CGSS Journal of Arid Land Resources and Environment Jan Aizen C916

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32 1 Vol. 32 No. 1 2018 1 Journal of Arid Land Resources and Environment Jan. 2018 1003-7578 2018 01-043 - 07 doi 10. 13448 /j. cnki. jalre. 2018. 007 * CGSS 2013 1 2 1. 200030 2. 200030 2013 C916 A 1 2 3 4 5 3 6 7 8 9 10 11 12 Gadenne 13 Stern 6 stern - - 6 Aizen Aizen 14 Barr 7 Steven * 2017-4 - 18 2017-7 - 3 59 2016M590364 1986 - E - mail fewcloud@ sina. com

44 32 15 16 17 - Tucker Ho 18 19 Barr 14 Hadler Ho 17 20 21 CGSS 2013 1 1. 1 2013 4 28 11438 9752 1. 2 1. 3 1. 3. 1 CGSS 2013 10 " " " " " " 1 2 3 KMO 0. 805 0. 001 48. 977% 0. 669 0. 749 1. 3. 2 CGSS 2013 6 " " " " " " " " " " " " 1 2 3 4 5 KMO 0. 678 0. 001

1 45 60. 488% 0. 715 1. 3. 3 CGSS 2013 10 2 4 6 8 10 5 " " 1 0 10 0. 4 0. 465 0. 719 0. 818 10 CGSS 2013 11 " " 1 0 1. 3. 4 0 1 1. 4 Logistic Logistic SPSS 22. 0 X Y M X M X Y X M Y X M Y X Y M Y M X Y X Y M Y X Y X Y M X Y 22 2 1 Table 1 Descriptive statistics of variables 2. 1 1 9752 42. 74 23. 603 0 100 42. 74 9. 26 15. 854 0 100 = 0 = 1 0. 49 0. 500 0 1 9. 26 47. 69 16. 042 16 96 8. 92 4. 557 0 19 2. 42 3. 709 0 100 48 = 0 = 1 0. 90 0. 299 0 1 = 0 = 1 0. 61 0. 487 0 1 = 0 = 1 0. 11 0. 312 0 1 8. 92 23. 29 20. 870 0 100 78. 00 23. 622 0 100 4. 78 2. 817 0 10 2. 42 = 0 = 1 0. 15 0. 360 0 1

46 32 23. 29 78 4. 78 0. 15 2. 2 2. 2. 1 1 2 2 1 1 0. 024 3 1 0. 282 4 1 1. 839 3 4 0. 045 0. 282-0. 237 1 3 4 2 2 Logistic 2 1 0. 7% 5 1% 4. 227 3 5 0. 004 0. 282-0. 278 2 3 5 3 6 1 0. 212 7 1 0. 292 6 7 0. 007 0. 212-0. 205 1 6 7 2 Table 2 Effect of non - TV media on public environmental behavior 1 2 3 4 5 6 7 8-0. 268 *** 0. 152 *** 4. 876 *** 5. 368 *** 4. 782 *** 0. 088 0. 166 0. 066-0. 017 *** - 0. 005 ** 0. 102 *** 0. 133 *** 0. 105 *** 0. 006 0. 011 0. 007 0. 168 *** 0. 043 *** 0. 958 *** 0. 650 *** 0. 937 *** 0. 232 *** 0. 183 *** 0. 228 *** 0. 022 *** 0. 023 *** 0. 110 * 0. 070 0. 091 0. 197 *** 0. 191 *** 0. 192 *** - 0. 129 0. 109 1. 297 * 1. 534 ** 1. 257 0. 238 0. 275 0. 228 0. 734 *** 0. 137 * 7. 356 *** 6. 005 *** 7. 299 *** 0. 373 0. 158 0. 360 0. 260 *** 0. 015 1. 936 *** 1. 458 ** 1. 922 *** 1. 966 *** 1. 890 *** 1. 963 *** 0. 024 *** 0. 007 *** 0. 282 ** 0. 237 *** 0. 278 *** 0. 212 *** 0. 205 *** 0. 211 *** 1. 839 *** 0. 292 *** 4. 227 *** 0. 969 ** R 2 0. 315 0. 023 0. 219 0. 252 0. 223 0. 130 0. 131 0. 130 F 561 *** - 341 *** 364 *** 341 *** 181 *** 164 *** 162 *** 9752 P < 0. 1 * P < 0. 05 ** P < 0. 01 *** 4 8 6 8 0. 001 0. 212-0. 211 2 6 8

