 9 00.0% F 8.% 0 9.9%.% I - - Off - Hyatt House 0.% -.% BE - - -.% F -.0% 0.% - - Off.% 9.% 9.9% B 0 8.8% BC 8 9.% BC - 9.8% F 8.% 8.9%.8% I - - Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.a On a typical weekday during the academic year, in which building are you located for the majority of the Morning (before am) time period? BASE: Total respondents Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 9 8 9 0 8 9 Off campus.%.%.% B.9% 9.% B 0.%.0% F.9%.% 8 9.8% I.% - On (Net) 9 9.9% 9.9% CE 9.% 9.% 90.% 99.% 9 9.0% 8 9.% 9 9.% 90.% 98.% 9 00.0% Natural Sciences Building 8.% 8.% 8.% B.8% 8.8% 8.% 8.% F 9.% 0.%.% 8.0% 8.% Social Sciences Building 9.% 0.%.8% -.% 8.% 0 8.% 9.% 8 9.% 8.8%.% 9.% Fort Awesome Residence Hall 8.0% 9.% E.% E.9% - 0.% 0 8.%.% 0.%.%.% 0.% ance Building.% 9.% E 8.8% E -.9% 0.0%.0%.% 9.%.% 8.0% 8 0.8% Music Building.%.%.%.% BCE 0.% C.% 0 8.% F 9.%.9% 8 9.8% I.0% 0.9% Library.9% 0.0% C.%.8% 8.8%.% 8.% 8.% 0.9%.% 8.%.8% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.a On a typical weekday during the academic year, in which building are you located for the majority of the Morning (before am) time period? BASE: Total respondents Total Respondents (A) Alumni Village Apartments.% First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - - 9.% BE rad/ Prof. ().9% Faculty /Staff (E) - On (F) - 8.% Off () Lunch Brown Baggers (H) - -.% Meal (I).% Non Meal () -.9% Apartment () --- 0.% L Residence Hall (L) -- 0.% The Olde Apartments.8% - 8.% BE - 0.%.% - -.% 0.% 8.9% L - Big Haus Residence Hall.% 9.% E 9.8% E - -.% - -.9% - -.% Student Services Building.% - 0.% - 9.% BC 0.% 0.8% 8.%.% 9.% I 0.% 0.% Visual Arts.8%.9%.8%.9%.%.%.0%.9%.%.%.9% 8.% The Commons Apartments.% 0.%.% BE.9% -.% -.%.%.9%.% L - Crossroads Residence Hall.%.% CE 0.% - 0.%.% - -.9% - 0.% 8.9% Far Side Residence Hall.%.% CE.0% E.9% -.0% - -.% - - 8.% Center North 8.%.%.% -.%.%.%.% 9.% 9.%.%.9% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.a On a typical weekday during the academic year, in which building are you located for the majority of the Morning (before am) time period? BASE: Total respondents Total Respondents (A) Outback Residence Hall.% First Year (B) - 0.% Soph./ unior/ Senior/ th Yr. (C) -.% BE rad/ Prof. () Faculty /Staff (E) - - 0.% On (F).% Off () Lunch Brown Baggers (H) - Meal (I) - -.9% Non Meal () - Apartment () --- Residence Hall (L) -- - -.% Physical Education.% -.8% B - 0.%.%.%.%.%.%.% 0.8% The Performing Arts Center.%.9% 0.8% -.9%.% -.%.%.% -.% Center South 8.% - 0.% -.% BC 0.% -.8% 0.%.% I - 0.% Administration 0.% - 0.% -.% 0.% - - 0.%.%.% - ining Hall 0.% - - -.9% BC - - - 0.%.%.% - Neuberger Museum of Art 0.% - - -.9% BC - -.% 0.%.% - - Facilities Management 0.% - - -.% - - - - 0.% - - Humanities 0.% 0.% 0.% - - 0.% - - 0.% - 0.% 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 8

