PDF PORTFOLIO ALEXANDER BIXBY / 617 417 2971 / ALEX@BIXDESIGN.COM
SPINACH AND ARTICHOKE DIP 7.5 with baked pita chips CRISPY CALAMARI 8 with banana peppers, red pepper aioli & basil pesto aioli SALUMI PLATE 12 three italian meats, foccacia, parmesan, mozzarella, olive oil & onion jam HUMMUS PLATE 7 with red pepper, olive & feta GRILLED ARTICHOKES 9 with caper & roasted garlic aioli TRUFFLE PARMESAN ARANCINI 9 With garlic whipped ricotta MASCIARELLI, MONTEPULCIANO 7 25 TERRAZAS, MALBEC 7.5 27 JOEL GOTT SHOW, CABERNET SAUVIGNON 8.75 33 SALMON AND GOAT CHEESE LINGUINI 14 RODNEY STRONG, MERLOT 8 29 with fresh dill, asparagus, onions, cherry tomatoes & white wine CASTLE ROCK, PINOT NOIR 8 30 Cafe 47 // Website + Menu Cafe 47 was a new restaurant hoping to make their mark online in an increasingly web-based world. They wanted a professional site with simple functionality that also retained their rustic style and kept the focus on their locally sourced food. We recreated the handwriting of one of the waitstaff that was seen on a specials list and used it to revamp their menus which included a series of new dishes to go along with the opening of the restaurant. This handwritten style carried through both the print and web elements of the project and secured a unique style to the restaurants brand. A photographer worked with us and we helped direct the way the food and ambiance of the establishment was capured. The rich style of these photos helped set the tone and direction of the site and eventually it was decided that they should serve as a full screen background for the site, which gives the viewer a in-depth look at some of the restaurants more well known dishes. We worked with the owner to create straightforward copy and kept the number of pages down to a minimum allowing the viewer to easily navigate through the site and even encorporated a third-party reservation widget so people could book a table as quickly as possible. In the end, we created a functional, easily-navigated site that helped boost the legitmicy of a new restaurant in an old space and catered a delicous presence on the web. MEATBALLS & GRILLED FOCCACIA 8 WINTER SQUASH & SAGE RAVIOLI 14 TOSCOLO, CHIANTI 27 with fresh mozzarella & creamy pesto with prosciutto, ribiola cheese, brandy butter sauce & roasted peanuts; from Nella Pasta BATASIOLO, BARBERA D ALBA 8 30 MONTE ANTICO, SANGIOVESE 27 GRILLED CHICKEN CARBONARA 15 SAN FELICE IL GRIGIO, CHIANTI CLASSICO RESERVA 39 classic parmesan sauce with bacon & grilled chicken LUCA ROAGNA, DOLCETTO D ALBA 35 LINGUINI WITH CLAMS 16 MONTINORE, PINOT NOIR 34 47 HOUSE 7 CAESAR 7 countneck clams, garlic, pancetta, fresh herbs & butter mixed greens, tomato, onion, cucumber, house croutons & shaved parmesan PENFOLDS KOONUNGA HILL, SHIRAZ/CABERNET 35 carrot & balsamic vinaigrette TERRAZAS RESERVA, MALBEC 35 ARUGULA SALAD 9 HAND FORMED MEATBALLS 14 arugula, cherry tomatoes, pancetta & shaved with slow roasted tomato garlic sauce & spaghetti HEDGES, CABERNET/MERLOT 33 parmesan tossed in olive oil & lemon ITALIAN CHOPPED SALAD 10 NAPA CELLARS, CABERNET SAUVIGNON 45 chopped greens, diced tomatoes, grilled sweet CLASSIC CHICKEN PARMIGIANA 14 onions, capicola & mortadella, mozzarella, CAPRESE 9 with pasta, house red sauce & pesto ricotta roasted red peppers, basil tossed & garlic sliced tomato, fresh mozzarella & basil champagne vinaigrette leaves with oil & sweet balsamic GRILLED MARINATED HANGER STEAK 17 HESS, CHARDONNAY 8 30 with three mushroom, roasted pepper & smoked mozzarella risotto Add Grilled Chicken 3 Shrimp 3 LAGEDER, CHARDONNAY 9 33 CASA LAPOSTOLLE, SAUVIGNON BLANC 8 30 GRILLED SALMON 17 over asparagus & leek risotto ST. SUPERY, SAUVIGNON BLANC 9 33 DILENARDO, PINOT GRIGIO 7.75 28 FARMERS MARKET LASAGNA 14 vegetarian lasagna; based on local vegetable availability MONTINORE, PINOT GRIS 8 30 Sm10 Lg16 OYSTER BAY, SAUVIGNON BLANC 27 CHEESE sm9 lg15 MORTADELLA Pepperoni shaved mortadella, roasted garlic, BALSAMIC BRAISED SHORT RIB RAGU 16 LAGEDER, PINOT GRIGIO 33 olive oil, parmesan, oregano, thyme slow braised short ribs w/ fresh linguini & ricotta ASCHERI, ARNEIS 34 