1 47 2. 2. 2 1 3 2 1 3 1 0. 038 4 0. 040 *** 2. 078 *** 1 3 4 2 2 Logistic 2 5 0. 039 *** 4. 745 *** 2 3 5 3 6 1-0. 013 6 7-0. 013 * 0. 495 *** 1 6 7 4 6 8 1 0. 013 1% 1. 347 2 6 8 3 Table 3 Effect of TV media on public environmental behavior 1 2 3 4 5 6 7 8-0. 275 *** 0. 149 ** 4. 797 *** 5. 368 *** 4. 693 *** 0. 026 0. 162-0. 004-0. 020 *** - 0. 007 *** 0. 057 *** 0. 099 *** 0. 060 *** - 0. 023 * - 0. 013-0. 022 * 0. 215 *** 0. 058 *** 1. 474 *** 1. 027 *** 1. 441 *** 0. 648 *** 0. 542 *** 0. 639 *** 0. 040 *** 0. 027 *** 0. 332 *** 0. 248 *** 0. 306 *** 0. 354 *** 0. 334 *** 0. 347 *** - 0. 274 *** 0. 077-0. 972-0. 403-0. 992-0. 953 * - 0. 818-0. 959 * 0. 919 *** 0. 192 *** 9. 511 *** 7. 600 *** 9. 411 *** 1. 974 *** 1. 519 *** 1. 946 *** 0. 424 *** 0. 058 3. 768 *** 2. 887 *** 3. 719 *** 3. 394 *** 3. 184 *** 3. 380 *** - 0. 001 0. 000 0. 038 *** 0. 040 *** 0. 039 *** - 0. 013 ** - 0. 013 * - 0. 013 ** 2. 078 *** 0. 495 *** 4. 745 *** 1. 347 *** R 2 0. 298 0. 021 0. 188 0. 231 0. 193 0. 089 0. 095 0. 090 F 517 *** - 281 *** 325 *** 259 *** 119 *** 113 *** 107 *** 9752 P < 0. 1 * P < 0. 05 ** P < 0. 01 *** " " " " " " "

48 32 " 3 Ho Ho Maxwell Shaw " " 23 24 4 CGSS 2013 1 2 3 4 5 1 Marquart - Pyatt S T. Concern for the environment among general publics A cross - national study J. Society and Natural Resources 2007 10 883-898. 2 Hunter L M Hatch A Johnson A. Cross - national gender variation in environmental behaviors J. Social Science Quarterly 2004 85 3 677-694. 3 Freymeyer R H Johnson B E. A cross - cultural investigation of factors influencing environmental actions J. Sociological Spectrum 2010 30

1 49 2 184-195. 4 Barkan S E. Explaining public support for the environmental movement A civic voluntarism model J. Social Science Quarterly 2004 85 4 913-937. 5 Liarakou G Kostelou E Gvrilakis C. Environmental volunteers factors influencing their involvement in environmental action J. Environmental Education Research 2011 17 5 651-673. 6 Stern P C. Toward a coherent theory of environmentally significant behavior J. Journal of Social Issues 2000 56 3 407-424. 7 Barr S. Are we all environmentalists now Rhetoric and reality in environmental action J. Geoforum 2004 35 2 231-249. 8. J. 2012 1 53-60. 9. J. 2008 18 6 30-35. 10. D. 2006 5. 11. J. 2015 31 8 159-162. 12. - 2013 J. 2016 24 1 69-80. 13 Gadenne D Sharma B. The influence of consumers' environmental beliefs and attitudes on energy saving behaviours J. Energy Policy 2011 39 12 7684-7694. 14 Barr S. Strategies for sustainability citizens and responsible environmental behaviour J. Area 2003 35 3 227-240. 15. - D. 2014 4. 16. - CGSS 2013 J. 2016 30 4 98-100. 17 Hecht S S Abbaspour A Hoffman D. Applying the theory of planned behavior and media dependency theory Predictors of public pro - environmental behavioral intentions in Singapore J. Environmental Communication - a Journal of Nature and Culture 2015 9 1 77-99. 18 Tucker P Speirs D. Attitudes and behavioural change in household waste management behaviours J. Journal of Environmental Planning and Management 2003 46 2 289-307. 19. - CGSS2013 J. 2016 30 2 79-92. 20. - J. 2015 35 3 141-167. 21. - J. 2013 1 4 16-28. 22. J. 2005 37 2 268-274. 23. M. 1989 266. 24 Gooch G. D. Environmental concern and the Swedish Press A case study of the effects of newspaper personal experience and social interaction on the public's perception of environmental risks J. European Jouranl of Communication 1996 1 11 107-127. Study on the mass media and public environmental behavior LU Shaoyun 1 SUN Zhufeng 2 1. School of International and Public Affairs Shanghai Jiao Tong University Shanghai 200030 China 2. China Academy of Urban Governance Shanghai Jiao Tong University Shanghai 200030 China Abstract Under the perspective of the mass media theory this article analyzed the mass media s influence on the public environmental behaviors based on the 2013 Chinese General Social Survey. we founds that it is necessary to divide the mass media into TV media and the non - TV media and the public pro - environmental behaviors should be divided into private pro - environmental behaviors and public pro - environmental behaviors. Mass media has a significant influence on the public pro - environmental behaviors. Among them non - TV media has positive influence on private pro - environmental behaviors and public pro - environmental behaviors. The environmental preferences and environmental knowledge play the roles of partial intermediary respectively in the above relationship. TV media has a positive impact on private pro - environmental behaviors but a negative impact on public environmental behaviors. The environmental preferences and environmental knowledge do not play any role of intermediary in the above relationship. Key words mass media public pro - environmental behaviors environmental knowledge environmental preferences intermediary effect