Envision Strategies Purchase College // Table - Q.b On a typical weekday during the academic year, in which building are you located for the majority of the Mid-day ( am - pm) time period? BASE: Total respondents Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 9 8 9 0 8 9 Off campus.% -.% B -.9% B.% 8.% F -.%.9%.% 0.% On (Net) 9.% 0 00.0% CE 8 9.% 00.0% CE 9.% 98.8% 9.% 00.0% 00 98.% 9.% 9.% 8 99.% Natural Sciences Building 09.8% 0.%.9% E.% 0.9% 8.9%.% F 9.% 8.%.9% 8.0% 0.% Social Sciences Building 8.% 0.%.% - 8.% 8.9% 0 8.% 9.%.%.%.% 8.% Library 8.%.0% E.8% E.% 0.% 0.0% 8.% 8.% 8.8%.0% 9 0.9%.0% Music Building 0.% 0.% 8.% 8.% BCE 0.% 9.8% 9.% 9.% 0.%.% 9 0.9% 0.% ance Building 0.% 0.% E 9.% E -.% 0.0%.%.% 8 9.%.% 9.% 0.0% Visual Arts 0.%.% 9.% BE.9%.% 8.%.9%.9% 9.%.%.0% L.8% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 9

Envision Strategies Purchase College // Table - Q.b On a typical weekday during the academic year, in which building are you located for the majority of the Mid-day ( am - pm) time period? BASE: Total respondents Total Respondents (A) Student Services Building.% First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - -.% B rad/ Prof. () Faculty /Staff (E) - - 9.% BC On (F).0% Off ().% Lunch Brown Baggers (H) - 0.9% Meal (I) 8.0% Non Meal () - 9.% I Apartment () ---.% Residence Hall (L) -- 0.% ining Hall 8.% 9.%.% -.%.0%.%.%.%.8%.% 0.% Fort Awesome Residence Hall.%.9% E.% E - -.% 0 8.%.%.% 8.8%.0% 8.% Center North.%.9%.8% - 8.8% 9.%.0%.% 0.%.%.%.% The Performing Arts Center.% 9.% C 0.8% -.9%.9% -.%.0%.% 0.%.% Center South.% 0.%.% - 8.8% BC.% 0.8%.8%.% 9.%.%.% Physical Education.%.% 8.0% - 0.% 9.% 0.8%.%.%.%.%.9% Alumni Village Apartments 0.% - 8.0% BE.8% - 8.9% - -.%.8% 9.% L 0.% Big Haus Residence Hall 0.%.%.8% E - - 0.% -.% 0.% - - 0.9% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 0

Envision Strategies Purchase College // Table - Q.b On a typical weekday during the academic year, in which building are you located for the majority of the Mid-day ( am - pm) time period? BASE: Total respondents Total Respondents (A) Crossroads Residence Hall 0.% First Year (B) - 8.% CE Soph./ unior/ Senior/ th Yr. (C) - 0.% rad/ Prof. () Faculty /Staff (E) - - 0.% On (F) 9.% Off () Lunch Brown Baggers (H) - Meal (I) - - 0.% Non Meal () - Apartment () --- - 0.% Residence Hall (L) -- 9.% Far Side Residence Hall 0.%.0% CE 0.8% - - 0.% - - 0.% - - 0.9% Administration 0.9% - 0.8% -.% 0.% - -.0% 0.%.% 0.% The Commons Apartments 0.% -.0% BE - -.0% - - 0.%.%.% L - Humanities 0.% 0.% 0.8% - - 0.% 0.8% -.0% - -.% Neuberger Museum of Art 0.% - - -.9% BC - -.% 0.%.% - - The Olde Apartments 0.% - 0.8% - 0.% 0.% - - 0.% 0.%.% L - Facilities Management 0.% - - -.% - - - - 0.% - - Human Resources 0.% - 0.% - - 0.% - - 0.% - - 0.% The More Store 0.% - 0.% - - 0.% - - 0.% - - 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.c On a typical weekday during the academic year, in which building are you located for the majority of the Evening ( pm - 9 pm) time period? BASE: Total respondents Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 9 8 9 0 8 9 Off campus.%.9% 8.8% B.9% 8 9.% BC.%.8% F.%.% 98.% I 0.% L.% On (Net) 0 8.% 9.% CE 9.% E 9.% E 0.9% 0 9.9% 9 8.% 0.% 8 9.% 8.% 9.% 98.8% Library 9.%.% E.% E 9.% E.%.0% 8.%.% 0.% 8.%.% L 8.% Natural Sciences Building 9.0%.0% 8.