MARGHERITA BATASIOLO, GAVI DI GAVI 26 sliced tomatoes, fresh mozzarella, CALAMARI PIZZA ANGUS CHEESEBURGER 9.5 basil & crushed garlic with ricotta cheese, banana peppers, with fries KENDALL-JACKSON, VINTER S RESERVE, CHARDONNAY 33 tomatoes, basil & red pepper aioli DELOACH, CHARDONNAY 35 All of our pasta dishes can also be made with fresh whole wheat pasta SHROOM LOVERS button, portobello & oyster mushrooms, caramelized onions, crumbled goat cheese, MIKE S BUFFALO CHICKEN balsamic reduction & rosemary original buffalo sauce, blue cheese sauce, chives, celery & gorgonzola SEGURA VIUDAS, BRUT RESERVA CAVA 7.5 28 FAT BOY meatballs 3 sweet potato LOUIS fries BOUILLOT, 3.5 CREMANT DE BOURGOGNE 33 classic red sauce, sausage, meatball, capicola & shaved onion VEGGIE PIZZA french fries 3 sauteed spinach 3 tomatoes, grilled asparagus, roasted steamed red broccoli 3 one arancini 3 peppers, red onion, mozzarella & parmesan pesto roasted peppers 3 pasta with sauce 3.5 THE FIG whipped gorgonzola, prosciutto, fig & onion jam & fresh herbs BETH S BBQ CHICKEN caramelized onion, smokey BBQ sauce, sharp cheddar, cilantro & tomato AUTUMN SQUASH PIZZA roasted sweet squash, caramelized onions, sopressatta, rosemary & parmesan I LOVE GARLIC It s important to us that we use the freshest ingredients possible. That s garlic; roasted, braised & fresh with why we include locally-produced cheese, pasta, flour, meat & seafood into mozzarella, pancetta & arugula CORN & BACON our menu every day. We re also a proud member of the Wilson Farms CSA, a roasted corn, thick cut bacon, parmesan partnership that allows us access to a weekly supply of fresh, local produce cheese, olive oil, garlic & herbs that comes directly from the farm to your table. If there is something on our menu that we can make from scratch every day, we promise to do just that. locally produced or harvested We would love to know what you think about your meal. Contact our chef Consuming raw or undercooked meat, poultry, seafood, or eggs may increase your risk of food borne illness. Mike Brucklier any time at mbrucklier@hotmail.com. We really love our food and we hope you do too! locally produced or harvested cafe47.com facebook.com/47boston twitter.com/cafe47 Consuming raw or undercooked meat, poultry, seafood, or eggs may increase your risk of food borne illness. gluten free organic
Linear Air // Landing Page Series Linear Air was looking to update both the overall design as well as the functionality for a set of site-specific landing pages in order to help boost sales and expose the convience of traveling with them. To help update the design, we compiled a number of videos that showcased the planes used by Linear Air and created a montage for an HTML5 video with full width. In our initial ideas we designed the page with the the form attached to the video but instead we focused on the idea that the user should always have access to the booking function of the website. The end result was a design that keeps the form stuck to the top of the browser when the user scrolls, giving the viewer the option to book a flight at any time, without losing their spot on the page. Simplifying the language was also a key component to this update and helped facilitate a cohesive and concise message and we introduced icons that would help visualize that message. Hailing an air taxi became the centralized language throughout the landing pages we created. Our designs helped increase their page visits and overall sales and has received two awards to date: 2016 IAC Awards Best Airline Site 2015 W3 Awards Silver Microsite Transportation