% BE -.% 8.%.% F.%.% 0.0% I.9%.% Music Building 9.%.%.% 0 8.8% BCE 8.8%.%.9%.%.9% 8.8% 8 0.% L.0% Visual Arts.8%.0% 8.% E.9%.% 8.9%.% 9.%.%.%.0% L.% ance Building.% 9.% E 8.8% E -.% 9.8%.%.% 8.9% 0.% 9.% 9.% Fort Awesome Residence Hall 8.%.9% 8.% BE - 0.%.%.8% F.%.%.9%.% 8.9% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.c On a typical weekday during the academic year, in which building are you located for the majority of the Evening ( pm - 9 pm) time period? BASE: Total respondents Total Respondents (A) Far Side Residence Hall 9.% First Year (B) -.9% CE Soph./ unior/ Senior/ th Yr. (C) -.0% E rad/ Prof. () Faculty /Staff (E) - On (F) - - 9.9% Off () Lunch Brown Baggers (H) - -.% Meal (I) 9.% Non Meal () - Apartment () --- Residence Hall (L) -- - - 9.% Big Haus Residence Hall.% 0.0% CE.8% E - -.% 0.8% -.9% 0.% - 9.% ining Hall.% 0.% E.% -.%.% 0.8% -.% 0.% 0.% 8.% The Performing Arts Center.%.%.8% -.9% 9.%.%.%.%.%.%.0% Social Sciences Building.%.%.% -.%.%.% -.% 8.8%.%.% Crossroads Residence Hall.%.0% CE 0.% - -.% - -.% - - 8.% Physical Education 9.%.%.% -.%.%.%.%.% 8.8% 0.% L.% Center North.%.%.0% E - 0.%.% 0.8%.%.0%.%.%.% The Commons Apartments.% - 9.% B -.% B 9.% -.% 9.%.% 8.% L - Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.c On a typical weekday during the academic year, in which building are you located for the majority of the Evening ( pm - 9 pm) time period? BASE: Total respondents Total Respondents (A) The Olde Apartments.0% First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - -.% BE rad/ Prof. () Faculty /Staff (E) - - 0.% On (F).% Off () Lunch Brown Baggers (H) - Meal (I) - - 0.% Non Meal () -.% Apartment () --- 8.0% L Residence Hall (L) -- - Alumni Village Apartments.% -.8% BE - - 0.% 0.8% -.%.% 9.% L 0.% Outback Residence Hall 9.% 0.%.8% - 0.% 8.9% - - 9.% - - 9.% Center South 0.9% -.0% B -.% 0.%.% - 0.%.% - 0.8% Student Services Building 0.% - 0.% -.% - 0.8%.% 0.% 0.% - - Student Center - the Stood 0.% 0.% 0.% - - 0.% - - 0.% - 0.% 0.8% The More Store 0.% 0.% 0.% - - 0.% - - 0.% 0.% 0.% 0.% Administration 0.% - - - 0.% - - - 0.% - - - Humanities 0.% 0.% - - - 0.% - - 0.% - - 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.d On a typical weekday during the academic year, in which building are you located for the majority of the Late Evening (9 pm or later) time period? BASE: Total respondents Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 9 8 9 0 8 9 Off campus 9 8.%.% 8.% 9.% 0 8.% BC.% 80.% F.0%.% 8.% I 0.%.% On (Net) 9.% 8.9% E 9 8.9% E 0.% E 0.9% 98.8% 9.8%.0% 9.% 9.8% 99.% 98.% Big Haus Residence Hall 0.%.% CE 8.% E - - 0.0% -.% 8.8% 0.% - 0 9.% Alumni Village Apartments.%.% 0 0.% BE.% - 9.8% 0.8%.% 9.%.%.% L.% The Olde Apartments.% 0.% 0.% BE.9% 0.% 0.0% 0.8% -.%.9%.% L.% Fort Awesome Residence Hall.%.% 9 9.8% BE.9% 0.% 9 9.%.%.% 0.% 0.% 0.% 9.% Library 9.%.0%.8% E.8%.%.0% 9.%.% 9.% 0.0% 8.0%.% The Commons Apartments.%.% 8.% B -.% 0.% -.%.%.9% 8.9% L.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.d On a typical weekday during the academic year, in which building are you located for the majority of the Late Evening (9 pm or later) time period? BASE: Total respondents Total Respondents (A) Far Side Residence Hall.% First Year (B) -.% CE Soph./ unior/ Senior/ th Yr. (C) -.% E rad/ Prof. () Faculty /Staff (E) - On (F) - - 8.% Off () 0.8% Lunch Brown Baggers (H) -.% Meal (I) 8.9% Non Meal () - Apartment () --- Residence Hall (L) -- - -.% Crossroads Residence Hall.%.9% CE 0.8% - - 8.% - - 8.% - -.% Visual Arts.%.%.0% E.9%.%.%.%.8% 0.9%.% 9.% L 8.% Outback Residence Hall.9% 0.%.% BE - 0.%.% - -.% - - 0.% Music Building.0%.%.8%.% BCE.9% 9.%.%.% 9.%.%.0%.9% Center North.%.% 0.% -.% 0.%.%.% 0.%.%.9%.9% ance Building.% 0.%.0% BE - -.%.% -.%.%.% 8.% The Performing Arts Center.9% - 9.% B -.9% B 8.9% 0.8%.% 9.%.%.%.9% Natural Sciences Building 9.% - 8.0% B - 0.%.%.% -.0%.8%.9% 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.d On a typical weekday during the academic year, in which building are you located for the majority of the Late Evening (9 pm or later) time period? BASE: Total respondents Total Respondents (A) Student Center - the Stood 8.% First Year (B) -.9% E Soph./ unior/ Senior/ th Yr. (C) -.0% E rad/ Prof. () Faculty /Staff (E) - On (F) - - 8.9% Off () Lunch Brown Baggers (H) - Meal (I) - - 8.0% Non Meal () - Apartment () --- Residence Hall (L) -- - - 8.% Social Sciences Building.0%.%.0% E - -.0%.% -.% 0.% 0.%.% Physical Education 0.9%.% 0.% - 0.%.0% 0.8% - 0.%.% -.% Center South 0.% - 0.8% - 0.% 0.% 0.8% - -.% I 0.% 0.% ining Hall 0.% - - -.% - - - - 0.% - - Administration 0.% - - - 0.% - - - 0.% - - - The More Store 0.% - 0.% - - 0.% - - 0.% - - 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 8

Envision Strategies Purchase College // Table 8- Q.a What do you typically do for a meal? *** Morning (before am) *** BASE: Total respondents who are typically located on campus Morning (before am) Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 9 8 9 9 Skip eating this meal 88 9.0% 9.8% E 9.0% E 8.8%.%.%.%.%.%.0% 0 9.% 99 8.% Eat this meal (Net).0% 88.% 8.0% 8.% 0 8.% BC 8.%.% F 8.9% 8.8% 0 9.0% I 0.9% L 0.8% Prepare & eat at home/ residence/ apartment.9%.% 8.% B.0% BCE.% B.% 0.0% F.% 9.%.% I 80.% L 0.% Brown bag 9.%.%.9% - 0.% BC.%.%.%.8% 8.% I.%.% On (Net).% 0.% CE 9.%.% 8.% 0.%.% 0.%.%.% 9.8% 9.% On restaurant/ store (Sub Net).%.% E 9.%.% 8.% 0.% 9 0.% 0.%.%.% 9.% 9.% The HUB.% 9 8.% CE 8.%.%.% 8 0.%.8%.9% 89.% 9.% 9.0%.9% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 9

Envision Strategies Purchase College // Table 8- Q.a What do you typically do for a meal? *** Morning (before am) *** BASE: Total respondents who are typically located on campus Morning (before am) Total Respondents (A) Starbucks 8 8.9% First Year (B) - 8.8% Soph./ unior/ Senior/ th Yr. (C) - 9.9% rad/ Prof. () Faculty /Staff (E) - - 0.% On (F) 0 9.% Off ().% Lunch Brown Baggers (H) -.% Meal (I) 0.% Non Meal () -.% Apartment () ---.% Residence Hall (L) -- 9.% Bookstore 0.% - 0.% - - 0.%.% - 0.% 0.% 0.% - Vending Machine 0.%.% - - - 0.%.% - 0.% 0.8% 0.% - Off Restaurant 0.% - 0.% - 0.8% 0.% - - 0.% 0.% 0.% - Other 8.% -.% B -.%.0%.%.%.0%.%.% 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 0