Bedrock Automation // Website This company had just about put the finishing touches on its product and needed some direction with branding and building their website. While they wouldn t be directly selling their product online, we needed to make sure that the viewers knew exactly what they were getting. We worked with another agency to create an overview video for the products to give the user an quick understanding of what the product was and how the it was made. The video began a longer, more discoverable homepage that explored the message of the company and how it interacted with the product. Images of the product were shot at Bedrock s Offices/Engineering Labs and we helped direct the photographer with specific product shots. The site was built with a CMS in mind and that went hand-in-hand with building a blog and other editable features, so they could create better content to drive their product sales. Our designs helped a young company sell their product has also received two awards to date: Website Style Guide WEBSITE COLORS 2016 IAC Awards Best Computer/Hardware Site BR Black RGB (30, 30, 30) HEX: #1e1e1e BR Dark Grey RGB (118, 118, 121) HEX: #767679 2015 W3 Awards Gold Website Computer/IT: Hardware BR Orange BR Teal BR Biege BR Light Grey RGB (243, 138,30) RGB (89, 194, 178) RGB (236, 229, 218) RGB (233, 233, 233,) HEX: #f38a00 HEX: #59c2b2 HEX: #ece5da HEX: #e9e9e9 WEBSITE FONTS Roboto Slab Exo 2.0 HEADLINE 1 Roboto Slab 24 pt. Bold Headline 2 Roboto Slab 14 pt. Bold Body Text 1 Exo 2.0 14 pt. Regular/Bold 16.8 pt Leading 32.8 pt Leading (Full Return) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus, quam at bibendum sollicitudin, erat leo cursus magna, vitae malesuada neque enim non ligula. Proin diam orci, pharetra nec diam pellentesque, vulputate feugiat erat. Cras sit amet sem vitae purus egestas consequat eu eget mauris. Praesent a dolor eget purus ornare ultricies.
Clio Restaurant // Drink Manual Todd Maul came to us to help recreate his infamous Drink Manual at Clio restaurant. His unique, literally scientific way of making delicous cocktails was something that needed some quirk to it. Each major section of the menu was designed so it had a collage along with it. We decided to get our hands dirty and combine both handmade and digital collage, which represented both the precise scientific side of how Todd made his drinks as well as the sort of mad scientist aura that he presented. To help the users decipher such a wide variety of drinks and styles, we created a legend that would indicate whether or not the drink had nuts, contained raw egg and its availability based on the day of the week or seasonally.
EMC InFocus Blog // Website EMC² was trying to elevate their InFocus Blog and build upon the platform that experts were using to express their thoughts and perspectives on topics surrounding EMC² and beyond. While the functionality remained pretty much the same, we needed to update the look and feel to accomodate the advancement of design within today s top blogs. We gave everything a distinct style so blog posts could be dishtingished from everything else and created icons to keep blog categories from getting convoluded. An emphasis was put on the Viewpoint Series, which was an in-depth look at specific blog points that had slightly more substance to them. The viewpoints allowed us to tell more of a storyby using more customized visuals and styles, to help draw readers in to other parts of the site. EMC has seen greater numbers with this redesign, and continues to lead innovative perpectives in the industry today.
Wall Industries // Website Wall Industries sells DC/DC and AC/DC power supplies and needed an update to their old site. They have hundreds of products but their searchng cababilities were not that strong, so we introduced an section that you see immediately on the site that allows the user to pick different dropdown inputs as well as the option to search keywords. This appears throughout the site so the viewer always has access to it. We used strong visuals that aligned with specific areas of industry that they sell within and create custom solutions for. In the custom solutions page we explained their process thoroughly and used icons to convey each step, so people could better understand how they would go about making a potential solution that needed custom work. Wall Industries was not interested in a direct e-commerce site, so their partners section was very key in letting users know where to buy their product. We designed a interactive map that highlighted where the products are sold and gave contact information for the area that is selected.