Envision Strategies Purchase College // Table 9- Q.b What do you typically do for a meal? *** Mid-day ( am - pm) *** BASE: Total respondents who are typically located on campus Mid-day ( am - pm) Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 0 8 00 8 Skip eating this meal.% 9.% 9.% E.9%.0%.%.% -.%.%.% 8.0% Eat this meal (Net) 9.% 9.% 9.% 9.% 9 9.0% C 8 9.% 0 9.% 00.0% 9.% 9.8% 8 9.% 0 9.0% Prepare & eat at home/ residence/ apartment 8.9%.% 8.% BE 9.% BE.%.0%.% - 0.%.% I 8.9% L 9.% Brown bag 9.%.%.% B.8%.% BC 9.% 0 9.0% F 00.0%.8% 0.% I.%.% On (Net) 9.9% 8.9% CE 8.% E 9.9%.9% 0.% 8 0.% - 0 80.0%.% 8 0.9% 8 88.% On restaurant/ store (Sub Net) 8.% 0 8.% CE.% 8.%.9% 0.%.% - 8 9.%.% 8 8.% 88.0% Main ining Hall 9 8.8%.9% CE 9.% E.8%.%.%.% -.%.% 8.%.8% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table 9- Q.b What do you typically do for a meal? *** Mid-day ( am - pm) *** BASE: Total respondents who are typically located on campus Mid-day ( am - pm) Total Respondents (A) The HUB.8% First Year (B) -.9% Soph./ unior/ Senior/ th Yr. (C) - 9.% rad/ Prof. ().% Faculty /Staff (E) - 0.% BC On (F).% Off () 9.% Lunch Brown Baggers (H) - Meal (I) -.8% Non Meal () - 9.% Apartment () --- 9 8.% Residence Hall (L) -- 8.% Terra Ve 9.% 0.% CE 9.8% E - 9.0% 98.% 8.9% - 9.%.% 9.% 9 0.% Starbucks.%.%.% -.%.%.% -.0% 8.9%.%.% The MORE Store 0.% 0.% 0.8% - - 0.% 0.9% - 0.8% 0.% -.% Bookstore 0.% - 0.% - - 0.% - - 0.% - 0.% 0.% Vending Machine 0.%.%.% E.9% -.%.% - 0.% 8.9% I.% 0.% Off Restaurant 0.% - 0.8% - - 0.% 0.9% - 0.% 0.%.% - Obtain by delivery 0.% - - - 0.8% - - - 0.% - 0.% - Other 0.9% 0.% 0.% -.% 0.% 0.9% - 0.8%.%.8% - Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table 0- Q.c What do you typically do for a meal? *** Evening ( pm - 9 pm) *** BASE: Total respondents who are typically located on campus Evening ( pm - 9 pm) Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 0 0 9 0 8 8 Skip eating this meal 8.% 0.%.% B.%.%.% 8 8.% F.%.%.% I.8%.% Eat this meal (Net) 9.8% 99.% C 9 9.% 9.8% 9.% 99 98.% 8 9.% 8 9.% 98.% 9.% 98.% 98.8% Prepare & eat at home/ residence/ apartment.%.% 9.% B.% B 9.8% BC 8 0.0% 9 0.%.%.% 8.% I 88.% L.% Brown bag 9.%.%.%.%.%.%.%.% 8.%.9% I 8.8%.% On (Net).% 9.9% CE.% E 8 0.0%.0% 9.% 8.%.% 0 9.% 8.0%.0% 9.% On restaurant/ store (Sub Net) 0.9% 9.9% CE.% E.8%.% 9.%.%.% 0 8.% 9.9% 9.8% 9.% Main ining Hall 0.% 0.% CE.% E.%.% 88.% 0 0.8%.% 9.% 8.%.% 8 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table 0- Q.c What do you typically do for a meal? *** Evening ( pm - 9 pm) *** BASE: Total respondents who are typically located on campus Evening ( pm - 9 pm) Total Respondents (A) The HUB 8 9.% First Year (B) - 0.8% E Soph./ unior/ Senior/ th Yr. (C) - 0 9.% E rad/ Prof. ().0% Faculty /Staff (E) - 8.% On (F) 0.9% Off ().% Lunch Brown Baggers (H) - 0.0% Meal (I) 9.% Non Meal () - 9 0.9% Apartment () --- 9.% Residence Hall (L) -- 9.% Terra Ve.% 9.% CE.9% E.%.%.8% 8 8.% 0.0%.%.% 8.8%.9% Starbucks.9%.% E.% E - -.%.% -.%.% 8.8%.% The MORE Store 0.% - 0.% -.8% 0.%.% - 0.%.% - 0.