HONORING AND For over a century, New England College of Optometry (NECO) has offered talented, hard-working people like you an exceptional education that combines in-depth scientific coursework, community- and hospital-based patient care experiences, and opportunities to participate in groundbreaking research. At our main campus spectacular Back Bay setting, aspiring doctors of optometry build the framework for a successful career focused on delivering eye care of the highest quality to patients of all ages and backgrounds. New England College of Optometry 424 Beacon Street Boston MA 02115 Bix New England College of Optometry // Annual Report + Print Collateral The New England College of Optometry was seeking help to enhance a few aspects of their brand. They asked us create a series of ads that would intice prospective students to apply to their program and a design for the exterior of a Mobile Eye Clinic along with their Annual Report for the year. The ads ran all over the MBTA and used QR code scanning technology in the hopes that a younger audience would be drawn to them. The Mobile Eye Clinic was run by New England Eye in affiliation with NECO and was extremely succesful. The clinic emphasized care for younger children and older adults in underserved communities who didn t otherwise have access to eye care or weren t able to travel to the eye doctor. The designed used a bright, school bus yellow in the attempt to make the clinic recognizable to folks as the bus traveled around the area. 30 For over a century, New England College of Optometry (NECO) has offered talented, hard-working people like you an exceptional education that combines in-depth scientific coursework, community- and hospital-based patient care experiences, and opportunities to participate in groundbreaking research. At our main campus spectacular Back Bay setting, aspiring doctors of optometry build the framework for a successful career focused on delivering eye care of the highest quality to patients of all ages and backgrounds. 144 OPTOMETRY: A GREAT CAREER STARING YOU IN THE FACE. New England College of Optometry 424 Beacon Street Boston MA 02115 NECO424.COM 22 15.5 OPTOMETRY: A GREAT CAREER STARING YOU IN THE FACE.NECO424.COM The Annual Report was focused on International, National and Regional connections the school had made over the past year. With an emphasis on a partner school in China and their Mobile Eye Clinic, the design reflected that relationship with the use of maps, images and strategic copy placement. PROFILES IN VISION thursday, April 28, 2011 at the museum of science New Enland School of Optometry and New England Eye Present PROFILES IN VISION evening program Welcome Dan Rea Host of NightSide on WBZ News Radio, Boston Greetings Steven P. Manfredi Chair, Board of Trustees, New England College of Optometry The Honorable Niki Tsongas United States Congresswoman Presentation of Awards Sponsored by new england college of optometry new england eye Janet LaBreck Commissioner, Massachusetts Commission for the Blind Presented by Dr. Clifford Scott President, New England College of Optometry Carl and Ruth Shapiro Family Foundation Presented by Jody Fleit Chief Executive Officer, New England Eye Testimonial Sushil Tuli President, Leader Bank nee mobile clinic Concluding Remarks BY DAN REA Launched in the fall of 2010, New England Eye s Mobile Eye Clinic provides comprehensive vision care to legally blind and low-income older adults and young children in urban and rural underserved communities throughout the Commonwealth. As a result, this year we anticipate providing eye exams, prescriptive glasses and low-vision devices to 4,000 individuals who would have gone without vision care due to lack of resources, transportation, or mobility. Since September, our clinicians and students have travelled to Boston, Billerica, Chelsea, Lynn, Lawrence, Lowell, Pittsfield, North Andover, North Hampton, Salem, Revere, Templeton and Massachusetts senior centers, elder housing sites, and schools.
Bending Brick Studios // Collective Creation Bending Brick Studios was the brainchild of a fellow school alumnus and myself. As we exited college and entered our first jobs, we found ourselves craving more. Together, we created a small-time creative collective which functioned as a full service design studio. We emersed ourselves in the process of creating a small business; getting a Federal EIN, creating essential documents and branding our business by way of an identity and full-functioning website. Through our connections from odd restaurant jobs in the area, we garnered a surprising amount of work, gaining insight that otherwise might not have been attainable. 07.19.2011 1999 Commonwealth Avenue #12 Brighton MA, 02135 +617 640 7088 team@bendingbrick.com www.bendingbrick.com Studio Member / Alexander Bixby Phone / + 617 417 2971 Email / alex@bendingbrick.com Address / 59 Leicester Street Apt 2 Brighton, MA 02135 DATE CHARGE DESCRIPTION AMOUNT 07.15.11 Hosting $119.40 Dreamhost Charged for 1 Year Subscription to Dreamhost SUBTOTAL $119.40 AMOUNT DUE $119.40 THIS IS AN INTERNAL EXPENSE REPORT.
Identity/Branding Work