% Vending Machine 0.% - 0.%.%.8% 0.%.% - 0.%.%.% - Off Restaurant.9% -.% B - 8.9% B.0%.%.%.0%.%.8% 0.8% Obtain by delivery.% 0.%.% E - -.0%.%.% 0.8%.% 0.%.% Other 8.%.%.% -.% 0.%.% - 0.8%.% 0.% 0.8% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.d What do you typically do for a meal? *** Late Evening (9 pm or later) *** BASE: Total respondents who are typically located on campus Late Evening (9 pm or later) Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 9 0 9 9 Skip eating this meal.%.% 0.% 8.% 0.0% 0.%.8%.8%.%.%.%.% Eat this meal (Net) 8.% 08 8.8% 9 8.8% 9.% 80.0% 8.% 8.% 88.% 8.% 98 8.% 8.9% 8.% Prepare & eat at home/ residence/ apartment 9.%.%.0% B.%.% B.%.9%.% 9.%.9% I 8 0.0% L.% Brown bag.0% - 0.9% 8.%.% 0.% -.% -.% I.% - On (Net).8% 8 0.% CE.% E.% E 0.0% 0 0.%.0%.8% 0.9% 9.%.%.% On restaurant/ store (Sub Net).% 8 9.9% CE 9.8% E.% E 0.0% 0 8.%.0%.8% 99.%.8% 8.8%.% The HUB.0% 9 8.0% CE 98 9.8% E.%.%.9%.%.9%.9%.% 0.% 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.d What do you typically do for a meal? *** Late Evening (9 pm or later) *** BASE: Total respondents who are typically located on campus Late Evening (9 pm or later) Total Respondents (A) Starbucks 9.% First Year (B) - 0.% CE Soph./ unior/ Senior/ th Yr. (C) -.0% rad/ Prof. () 8.% Faculty /Staff (E) -.% On (F) 9.9% Off ().% Lunch Brown Baggers (H) -.9% Meal (I).% Non Meal () -.% Apartment () --- 0.% Residence Hall (L) -- 0.% The MORE Store.%.% E 0.0% E - -.9%.% -.0%.% 0.%.9% Vending Machine.% 0.8%.% E - -.% - - 0.8%.%.9% 0.% Off Restaurant 9.8% -.8% B 8.%.%.% - -.%.%.9% 0.% Obtain by delivery 8.%.%.0% -.%.%.%.9%.%.% 9.%.% Other.8%.% 9.% -.% 9.%.%.8% 9.%.%.%.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.a You indicated that you typically bring your Mid-day meal from home. Why do you make this choice? BASE: Total respondents who are typically located on campus and typically bring Mid-day meal from home Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 9 0 On-campus pricing is generally too high for my budget 9.0% - 9.9% B 00.0% BCE 8.9% B.% 0.0% 9.0%.% 8 0.0% I.% L - I don't like the quality/ taste of the on-campus food choices.% 0.0%.% - 9.%.% 0.0%.% 8.%.0% 8.%.% To better control my diet.8% -.% - 8.% B.% 0.0%.8% 8.%.%.%.% It is healthier than the foods available on campus.8% -.% B -.% B.% 0.0%.8%.%.0% 8.% - The wait times are too long at the eateries on campus 9.0% -.8% - 0.8% B.% 0.0% 9.0% 8.% 0.9%.% - It is more convenient than making an on-campus purchase 0.9% 00.0% CE.9% -.%.% 0.0% 0.9%.% 9.% -.% I need to work or study over my lunch break 9.% -.9% 0.0%.% B - 0.0% 9.% - 9.% I - - On-campus eateries are not geographically convenient for me.% -.9% -.% - 0.0%.%.%.8% - - Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

Envision Strategies Purchase College // Table - Q.b You indicated that you typically eat your Mid-day meal at *(ON CAMPUS RESTAURANT/ STORE)*. Why do you make this choice? BASE: Total respondents who are typically located on campus and typically eat Mid-day meal at on campus restaurant/ store Total Respondents (A) First Year (B) - Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - On (F) Off () Lunch Brown Baggers (H) - Meal (I) Non Meal () - Apartment () --- Residence Hall (L) -- Total 0 8 0-8 8 Main ining Hall 9 CE 9 E - 8 Food selection available and/ or variety.%.0% 8.% -.% 9.9%.% - 0.%.%.%.% Convenient location.% 8.0% 9.0% 00.0% BC.% 9.%.% - 9.%.% 0.0% 8 9.% Price/ value.0%.0% E.% E - -.%.% -.% -.0% 0.% Ability to use my meal plan 0.% 8.0% E.% E - -.% - -.% -.%.9% Quick service speed/ short wait time 8.%.0% E.% E - -.% - - 0 8.9%.%.0% 9 9.% Healthy menu choices 8.% 8.0% 0.% E - -.%.% - 8.% - -.% Enjoyable dining environment.8% -.9% -.% BC.9% - -.8%.%.%.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 9

Envision Strategies Purchase College // Table - Q.b You indicated that you typically eat your Mid-day meal at *(ON CAMPUS RESTAURANT/ STORE)*. Why do you make this choice? BASE: Total respondents who are typically located on campus and typically eat Mid-day meal at on campus restaurant/ store Total Respondents (A) Food quality and preparation.% First Year (B) - 8.0% Soph./ unior/ Senior/ th Yr. (C) - rad/ Prof. () Faculty /Staff (E) - - -.% On (F).9% Off () Lunch Brown Baggers (H) - Meal (I) - -.8% Non Meal () -.% Apartment () --- Residence Hall (L) -- -.% Other.%.0% - - -.0% - -.9% - -.% The HUB 9 B B 0 BC F - 9 I 9 L 8 Convenient location.%.% 0.%.% 9.0% B 9.% 9.% -.0% 9.8% 9 9.% 9.8% Ability to take my meal "to go" 8.%.8% 0.% E -.0% 9.%.% -.% 9 0.9% 8.% 0.% Food selection available and/ or variety.%.%.0%.%.% 0.%.0% -.%.% 8.% 0.0% Quick service speed/ short wait time 9.%.9%.% 0.0% 0.%.0%.% -.%.% 0 0.%.8% Ability to use my meal plan.9%.0% 9.% E - 8.% 8.%.8% - 9 9.%.% 0 0.% 8 0.% Price/ value 9.%.%.%.% 8.% C.%.% -.%.0% I.0%.% Food quality and preparation.% 0.% CE.9% -.% 9.%.8% - 9.%.%.% 9 0.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page 0

Envision Strategies Purchase College // Table - Q.b You indicated that you typically eat your Mid-day meal at *(ON CAMPUS RESTAURANT/ STORE)*. Why do you make this choice? BASE: Total respondents who are typically located on campus and typically eat Mid-day meal at on campus restaurant/ store Total Respondents (A) Healthy menu choices.% First Year (B) - 0.9% E Soph./ unior/ Senior/ th Yr. (C) -.% E rad/ Prof. ().% Faculty /Staff (E) - On (F) -.% Off ().% Lunch Brown Baggers (H) - Meal (I) - 8.% Non Meal () -.% Apartment () ---.% Residence Hall (L) --.9% Quality of customer service.9%.%.% -.%.%.% -.%.%.0%.% Enjoyable dining environment 0.% - - -.% - - - -.% - - Seating availability 0.% - - -.% - - - -.% - - Other.%.%.% -.0%.%.% -.%.% 8.%.% Terra Ve E E - 98-9 9 9 Food selection available and/ or variety 0.% 8.%.% -.%.% 9.9% - 0.%.%.9%.9% Food quality and preparation 8.% 9.%.% - 8.%.9%.% -.%.%.9%.8% Healthy menu choices 0 8.% 0.%.% -.%.%.% F -.0% 9.9% I.8%.% Convenient location 9.8%.% 9.0% -.%.%.% -.%.% -.% Significance tested at the 9% confidence level. Columns tested: B/C//E, F/, I/, /L Page

PURCHASE COLLEGE. Market Research Report Appendix - Revised E14028 RFP Development and Operator Selection. December 15, 2014